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세계의 모바일용 안티 멀웨어 제품 시장 예측(-2020년) : OS(Android, Apple, Window·, Blackberry, 기타), 조직 규모, 산업 부문 및 지역별

Mobile Anti-Malware Market by Operating System (Android OS, Apple OS, Window OS, Blackberry OS, and Other), by Organization Size, by Vertical and by Region - Global Forecast to 2020

리서치사 MarketsandMarkets
발행일 2015년 10월 상품 코드 342010
페이지 정보 영문 110 Pages
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세계의 모바일용 안티 멀웨어 제품 시장 예측(-2020년) : OS(Android, Apple, Window·, Blackberry, 기타), 조직 규모, 산업 부문 및 지역별 Mobile Anti-Malware Market by Operating System (Android OS, Apple OS, Window OS, Blackberry OS, and Other), by Organization Size, by Vertical and by Region - Global Forecast to 2020
발행일: 2015년 10월 페이지 정보 : 영문 110 Pages

한글목차

모바일용 안티 멀웨어 제품(소프트웨어) 시장은 2015-2020년간 18.0%의 CAGR로 추이하며, 2015년의 249,520만 달러에서 2020년에는 57억 달러 규모로 성장할 것으로 예측됩니다. 산업 부문별로 보면 예측 기간 중 BFSI 부문이 최대 시장 점유율을 차지할 것으로 예측되고 이외에도 몇몇 수입원이 있으며, 특히 정부, 통신·IT 부문은 높은 성장률에 달할 전망입니다.

세계의 모바일용 안티 멀웨어 제품 시장에 대해 조사했으며, 제품 및 시장 개요, 대응 OS·조직 규모·최종 사용 산업 부문, 산업구조와 밸류체인, 주요 시장 동향과 시장 성장에 대한 각종 영향요인 분석, 각종 부문 및 지역별 주요 동향과 시장 규모 추이 및 예측, 경쟁 환경, 주요 기업 개요 등을 정리하여 전해드립니다.

제1장 서론

제2장 조사 방법

제3장 개요

제4장 프리미엄 인사이트

  • 매력적인 시장의 기회
  • OS별 시장
  • 산업 부문·지역별 시장
  • 시장 잠재성
  • 수명주기 분석 : 지역별

제5장 시장 개요

  • 서론
  • 시장 발전 경위
  • 시장 세분화
    • OS별
    • 조직 규모별
    • 산업 부문별
    • 지역별
  • 시장 역학
    • 성장 촉진요인
    • 성장 저해요인
    • 시장의 기회
    • 과제

제6장 산업 동향

  • 서론
  • 밸류체인 분석
  • 전략적 벤치마킹

제7장 시장 분석 : OS별

  • 서론
  • ANDROID OS
  • APPLE OS
  • WINDOWS OS
  • BLACKBERRY OS
  • 기타

제8장 시장 분석 : 조직 규모별

  • 서론
  • 중소기업
  • 대기업

제9장 시장 분석 : 산업 부문별

  • 서론
  • 은행·금융 서비스·보험(BFSI)
  • 의료
  • 소매
  • 미디어·엔터테인먼트
  • 공공/정부
  • 통신·IT
  • 유틸리티
  • 기타

제10장 지역 분석

  • 서론
  • 북미
  • 유럽
  • 아시아태평양
  • 중동·아프리카
  • 라틴아메리카

제11장 경쟁 환경

  • 개요
  • 경쟁 구도·동향
    • 신제품 투입
    • 신규 제휴·계약·협력·합의
    • M&A
    • 확장
    • 공급업체 개요

제12장 기업 개요

  • SYMANTEC CORPORATION
  • SOPHOS
  • MCAFEE
  • AVAST SOFTWARE S.R.O.
  • AVG TECHNOLOGIES
  • MALWAREBYTES CORPORATION
  • BITDEFENDER
  • ESET, SPOL. S.R.O.
  • LOOKOUT, INC.
  • KASPERSKY LAB
    • 개요
    • 재무 동향
    • 제품·서비스
    • 전략
    • 발전 동향 등

제13장 부록

도표

KSA 15.10.28

영문목차

The mobile anti-malware market is concerned with the prevention, detection, and mitigation of sophisticated threats such as zero-day vulnerabililties and other advanced threats. These advanced threats can easily evade traditional network security, leaving enterprise networks at huge risks to the theft of valuable intellectual properties. Hence, enterprises are rapidly adopting multi-layered advanced threat protection towards protecting their business information.

The main drivers of the mobile anti-malware market include a rise in the number of sophasticated malware attacks on the smartphones and increased BYOD adoption among the organizations. The mobile anti-malware market comprises key players such as Symantec, Sophos, Malwarebytes, McAfee, AVG Technologies, Avast Software, Bitdefender, and others. These players adopted key business strategies such as new product developments, global expansions, mergers, partnerships, and acquisitions to retain their market share and cater to the needs of the end users such as SMBs and larege enterprises.

MarketsandMarkets expects the mobile anti-malware market size to grow from USD 2,495.2 million in 2015 to USD 5,700.0 million by 2020, at a CAGR of 18.0% from 2015 to 2020. The BFSI sector is expected to account for the largest market share during the forecast period. However, there are a few revenue pockets, namely govrenment and telecom and IT, which are also expected to witness significant growth in this period.

The report will help the market leaders/new entrants in this market in the following ways:

  • 1. This report segments the mobile anti-malware market into operating system, organization size, vertical, and region, covering the market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market. The market numbers are further split across the different verticals and regions.
  • 2. This report will help stakeholders to better understand the competitor and gain more insights to better position their businesses. The competitive landscape section includes competitor ecosystem, partnerships, mergers and acquisitions. Besides this, there are company profiles of 10 top players in this market along with their key business strategies and recent developments in the market.
  • 3. The report helps stakeholders to understand the pulse of the market and provides them information on key market drivers, restraints, challenges, and opportunities.

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. OBJECTIVES OF THE STUDY
  • 1.2. MARKET DEFINITION
  • 1.3. MARKET SCOPE
    • 1.3.1. MARKETS COVERED
    • 1.3.2. YEARS CONSIDERED FOR THE STUDY
  • 1.4. LIMITATIONS
  • 1.5. CURRENCY
  • 1.6. STAKEHOLDERS

2. RESEARCH METHODOLOGY

  • 2.1. RESEARCH DATA
    • 2.1.1. SECONDARY DATA
      • 2.1.1.1. Key data from secondary sources
    • 2.1.2. PRIMARY DATA
      • 2.1.2.1. Key data from primary sources
      • 2.1.2.2. Key industry insights
      • 2.1.2.3. Breakdown of primary interviews
  • 2.2. MARKET SIZE ESTIMATION
    • 2.2.1. BOTTOM-UP APPROACH
    • 2.2.2. TOP-DOWN APPROACH
  • 2.3. MARKET BREAKDOWN AND DATA TRIANGULATION
  • 2.4. ASSUMPTIONS

3. EXECUTIVE SUMMARY

4. PREMIUM INSIGHTS

  • 4.1. ATTRACTIVE MARKET OPPORTUNITIES IN THE MOBILE ANTI-MALWARE MARKET
  • 4.2. MOBILE ANTI-MALWARE MARKET, BY OPERATING SYSTEM
  • 4.3. MOBILE ANTI-MALWARE MARKET, BY VERTICAL AND REGION
  • 4.4. MOBILE ANTI-MALWARE MARKET POTENTIAL
  • 4.5. LIFE CYCLE ANALYSIS, BY REGION 2015

5. MARKET OVERVIEW

  • 5.1. INTRODUCTION
  • 5.2. EVOLUTION OF MOBILE ANTI-MALWARE MARKET
  • 5.3. MARKET SEGMENTATION
    • 5.3.1. BY OPERATING SYSTEM
    • 5.3.2. BY ORGANIZATION SIZE
    • 5.3.3. BY VERTICAL
    • 5.3.4. BY REGION
  • 5.4. MARKET DYNAMICS
    • 5.4.1. DRIVERS
      • 5.4.1.1. Increasing adoption of BYOD policies among organizations
      • 5.4.1.2. Increasing malware attacks on smartphones
    • 5.4.2. RESTRAINTS
      • 5.4.2.1. Lack of awareness and training
      • 5.4.2.2. High level of encryption in new mobile applications
    • 5.4.3. OPPORTUNITIES
      • 5.4.3.1. Increasing smartphones market
    • 5.4.4. CHALLENGES
      • 5.4.4.1. Evolving mobile malware threats

6. INDUSTRY TRENDS

  • 6.1. INTRODUCTION
  • 6.2. VALUE CHAIN ANALYSIS
  • 6.3. STRATEGIC BENCHMARKING

7. MOBILE ANTI-MALWARE MARKET ANALYSIS, BY OPERATING SYSTEM

  • 7.1. INTRODUCTION
  • 7.2. ANDROID OS
  • 7.3. APPLE OS
  • 7.4. WINDOWS OS
  • 7.5. BLACKBERRY OS
  • 7.6. OTHERS

8. MOBILE ANTI-MALWARE MARKET ANALYSIS, BY ORGANIZATION SIZE

  • 8.1. INTRODUCTION
  • 8.2. SMB
  • 8.3. LARGE ENTERPRISE

9. MOBILE ANTI-MALWARE MARKET ANALYSIS, BY VERTICAL

  • 9.1. INTRODUCTION
  • 9.2. BANKING, FINANCIAL SERVICES AND INSURANCE (BFSI)
  • 9.3. HEALTHCARE
  • 9.4. RETAIL
  • 9.5. MEDIA AND ENTERTAINMENT
  • 9.6. PUBLIC/GOVERNMENT
  • 9.7. TELECOM AND IT
  • 9.8. UTILITIES
  • 9.9. OTHERS

10. GEOGRAPHIC ANALYSIS

  • 10.1. INTRODUCTION
  • 10.2. NORTH AMERICA
  • 10.3. EUROPE
  • 10.4. ASIA-PACIFIC
  • 10.5. MIDDLE EAST AND AFRICA
  • 10.6. LATIN AMERICA

11. COMPETITIVE LANDSCAPE

  • 11.1. OVERVIEW
  • 11.2. COMPETITIVE SITUATION AND TRENDS
    • 11.2.1. NEW PRODUCT LAUNCHES
    • 11.2.2. NEW ALLIANCES, CONTRACTS, PARTNERSHIPS, AND AGREEMENTS
    • 11.2.3. MERGERS AND ACQUISITIONS
    • 11.2.4. EXPANSIONS
    • 11.2.5. SUPPLIER OVERVIEW

12. COMPANY PROFILES (Overview, Financial*, Products & Services, Strategy, and Developments)

  • 12.1. SYMANTEC CORPORATION
  • 12.2. SOPHOS
  • 12.3. MCAFEE
  • 12.4. AVAST SOFTWARE S.R.O.
  • 12.5. AVG TECHNOLOGIES
  • 12.6. MALWAREBYTES CORPORATION
  • 12.7. BITDEFENDER
  • 12.8. ESET, SPOL. S.R.O.
  • 12.9. LOOKOUT, INC.
  • 12.10. KASPERSKY LAB

*Details might not be captured in case of unlisted companies.

13. APPENDIX

  • 13.1. OTHER DEVELOPMENTS
  • 13.2. DISCUSSION GUIDE
  • 13.3. INSIGHTS OF INDUSTRY EXPERTS
  • 13.4. INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
  • 13.5. RELATED REPORTS

LIST OF TABLES

  • TABLE 1: MOBILE ANTI-MALWARE MARKET SIZE AND GROWTH, 2013-2020 (USD MILLION, Y-O-Y %)
  • TABLE 2: MOBILE ANTI-MALWARE MARKET: ANALYSIS OF DRIVERS
  • TABLE 3: MOBILE ANTI-MALWARE MARKET: ANALYSIS OF RESTRAINTS
  • TABLE 4: MOBILE ANTI-MALWARE MARKET: ANALYSIS OF OPPORTUNITIES
  • TABLE 5: MOBILE ANTI-MALWARE MARKET: ANALYSIS OF CHALLENGES
  • TABLE 6: MOBILE ANTI-MALWARE MARKET SIZE, BY OPERATING SYSTEM, 2013-2020 (USD MILLION)
  • TABLE 7: ANDROID OS: MOBILE ANTI-MALWARE MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 8: APPLE OS: MOBILE ANTI-MALWARE MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 9: WINDOWS OS: MOBILE ANTI-MALWARE MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 10: BLACKBERRY OS: MOBILE ANTI-MALWARE MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 11: OTHERS: MOBILE ANTI-MALWARE MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 12: MOBILE ANTI-MALWARE MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION)
  • TABLE 13: SMB: MOBILE ANTI-MALWARE MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 14: LARGE ENTERPRISE: MOBILE ANTI-MALWARE MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 15: MOBILE ANTI-MALWARE MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 16: BFSI: MOBILE ANTI-MALWARE MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 17: HEALTHCARE: MOBILE ANTI-MALWARE MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 18: RETAIL: MOBILE ANTI-MALWARE MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 19: MEDIA AND ENTERTAINMANT: MOBILE ANTI-MALWARE MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 20: PUBLIC/GOVERNMENT: MOBILE ANTI-MALWARE MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 21: TELECOM AND IT: MOBILE ANTI-MALWARE MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 22: UTILITIES: MOBILE ANTI-MALWARE MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 23: OTHERS: MOBILE ANTI-MALWARE MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 24: MOBILE ANTI-MALWARE MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 25: NORTH AMERICA: MOBILE ANTI-MALWARE MARKET SIZE, BY OPERATING SYSTEM, 2013-2020 (USD MILLION)
  • TABLE 26: NORTH AMERICA: MOBILE ANTI-MALWARE MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION)
  • TABLE 27: NORTH AMERICA: MOBILE ANTI-MALWARE MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 28: EUROPE: MOBILE ANTI-MALWARE MARKET SIZE, BY OPERATING SYSTEM, 2013-2020 (USD MILLION)
  • TABLE 29: EUROPE: MOBILE ANTI-MALWARE MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION)
  • TABLE 30: EUROPE: MOBILE ANTI-MALWARE MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 31: ASIA-PACIFIC: MOBILE ANTI-MALWARE MARKET SIZE, BY OPERATING SYSTEM, 2013-2020 (USD MILLION)
  • TABLE 32: ASIA-PACIFIC: MOBILE ANTI-MALWARE MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION)
  • TABLE 33: ASIA-PACIFIC: MOBILE ANTI-MALWARE MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 34: MIDDLE EAST AND AFRICA: MOBILE ANTI-MALWARE MARKET SIZE, BY OPERATING SYSTEM, 2013-2020 (USD MILLION)
  • TABLE 35: MIDDLE EAST AND AFRICA: MOBILE ANTI-MALWARE MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION)
  • TABLE 36: MIDDLE EAST AND AFRICA: MOBILE ANTI-MALWARE MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 37: LATIN AMERICA: MOBILE ANTI-MALWARE MARKET SIZE, BY OPERATING SYSTEM, 2013-2020 (USD MILLION)
  • TABLE 38: LATIN AMERICA: MOBILE ANTI-MALWARE MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION)
  • TABLE 39: LATIN AMERICA: MOBILE ANTI-MALWARE MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 40: NEW PRODUCT LAUNCHES, 2015
  • TABLE 41: NEW ALLIANCES, CONTRACTS, PARTNERSHIPS, AND AGREEMENTS, 2015
  • TABLE 42: MERGERS AND ACQUISITIONS, 2014-2015
  • TABLE 43: EXPANSIONS, 2015
  • TABLE 44: NEW PRODUCT LAUNCHES, 2012-2015
  • TABLE 45: NEW ALLIANCES, CONTRACTS, PARTNERSHIPS, AND AGREEMENTS, 2012-2015
  • TABLE 46: MERGERS AND ACQUISITIONS, 2012-2015
  • TABLE 47: EXPANSIONS, 2012-2015

LIST OF FIGURES

  • FIGURE 1: RESEARCH DESIGN
  • FIGURE 2: BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION
  • FIGURE 3: MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
  • FIGURE 4: MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
  • FIGURE 5: DATA TRIANGULATION
  • FIGURE 6: ANDROID OS SEGMENT ESTIMATED TO HAVE THE LARGEST SHARE OF THE MOBILE ANTI-MALWARE MARKET DURING THE FORECAST PERIOD
  • FIGURE 7: LARGE ENTERPRISES SEGMENT IS EXPECTED TO LEAD THE MOBILE ANTI-MALWARE MARKET DURING THE FORECAST PERIOD
  • FIGURE 8: BFSI IS ESTIMATED TO BE THE MARKET LEADER FOR THE MOBILE ANTI-MALWARE MARKET THROUGHOUT THE FORECAST PERIOD
  • FIGURE 9: NORTH AMERICA IS EXPECTED TO LEAD THE MOBILE ANTI-MALWARE MARKET IN 2015
  • FIGURE 10: PROLIFERATION OF DIGITAL TECHNOLOGIES PROVIDES OPPORTUNITIES FOR MOBILE ANTI-MALWARE SOLUTION VENDORS
  • FIGURE 11: ANDROID OS ESTIMATED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 12: BFSI VERTICAL AND ASIA-PACIFIC ESTIMATED TO GROW AT THE HIGHEST CAGR FROM 2015 TO 2020
  • FIGURE 13: ASIA-PACIFIC TO GROW AT THE HIGHEST CAGR FROM 2015 TO 2020
  • FIGURE 14: ASIA-PACIFIC TO WITNESS THE HIGHEST GROWTH FROM 2015 TO 2020
  • FIGURE 15: MOBILE ANTI-MALWARE MARKET EVOLUTION
  • FIGURE 16: MOBILE ANTI-MALWARE MARKET SEGMENTATION: BY OPERATING SYSTEM
  • FIGURE 17: MOBILE ANTI-MALWARE MARKET SEGMENTATION: BY ORGANIZATION SIZE
  • FIGURE 18: MOBILE ANTI-MALWARE MARKET SEGMENTATION: BY VERTICAL
  • FIGURE 19: MOBILE ANTI-MALWARE MARKET SEGMENTATION: BY REGION
  • FIGURE 20: MOBILE ANTI-MALWARE MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
  • FIGURE 21: VALUE CHAIN: MOBILE ANTI-MALWARE MARKET
  • FIGURE 22: NEW PRODUCT LAUNCHES IS THE MOST POPULAR STRATEGY ADOPTED BY MAJOR PLAYERS OPERATING IN MOBILE ANTI-MALWARE MARKET
  • FIGURE 23: ANDROID OS IS EXPECTED TO DOMINATE THE OPERATING SYSTEM MARKET DURING THE FORECAST PERIOD
  • FIGURE 24: SMB IS EXPECTED TO GROW AT THE HIGHEST CAGR FROM 2015 TO 2020
  • FIGURE 25: MOBILE ANTI-MALWARE IS EXPECTED TO WITNESS A HIGH RATE OF ADOPTION FROM THE BFSI SECTOR IN THE NEXT 5 YEARS
  • FIGURE 26: NORTH AMERICA HAS THE LARGEST MARKET SIZE IN THE MOBILE ANTI-MALWARE MARKET DURING THE FORECAST PERIOD
  • FIGURE 27: ASIA-PACIFIC AND MIDDLE EAST AND AFRICA ATTRACTIVE DESTINATIONS FOR MOBILE ANTI-MALWARE MARKET
  • FIGURE 28: REGIONAL SNAPSHOT: ASIA-PACIFIC IS EMERGING AS A NEW MARKET FOR MOBILE ANTI-MALWARE
  • FIGURE 29: NORTH AMERICA MARKET SNAPHOT
  • FIGURE 30: ASIA-PACIFIC: ANDROID OS MARKET IS EXPECTED TO HAVE THE LARGEST MARKET SIZE
  • FIGURE 31: COMPANIES ADOPTED NEW PRODUCT LAUNCHES AS THE KEY GROWTH STRATEGY OVER THE LAST 4 YEARS
  • FIGURE 32: MARKET EVALUATION FRAMEWORK: NEW PRODUCT LAUNCHES HAS FUELED GROWTH DURING THE PERIOD 2013-2015
  • FIGURE 33: MOBILE ANTI-MALWARE VENDORS
  • FIGURE 34: SYMANTEC CORPORATION: COMPANY SNAPSHOT
  • FIGURE 35: SYMANTEC CORPORATION: SWOT ANALYSIS
  • FIGURE 36: SOPHOS: SWOT ANALYSIS
  • FIGURE 37: MCAFEE: SWOT ANALYSIS
  • FIGURE 38: AVAST: SWOT ANALYSIS
  • FIGURE 39: AVG TECHNOLOGIES: SWOT ANALYSIS
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