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세계의 소매용 증강현실(AR) 시장 예측(2023년) : 헤드마운트 디스플레이(HMD), 스마트 AR 미러, 소형 단말기

Augmented Reality in Retail Market by Offering (Hardware, Software), Device Type (Head-Mounted, Smart AR Mirror), Application (Try-On Solution, Planning & Designing), Retail Type (Furniture, Beauty & Cosmetics), and Geography - Global Forecast to 2023

리서치사 MarketsandMarkets
발행일 2018년 07월 상품 코드 660245
페이지 정보 영문 154 Pages
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세계의 소매용 증강현실(AR) 시장 예측(2023년) : 헤드마운트 디스플레이(HMD), 스마트 AR 미러, 소형 단말기 Augmented Reality in Retail Market by Offering (Hardware, Software), Device Type (Head-Mounted, Smart AR Mirror), Application (Try-On Solution, Planning & Designing), Retail Type (Furniture, Beauty & Cosmetics), and Geography - Global Forecast to 2023
발행일 : 2018년 07월 페이지 정보 : 영문 154 Pages

한글목차

소매용 증강현실(AR) 시장은 2018년 11억 5,580만 달러에서 2023년까지 79억 5,120만 달러에 이를 것으로 예측되며, 2018-2023년간 연평균 복합 성장률(CAGR)은 47.1%를 나타낼 전망입니다.

세계의 소매용 증강현실(AR) 시장을 조사 분석했으며, 시장 개요, 산업 동향, 부문별 시장 분석, 경쟁 구도, 주요 기업 등의 정보를 정리하여 전해드립니다.

제1장 서론

제2장 조사 방법

제3장 주요 요약

제4장 프리미엄 인사이트

  • 소매용 AR 시장
  • 아시아태평양의 소매용 AR 시장
  • 소매용 AR 시장 : 선진 시장 vs. 개발도상 시장
  • 아시아태평양이 최대 연평균 복합 성장률(CAGR)을 나타낼 전망
  • 소매용 AR 시장 : 용도별
  • 소매용 AR 시장 : 디바이스 종류별

제5장 시장 개요

  • 서론
  • AR 기술의 역사와 발전
  • 시장 역학 : 소매용 AR 시장
    • 성장 촉진요인
    • 성장 억제요인
    • 기회
    • 해결해야 할 과제
  • 밸류체인 분석

제6장 세계의 소매용 AR 시장 : 기술별

  • 서론
  • AR 기술

제7장 세계의 소매용 AR 시장 : 제공 제품별

  • 서론
  • 하드웨어
  • 소프트웨어 및 서비스

제8장 세계의 소매용 AR 시장 : 디바이스 종류별

  • 서론
  • AR 디바이스
    • 헤드마운트 디스플레이(HMD)
    • 스마트 AR 미러
    • 소형 단말기

제9장 세계의 소매용 AR 시장 : 용도별

  • 서론
  • TRY-ON SOLUTIONS
  • 플래닝 및 설계
  • 광고 및 마케팅
  • 정보 시스템

제10장 세계의 소매용 AR 시장 : 소매 유형별

  • 서론
  • 가구 및 조명
  • 미용 및 화장품
  • 의류 시착
  • 보석류
  • 식료잡화 쇼핑
  • 신발
  • 기타

제11장 세계의 소매용 AR 시장 : 지역별

  • 서론
  • 북미
  • 유럽
  • 아시아태평양
  • 기타

제12장 경쟁 구도

  • 서론
  • 기업 순위

제13장 기업 개요

  • 서론
  • 주요 기업
    • PTC
    • GOOGLE
    • MICROSOFT
    • APPLE
    • WIKITUDE
    • BLIPPAR
    • ZUGARA
    • MARXENT LABS
    • AUGMENT
    • VIEWAR
  • 기타 주요 기업
    • HOLITION
    • GRAVITY JACK
    • IKEA
    • SEPHORA
    • AMAZON
    • IMAGINATE TECHNOLOGIES
    • KUDAN
    • TOTAL IMMERSION
    • INDE
  • 스타트업 에코시스템
    • ADS REALITY
    • XZIMG
    • VISIONSTAR INFORMATION TECHNOLOGY(SHANGHAI)(EASYAR)
    • ZAPPAR
    • OBSESS

제14장 부록

LSH 18.07.12

LIST OF TABLES

  • TABLE 1: AR IN RETAIL MARKET, BY OFFERING, 2015-2023 (USD MILLION)
  • TABLE 2: AR IN RETAIL MARKET, HARDWARE, 2015-2023 (USD MILLION)
  • TABLE 3: AR IN RETAIL MARKET FOR SOFTWARE, BY APPLICATION, 2015-2023 (USD MILLION)
  • TABLE 4: AR IN RETAIL MARKET, BY DEVICE TYPE, 2015-2023 (USD MILLION)
  • TABLE 5: AR IN RETAIL MARKET, BY DEVICE TYPE, 2015-2023 (THOUSAND UNITS)
  • TABLE 6: AR IN RETAIL MARKET FOR HMDS, BY APPLICATION, 2015-2023 (USD MILLION)
  • TABLE 7: AR IN RETAIL MARKET FOR SMART AR MIRROR, BY APPLICATION, 2015-2023 (USD MILLION)
  • TABLE 8: AR IN RETAIL MARKET FOR HANDHELD DEVICES, BY APPLICATION, 2015-2023 (USD THOUSAND)
  • TABLE 9: AR IN RETAIL MARKET, BY APPLICATION, 2015-2023 (USD MILLION)
  • TABLE 10: AR IN RETAIL MARKET FOR TRY-ON SOLUTIONS, BY DEVICE TYPE, 2015-2023 (USD THOUSAND)
  • TABLE 11: AR IN RETAIL MARKET FOR TRY-ON SOLUTIONS, BY RETAIL TYPE, 2015-2023 (USD MILLION)
  • TABLE 12: AR IN RETAIL MARKET FOR PLANNING & DESIGNING, BY DEVICE TYPE, 2015-2023 (USD THOUSAND)
  • TABLE 13: AR IN RETAIL MARKET FOR PLANNING & DESIGNING, BY RETAIL TYPE, 2015-2023 (USD MILLION)
  • TABLE 14: AR IN RETAIL MARKET FOR ADVERTISING & MARKETING, BY DEVICE TYPE, 2015-2023 (USD THOUSAND)
  • TABLE 15: AR IN RETAIL MARKET FOR ADVERTISING & MARKETING, BY RETAIL TYPE, 2015-2023 (USD MILLION)
  • TABLE 16: AR IN RETAIL MARKET FOR INFORMATION SYSTEM, BY DEVICE TYPE, 2015-2023 (USD THOUSAND)
  • TABLE 17: AR IN RETAIL MARKET FOR INFORMATION SYSTEM, BY RETAIL TYPE, 2015-2023 (USD MILLION)
  • TABLE 18: AR IN RETAIL MARKET, BY RETAIL TYPE, 2015-2023 (USD MILLION)
  • TABLE 19: AR IN RETAIL MARKET FOR FURNITURE & LIGHTING, BY APPLICATION, 2015-2023 (USD MILLION)
  • TABLE 20: AR IN RETAIL MARKET FOR FURNITURE & LIGHTING, BY REGION, 2015-2023 (USD MILLION)
  • TABLE 21: AR IN RETAIL MARKET FOR FURNITURE & LIGHTING IN NORTH AMERICA, BY COUNTRY, 2015-2023 (USD MILLION)
  • TABLE 22: AR IN RETAIL MARKET FOR FURNITURE & LIGHTING IN EUROPE, BY COUNTRY, 2015-2023 (USD MILLION)
  • TABLE 23: AR IN RETAIL MARKET FOR FURNITURE & LIGHTING IN APAC, BY COUNTRY, 2015-2023 (USD MILLION)
  • TABLE 24: AR IN RETAIL MARKET FOR FURNITURE & LIGHTING IN ROW, BY COUNTRY, 2015-2023 (USD MILLION)
  • TABLE 25: AR IN RETAIL MARKET FOR BEAUTY & COSMETICS, BY APPLICATION, 2015-2023 (USD MILLION)
  • TABLE 26: AR IN RETAIL MARKET FOR BEAUTY & COSMETICS, BY REGION, 2015-2023 (USD MILLION)
  • TABLE 27: AR IN RETAIL MARKET FOR BEAUTY & COSMETICS IN NORTH AMERICA, BY COUNTRY, 2015-2023 (USD MILLION)
  • TABLE 28: AR IN RETAIL MARKET FOR BEAUTY & COSMETICS IN EUROPE, BY COUNTRY, 2015-2023 (USD MILLION)
  • TABLE 29: AR IN RETAIL MARKET FOR BEAUTY & COSMETICS IN APAC, BY COUNTRY, 2015-2023 (USD MILLION)
  • TABLE 30: AR IN RETAIL MARKET FOR BEAUTY & COSMETICS IN ROW, BY COUNTRY, 2015-2023 (USD MILLION)
  • TABLE 31: AR IN RETAIL MARKET FOR APPAREL FITTING, BY APPLICATION, 2015-2023 (USD MILLION)
  • TABLE 32: AR IN RETAIL MARKET FOR APPAREL FITTING, BY REGION, 2015-2023 (USD MILLION)
  • TABLE 33: AR IN RETAIL MARKET FOR APPAREL FITTING IN NORTH AMERICA, BY COUNTRY, 2015-2023 (USD MILLION)
  • TABLE 34: AR IN RETAIL MARKET FOR APPAREL FITTING IN EUROPE, BY COUNTRY, 2015-2023 (USD MILLION)
  • TABLE 35: AR IN RETAIL MARKET FOR APPAREL FITTING IN APAC, BY COUNTRY, 2015-2023 (USD MILLION)
  • TABLE 36: AR IN RETAIL MARKET FOR APPAREL FITTING IN ROW, BY COUNTRY, 2015-2023 (USD MILLION)
  • TABLE 37: AR IN RETAIL MARKET FOR JEWELRY, BY APPLICATION, 2015-2023 (USD MILLION)
  • TABLE 38: AR IN RETAIL MARKET FOR JEWELRY, BY REGION, 2015-2023 (USD MILLION)
  • TABLE 39: AR IN RETAIL MARKET FOR JEWELRY IN NORTH AMERICA, BY COUNTRY, 2015-2023 (USD MILLION)
  • TABLE 40: AR IN RETAIL MARKET FOR JEWELRY IN EUROPE, BY COUNTRY, 2015-2023 (USD MILLION)
  • TABLE 41: AR IN RETAIL MARKET FOR JEWELRY IN APAC, BY COUNTRY, 2015-2023 (USD MILLION)
  • TABLE 42: AR IN RETAIL MARKET FOR JEWELRY IN ROW, BY COUNTRY, 2015-2023 (USD MILLION)
  • TABLE 43: AR IN RETAIL MARKET FOR GROCERY SHOPPING, BY APPLICATION, 2015-2023 (USD MILLION)
  • TABLE 44: AR IN RETAIL MARKET FOR GROCERY SHOPPING, BY REGION, 2015-2023 (USD MILLION)
  • TABLE 45: AR IN RETAIL MARKET FOR GROCERY SHOPPING IN NORTH AMERICA, BY COUNTRY, 2015-2023 (USD MILLION)
  • TABLE 46: AR IN RETAIL MARKET FOR GROCERY SHOPPING IN EUROPE, BY COUNTRY, 2015-2023 (USD MILLION)
  • TABLE 47: AR IN RETAIL MARKET FOR GROCERY SHOPPING IN APAC, BY COUNTRY, 2015-2023 (USD MILLION)
  • TABLE 48: AR IN RETAIL MARKET FOR GROCERY SHOPPING IN ROW, BY COUNTRY, 2015-2023 (USD MILLION)
  • TABLE 49: AR IN RETAIL MARKET FOR FOOTWEAR, BY APPLICATION, 2015-2023 (USD MILLION)
  • TABLE 50: AR IN RETAIL MARKET FOR FOOTWEAR, BY REGION, 2015-2023 (USD MILLION)
  • TABLE 51: AR IN RETAIL MARKET FOR FOOTWEAR IN NORTH AMERICA, BY COUNTRY, 2015-2023 (USD MILLION)
  • TABLE 52: AR IN RETAIL MARKET FOR FOOTWEAR IN EUROPE, BY COUNTRY, 2015-2023 (USD MILLION)
  • TABLE 53: AR IN RETAIL MARKET FOR FOOTWEAR IN APAC, BY COUNTRY, 2015-2023 (USD MILLION)
  • TABLE 54: AR IN RETAIL MARKET FOR FOOTWEAR IN ROW, BY COUNTRY, 2015-2023 (USD MILLION)
  • TABLE 55: AR IN RETAIL MARKET FOR OTHER RETAIL TYPES, BY APPLICATION, 2015-2023 (USD MILLION)
  • TABLE 56: AR IN RETAIL MARKET FOR OTHER RETAIL TYPES, BY REGION, 2015-2023 (USD MILLION)
  • TABLE 57: AR IN RETAIL MARKET FOR OTHER RETAIL TYPES IN NORTH AMERICA, BY COUNTRY, 2015-2023 (USD MILLION)
  • TABLE 58: AR IN RETAIL MARKET FOR OTHER RETAIL TYPES IN EUROPE, BY COUNTRY, 2015-2023 (USD MILLION)
  • TABLE 59: AR IN RETAIL MARKET FOR OTHER RETAIL TYPES IN APAC, BY COUNTRY, 2015-2023 (USD MILLION)
  • TABLE 60: AR IN RETAIL MARKET FOR OTHER RETAIL TYPES IN ROW, BY COUNTRY, 2015-2023 (USD MILLION)
  • TABLE 61: AR IN RETAIL MARKET, BY REGION, 2015-2023 (USD MILLION)
  • TABLE 62: AR IN RETAIL MARKET IN NORTH AMERICA, BY RETAIL TYPE, 2015-2023 (USD MILLION)
  • TABLE 63: AR IN RETAIL MARKET IN NORTH AMERICA, BY COUNTRY, 2015-2023 (USD MILLION)
  • TABLE 64: AR IN RETAIL MARKET IN EUROPE, BY RETAIL TYPE, 2015-2023 (USD MILLION)
  • TABLE 65: AR IN RETAIL MARKET IN EUROPE, BY COUNTRY, 2015-2023 (USD MILLION)
  • TABLE 66: AR IN RETAIL MARKET IN APAC, BY RETAIL TYPE, 2015-2023 (USD MILLION)
  • TABLE 67: AR IN RETAIL MARKET IN APAC, BY COUNTRY, 2015-2023 (USD MILLION)
  • TABLE 68: AR IN RETAIL MARKET IN ROW, BY RETAIL TYPE, 2015-2023 (USD MILLION)
  • TABLE 69: AR IN RETAIL MARKET IN ROW, BY COUNTRY, 2015-2023 (USD MILLION)
  • TABLE 70: RANKING OF TOP 5 PLAYERS IN AR IN RETAIL MARKET
  • TABLE 71: PRODUCT LAUNCHES & DEVELOPMENTS: AR IN RETAIL MARKET, 2017
  • TABLE 72: PARTNERSHIPS: AR IN RETAIL MARKET, 2017-2018
  • TABLE 73: AGREEMENTS. COLLABORATIONS, & CAPITAL FUNDING: AR IN RETAIL, 2016-2018
  • TABLE 74: ACQUISITIONS & EXPANSIONS: AR IN RETAIL MARKET, 2015-2017

LIST OF FIGURES

  • FIGURE 1: MARKET SEGMENTATION
  • FIGURE 2: AR IN RETAIL MARKET: RESEARCH DESIGN
  • FIGURE 3: BOTTOM-UP APPROACH TO ARRIVE AT THE MARKET SIZE
  • FIGURE 4: TOP-DOWN APPROACH TO ARRIVE AT THE MARKET SIZE
  • FIGURE 5: DATA TRIANGULATION METHODOLOGY
  • FIGURE 6: ASSUMPTIONS OF THE RESEARCH STUDY
  • FIGURE 7: AUGMENTED REALITY IN RETAIL MARKET, 2015-2023 (USD BILLION)
  • FIGURE 8: AR IN RETAIL MARKET, BY OFFERING, 2018 VS. 2023
  • FIGURE 9: TRY-ON SOLUTION APPLICATION EXPECTED TO WITNESS HIGHEST GROWTH IN AR IN RETAIL MARKET BETWEEN 2018 AND 2023
  • FIGURE 10: NORTH AMERICA HELD LARGEST SHARE OF AR IN RETAIL MARKET IN 2017
  • FIGURE 11: NORTH AMERICA EXPECTED TO LEAD FURNITURE & LIGHTING RETAIL TYPE IN AR IN RETAIL MARKET DURING FORECAST PERIOD
  • FIGURE 12: ATTRACTIVE MARKET OPPORTUNITIES FOR AR IN RETAIL MARKET
  • FIGURE 13: CHINA EXPECTED TO HOLD LARGEST SHARE OF AR IN RETAIL MARKET IN APAC BY 2023
  • FIGURE 14: US EXPECTED TO HOLD LARGEST SIZE OF AR IN RETAIL MARKET BY 2023
  • FIGURE 15: AR IN RETAIL MARKET IN CHINA EXPECTED TO GROW AT HIGHEST CAGR BETWEEN 2018 AND 2023
  • FIGURE 16: TRY-ON SOLUTION APPLICATION EXPECTED TO DOMINATE AR IN RETAIL MARKET DURING FORECAST PERIOD
  • FIGURE 17: HEAD-MOUNTED DISPLAYS EXPECTED TO DOMINATE AR IN RETAIL MARKET BY 2023
  • FIGURE 18: EVOLUTION OF AUGMENTED REALITY TECHNOLOGY
  • FIGURE 19: GROWING INTEREST OF LARGE RETAILERS IN AR TECHNOLOGY AND INCREASING INTEREST IN OMNI-CHANNEL RETAILING WOULD DRIVE AR IN RETAIL MARKET
  • FIGURE 20: SHIPMENTS OF SMARTPHONES, 2012-2017
  • FIGURE 21: VALUE CHAIN ANALYSIS (2017): MAJOR VALUE ADDED DURING RESEARCH & PRODUCT DEVELOPMENT AND MANUFACTURING STAGES
  • FIGURE 22: ELEMENTS OF AR ECOSYSTEM
  • FIGURE 23: AR IN RETAIL MARKET FOR HARDWARE EXPECTED TO GROW AT HIGHER CAGR DURING FORECAST PERIOD
  • FIGURE 24: DISPLAYS AND PROJECTORS DOMINATE AR IN RETAIL MARKET DURING FORECAST PERIOD
  • FIGURE 25: ADVERTISING & MARKETING APPLICATION EXPECTED TO GROW AT HIGHEST CAGR IN AR IN RETAIL MARKET FOR SOFTWARE DURING FORECAST PERIOD
  • FIGURE 26: AR IN RETAIL MARKET FOR HEAD-MOUNTED DISPLAYS EXPECTED TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 27: HEAD-MOUNTED DISPLAYS EXPECTED TO LEAD AR IN RETAIL MARKET IN UNIT SHIPMENTS DURING FORECAST PERIOD (THOUSAND UNITS)
  • FIGURE 28: AR IN RETAIL MARKET FOR ADVERTISING & MARKETING EXPECTED TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 29: AR IN RETAIL MARKET FOR GROCERY SHOPPING EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 30: GEOGRAPHIC SNAPSHOT: AR IN RETAIL MARKET IN APAC TO WITNESS HIGHEST GROWTH RATE DURING FORECAST PERIOD
  • FIGURE 31: US EXPECTED TO HOLD LARGEST SIZE OF AR IN RETAIL MARKET BETWEEN 2017 AND 2023
  • FIGURE 32: NORTH AMERICA: SNAPSHOT OF AR IN RETAIL MARKET
  • FIGURE 33: EUROPE: SNAPSHOT OF AR IN RETAIL MARKET
  • FIGURE 34: APAC: SNAPSHOT OF AR IN RETAIL MARKET
  • FIGURE 35: COMPANIES ADOPTED PRODUCT LAUNCHES & DEVELOPMENTS AS KEY GROWTH STRATEGIES BETWEEN 2014 AND 2018
  • FIGURE 36: GEOGRAPHIC REVENUE MIX OF MAJOR PLAYERS
  • FIGURE 37: PTC: COMPANY SNAPSHOT
  • FIGURE 38: GOOGLE: COMPANY SNAPSHOT
  • FIGURE 39: MICROSOFT: COMPANY SNAPSHOT
  • FIGURE 40: APPLE: COMPANY SNAPSHOT

영문목차

"Increased online shopping has instilled interest in retailers to adopt AR-major driving factor for augmented reality in retail market"

The augmented reality in retail market is expected to be USD 1,155.8 million in 2018 and is projected to reach USD 7951.2 million by 2023, at a CAGR of 47.1% during the forecast period. Increasing online shopping encourages retailers to adopt AR, rising smartphone penetration, and growing adoption of connected devices are the major factors driving the growth of the augmented reality in retail market. The lack of compatibility, interoperability, privacy, and security concerns associated with the use of AR restrain the growth of the AR in retail market.

"Augmented reality in retail market for head-mounted displays to grow at high rate during forecast period"

With advancements in computing, AR-enabled devices can be used for consumer, commercial, and enterprise applications. In the retail sector, smart glasses are expected to be used on a large scale for the workforce and sales management purposes. Go Instore (UK), a service provider of online video commerce, partnered with retail firms to provide online video support using AR technology. The technology provided by the company helps remote shoppers to connect with the in-store experts in real time. The experts at the store use AR glasses to get the real-time information on the call and address queries or grievances of remote shoppers.

"Augmented reality in retail market for planning and designing application to lead the market during forecast period"

Planning and designing application is used in retail types such as furniture and lighting, automotive interior, and paint. The planning and designing application helps in placing a product virtually at a desired place. Furniture and lighting is the major retail type in the planning and designing application. AR is increasingly being used by furniture retailers to help customers visualize the select products at their desired place. This helps customers to buy furniture and relevant stuff according to their home or office spaces.

"APAC to witness high growth whereas North America to lead the overall AR in Retail market during forecast period"

Growing consumer and commercial markets with increasing investments in countries such as Japan and China would boost the growth of the AR in retail market in APAC. E-commerce is becoming a major area of focus for retailers in APAC, where China is becoming the largest e-commerce market worldwide. In 2018, North America is expected to hold the largest market, with maximum revenue generated from AR in retail applications. The AR in retail market is estimated to grow considerably in the subsequent years in this region. The US homes a few major retail industries across the world, with the apparel industry being the largest; it is 50% larger than the retail industry in China. The 12 major US retailers hold one-third of the market share across the world; this further drives the AR in retail market in North America.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews have been conducted with key experts in the AR industry. The breakup of the profiles of primary participants has been shown below:

  • By Company Type: Tier 1 = 35%, Tier 2 = 45%, and Tier 3 = 20%
  • By Designation: C-Level Executives = 35%, Directors = 25%, and Others = 40%
  • By Region: North America = 45%, Europe = 20%, APAC = 30%, and RoW = 5%

Major players in the augmented reality in retail market are: Google (US), PTC (US), Apple (US), Microsoft (US), Wikitude (Austria), DAQRI (US), Zugara (US), Blippar (UK), Marxent Labs (US), Augment (France), and ViewAR (Austria). The other players profiled in the report include Holition (UK), Ikea (Netherlands), Sephora (France), Amazon (US), Imaginate Technologies (India), Kudan (UK), Total Immersion (France), and INDE (UK). The start-up ecosystem includes Ads Reality (UK), XZIMG (China), VisionStar Information Technology (China), Zappar (UK), and Obsess (US).

Research Coverage:

This research categorizes the augmented reality in retail market on the basis of device type, offering (hardware & software), retail type, application, and geography. The report also discusses major drivers, restraints, challenges, and opportunities for the market.

Reasons to Buy the Report:

The report would help leaders/new entrants in this market in the following ways:

  • 1. This report segments the augmented reality in retail market comprehensively and provides the closest market size estimation for major industries across various regions.
  • 2. The report would help stakeholders understand the pulse of the market and provide them with the information on drivers, restraints, challenges, and opportunities for the market.
  • 3. This report would help stakeholders understand their competitors better and gain more insights to improve their position in the business. The competitive landscape section includes competitor ecosystem, product launches and developments, partnerships, fund raising, and acquisitions.

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. OBJECTIVES OF THE STUDY
  • 1.2. DEFINITION
  • 1.3. STUDY SCOPE
    • 1.3.1. MARKETS COVERED
    • 1.3.2. YEARS CONSIDERED FOR THE STUDY
  • 1.4. CURRENCY
  • 1.5. LIMITATIONS
  • 1.6. STAKEHOLDERS

2. RESEARCH METHODOLOGY

  • 2.1. RESEARCH DATA
    • 2.1.1. SECONDARY DATA
      • 2.1.1.1. Secondary sources
    • 2.1.2. PRIMARY DATA
      • 2.1.2.1. Primary interviews with experts
      • 2.1.2.2. Breakdown of primaries
      • 2.1.2.3. Key data from primary sources
    • 2.1.3. SECONDARY AND PRIMARY RESEARCH
      • 2.1.3.1. Key industry insights
  • 2.2. MARKET SIZE ESTIMATION
    • 2.2.1. BOTTOM-UP APPROACH
      • 2.2.1.1. Approach for capturing the market size by bottom-up analysis (demand side)
    • 2.2.2. TOP-DOWN APPROACH
      • 2.2.2.1. Approach for capturing the market size by top-down analysis (supply side)
  • 2.3. MARKET BREAKDOWN & DATA TRIANGULATION
  • 2.4. RESEARCH ASSUMPTIONS

3. EXECUTIVE SUMMARY

4. PREMIUM INSIGHTS

  • 4.1. AR IN RETAIL MARKET, 2018-2023(USD BILLION)
  • 4.2. AR IN RETAIL MARKET IN APAC
  • 4.3. AR IN RETAIL MARKET: DEVELOPED VS. DEVELOPING MARKETS, 2018 AND 2023(USD MILLION)
  • 4.4. APAC EXPECTED TO GROW AT HIGHEST CAGR BETWEEN 2018 AND 2023 IN AR IN RETAIL MARKET
  • 4.5. AR IN RETAIL MARKET, BY APPLICATION (USD MILLION)
  • 4.6. AR IN RETAIL MARKET, BY DEVICE TYPE

5. MARKET OVERVIEW

  • 5.1. INTRODUCTION
  • 5.2. HISTORY AND EVOLUTION OF AR TECHNOLOGY
  • 5.3. MARKET DYNAMICS: AR IN RETAIL MARKET
    • 5.3.1. DRIVERS
      • 5.3.1.1. Increasing online shopping interests retailers in AR
      • 5.3.1.2. Increasing smartphone penetration drives growth of AR apps
      • 5.3.1.3. Growing adoption of connected devices drives growth of AR in retail
    • 5.3.2. RESTRAINTS
      • 5.3.2.1. Lack of compatibility and interoperability
      • 5.3.2.2. Privacy and security concerns
    • 5.3.3. OPPORTUNITIES
      • 5.3.3.1. Rising investments in retail sector
      • 5.3.3.2. Establishing direct connect with end users
    • 5.3.4. CHALLENGES
      • 5.3.4.1. Reluctance among retailers
      • 5.3.4.2. Lack of skills and expertise
  • 5.4. VALUE CHAIN ANALYSIS

6. AUGMENTED REALITY IN RETAIL MARKET, BY TECHNOLOGY

  • 6.1. INTRODUCTION
  • 6.2. AUGMENTED REALITY TECHNOLOGY
    • 6.2.1. MARKER-BASED AUGMENTED REALITY
      • 6.2.1.1. Passive marker
      • 6.2.1.2. Active marker
      • 6.2.1.3. Marker-based AR use cases
    • 6.2.2. MARKERLESS AUGMENTED REALITY
      • 6.2.2.1. Model-based tracking
      • 6.2.2.2. Image-based processing
      • 6.2.2.3. Markerless AR use cases

7. AUGMENTED REALITY IN RETAIL MARKET, BY OFFERING

  • 7.1. INTRODUCTION
    • 7.1.1. HARDWARE
      • 7.1.1.1. Displays and projectors
      • 7.1.1.2. Sensors
        • 7.1.1.2.1. Accelerometers
        • 7.1.1.2.2. Gyroscopes
        • 7.1.1.2.3. Magnetometers
        • 7.1.1.2.4. Proximity sensors
      • 7.1.1.3. Semiconductor components
        • 7.1.1.3.1. Controllers and processors
        • 7.1.1.3.2. Integrated circuits
      • 7.1.1.4. Cameras
      • 7.1.1.5. Others
  • 7.2. SOFTWARE & SERVICES
    • 7.2.1. INTRODUCTION
    • 7.2.2. SOFTWARE DEVELOPMENT KITS AND APPS
    • 7.2.3. SERVICES
    • 7.2.4. AR SOFTWARE FUNCTIONS
      • 7.2.4.1. AR remote collaboration
      • 7.2.4.2. Workflow optimization
      • 7.2.4.3. Documentation
      • 7.2.4.4. Visualization
      • 7.2.4.5. 3D modeling
      • 7.2.4.6. Navigation

8. AUGMENTED REALITY IN RETAIL MARKET, BY DEVICE TYPE

  • 8.1. INTRODUCTION
  • 8.2. AUGMENTED REALITY DEVICES
    • 8.2.1. HEAD-MOUNTED DISPLAYS
      • 8.2.1.1. AR smart glasses
    • 8.2.2. SMART AR MIRRORS
    • 8.2.3. HANDHELD DEVICES

9. AUGMENTED REALITY IN RETAIL MARKET, BY APPLICATION

  • 9.1. INTRODUCTION
  • 9.2. TRY-ON SOLUTIONS
  • 9.3. PLANNING & DESIGNING
  • 9.4. ADVERTISING & MARKETING
  • 9.5. INFORMATION SYSTEMS

10. AUGMENTED REALITY IN RETAIL MARKET, BY RETAIL TYPE

  • 10.1. INTRODUCTION
  • 10.2. FURNITURE & LIGHTING
    • 10.2.1. USE CASES IN FURNITURE & LIGHTING
      • 10.2.1.1. Ikea develops AR app to make furnishing easier
      • 10.2.1.2. Wayfair uses AR to gain business benefits
  • 10.3. BEAUTY & COSMETICS
    • 10.3.1. USE CASES IN BEAUTY & COSMETICS
      • 10.3.1.1. L'Oreal buys ModiFace to strengthen their digital strategy
      • 10.3.1.2. Sephora uses AR in its virtual try-on makeup solution
  • 10.4. APPAREL FITTING
    • 10.4.1. USE CASES IN APPAREL FITTING
      • 10.4.1.1. Zara enhances shopping experience using AR
      • 10.4.1.2. Uniqlo uses smart AR mirror
  • 10.5. JEWELRY
    • 10.5.1. USE CASES IN JEWELRY
      • 10.5.1.1. Swarovski partnered with perfect corp. to introduce AR filters
      • 10.5.1.2. De beers used AR to market its forevermark diamond brand
  • 10.6. GROCERY SHOPPING
    • 10.6.1. USE CASES IN GROCERY SHOPPING
      • 10.6.1.1. Coop italia unveiled "supermarket of the future"
      • 10.6.1.2. China's largest online grocery store Yihaodian uses AR
  • 10.7. FOOTWEAR
    • 10.7.1. USE CASES IN FOOTWEAR
      • 10.7.1.1. Converse made shopping simple with its app
      • 10.7.1.2. Nike used AR to sell its products
  • 10.8. OTHERS
    • 10.8.1. USE CASES IN OTHER RETAIL TYPES
      • 10.8.1.1. Ray-Ban used smart AR mirror to virtually try glasses
      • 10.8.1.2. Dulux helps previsualize walls with AR
      • 10.8.1.3. BMW creates visualizer app to showcase cars

11. AUGMENTED REALITY IN RETAIL MARKET, GEOGRAPHICAL ANALYSIS

  • 11.1. INTRODUCTION
  • 11.2. NORTH AMERICA
    • 11.2.1. US
    • 11.2.2. CANADA & MEXICO
  • 11.3. EUROPE
    • 11.3.1. GERMANY
    • 11.3.2. FRANCE
    • 11.3.3. UK
    • 11.3.4. REST OF EUROPE
  • 11.4. APAC
    • 11.4.1. CHINA
    • 11.4.2. JAPAN
    • 11.4.3. SOUTH KOREA
    • 11.4.4. REST OF APAC
  • 11.5. ROW
    • 11.5.1. MIDDLE EAST & AFRICA
    • 11.5.2. SOUTH AMERICA

12. COMPETITIVE LANDSCAPE

  • 12.1. INTRODUCTION
  • 12.2. RANKING FOR AR IN RETAIL MARKET PLAYERS
    • 12.2.1. PRODUCT LAUNCHES & DEVELOPMENTS
    • 12.2.2. PARTNERSHIPS
    • 12.2.3. AGREEMENTS, COLLABORATIONS, & CAPITAL FUNDING
    • 12.2.4. ACQUISITIONS & EXPANSIONS

13. COMPANY PROFILES (Business overview, Products offered, Recent developments, SWOT analysis & MnM View)*

  • 13.1. INTRODUCTION
  • 13.2. KEY PLAYERS
    • 13.2.1. PTC
    • 13.2.2. GOOGLE
    • 13.2.3. MICROSOFT
    • 13.2.4. APPLE
    • 13.2.5. WIKITUDE
    • 13.2.6. BLIPPAR
    • 13.2.7. ZUGARA
    • 13.2.8. MARXENT LABS
    • 13.2.9. AUGMENT
    • 13.2.10. VIEWAR
  • 13.3. OTHER IMPORTANT PLAYERS
    • 13.3.1. HOLITION
    • 13.3.2. GRAVITY JACK
    • 13.3.3. IKEA
    • 13.3.4. SEPHORA
    • 13.3.5. AMAZON
    • 13.3.6. IMAGINATE TECHNOLOGIES
    • 13.3.7. KUDAN
    • 13.3.8. TOTAL IMMERSION
    • 13.3.9. INDE
  • 13.4. START-UP ECOSYSTEM
    • 13.4.1. ADS REALITY
    • 13.4.2. XZIMG
    • 13.4.3. VISIONSTAR INFORMATION TECHNOLOGY (SHANGHAI) (EASYAR)
    • 13.4.4. ZAPPAR
    • 13.4.5. OBSESS

*Details on Business overview, Products offered, Recent developments, SWOT analysis & MnM View might not be captured in case of unlisted companies.

14. APPENDIX

  • 14.1. INSIGHTS OF INDUSTRY EXPERTS
  • 14.2. DISCUSSION GUIDE
  • 14.3. KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 14.4. INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
  • 14.5. AVAILABLE CUSTOMIZATIONS
  • 14.6. RELATED REPORTS
  • 14.7. AUTHOR DETAILS
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