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세계의 ABM(Account-Based Marketing) 시장 예측(-2023년) : 전략적 ABM, ABM Lite, Programmatic ABM

ABM Market by Account Type (Strategic ABM, ABM Lite, and Programmatic ABM), Component (Tools and Services), Deployment Model (On-Premises and Cloud), Organization Size (Large Enterprises and SMEs), Industry Vertical, and Region - Global Forecast to 2023

리서치사 MarketsandMarkets
발행일 2018년 10월 상품 코드 718221
페이지 정보 영문 150 Pages
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세계의 ABM(Account-Based Marketing) 시장 예측(-2023년) : 전략적 ABM, ABM Lite, Programmatic ABM ABM Market by Account Type (Strategic ABM, ABM Lite, and Programmatic ABM), Component (Tools and Services), Deployment Model (On-Premises and Cloud), Organization Size (Large Enterprises and SMEs), Industry Vertical, and Region - Global Forecast to 2023
발행일 : 2018년 10월 페이지 정보 : 영문 150 Pages

한글목차

세계의 ABM(Account-Based Marketing) 시장은 2018년 6억 5,190만 달러에서 2023년까지 11억 9,690만 달러에 이를 것으로 예측됩니다. 2018-2023년간 시장의 연평균 복합 성장률(CAGR)은 12.9%를 나타낼 전망입니다.

세계의 ABM(Account-Based Marketing) 시장에 대해 조사 분석했으며, 시장 개요, 산업 동향, 부문별 시장 분석, 경쟁 구도, 주요 기업 등의 정보를 정리하여 전해드립니다.

제1장 서론

제2장 조사 방법

제3장 주요 요약

제4장 프리미엄 인사이트

  • ABM 시장의 매력적인 기회
  • ABM 시장 : 시장 점유율(지역별)
  • ABM 시장의 투자 기회
  • ABM 시장 : 전개 모델별
  • ABM 시장 : 4대 산업별, 4대 지역별

제5장 시장 개요

  • 서론
  • 시장 역학
    • 성장 촉진요인
    • 성장 억제요인
    • 기회
    • 해결해야 할 과제
  • 산업 동향
  • ABM : 이용 사례

제6장 세계의 ABM 시장 : 어카운트 종류별

  • 서론
  • 전략적 ABM(One-to-One 어카운트)
  • ABM Lite(One-to-Few 어카운트)
  • Programmatic ABM(One-to-Many 어카운트)

제7장 세계의 ABM 시장 : 컴포넌트별

  • 서론
  • 서비스

제8장 세계의 ABM 시장 : 전개 모델별

  • 서론
  • 온프레미스(On-premise)
  • 클라우드

제9장 세계의 ABM 시장 : 조직규모별

  • 서론
  • 대기업
  • 중소기업

제10장 세계의 ABM 시장 : 산업별

  • 서론
  • 은행, 금융서비스, 보험(BFSI)
  • 소매 및
  • 정부 및 공공부문
  • 헬스케어 및 생명과학
  • 자동차 및 제조
  • 미디어, 통신, IT
  • 기타

제11장 세계의 ABM 시장 : 지역별

  • 서론
  • 북미
  • 유럽
  • 아시아태평양
  • 중동 및 아프리카
  • 라틴아메리카

제12장 경쟁 구도

  • 개요
  • 주목을 끄는 기업
  • 경쟁 시나리오

제13장 기업 개요

  • HUBSPOT
  • TECHTARGET
  • DEMANDBASE
  • MARKETO
  • 6SENSE
  • INSIDEVIEW
  • ACT-ON SOFTWARE
  • ENGAGIO
  • RADIUS INTELLIGENCE
  • TERMINUS
  • ADDAPTIVE INTELLIGENCE
  • ALBACROSS
  • CELSIUS GKK INTERNATIONAL
  • DRIFT
  • EVERGAGE
  • INTEGRATE
  • ITERABLE
  • JABMO
  • KWANZOO
  • LATTICE ENGINES
  • MRP
  • MADISON LOGIC
  • TRIBLIO
  • UBERFLIP
  • VENDEMORE

제14장 부록

LSH 18.10.12

LIST OF TABLES

  • TABLE 1: ACCOUNT-BASED MARKETING MARKET SIZE, 2016-2023 (USD MILLION)
  • TABLE 2: ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2016-2023 (USD MILLION)
  • TABLE 3: STRATEGIC ABM: ACCOUNT-BASED MARKETING MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 4: ABM LITE: ACCOUNT-BASED MARKETING MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 5: PROGRAMMATIC ABM: ACCOUNT-BASED MARKETING MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 6: ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
  • TABLE 7: TOOLS: ACCOUNT-BASED MARKETING MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 8: SERVICES: ACCOUNT-BASED MARKETING MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 9: SERVICES: ACCOUNT-BASED MARKETING MARKET SIZE, BY TYPE, 2016-2023 (USD MILLION)
  • TABLE 10: MANAGED SERVICES MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 11: PROFESSIONAL SERVICES MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 12: PROFESSIONAL SERVICES MARKET SIZE, BY TYPE, 2016-2023 (USD MILLION)
  • TABLE 13: CONSULTING SERVICES MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 14: SUPPORT AND MAINTENANCE SERVICES MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 15: ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2016-2023 (USD MILLION)
  • TABLE 16: ON-PREMISES: ACCOUNT-BASED MARKETING MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 17: CLOUD: ACCOUNT-BASED MARKETING MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 18: ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD MILLION)
  • TABLE 19: LARGE ENTERPRISES: ACCOUNT-BASED MARKETING MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 20: SMALL AND MEDIUM-SIZED ENTERPRISES: ACCOUNT-BASED MARKETING MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 21: ACCOUNT-BASED MARKETING MARKET SIZE, BY INDUSTRY VERTICAL, 2016-2023 (USD MILLION)
  • TABLE 22: BANKING, FINANCIAL SERVICES, AND INSURANCE: ACCOUNT-BASED MARKETING MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 23: RETAIL AND ECOMMERCE: ACCOUNT-BASED MARKETING MARKET SIZE, BY REGION, 2018-2023 (USD MILLION)
  • TABLE 24: GOVERNMENT AND PUBLIC SECTOR: ACCOUNT-BASED MARKETING MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 25: HEALTHCARE AND LIFE SCIENCES: ACCOUNT-BASED MARKETING MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 26: AUTOMOTIVE AND MANUFACTURING: ACCOUNT-BASED MARKETING MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 27: MEDIA, TELECOMMUNICATION, AND IT: ACCOUNT-BASED MARKETING MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 28: OTHERS: ACCOUNT-BASED MARKETING MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 29: ACCOUNT-BASED MARKETING MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 30: NORTH AMERICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2018-2023 (USD MILLION)
  • TABLE 31: NORTH AMERICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY SERVICE, 2018-2023 (USD MILLION)
  • TABLE 32: NORTH AMERICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY PROFESSIONAL SERVICE, 2018-2023 (USD MILLION)
  • TABLE 33: NORTH AMERICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2018-2023 (USD MILLION)
  • TABLE 34: NORTH AMERICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2023 (USD MILLION)
  • TABLE 35: NORTH AMERICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2023 (USD MILLION)
  • TABLE 36: NORTH AMERICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 37: NORTH AMERICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2018-2023 (USD MILLION)
  • TABLE 38: EUROPE: ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2018-2023 (USD MILLION)
  • TABLE 39: EUROPE: ACCOUNT-BASED MARKETING MARKET SIZE, BY SERVICE, 2018-2023 (USD MILLION)
  • TABLE 40: EUROPE: ACCOUNT-BASED MARKETING MARKET SIZE, BY PROFESSIONAL SERVICE, 2018-2023 (USD MILLION)
  • TABLE 41: EUROPE: ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2018-2023 (USD MILLION)
  • TABLE 42: EUROPE: ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2023 (USD MILLION)
  • TABLE 43: EUROPE: ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2023 (USD MILLION)
  • TABLE 44: EUROPE: ACCOUNT-BASED MARKETING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 45: EUROPE: ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2018-2023 (USD MILLION)
  • TABLE 46: ASIA PACIFIC: ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2018-2023 (USD MILLION)
  • TABLE 47: ASIA PACIFIC: ACCOUNT-BASED MARKETING MARKET SIZE, BY SERVICE, 2018-2023 (USD MILLION)
  • TABLE 48: ASIA PACIFIC: ACCOUNT-BASED MARKETING MARKET SIZE, BY PROFESSIONAL SERVICE, 2018-2023 (USD MILLION)
  • TABLE 49: ASIA PACIFIC: ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2018-2023 (USD MILLION)
  • TABLE 50: ASIA PACIFIC: ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2023 (USD MILLION)
  • TABLE 51: ASIA PACIFIC: ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2023 (USD MILLION)
  • TABLE 52: ASIA PACIFIC: ACCOUNT-BASED MARKETING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 53: ASIA PACIFIC: ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2018-2023 (USD MILLION)
  • TABLE 54: MIDDLE EAST AND AFRICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2018-2023 (USD MILLION)
  • TABLE 55: MIDDLE EAST AND AFRICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY SERVICE, 2018-2023 (USD MILLION)
  • TABLE 56: MIDDLE EAST AND AFRICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY PROFESSIONAL SERVICE, 2018-2023 (USD MILLION)
  • TABLE 57: MIDDLE EAST AND AFRICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2016-2023 (USD MILLION)
  • TABLE 58: MIDDLE EAST AND AFRICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2023 (USD MILLION)
  • TABLE 59: MIDDLE EAST AND AFRICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2023 (USD MILLION)
  • TABLE 60: MIDDLE EAST AND AFRICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 61: MIDDLE EAST AND AFRICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY SUB-REGION, 2018-2023 (USD MILLION)
  • TABLE 62: LATIN AMERICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2018-2023 (USD MILLION)
  • TABLE 63: LATIN AMERICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY SERVICE, 2018-2023 (USD MILLION)
  • TABLE 64: LATIN AMERICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY PROFESSIONAL SERVICE, 2018-2023 (USD MILLION)
  • TABLE 65: LATIN AMERICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2018-2023 (USD MILLION)
  • TABLE 66: LATIN AMERICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2023 (USD MILLION)
  • TABLE 67: LATIN AMERICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2023 (USD MILLION)
  • TABLE 68: LATIN AMERICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 69: LATIN AMERICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2018-2023 (USD MILLION)
  • TABLE 70: NEW PRODUCT LAUNCHES AND PRODUCT UPGRADATIONS, 2016-2018
  • TABLE 71: PARTNERSHIPS, COLLABORATIONS, AND AGREEMENTS, 2016-2018
  • TABLE 72: BUSINESS EXPANSIONS AND FUNDING, 2017-2018
  • TABLE 73: ACQUISITIONS, 2016-2018

LIST OF FIGURES

  • FIGURE 1: ACCOUNT-BASED MARKETING MARKET: MARKET SEGMENTATION
  • FIGURE 2: ACCOUNT-BASED MARKETING MARKET: REGIONAL SCOPE
  • FIGURE 3: ACCOUNT-BASED MARKETING MARKET: RESEARCH DESIGN
  • FIGURE 4: BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY, DESIGNATION, AND REGION
  • FIGURE 5: DATA TRIANGULATION
  • FIGURE 6: MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
  • FIGURE 7: MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
  • FIGURE 8: ACCOUNT-BASED MARKETING MARKET: ASSUMPTIONS
  • FIGURE 9: GLOBAL ACCOUNT-BASED MARKETING MARKET IS EXPECTED TO WITNESS SIGNIFICANT GROWTH DURING THE FORECAST PERIOD
  • FIGURE 10: ACCOUNT-BASED MARKETING MARKET SNAPSHOT, BY COMPONENT, 2018 VS. 2023
  • FIGURE 11: ACCOUNT-BASED MARKETING MARKET SNAPSHOT, BY SERVICE, 2018 VS. 2023
  • FIGURE 12: ACCOUNT-BASED MARKETING MARKET SNAPSHOT, BY ACCOUNT TYPE, 2018
  • FIGURE 13: ACCOUNT-BASED MARKETING MARKET SNAPSHOT, BY INDUSTRY VERTICAL, 2018-2023
  • FIGURE 14: RAPID GROWTH OF SOCIAL MEDIA AND SOCIAL ADVERTISING, AND THE NEED FOR IDENTIFYING THE RIGHT AUDIENCE ARE EXPECTED TO DRIVE THE GROWTH OF THE ACCOUNT-BASED MARKETING MARKET
  • FIGURE 15: NORTH AMERICA IS ESTIMATED TO HAVE THE LARGEST MARKET SHARE IN 2018
  • FIGURE 16: ON-PREMISES IS EXPECTED TO HAVE THE LARGEST MARKET SIZE IN 2023
  • FIGURE 17: MEDIA, TELECOMMUNICATION, AND IT INDUSTRY VERTICAL AND NORTH AMERICA ARE ESTIMATED TO DOMINATE THE ABM MARKET IN 2018
  • FIGURE 18: ACCOUNT-BASED MARKETING MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
  • FIGURE 19: SALES AND MARKETING FUNNEL FOR ACCOUNT-BASED MARKETING
  • FIGURE 20: STRATEGIC ABM ACCOUNT TYPE IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 21: SERVICES SEGMENT IS EXPECTED TO GROW AT THE HIGHER CAGR DURING THE FORECAST PERIOD
  • FIGURE 22: MANAGED SERVICES SEGMENT IS EXPECTED TO GROW AT THE HIGHER CAGR DURING THE FORECAST PERIOD
  • FIGURE 23: CONSULTING SERVICES SEGMENT IS EXPECTED TO GROW AT THE HIGHER CAGR DURING THE FORECAST PERIOD
  • FIGURE 24: CLOUD DEPLOYMENT MODEL IS EXPECTED TO REGISTER THE HIGHER CAGR DURING THE FORECAST PERIOD
  • FIGURE 25: SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT IS EXPECTED TO GROW AT THE HIGHER CAGR DURING THE FORECAST PERIOD
  • FIGURE 26: GOVERNMENT AND PUBLIC SECTOR INDUSTRY VERTICAL IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 27: ASIA PACIFIC IS EXPECTED TO HAVE THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 28: ASIA PACIFIC IS EXPECTED TO REGISTER THE HIGHEST GROWTH RATE DURING THE FORECAST PERIOD
  • FIGURE 29: NORTH AMERICA: MARKET SNAPSHOT
  • FIGURE 30: ASIA PACIFIC: MARKET SNAPSHOT
  • FIGURE 31: KEY DEVELOPMENTS BY THE LEADING PLAYERS IN THE ACCOUNT-BASED MARKETING MARKET, 2015-2018
  • FIGURE 32: HUBSPOT: COMPANY SNAPSHOT
  • FIGURE 33: HUBSPOT: SWOT ANALYSIS
  • FIGURE 34: TECHTARGET: COMPANY SNAPSHOT
  • FIGURE 35: TECHTARGET: SWOT ANALYSIS
  • FIGURE 36: DEMANDBASE: SWOT ANALYSIS
  • FIGURE 37: MARKETO: SWOT ANALYSIS
  • FIGURE 38: 6SENSE: SWOT ANALYSIS

영문목차

"Growth of social media and social advertising is driving the global Account-Based Marketing (ABM) market"

MarketsandMarkets expects the global ABM market size to grow from USD 651.9 million in 2018 to USD 1,196.9 million by 2023, at a Compound Annual Growth Rate (CAGR) of 12.9% during the forecast period. Major growth factors for the market include the focus on identifying the right audience, growth of social media and social advertising, and increased customer lifetime value. However, lack of awareness and reluctance to shift from traditional sales practices, and inaccuracies in the data sets could limit the market growth.

"Large enterprises segment to hold a larger market size by 2023"

Large enterprises are organizations with more than 1,000 employees. They have a wide corporate network and varied revenue streams. Large enterprises cater to customers located across the world, which requires them to efficiently manage content across multiple channels with cost-effective manner. Hence, large enterprises majorly adopt ABM solutions, as they have financial bandwidth to invest in innovative technologies to gain a competitive edge in the market.

Media, telecommunications, and IT industry vertical to hold the largest market size during the forecast period"

In the ABM market by industry vertical, the media, telecommunications, and IT vertical is projected to hold the largest market size during the forecast period. The telecom and IT industry vertical has grown rapidly, due to the increasing number of subscribers generating huge amounts of data and adopting ABM for providing customers with better IT-enabled solutions and services. Rapidly growing consumer data has led to a more connected environment. ABM tools and services help navigate in the connected world to bring more revenue opportunities to the organizations. The industry vertical is at the forefront in leveraging ABM solutions, owing to an emerging need for integrating data from multiple channels into a unified platform. The increasing number of internet and mobile devices is fueling the growth of the telecom and IT industry vertical in the ABM market.

"Asia Pacific (APAC) to grow at the highest CAGR during the forecast period"

APAC is expected to be the highest growing region in the ABM market, owing to the presence of half of the world's mobile users, the largest number of social media users, the rising trend of online shopping, and the increasing internet connection and speed.

In-depth interviews were conducted with the Chief Executive Officers (CEOs), marketing directors, other innovation and technology directors, and executives from various key organizations operating in the ABM marketplace. The following is the breakup of the primary participants' profiles:

  • By Company - Tier 1-55%, Tier 2-20%, and Tier 3-25%
  • By Designation - C-Level-60%, Director Level-25%, and Others-15%
  • By Region - North America-10%, Europe-20%, APAC-40%, and RoW-30%

The ABM ecosystem comprises the following major vendors:

  • 1. Demandbase (US)
  • 2. InsideView (US)
  • 3. 6Sense (US),
  • 4. Act-On Software (US)
  • 5. AdDaptive Intelligence (US)
  • 6. Albacross (Sweden)
  • 7. Celsius GKK International (France)
  • 8. Drift (US)
  • 9. Engagio (US)
  • 10. Evergage (US)
  • 11. HubSpot (US)
  • 12. Integrate (US)
  • 13. Iterable (US)
  • 14. Jabmo (France)
  • 15. Kwanzoo (US)
  • 16. Lattice Engines (US)
  • 17. Madison Logic (US)
  • 18. Marketo (US)
  • 19. MRP (US)
  • 20. Radius Intelligence (US)
  • 21. TechTarget (US)
  • 22. Terminus (US)
  • 23. Triblio (US)
  • 24. Uberflip (Canada)
  • 25. Vendemore (Sweden)

Research Coverage:

The ABM market revenue is primarily classified into revenues from solution and services. Solution's revenue is associated with stand-alone solution offerings, while services' revenue is associated with managed services and professional services. The professional services include deployment and integration, support and training, and consulting services. The market is also segmented on the basis of account type, components, organization sizes, deployment models, industries, and regions.

Reasons to Buy the Report:

  • To get a comprehensive overview of the global ABM market
  • To gain a wide range of information about the top players in the marketspace, their product portfolios, and the key strategies adopted by them
  • To gain insights of the major countries/regions in which ABM market is flourishing in various industries

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 OBJECTIVES OF THE STUDY
  • 1.2 MARKET DEFINITION
  • 1.3 MARKET SCOPE
  • 1.4 YEARS CONSIDERED FOR THE STUDY
  • 1.5 CURRENCY
  • 1.6 STAKEHOLDERS

2 RESEARCH METHODOLOGY

  • 2.1 RESEARCH DATA
    • 2.1.1 SECONDARY DATA
    • 2.1.2 PRIMARY DATA
      • 2.1.2.1 Breakdown of primaries
      • 2.1.2.2 Key industry insights
  • 2.2 MARKET SIZE ESTIMATION
  • 2.3 RESEARCH ASSUMPTIONS
  • 2.4 LIMITATIONS

3 EXECUTIVE SUMMARY

4 PREMIUM INSIGHTS

  • 4.1 ATTRACTIVE OPPORTUNITIES IN THE ACCOUNT-BASED MARKETING MARKET
  • 4.2 ACCOUNT-BASED MARKETING MARKET: MARKET SHARE, BY REGION
  • 4.3 INVESTMENT OPPORTUNITIES IN THE ACCOUNT-BASED MARKETING MARKET
  • 4.4 ABM MARKET, BY DEPLOYMENT MODEL
  • 4.5 ABM MARKET, TOP 4 INDUSTRY VERTICALS AND REGIONS

5 MARKET OVERVIEW

  • 5.1 INTRODUCTION
  • 5.2 MARKET DYNAMICS
    • 5.2.1 DRIVERS
      • 5.2.1.1 Need for identifying the right audience
      • 5.2.1.2 Growth of social media and social advertising
      • 5.2.1.3 Increased customer lifetime value
    • 5.2.2 RESTRAINTS
      • 5.2.2.1 Lack of awareness and reluctance to shift from traditional sales practices
      • 5.2.2.2 Inaccuracies in the data sets
    • 5.2.3 OPPORTUNITIES
      • 5.2.3.1 Increasing adoption of cloud-based solutions
      • 5.2.3.2 Rising impact of AI and big data analytics on ABM
    • 5.2.4 CHALLENGES
      • 5.2.4.1 Selection of the right tools for ABM
      • 5.2.4.2 GDPR and data collection practices
  • 5.3 INDUSTRY TRENDS
    • 5.3.1 THE ROLE OF MARKETING AUTOMATION IN ACCOUNT-BASED MARKETING
    • 5.3.2 ACCOUNT-BASED MARKETING FUNDAMENTALS
  • 5.4 ABM: USE CASES
    • 5.4.1 USE CASE #1: IMPROVE SALES CONVERSION RATE
    • 5.4.2 USE CASE #2: IMPROVE DATA INTEGRITY AND WEB ENGAGEMENT
    • 5.4.3 USE CASE #3: IMPROVE INBOUND LEAD GENERATION

6 ACCOUNT-BASED MARKETING MARKET, BY ACCOUNT TYPE

  • 6.1 INTRODUCTION
  • 6.2 STRATEGIC ABM (ONE-TO-ONE ACCOUNT)
  • 6.3 ABM LITE (ONE-TO-FEW ACCOUNT)
  • 6.4 PROGRAMMATIC ABM (ONE-TO-MANY ACCOUNT)

7 ACCOUNT-BASED MARKETING MARKET, BY COMPONENT

  • 7.1 INTRODUCTION
  • 7.2 TOOLS
  • 7.3 SERVICES
    • 7.3.1 MANAGED SERVICES
    • 7.3.2 PROFESSIONAL SERVICES
      • 7.3.2.1 Consulting services
      • 7.3.2.2 Support and maintenance services

8 ACCOUNT-BASED MARKETING MARKET, BY DEPLOYMENT MODEL

  • 8.1 INTRODUCTION
  • 8.2 ON-PREMISES
  • 8.3 CLOUD

9 ACCOUNT-BASED MARKETING MARKET, BY ORGANIZATION SIZE

  • 9.1 INTRODUCTION
  • 9.2 LARGE ENTERPRISES
  • 9.3 SMALL AND MEDIUM-SIZED ENTERPRISES

10 ACCOUNT-BASED MARKETING MARKET, BY INDUSTRY VERTICAL

  • 10.1 INTRODUCTION
  • 10.2 BANKING, FINANCIAL SERVICES, AND INSURANCE
  • 10.3 RETAIL AND ECOMMERCE
  • 10.4 GOVERNMENT AND PUBLIC SECTOR
  • 10.5 HEALTHCARE AND LIFE SCIENCES
  • 10.6 AUTOMOTIVE AND MANUFACTURING
  • 10.7 MEDIA, TELECOMMUNICATION, AND IT
  • 10.8 OTHERS

11 ACCOUNT-BASED MARKETING MARKET, BY REGION

  • 11.1 INTRODUCTION
  • 11.2 NORTH AMERICA
    • 11.2.1 BY COUNTRY
      • 11.2.1.1 United States
      • 11.2.1.2 Canada
  • 11.3 EUROPE
    • 11.3.1 BY COUNTRY
      • 11.3.1.1 United Kingdom
      • 11.3.1.2 Germany
      • 11.3.1.3 France
      • 11.3.1.4 Rest of Europe
  • 11.4 ASIA PACIFIC
    • 11.4.1 BY COUNTRY
      • 11.4.1.1 China
      • 11.4.1.2 Australia and New Zealand
      • 11.4.1.3 Singapore
      • 11.4.1.4 Japan
      • 11.4.1.5 Rest of Asia Pacific
  • 11.5 MIDDLE EAST AND AFRICA
    • 11.5.1 BY SUB-REGION
      • 11.5.1.1 Middle East
      • 11.5.1.2 Africa
  • 11.6 LATIN AMERICA
    • 11.6.1 BY COUNTRY
      • 11.6.1.1 Brazil
      • 11.6.1.2 Mexico
      • 11.6.1.3 Rest of Latin America

12 COMPETITIVE LANDSCAPE

  • 12.1 OVERVIEW
  • 12.2 PROMINENT PLAYERS IN THE ACCOUNT-BASED MARKETING MARKET
  • 12.3 COMPETITIVE SCENARIO
    • 12.3.1 NEW PRODUCT LAUNCHES AND PRODUCT UPGRADATIONS
    • 12.3.2 PARTNERSHIPS, COLLABORATIONS, AND AGREEMENTS
    • 12.3.3 EXPANSIONS AND FUNDING
    • 12.3.4 ACQUISITIONS

13 COMPANY PROFILES

  • 13.1 HUBSPOT

(Business Overview, Solutions & Platform, Key Insights, Recent Developments, SWOT Analysis, MnM View)*

  • 13.2 TECHTARGET
  • 13.3 DEMANDBASE
  • 13.4 MARKETO
  • 13.5 6SENSE
  • 13.6 INSIDEVIEW
  • 13.7 ACT-ON SOFTWARE
  • 13.8 ENGAGIO
  • 13.9 RADIUS INTELLIGENCE
  • 13.10 TERMINUS
  • 13.11 ADDAPTIVE INTELLIGENCE
  • 13.12 ALBACROSS
  • 13.13 CELSIUS GKK INTERNATIONAL
  • 13.14 DRIFT
  • 13.15 EVERGAGE
  • 13.16 INTEGRATE
  • 13.17 ITERABLE
  • 13.18 JABMO
  • 13.19 KWANZOO
  • 13.20 LATTICE ENGINES
  • 13.21 MRP
  • 13.22 MADISON LOGIC
  • 13.23 TRIBLIO
  • 13.24 UBERFLIP
  • 13.25 VENDEMORE

Details on Business Overview, Solutions & Platform, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.

14 APPENDIX

  • 14.1 INSIGHTS OF INDUSTRY EXPERTS
  • 14.2 DISCUSSION GUIDE
  • 14.3 KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 14.4 AVAILABLE CUSTOMIZATION
  • 14.5 RELATED REPORTS
  • 14.6 AUTHOR DETAILS
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