|
½ÃÀ庸°í¼
ÇÁ¸®ÆäÀ̵å À̵¿ Åë½Å °¡ÀÔÀÚ¿Í °è¼ÓÀû °ü°è ±¸Ãà Àü·«
Relationship Building Strategies for Prepay Customers
|
Mobile Market Development Ltd ¿¡¼ 2006³â 04¿ù ¿¡ ¹ßÇàÇÑ ¡¸ÇÁ¸®ÆäÀ̵å À̵¿ Åë½Å °¡ÀÔÀÚ¿Í °è¼ÓÀû °ü°è ±¸Ãà Àü·«¡¹ º¸°í¼´Â 31 PAGES·Î ±¸¼ºµÇ¾î, US $3,133 ºÎÅÍ ±¸¸Å °¡´ÉÇÕ´Ï´Ù.
À̵¿ Åë½Å »ç¾÷ÀÚ°£¿¡´Â °í°´ °ü°è °ü¸®(CRM)À» °³¼±ÇÏ°í °í°´À¯½Ç·ü(Churn)À» ÀúÇÏ ½Ã۱â À§ÇØ ÇÁ¸®ÆäÀ̵å(Prepay) °¡ÀÔ °í°´¿¡ ´ëÇÑ Á¤È®ÇÑ µ¥ÀÌÅ͸¦ ¼öÁýÇÒ Çʿ伺ÀÌ ³ô¾ÆÁö°í ÀÖ½À´Ï´Ù. ¸ð¹ÙÀÏ, ¹«¼± ½ÃÀåÀÇ ºÐ¼®À» Àü¹®À¸·Î ÇÏ´Â ±¹Á¦Àû Á¶»ç ȸ»ç Mobile Market Development Ltd. (º»»ç:¾ÆÀÏ·£µå)´Â ÇÁ¸®ÆäÀÌµå ¼ºñ½º¸¦ ÀÌ¿ëÇÏ´Â °í°´°ú À̵¿ Åë½Å »ç¾÷ÀÚÀÇ °ü°è ±¸Ãà Àü·«¿¡ ´ëÇØ Á¤¸®ÇÑ º¸°í¼ "Relationship Building Strategies for Prepay Customers"¸¦ ¹ßÇàÇÏ¿´½À´Ï´Ù. º» º¸°í¼´Â ´Ù¾çÇÑ À̵¿ Åë½Å »ç¾÷ÀÚ°¡ CRMÀ» À§ÇØ ¾î¶»°Ô °í°´ Á¤º¸¸¦ Ȱ¿ëÇϰí ÀÖ´ÂÁö ´ÙÀ½°ú °°Àº ±¸¼ºÀ¸·Î ´Ù·ç°í ÀÖ½À´Ï´Ù. Á¦3Àå ¾ÆÀÏ·£µå Åë½Å »ç¾÷ÀÚ¿¡ ÀÇÇÑ ¹«Á¶°Ç ½Å¿ë ´ë¿© - °³¿ä
- Vodafone
- 02
- Meteor
- ±ÔÁ¦ ·¹º§¿¡ ¹ÌÄ¡´Â ¿µÇâ
Á¦4Àå ·Î¿Æ¼ ü°è(Loyalty Schemes)¿¡ °í°´ µî·Ï - ÀÌÅ»¸®¾Æ¿¡¼ VodafoneÀÇ Ã¼°è
- ±×¸®½º¿¡¼ Win ClubÀÇ Ã¼°è
Á¦5Àå À¯½º Ŭ·´(Youth clubs)°ú ¼ºñ½º¸¦ ÅëÇÑ °ü°è Çâ»ó - Chat&Go
- Sub-26
- Prontomax
- TIMTribu
- ¼ºñ½º Á¦°ø
- TIMTribu ¹× Milleuna ü°è Âü°¡
- ¼ºñ½º¿¡ ÀÇÇÑ ¿µÇâ
pyj
|