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시장보고서
Fixed Line Replacement in the Enterprise Sector
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Abstract
The enterprise sector has always proved a challenging market for
telecommunications operators, with the attraction of high revenue, long term
contracts, high volumes of users and healthy margins increasingly offset by
demands for greater value for money, security and technology innovation.
Nowhere has this been more evident than in the erosion of fixed line revenues
and profitability in the enterprise market. Over the past two to three years,
both large enterprises and Small and Medium Enterprises (SMEs) have slowly
leaked fixed line margin and volume away from fixed line providers in many
markets, with fixed line replacement occurring on both a piecemeal and
wholesale basis.
This report examines the key trends influencing the pace and nature of
enterprise fixed line replacement, and looks at how both fixed and mobile
operators are positioning themselves to deal with the challenges of enterprise
fixed line replacement. Key fixed line replacement solutions for enterprises
such as mobile broadband are discussed in depth, together with four examples
of operators who have grasped the challenge of enterprise fixed line
replacement wholeheartedly. Finally, the report offers strategic conclusions
and appropriate recommendations to assist operators to deal effectively with
the changes taking place in fixed line replacement in the enterprise sector.
Table of Contents
1. OVERVIEW
2. INTRODUCTION
- 2.1. Background to the Report
- 2.2. Report Content
- 2.3. Currency
3. FIXED LINE REPLACEMENT IN CONTEXT
- 3.1. Trends Impacting on Enterprise Fixed Lines
- 3.2. Fixed Operator Positioning
- 3.3. Mobile Operator Positioning
- 3.4. Fixed Line Replacement Solutions
4. KEY PLAYERS
- 4.1. TeliaSonera Finland
- 4.2. 3 Business
- 4.3. Swisscom
- 4.4. Telecom Italia
5. CONCLUSIONS & RECOMMENDATIONS
- 5.1. Conclusions
- 5.2. Recommendations
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