The Business of Bundled Services: Consumers, Models and Uptake analyzes the
changing dynamics of the bundled services market. The report offers insight
into ideal service mixes, customer groups, and emerging models for bundled
services. It provides guidance to service and valueadded solutions providers
to design and execute better market strategies that maximize ARPU and increase
customer retention.
Table of Contents
The Bottom Line
1.0 Broadband Market Overview and Industry Trends
1.1 Current Broadband Market Penetration
1.2 Competitive Analysis of the Broadband Market
1.2.1 Overview of High-speed Internet Packages: By Cable Operators
1.2.2 Overview of High-speed Internet Packages: By Telecom Operators
1.2.3 Overview of High-speed Internet Packages: By Other Emerging
Operators
2.0 Video Market Overview and Industry Trends
2.1 Analog vs. Digital Cable
2.2 Competitive Analysis of Video Industry
2.2.1 Telecom Operators
2.2.2 Satellite Operators
2.2.3 New Entrants
2.3 Cable's Reaction to Changes in the Video Industry
3.0 Telephony Market Overview and Industry Trends
3.1 Landline Telephony Market Overview
3.1.1 Current Landline Penetration
3.1.2 Telecom Service Providers' Reactions to the Changing Telephony
Market
3.2 Wireless Telephony Market Overview
3.2.1 Wireless Telephony Market Update
4.0 The Business of Bundled Services
4.1 Definition of bundled services
4.2 Market Penetration for Bundled Services
4.3 SWOT Analysis: Cable vs. Telecom operators
4.4 Consumers' Perspectives on Bundled Services
4.5 Consumer-centric Bundle Mixes
4.6 Consumer Psychographics and Demographics
4.7 Building Optimal Triple-play Packages for Different Customer Segments
4.8 Emerging Business Models and Opportunities
4.8.1 Embrace Broadband Intensive Applications
4.8.2 Promote Various Home Usage Models
4.8.3 Migration to an Internet Protocol Multimedia System (IMS)
4.8.4 Embrace Home Networking Opportunities
5.0 Market Implications: Emergence of Experience Providers
5.1 Cable operators
5.2 Telecom Operators
5.3 Satellite Operators
6.0 Market Forecasts
Resource Book
Section I: Overview of the U.S. Bundled Services Market
Current Market Penetration of Bundled Services
ARPU, Satisfaction Factor, and Preferred Payment Options
Interest in Subscribing or Switching to a Triple Play Service
Section II: Conjoint Analysis of Bundled Services
Building the Ideal Triple-play Bundle Mix
Market Segmentation
Building Ideal Bundles for Different Customer Segments
Section III: Analysis of Value-added Entertainment and Communication Services
Analysis of Advanced Video Services
Analysis of TV-Based Value-added Services
Analysis of Internet-based Value-added Services
Analysis of Mobile Phone-based, Value-added Services
Section IV: Profiles of Content Providers
Yahoo!
Microsoft
Section V: Profiles of Cable Operators
Charter Communications, Inc.
Comcast
Cox Communications
Time Warner Cable
Section VI: Profiles of Telecom Operators
AT&T Inc
BellSouth
SureWest
Verizon
Section VII: Profiles of Direct Broadcast Satellite (DBS) Providers
DirecTV
EchoStar Communications Corporation
Section VIII: Profiles of Value-added Solution Providers
Integra5
Navic Networks
Figures
The Bottom Line
U.S. Broadband Service Subscribers: Cable vs. DSL
Overview of High-speed Internet Packages: By Cable Operators
Overview of High-speed Internet Packages: By Telecom Operators
Quarterly Video Subscribers: Analog vs. Digital
Digital Cable Market Share in Terms of Number of Subscribers: 2005
How does DVR/PVR Drive VoD and Pay-per-View Subscription
Video Services Preferences: By High Intenders of Additional Video Services
Overview of High-definition Programming: By Cable Operators
Incumbent Telecom Operators' IPTV Strategies
Satellite TV Subscriber Growth
Overview of High-definition Programming: By Satellite Operators
A Summary of New Video Distribution Models
Current Landline Penetration: By Millions of Subscribers
Four-Quarter Avg. Wireless Net Additions vs. ARPU among Top Four Operators
Wireless Service Provider Market Share (2005)
Possible Bundled Service Combinations
Market Estimate for Bundled Services: 2005
How Do Bundled Services Affect Likelihood to Switch Current Service
Provider?
Strengths and Weaknesses: Cable vs. Telecom Operators
Opportunities and Threats: Cable vs. Telecom Operators
Comparison of Bundled Services: Cable vs. Telecom Operators
Comparison of Awareness vs. Subscription to Bundled Services
Comparison of Current vs. Perceived Ideal Monthly Payment: Dual-play
Services
Comparison of Current vs. Perceived Ideal Monthly Payment: Triple-play
Services
Ideal Triple-play Packages for the Broadest Possible Customers Segments
Ideal Wireless Plans for the Broadest Possible Customers Segments
Perceived Price Levels for Various Triple-Play Packages 39
Psychographic and Demographic Profiles of Different Customer Segments
Optimal Triple-play Packages: by Customer Segments
An Overview of the Most Preferred TV-based Value-added Services
An Overview of the Most Preferred Computer-related Value-added Services
An Overview of the Most Preferred Mobile-related Value-added Services
Most Preferred Customer Segment for Value-added Services
Overview of Home Networking Solutions: By Service Providers
Annual Bundled Services Revenue in the U.S.: 2005-2010
Resource Book
Possible Bundled Service Combinations
Awareness of and Subscription to a Multiple-Service, One-Bill Option
How Did You Hear about the Multiservice Option?
Current Market Penetration of Multiplay Services
Number of Broadband Households Subscribing to Bundled Services
Service Providers for Multiservice Packages
Reasons for Not Subscribing to a Bundled Service
Adoption of Dual-Play Services among Broadband Subscribers
Dual-Play Services: Type of Service Providers
Adoption of Triple-Play Services among Broadband Subscribers
Triple-Play Services: Type of Service Providers
Current Penetration for Quad-Play Services: by Industry Type
Current Monthly ARPU for Multiservices
Factors Influencing Satisfaction Level with a Multiservice Provider
Current Satisfaction Level with a Multi-Play Service Provider: by Type of
Internet Service Provider
Preferred Payment Option for Bundled Packages
Monthly Discount Expected for an Automated Bill Payment Option
Likelihood to Select Internet + Telephone + Video Services or Internet +
Telephone + Wireless Services as a Single Package
Likelihood to Switch Service Provider for Triple-Play Packages
Preferred Service Provider for Triple-Play Packages
A Bundled Service Plan
How Important are Individual Services?
Ideal Triple-Play Packages
Ideal Wireless Plans
Perceived Price Levels for Various Triple-Play Packages
Segmenting Consumers based on their Interest in Triple-Play Services
Psychographic and Demographic Profiles of Different Consumer Segments
Optimal Triple-Play Packages: by Consumer Segment
High-Intenders Interest in Additional Video Services
Amount Willing to Pay for Additional Video Services
Interest Level in VoD Services: Plan A* vs. Plan B**
Differences between VoD Plan A* vs. Plan B**
Additional Services Desired for a Service Bundle: TV-based Services
Additional TV-Based Service Desired for a Service Bundle: by Consumer
Segment
Monthly Fee a Subscriber Is Willing to Pay for Additional TV-Based Services
Additional Services Desired for a Service Bundle: Internet-Based Services
Additional Internet-Based Services Desired for a Service Bundle: by
Consumer Segment
Monthly Fee a Subscriber Is Willing to Pay for Additional Internet-Based
Services
Likelihood to Discontinue an E-mail Account from an Independent Service
Provider
Subscription to Local and/or Mobile Phone Services
Compare the Likelihood to Discontinue and Subscribe to Local Phone Services
Additional Services Desired for a Service Bundle: Mobile Phone-Based
Services
Additional Mobile Phone-Based Service Preferences: by Consumer Segment
Monthly Fee a Subscriber Is Willing to Pay for Additional Mobile
Phone-Based Services
