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시장보고서
Broadband Market Updates: Beyond Bandwidth
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Abstract
This report analyzes recent market trends and significant events impacting
future developments in the broadband market. It also addresses the outlook for
fiber and other alternative access methods, examines the market potential of
VAS and bundled services, and profiles consumer perspectives regarding
broadband and bundled services.
Table of Contents
The Bottom Line
1.0 Notes on Methodology
2.0 The Changing Dynamics of the Broadband Service Market
- 2.1 Narrowband Market Outlook
- 2.2 Broadband Market Overview
- 2.3 Competitive Dynamics: Cable vs. DSL
- 2.4 The Broadband Duopoly: Overlaps and Holes
- 2.5 Regional Differences
3.0 Fiber Deployment: This Time It's Real
- 3.1 Deep Fiber: FTTP, FTTN, and FTTC
- 3.2 Deployment Strategies of Incumbent Telcos
- 3.3 MSOs' Countermeasures
4.0 Alternative Broadband Technologies/Services
- 4.1 Broadband Wireless
- 4.2 Municipal Wi-Fi
- 4.3 Broadband Over Powerline
- 4.4 Satellite Broadband
5.0 Tiered Services, Bundled Services, and VAS Services
- 5.1 Tiered Services
- 5.2 Bundled Services
- 5.3 VoIP Services
- 5.4 Value-added Services
- 5.4.1 Consumer Interest
- 5.4.2 Broadband Entertainment Services
- 5.4.3 Home Networking Services
- 5.4.4 Storage/Backup Services
- 5.4.5 Other Internet and Home Network-based VAS Services
- 5.5 Fending off Over-the-Top Services
6.0 The Changing Legislative Environment
- 6.1 Brand X vs. FCC and the Reclassification of DSL Services
- 6.2 Vonage vs. Madison River and Net Neutrality
- 6.3 Grokster vs. MGM and the Future of P2P
7.0 Market Forecasts
8.0 Important Market Implications
Resource Book
- Section I: Trends in Internet Adoption
- Section II: Demographics Analysis of Broadband Households
- Section III: Regional Difference: Rural, Urban, and Suburban
- Section IV: Next Wave of Broadband Adoption
- Consistent Consumer Demand
- Demographics of Broadband High Intenders
- Preferred Service Providers
- Section V: Customer Satisfaction, Retention, and Churn
- Section VI: Bundled Services and VAS services
- Bundled Services
- Interest in Guaranteed Bandwidth
- Perception of Upload Speed
- Service Provider-Provisioned Home Networks
- Internet/PC Security Services
- Storage/Backup Services
- Section VII: Profiles of Cable Operators
- Comcast Corporation
- Cox Communications, Inc.
- Time Warner, Inc.
- Cablevision Systems Corp.
- Charter Communications, Inc.
- Section VIII: Profiles of Telecom Operators
- AT&T Inc.
- Verizon Communications, Inc.
- BellSouth Corp.
- Qwest Communications International, Inc.
- Bell Canada International, Inc.
- SureWest Communications
Figures
The Bottom Line
- Growth (Decline) of Narrowband-Only Households (1999-2010)
- Subscriber Growth (Loss) of Major Narrowband Service Providers
- Growth of Cable/DSL Residential Broadband Services (Past 10 Quarters)
- Market Share of Leading Broadband Service Providers
- Quarterly New Net Additions (Past 10 Quarters): Cable vs. DSL
- Broadband Monthly ARPU: DSL vs. Cable Service Providers
- Quarterly Growth Rate of Cable and DSL Residential Broadband Subscribers
- Status of Broadband Network Upgrade: ILECs vs. Cable MSOs
- Detailed Analysis of Subscriber Growth: Major Telecom Carriers
- Cable MSOs Enjoy a Strong Lead in High-Bandwidth Services (June 2005)
- Detailed Analysis of Subscriber Growth: Major Cable MSOs
- Penetration of DSL and Cable Broadband among Top Ten Broadband States
(June 2005)
- Availability of DSL and Cable Modem Services among Top Ten Broadband
States (June 2005)
- Overlap between Telcos' Footprints and the Top 100 Cable Systems
- Comparison of Different FTTx Networks
- Households Passed and Connected by Deep Fiber
- Cable Fights Back: New Technologies and Standards
- Fixed and Mobile Broadband Wireless Services Market Update
- Important Municipal Wi-Fi Announcements
- Selected BPL Rollouts and Announcements
- Service Tiers based on Consumer Computer Usage Scenarios
- Market Estimates for Bundled Services (2005)
- Quarterly New Subscriber Additions (HSD+Video+Voice): Major MSOs vs. Telcos
- VoIP Services from Major Telecom and Cable Carriers
- Additional Services Desired for a Service Bundle: Internet-Based Services
- Monthly Fee a Subscriber is Willing to Pay for Additional Internet-Based
Services
- Paying Consumers to Online Content
- U.S. Revenues: Online Content Services
- Home Networking Offerings: Telecom and Cable Operators
- Interest in an ISP-Provisioned Online Storage Service among U.S. and
- Canadian Internet Subscribers
- SWOT Analysis: Broadband Service Providers vs. Internet Portals and
- Internet Content Providers
- Forecast of U.S. Broadband Households: by Access Methods (2005-2010)
- Forecast of U.S. Broadband Service Revenue
Resource Book
- Service Adoption
- Internet Access
- Internet Access Outside the Home
- Internet Access Outside the Home, by Home Access
- Internet Penetration by Gender
- Internet Penetration by Age
- Internet Penetration by Household Income
- Internet Penetration by Education
- Breakdown of all U.S. Households by Internet Access and Intent to Subscribe
- Reasons for Not Subscribing to an Internet Service
- Broadband and National Demographics: Gender Comparison
- Broadband and National Demographics: Age Comparison
- Broadband and National Demographics: Income Comparison
- Broadband and National Demographics: Education Comparison
- Current Internet Penetration vs. Area of Residence
- Cable and DSL Penetration vs. Area of Residence
- Length of Broadband Subscription vs. Area of Residence
- High Intenders for Broadband Adoption vs. Area of Residence
- Likelihood for Narrowband Users to Upgrade to a Broadband Service
- Gender Breakdown of High Intenders for Upgrading to a Broadband Service in
the Next 12 Months
- Age Breakdown of High Intenders for Upgrading to a Broadband Service in
the Next 12 Months
- Income Breakdown of High Intenders for Upgrading to a Broadband Service in
the Next 12 Months
- Education Breakdown of High Intenders for Upgrading to a Broadband Service
in the Next 12 Months
- Preferred Service Provider for Broadband Upgrade
- Preferred Service Provider for Broadband Upgrade by Area of Residence
- Satisfaction Level with Current Broadband Service Provider by Type of
Broadband Access
- Factors Influencing Satisfaction Level with Broadband Service Providers by
Type of Broadband Access
- Factors Influencing Satisfaction Level with Service Provider by Number of
- Years of Using Broadband Service at Home
- History of Switching Broadband Service Providers by Type of Broadband
Access
- Primary Reasons for Switching Broadband Service Provider by Type of
Broadband Access
- Likelihood to Switch to a Different Broadband Provider in the Next 12
Months by Type of Broadband Access
- Have You Switched from a Broadband Service Provider to Another by
- Number of Years Using Broadband Service at Home
- Reasons for Switching from one Service Provider to Another by Number of
- Years Using Broadband Service at Home
- Awareness of and Subscription to a Multiple-Service, One-Bill Option
- Awareness of and Subscription to Bundled Services
- How Did You Hear about the Multi-Service Option?
- Current Market Penetration of Multi-Play Services
- Number of Broadband Households Subscribing to Bundled Services
- Service Providers for Multi-Service Packages
- Reasons for Not Subscribing to a Bundled Service
- Adoption of Dual-Play Services among Broadband Subscribers
- Dual-Play Services: Type of Service Providers
- Adoption of Triple-Play Services among Broadband Subscribers
- Triple-Play Services: Type of Service Providers
- Current Penetration for Quad-Play Services: by Industry Type
- Current Subscription to Dual-Play Services by Type of Internet Access
- Current Subscription to Triple-Play and Quad-Play Services by Type of
Internet Access
- Interest in a Broadband Service that Provides Guaranteed Bandwidth
- Interest in Guaranteed Bandwidth: On-Demand Bandwidth vs. Always Optimized
- Perception of Broadband Upload Speed among Cable and Broadband Subscribers
- Has Your Service Provider Ever Offered You a Home Networking Solution?
- Penetration of Home Networking Solutions from Broadband Service Providers
- Important Factors that Prompted One to Accept Home Networking Services
from a Broadband Service Provider: U.S.
- Reasons for Not Accepting a Home Networking Offer from a Broadband Service
Provider
- Factors that Impact the Decision to Accept a Home Networking Solution from
a Broadband Service Provider
- Internet or Home Computer Problems Experienced at Home in the Last
12Months by Type of Internet Access
- Has Your Internet Service Provider Ever Offered You Any Internet Security
- Services for an Additional Fee by Type of Broadband Access
- Adoption of Internet Security Services Provided by Internet Service
Provider: by Type of Broadband Access
- Reasons for Not Accepting Security Service from Internet Service Provider:
by Type of Broadband Access
- Internet Service Provider's Role in Communicating New Security Threats in
an Appropriate and Timely Manner: by Type of Broadband Access
- Internet Service Provider's Role in Recommending Appropriate
- Actions/Solutions to Resolve Security Threats: by Type of Broadband Access
- Internet Service Provider's Role in Providing Service Response if Computers
- Become Infected by Viruses/Spyware: by Type of Broadband Access
- Interest Level for Online Storage Solution: by Type of Broadband Access
- Would You Subscribe to an Online Storage Solution at $14.99 per Month
above the Cost of Internet Subscription: by Type of Internet Access
- Comcast Financial Overview
- Comcast Subscriber Base
- Comcast Internet Packages
- Cox Financial Overview
- Cox Subscriber Base
- Cox High-Speed Services
- Time Warner Financial Overview
- Time Warner Cable Subscriber Base
- Time Warner Cable: Internet Packages
- Cablevision Financial Overview
- Cablevision Subscriber Base
- Cablevision Broadband Packages
- Charter Financial Overview
- Charter Subscriber Base
- Charter Internet Packages
- AT&T Financial Overview
- AT&T Subscriber Base
- AT&T Internet Packages
- Verizon Communication, Inc. Financial Overview
- Verizon Communication, Inc. Subscriber Base
- Verizon High-Speed Internet Packages
- BellSouth Financial Overview
- BellSouth Subscriber Base
- BellSouth Internet Packages
- Qwest Financial Overview
- Qwest Subscriber Base
- Qwest DSL Packages
- Bell Canada Enterprises Financial Overview
- Bell Canada Subscriber Base
- Bell Canada Broadband Packages
- SureWest Financial Overview
- SureWest Subscriber Base
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