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치즈 : 미국 시장 동향과 기회

Cheese: U.S. Market Trends and Opportunities

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발행일 2018년 05월 상품 코드 135126
페이지 정보 영문 54 Pages
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치즈 : 미국 시장 동향과 기회 Cheese: U.S. Market Trends and Opportunities
발행일: 2018년 05월 페이지 정보 : 영문 54 Pages

한글목차

미국의 자연치즈(Natural Cheese) 시장에 대해 조사 분석했으며, 소비량, 매출, 동향과 향후 성장 기회 등의 정보를 전해드립니다.

1. 하이라이트 : 생산과 소비

2. 시장 규모 : 소비량

  • 과거 및 현재 동향

3. 시장 환경 : 생산

  • 산업 특징
  • 주요 경제 지표
  • 규제 요인

4. 소비량 : 제품 종류별

  • 모짜렐라
  • 체다
  • 기타 아메리칸 타입
  • 기타 이탈리안 타입
  • 크림 치즈, 뇌사텔
  • 스위스 타입
  • 기타 자연치즈

5. 시장 예측 : 소비

6. 하이라이트 : 소매 동향

7. 시장 규모 : 소매 매출

  • 자연치즈 소매 매출 : 180억 달러(2017년)

8. 소매 점유율 : 카테고리별

  • 카테고리 점유율

9. 시장 예측 : 소매

  • 불황이 소비자 지출에 영향
  • 실업률은 경기후퇴 이전 수준까지 감소
  • 세대 소득은 사상 최고치(2016년)의 중앙치
  • 세대 형성수의 부진한 성장
  • 소매 시장은 2022년까지 200억 달러를 넘어

10. 시장 환경 : 소매 마케터

  • 자체브랜드, Kraft, Sargento가 시장의 70%를 차지
  • M&A 활동

11. 소매 마케팅과 신제품 동향

  • 마케팅 동향
  • 마케팅 혁신의 기회

12. 소매 채널 경쟁

  • 채널 점유율
  • 인스토어 머천다이징(ISM)
  • 온라인과 e-Grocer의 역할

13. 소매 동향 : 제품 사용률

  • 제품 사용률
  • 사용 상황 : 제품 타입별
  • 사용 상황 : 제품 형태별
  • 사용 상황 : 제품 종류별
  • 1주간 사용률 : 세대별

14. 소매 동향 : 브랜드 사용률

  • Sargento는 과거 10년간 톱
  • 소비자는 스토어 브랜드, Kraft, Sargento 순으로 자주 섭취

15. 보고서 소개

KSM 18.06.20

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영문목차

Cheese: U.S. Market Trends and Opportunities focuses on packaged natural and specialty cheese sold to consumers through U.S. retail channels. In the U.S., the Food and Drug Administration's (FDA) Code of Federal Regulations legally defines cheese, which may be made from cow, goat, or sheep's milk or a blend.

The report also forecasts to 2022 US natural cheese consumption in pounds. Total consumption is segmented by product in terms of:

  • Mozzarella
  • Cheddar
  • other American-type
  • other Italian-type
  • cream and Neufchˆtel
  • Swiss-type
  • all other natural cheese such as Hispanic, Muenster, and Blue

Two MarketResearch.com Sources for this Report

The information in this report is excerpted from two reports focusing on natural cheese by MarketResearch.com subsidiaries:

  • the Freedonia Focus report Cheese: United States (Freedonia Group, May 2018), and
  • the "Natural and Specialty Cheese" chapter in U.S. Food Market Outlook 2018

(Packaged Facts, January 2018).

A full outline of the coverage provided in this report is available in the Table of Contents and List of Tables and Figures.

Table of Contents

Highlights: Production & Consumption

Market Sizing: Consumption (lbs)

  • Historical and Current Trends

Market Environment: Production

  • Industry Characteristics
  • Key Economic Indicators
    • Table Key Indicators for US Natural Cheese Consumption, 2007 - 2022 (US$ bil)
  • Regulatory Factors

Consumption by Product Type (lbs)

  • Mozzarella
  • Cheddar
  • Other American-Type
  • Other Italian-Type
  • Cream & Neufchˆtel
  • Swiss-Type
  • All Other Natural Cheese

Market Forecast: Consumption (lbs)

  • Table US Natural Cheese Consumption by Product, 2007 - 2022 (mil lbs)

Highlights: Retail Trends

Market Sizing: Retail Sales ($)

  • Retail Sales of Natural Cheese Approach $18 Billion in 2017
    • Table U.S. Natural and Specialty Cheese Market Retail Dollar Sales, 2012-2017 (in millions of dollars and percent change)

Retail Shares by Category ($)

  • Category Shares
    • Table US Natural and Specialty Cheese Market Retail Dollar Sales: By Category, 2015-2017 (in millions of dollars and percent change)

Market Forecast: Retail ($)

  • Sluggish Economy Impacts Consumer Spending
  • Unemployment Rate Declines to Below Pre-Recession Levels
  • Median Household Incomes at All-Time High in 2016
  • Sluggish Growth of Household Formations
  • Retail Market to Exceed $20 Billion by 2022
    • Table US Natural and Specialty Cheese Market Retail Dollar Sales, 2012-2022P (in millions of dollars and percent change)

Market Environment: Retail Marketers

  • Private Label, Kraft, and Sargento Control 70% of the Market
    • Table Selected Marketers/Brands of Natural and Specialty Cheese, 2017
  • M&A Activity

Retail Marketing & New Product Trends

  • Marketing Trends
  • Opportunities for Marketing Innovation
    • Opportunities for Next-Generation Product Innovation
    • Table Selected New Products

Retail Channel Competition

  • Channel Shares
    • Table Natural and Specialty Cheese: US Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
  • In-Store Merchandising
    • Opportunities for In-Store and Online Innovation
  • Role of online and e-grocers

Retail Trends: Product Usage Rates

  • Product Usage Rates
    • Natural and Specialty Cheese Eaten by 70% of Households
    • Table Consumption Rates for Natural and Specialty, and American/Processed Cheese 2008-2018 (percent of households)
  • Usage by Product Type
    • Vast Majority of Natural Cheese Consumers Eat Full Fat Products
    • Table Types of Natural and Specialty Cheese Eaten Most Often, 2008-2018 (percent of US households that eats natural and specialty cheese)
  • Usage by Product Form
    • Consumption Increases Most for Shredded, Sliced, and String Cheese
    • Table Forms of Natural and Specialty Cheese Eaten Most Often, 2008-2018 (percent of US households that eats natural and specialty cheese)
  • Usage by Kind of Product
    • Cheddar and Mozzarella Still Rule but Specialty Varieties Keep Gaining
    • Table Kinds of Natural and Specialty Cheese Eaten Most Often, 2008-2018 (percent of US households that eats natural and specialty cheese)
  • Weekly Usage Rates by Household
    • Table Pounds of Natural and Specialty Cheese Eaten in Last 7 Days, 2008-2018 (percent of US households that eats natural and specialty cheese)

Retail Trends: Brand Usage Rates

  • Sargento Top Gainer Over Last Ten Years
  • Consumers Eat Store Brands, Kraft, and Sargento Most Often
    • Table Brands of Natural and Specialty Cheese Eaten Most Often by Households in the Last 7 Days, 2008-2018 (percent of households that eats natural and specialty cheese)

About This Report

  • Two MarketResearch.com Sources for this Report
  • Scope & Methodology:
    • Table Industry Codes Related to Natural Cheese
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