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미국의 애완동물 시장 포커스 : 경쟁자로서의 Walmart

U.S. Pet Market Focus: Walmart as Competitor

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발행일 2018년 07월 상품 코드 669919
페이지 정보 영문 67 Pages
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미국의 애완동물 시장 포커스 : 경쟁자로서의 Walmart U.S. Pet Market Focus: Walmart as Competitor
발행일: 2018년 07월 페이지 정보 : 영문 67 Pages

한글목차

미국 애완동물 용품 및 서비스 시장에서 Walmart의 애완동물 용품 및 서비스 이니셔티브에 대해 조사했으며, 클릭 앤 콜렉트(click-and-collect), 회원 등록, 자체브랜드 보급 등을 포함한 옴니채널 소비자의 애완동물 용품 구입 동향을 분석한 결과를 정리하여 전해드립니다.

1. 주요 요약

2. 애완동물 시장 경쟁자로서의 Walmert

  • 시장 개요
    • 애완동물 산업의 배경
    • 애완동물 제품 판매 : 채널별
    • 애완동물 제품 판매에서 Walmart가 리드
    • Sam's Club의 애완동물 제품 판매
    • Walmart의 애완동물 제품 구매객 점유율
    • Walmart와 애완동물용 약제

3. Walmart의 애완동물 제품 구매객

  • 구매객 개요
    • 고객 기반과 애완동물 소유자 패턴
    • 고객은 더 많은 애완동물 용품을 Walmart에서 구입
    • 애완동물을 기르는 요인
  • 개요 : 소비자가 애완동물 케어 쇼핑에 Walmart를 선택하는 이유
    • 주요인 분석
    • 가격 요인
    • 편리성 요인
    • 브랜드와 선택 요인
    • 자체브랜드의 역할
    • Ol' Roy의 역할
    • Ol' Roy의 스토리
    • 스탭과 점포내 서비스 요인

4. 소매, 인터넷, 옴니채널

  • 소매점의 경쟁
    • 채널 동향
    • 채널 충성도 하락
  • 옴니채널 경쟁
    • 옴니채널은 중요
    • 인터넷 중심으로서의 Amazon과 Chewy
    • 점포내 구입 분석
    • 점포내 구입, 온라인 구입, 양쪽 모두에서의 애완동물 제품 구입
    • 온라인 구입 분석
    • 온라인 발주한 이유 등

5. 소매업체 애완동물 서비스의 성장

  • 옴니채널 강점으로서의 서비스
    • 서비스는 인터넷에서의 경쟁 열쇠
    • 점포내 약국과 애완동물용 약제
    • Walmart와 Fairness to Pet Owners Act 법안
    • 수의 서비스
LSH 18.08.10

영문목차

With its investment in click-and-collect, Walmart is helping to move the retail industry further toward its onmi-channel destiny. The aggressive push has already helped invigorate company sales, putting brick-and-mortar and internet competitors on notice. If it works for groceries, it can work for pet food and supplies. Already, more pet owners purchase from Walmart than any other retailer. The company maintains a sizable in-store lead, and it is the third-most used online pet products and supplies retailer. Further expansion into veterinary services is likely, giving it additional in-store service ammunition that builds on its one-stop shopping proposition. As it builds its online and omni-channel expertise and, if it devotes more attention to private label pet products, Walmart will be an even fiercer competitor than it is today. And yet Walmart also has pet product and supplies competitive weaknesses, where competitors have relative strengths.

U.S. Pet Market Focus: Walmart as Competitor gives industry participants needed insight into the national largest retailer's pet product and supplies strengths and weaknesses, framing them within the context of key pet product and supplies competitors. The report is part of a four-part series on Walmart Inc., inclusive of Walmart U.S. and Sam's Club.

This report assesses Walmart pet products and services initiatives and trends within the context of the broader pet products and services market. It focuses on omni-channel (online, in-store, and aggregated) consumer pet products/supplies purchasing trends over time, and includes analysis of click-and-collect, subscription, and private label uptake. In each case, emphasis is place on Walmart, with comparative metrics provided for other major retailers.

The report also identifies the factors pet products/supplies purchasers deem important to choosing one pet products/supplies provider over another, with comparative analysis of Walmart users vs. those who use other major retailers. Scope of analysis includes factors related to price, convenience, brands and selection, online/omni-channel ordering, and staff/in-store services.

Table of Contents

Executive Summary

  • Introduction
    • Scope of Report
    • Methodology
    • Walmart Leads in Pet Product Sales
    • Sam's Club Pet Product Sales
    • Walmart Share of Pet Product Shoppers
      • Table Top Channel Choices for Pet Product Shopping in Last Three Months: Pet Food vs. Non-Food Pet Supplies, 2016-2018 (percent)
    • Walmart and Pet Medications
    • Customer Base and Pet Ownership Patterns
    • Customers are Buying More Pet Products at Walmart
    • The Pet Parenting Factor
    • Why Consumers Choose Walmart for Pet Care Shopping
      • Table Factors Most Important to Choosing Pet Products Provider, 2018 (percent)
    • Role of Private Label
    • Cross-Retailer Shopping Patterns for Walmart Pet Product Shoppers
    • Omnichannel Is Crucial
    • Pet Product Purchasing In-Store, Online, and Both
      • Table In-Store/Online, In-Store, In-Store Only & Online Pet Product Purchases: Selected Brick-and-Mortar and Internet Retailers, 2018 (percent)
    • Online Purchasing Analysis
    • Walmart Omnichannel Pattern Suggests Online Pet Products Traction
    • Services Key to Competing with Internet

Walmart as Pet Market Competitor

  • Walmart Overview
    • Pet Industry Context
    • Pet Product Sales by Channel
      • Table Share of U.S. Retail Channel Sales of Pet Products by Channel Classification, 2017 (percent)
    • Walmart Leads in Pet Product Sales
    • Sam's Club Pet Product Sales
    • Walmart Share of Pet Product Shoppers
      • Table Top Channel Choices for Pet Product Shopping in Last Three Months: Pet Food vs. Non-Food Pet Supplies, 2016-2018 (percent)
    • Walmart and Pet Medications
      • Table Top Brick-and-Mortar Channel Choices for Purchasing Pet Medications in Last Three Months, 2016 vs. 2017 (percent of pet product buyers)

The Walmart Pet Products Shopper

  • Shopper Overview
    • Customer Base and Pet Ownership Patterns
      • Table Pet-Owning Customer Base for Walmart and Sam's Club, 2018 (in thousands of households)
      • Table Pet-Owning Customer Base for Other Leading Retailers: PetSmart, Petco, Target, Costco, and Kroger, 2018 (in thousands of households)
      • Table Pet-Ownership Patterns Among Pet Product Customers: Walmart, Pet Superstores, Supermarkets, 2018 (percent and index)
    • Customers Are Buying More Pet Products at Walmart
      • Table Percent Buying More, Less, or Same Amount of Pet Products from Walmart Compared to a Few Years Ago: By Gender and Age Bracket, 2018 (percent and index)
      • Table Percent Buying More, Less, or Same Amount of Pet Products from Walmart Compared to a Few Years Ago, by HH Income and Geographic Density, 2018
    • The Pet Parenting Factor
  • Overview: Why Consumers Choose Walmart for Pet Care Shopping
    • Analysis of Key Factors
      • Table Factors Most Important to Choosing Pet Products Provider, 2018 (percent)
    • Price Factors
      • Table Price Factors Most Important to Choosing Pet Products Provider, by Retailer Used Most, 2018 (percent and index)
    • Convenience Factors
      • Table Convenience Factors Most Important to Choosing Pet Products Provider, by Retailer Used Most, 2018 (percent and index)
    • Brand and Selection Factors
      • Table Brand/Selection Factors Most Important to Choosing Pet Products Provider, by Retailer Used Most, 2018 (percent and index)
    • Role of Private Label
    • The Story of Ol' Roy
      • Table Ol' Roy Dog Food Purchasers, 2009-2018 (percent of dog owners)
      • Table Ol' Roy Dog Food Purchasers: By Demographic, 2018(percent and index)
      • Table Cross-Brand Purchasing Patterns Among Ol' Roy Dog Food Customers: By Demographic, 2018 (percent)
    • Staff and In-Store Service Factors
      • Table Staff and Customer Service Factors Most Important to Choosing Pet Products Provider, by Retailer Used Most, 2018 (percent and index)

Retail, Internet, and Omnichannel

  • Retail Store Competition
    • Channels Trends
      • Table Pet Product Purchasing Patterns by Channel, 2011-2018 (percent)
    • Channel Loyalty Is Slipping
      • Table Sole Channel Pet Product Purchasers: Usage by Channel and Average Number of Channels Used, 2011-2018 (percent and number
    • Cross-Retailer Shopping Patterns for Walmart Pet Product Shoppers
  • Omnichannel Competition
    • Omnichannel Is Crucial
    • Amazon and Chewy as Internet Kingpins
    • In-Store and Online Patterns for Pet Product Purchasing
      • Table Pet Product Purchases: In-Store, In-Store Only, Online, and Online Only, 2018 (percent)
    • In-Store Purchasing Analysis
      • Table In-Store, In-Store-Only, and Online Pet Product Purchasers Who Purchase In-Store: By In-Store Retailer Purchased From and Purchased From Most, 2018 (percent)
    • Pet Product Purchasing In-Store, Online, and Both
      • Table In-Store/Online, In-Store, In-Store Only & Online Pet Product Purchases: Brick-and-Mortar and Internet Retailers, 2018 (percent)
    • Online Purchasing Analysis
      • Table Online Pet Product Purchasers, by Online Retailer Purchased From and Purchased From Most, 2018 (percent)
    • Online Ordering Factors
      • Table Online Ordering Factors Most Important to Choosing Pet Products Provider: by Retailer Used Most, 2018 (percent and index)
    • Walmart Omnichannel Pattern Suggests Online Pet Products Traction
      • Table Walmart Consumables Purchasers: In-Store vs. Online, by Retail Category, 2018 (percent)
    • Role of Subscriptions/Auto-Ship
      • Table Pet Products Subscription Service Usage, by Demographic, 2018 (index)
      • Table Pet Products Subscription Service Usage, by Retailer Where Shop for Pet Products, 2018 (index)
    • Click-and-Collect
      • Table Pet Products Click-and-Collect Usage, by Demographic, 2018 (index)
      • Table Pet Products Click-and-Collect Usage, by Retailer Used for Pet Products, 2018 (index)

Growth of Retailer Pet Services

  • Services as Omnichannel Advantage
    • Services Key to Competing with Internet
      • Table Customers Who Consider In-Store Pet Service Factors Most Important to Choosing Pet Products Provider, by Retailer Used Most, 2018 (percent and index)
    • In-Store Pharmacies and Pet Medications
      • Table Pet Owner Walmart Pharmacy Use: Share Who Fill Prescription for Self and for Pet, 2018 (percent)
    • Walmart and the Fairness to Pet Owners Act
    • Veterinary Services
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