Innovation and NPD in Dairy: Future opportunities in functional, indulgent and ethical food and drinks

리서치사	Business Insights
발행일	2007년 07월	상품코드	53392
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한글목차
영문목차
관련자료

영문목차

Abstract

The worldwide dairy market is set for significant growth in the next decade; in Western markets there is a growing interest in health and wellbeing and an increasing demand for premium products. In Asia and Latin America the market is also moving quickly with high growth expected despite traditionally high levels of intolerance. Manufacturers are under pressure to understand and respond to these trends in order to defend market share and stay ahead of the competition. ' Innovation and NPD in Dairy: Future opportunities in functional, indulgent and ethical food and drinks' is a new management report published by Business Insights that provides detailed insights into worldwide dairy market dynamics and identifies the key markets and product categories that are driving growth. It examines key innovations from around the world and analyzes key issues including premiumization, functional food benefits and private label. Use this report' s analysis of the key trends in global dairy innovation and NPD to create more effective product development strategies.

Executive Summary

Market issues
The dairy market
Innovation and NPD in dairy
Key trends in dairy
Conclusions

Chapter 1 Market issues

Summary
Introduction
Key issues affecting innovation in dairy
Obesity
- Labeling
- TV advertising bans
- Ingredient elimination or substitution
Organic, natural and ethical
Ethical sourcing
Consumer engagement
Private label
Waitrose
Trader Joes
ASDA (UK subsidiary of Walmart)
Tesco
Private label organics

Chapter 2 The dairy market

Summary
Introduction
Dairy market value
Market value by category
Cheese
Milk
Spreadable fats
Yogurts and smoothies
Dairy market volume
Dairy market volume by category
Milk
Cheese
Yogurt
Leading players by region
Europe
The Americas
Asia-Pacific
Middle East and Africa
Innovative manufacturers

Chapter 3 Innovation and NPD in dairy

Summary
Introduction
NPD by category
Category analysis
Milk
Cheese
Yogurt
Spreadable fats
Regional analysis
Europe
The Americas
Asia-Pacific
Middle East and Africa
Innovation analysis
Innovation in formulation
Innovation in packaging
Innovation by category
Product tag analysis
Low fat
High vitamins
Upscale and premium
Private label
Kids
Flavor analysis

Chapter 4 Key trends in dairy

Summary
Introduction
Health
Functional products
Natural
Low fat
Wellbeing
Indulgence
Regional / authentic
Ethnic
Gourmet
Convenience
Portable
Environmentally friendly
Portion control / single serve

Chapter 5 Conclusions

Summary
Introduction
Overview of main trends
Organic / natural / ethical
Health
- Functional trends
- Health as a new desirable lifestyle
Premium
Index

List of Figures

Figure 1.1: The level of impact certain threats will have on dairy NPD over the next 5 years
Figure 1.2: UK Food Standards Association' s traffic light labelling system
Figure 1.3: US labeling system
Figure 1.4: Cathedral City Lighter Mature Cheddar
Figure 1.5: Soy based products capitalizing on their “Trans-free” status
Figure 1.6: Highgrove Food' s Gold Top Organic Milk
Figure 1.7: Products with “no artificial hormones”: Promise Land Milk & Mountainside UltraPure Milk
Figure 1.8: Danone' s Xperiment drink
Figure 1.9: New private label offerings from Waitrose
Figure 1.10: Trader Joe private label products
Figure 1.11: Asda Extra Special Line
Figure 1.12: Tesco health products
Figure 1.13: Private label organic brands
Figure 2.14: 2006 product releases from Danone in Russia
Figure 2.15: Zott' s Allgautaler
Figure 2.16: Danone' s Jogurt Waniliowy z Cukierkami Czekoladowymi (Vanilla Yogurt with Chocolate Candies)
Figure 2.17: Dairy products with functional properties launched in Spain
Figure 2.18: Central Lechera Asturiana Natur Fibra Leche
Figure 2.19: Vita Reduce la Tension Arterial Cultured Milk Drink
Figure 2.20: Asturiana Oriental Yogurt and Danone Vitalinea Floral Yogurt
Figure 2.21: Kraft Cracker Barrel 2% and Kraft Natural Cheese Crumbles
Figure 2.22: Activalp Râpé Doré
Figure 2.23: Stilton cheeses launched in North America
Figure 2.24: Using associations with traditional production techniques : President Société Creme Cheese & Senoble La Faisselle
Figure 2.25: Functional milk
Figure 2.26: Dairy Gold Heart Cholesterol Reducing Spread and St Hubert Cholegram
Figure 2.27: Sabatino Tartuff Truffle Butter and Delallo Butter from Parma
Figure 2.28: Growth in market value of dairy categories over the next 5 years
Figure 2.29: Tilamook Oregon Strawbetter Smoothie and Whitneys Yo on the Go Strawberry Smoothie
Figure 2.30: Yeo Valley Inner Balance Range
Figure 2.31: Tesco' s yogurts fortified with seeds and grains and Brown Cow' s Fruit and Whole Grain yogurts
Figure 2.32: Low sugar products
Figure 2.33: Sales growth potential of consumption occasions over the next 5 years
Figure 2.34: Company shares of top 5 players in each region, %, 2004
Figure 2.35: New convenient products launched in North America by Kraft
Figure 2.36: Danone' s Essensis
Figure 3.37: Share of dairy product launches, by sector, 2004-2006
Figure 3.38: Brimi Probiotici Mozzarella
Figure 3.39: Yeo Valley Extra Mature Cheddar, Arla' s Rosenburg Mellow Blue and Waitrose Medium Dutch Cheese
Figure 3.40: Innovative milk products launched
Figure 3.41: Lifeway Probugs Organic Whole Milk Kefir
Figure 3.42: Lifetime Immune Advantage Cheese and Asda' s Heartfelt Cheese with Reducol
Figure 3.43: Table-ready cheeses
Figure 3.44: Pilgrims Choice Cheese Connoisseur Collection
Figure 3.45: Premium European varieties with an American identity
Figure 3.46: Cortenuova Yogurt all' Orzo Tostato
Figure 3.47: Innovative processing
Figure 3.48: Unilever' s Rama Idee!
Figure 3.49: Flavored butters
Figure 3.50: % share of dairy food and drinks launched in each region, 2004-2006
Figure 3.51: Unilever' s Ades
Figure 3.52: Regions that will provide the most sales growth potential for dairy manufacturers over the next 5 years
Figure 3.53: Tianshan Snow Red Jujube Milk, Robust Iron Zinc Calcium Milk
Figure 3.54: Meiji Biyo Yogurt Utsukushii Ashita
Figure 3.55: Healthy indulgence yogurts released in Israel by Danone in 2006
Figure 3.56: Yili yogurt and Milkman Cheese Slices
Figure 3.57: Nesquik Petit Para Beber Bebida Lactea
Figure 3.58: Kaiku Plus With No Lactose Milk
Figure 3.59: Kidz Dream Smoothie
Figure 3.60: Yo Lanz Jogurt drink
Figure 3.61: Innovative products launched in each category, 2004-2006
Figure 3.62: Nippon Lever' s Funwari Rama Vanilla Lemon no Fumi and Meiji' s Margarine and Marmalade
Figure 3.63: Yeo Valley and Valio Oy fat free yogurts
Figure 3.64: Products that claim to enhance the sensory experience
Figure 3.65: Private label dairy products
Figure 3.66: Importance of consumer groups for dairy manufacturers over the next 5 years
Figure 3.67: Healthy kids' dairy products launched
Figure 3.68: Flavors and ingredients that will experience the most growth in usage in dairy food and drinks over the next 5 years
Figure 4.69: Importance of health trends in dairy NPD over the next 5 years
Figure 4.70: Products down-playing functional benefits
Figure 4.71: WellBeing iQ2
Figure 4.72: Products showing the future of the natural trend in dairy
Figure 4.73: Taste-path Yogurt and PrimaLiv Drinkable Yogurt
Figure 4.74: Leading wellbeing products
Figure 4.75: Meiji Dairies' Relaxing milk drink and Nippon Luna' s Black Sesame Yogurt with GABA
Figure 4.76: Importance of premium trends in dairy NPD over the next 5 years
Figure 4.77: Hokkaido Melon Milk Drink, Ashgrove Tasmanian Farm Cheese, Waitrose Columbian Coffee Milk
Figure 4.78: Carrefour' s Reflets de France
Figure 4.79: Dairygold Jalapeño flavored cheese in Ireland and Kavli Ost
Figure 4.80: Dairy products with Indian flavorings
Figure 4.81: Gourmet Romme (Cream)
Figure 4.82: Combining new and exotic flavors
Figure 4.83: Importance of convenience trends in dairy NPD over the next 5 years
Figure 4.84: Danone' s Veloute Fruix XL
Figure 4.85: Portable dairy products
Figure 4.86: Fresh Natural Soya Drink and Danone' s Dzbanek Rodzinny Jogurt
Figure 4.87: Kraft' s mini tubs of Philadelphia cheese
Figure 4.88: Single serve and smaller portions of dairy products

List of Tables

Table 1.1: Number and percentage of overweight and obese adults by country, 2005-2010 (% adult population)
Table 1.2: Value of the US and European organic dairy food market, by country, $m, 2005-2010
Table 2.3: Dairy food and drinks market value, Europe and the US, $m, 2005-2009
Table 2.4: Dairy market value, by category, Europe and the US, $m, 2005-09
Table 2.5: Dairy market volume, Europe and the US, liters m, 2005-2009
Table 2.6: Dairy market volume, by category, Europe and the US, liters m and kg m, 2005-2009
Table 2.7: Top 10 innovative dairy manufacturers
Table 3.8: Unusual yogurt flavorings in products launched in 2006
Table 3.9: % of types of innovation within innovative dairy products, 2003-2006
Table 3.10: Top 20 product tags on dairy products, % share of all products launched, 2004-2006
Table 3.11: Top 20 flavors in dairy products, % share of products launched, 2004-2006