Next Generation Soft Drinks: Innovation in natural, functional and premium beverages

리서치사	Business Insights
발행일	2008년 03월	상품코드	63853
페이지 정보	109 pages
가격	US $ 2,875 ￦ 3,424,900 PDF by E-mail (Single User License) US $ 10,782 ￦ 12,844,500 PDF by E-mail (Global License)

한글목차
영문목차
관련자료

영문목차

Abstract

There is a shift in the soft drinks market from a focus on functional condition specific products to drinks that have a more general wellness positioning. Driving this movement is consumer demand for natural and exotic ingredients in addition to new health claim regulation in Europe. Next Generation Soft Drinks is a management report published by Business Insights that provides the definitive analysis of the soft drinks market by giving detailed market volume and share of throat data. This report also looks at the key trends that are evolving in the soft drinks market in health, convenience and indulgence and what manufacturers are doing to drive these changes by analysing innovative trend leading brands. Develop more effective NPD strategies for soft drinks using this new report' s analysis of the development of the beverage market by country and product category.

Executive Summary

Market drivers and issues
Growth opportunities in soft drinks
Innovation and NPD in soft drinks
Key trends in soft drinks
Conclusions

Chapter 1 Introduction

What is this report about?
Methodology
Report structure

Chapter 2 Market drivers and key issues

Summary
Introduction
Health
Preventive health
Health regulations
- Article 13
- Effect on soft drink manufacturers
Private label

Chapter 3 Growth opportunities in soft drinks

Summary
Introduction
Soft drinks market value
By category
- Carbonated soft drinks
- Energy drinks
Soft drinks market volume
By category
Share of throat
Share of throat by subcategory across regions
- Europe
- US
- Japan
Company shares

Chapter 4 Innovation and NPD in soft drinks

Summary
Introduction
Category analysis
Bottled water
Carbonated soft drinks
Dairy drinks
Sports and energy drinks
Food as soft drinks
Fruit and vegetable flavor drinks
Health drinks
RTD tea and coffee
Regional analysis
Asia-Pacific
Europe
Latin America
Middle East & Africa
North America
Innovation analysis
Formulation
Packaging benefit
By category
- RTD tea and coffee
- Health drinks
- Fruit and vegetable flavored soft drinks
Product tag analysis
Flavor analysis

Chapter 5 Key trends in soft drinks

Summary
Introduction
Health and wellness
Sustainable energy
Immunity
Weight management
Beauty and anti-ageing
Indulgence
Exotic flavors
Premium packaging
RTD tea and coffee
Ethical
Ethical packaging
Trust and transparency
Convenience
Food as soft drinks

Chapter 6 Conclusions

Summary
Introduction
Market influences
Health claim regulations
Environment
Market opportunities
Wellness
Natural ingredients
Exotic flavors

List of Figures

Figure 2.1: Minute Maid Enhanced Juices - Active; Heart Wise; Multi-Vitamin
Figure 2.2: Scientific and natural approach to preventive health
Figure 2.3: Innocent Superfoods Smoothie and Naked Probiotic 100% Juice Smoothie
Figure 2.4: Beauty + Power Functional Beauty Drink
Figure 2.5: Luxlait Wellness 4 range of dairy-based health drinks
Figure 3.6: Share of throat within soft drinks, Europe, 2006-2010
Figure 3.7: Share of throat within soft drinks, US, 2006-2010
Figure 3.8: Share of throat within soft drinks, Japan, 2006-2010
Figure 3.9: Company shares, 2005
Figure 4.10: Percentage growth of soft drinks launched, by category, 2004-2007
Figure 4.11: Percentage share of soft drinks launched, by category, 2004-2007
Figure 4.12: Wild Waters, Flavored Still Water for Kids and Skinny Water
Figure 4.13: Evian Palace bottle
Figure 4.14: Mars Refuel and Danone Essensis Pro-Nutris Yogurt Drink
Figure 4.15: LightFull Satiety Smoothies
Figure 4.16: PepsiCo' s G2 sports drink
Figure 4.17: Glaceau' s Vitamin Energy and Relentless Inferno
Figure 4.18: Innocent Breakfast Thickie Smoothie
Figure 4.19: Wild Bunch Organic Juice - Beet it
Figure 4.20: Balance Pure Spring Water for children
Figure 4.21: Lipton Chai Verde
Figure 4.22: Percentage share of products launched, by region, 2004-2007
Figure 4.23: Ito En 100% Vegetable Juice
Figure 4.24: Tropicana Volupte and Innocents Superfood Smoothie
Figure 4.25: Bionic Water
Figure 4.26: Unilever' s Vitality shots and Naked Probiotic 100% Juice smoothie
Figure 4.27: Pocari Sweat and Ozarka Natural Spring water
Figure 4.28: Level of innovation in soft drinks launched, by category, 2004-2007
Figure 4.29: Firefly Health Kick and Streamline Fruit2Go
Figure 4.30: ' Sonda Frutti Carotti'
Figure 5.31: The key trends
Figure 5.32: New To Go Brands Açaí Natural Energy Boost Drink Powder
Figure 5.33: Works With Water Delicate Balance Natural Flavor Spring and Tymbark Multiwitamina Immunobalance
Figure 5.34: Naturally Gorgeous
Figure 5.35: Kanebo Functional Beverage - Lifting Collagen
Figure 5.36: Solution E Anti-Aging Drink
Figure 5.37: Dong Suh Ready-to-Drink Natural Healthy Drink
Figure 5.38: Good Organic Spring Water
Figure 5.39: Innocent Breakfast Smoothie and Minute Maid Breakfast On the Go Smoothie
Figure 6.40: V Carbonated Energy Drink
Figure 6.41: Purity Organic Functional Drink

List of Tables

Table 2.1: Population by age group, m, Europe and US, 2001-2011
Table 2.2: Percentage of private label sales by category, Europe and US, 2000-2010
Table 3.3: Soft drinks market value, $m, Europe, the US and Japan, 2006-2010
Table 3.4: Soft drinks market value by category, $m, Europe, the US and Japan, 2006 -2010
Table 3.5: Soft drinks market volume liters, m, Europe, the US and Japan, 2006-2010
Table 3.6: Soft drinks market volume by type, liters m, Europe, the US and Japan, 2006 -2010
Table 3.7: Share of throat - Soft drinks vs. all other drinks (Europe, the US and Japan) 2006-2010
Table 4.8: Percentage share of innovative products by type, 2004-2007
Table 4.9: Top 20 product tags on soft drinks launched, 2006-2010
Table 4.10: Top 20 flavors launched of soft drinks, 2006-2010