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Future Flavor Trends in Food: New opportunities in sensory innovation

¸®¼­Ä¡»ç Business Insights
¹ßÇàÀÏ 2008³â 06¿ù »óǰÄÚµå 69343
ÆäÀÌÁö Á¤º¸ 198 pages
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US $ 2,875 £Ü 3,426,700 PDF by E-mail (Single User License)
US $ 10,782 £Ü 12,851,000 PDF by E-mail (Global License)


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Abstract

Flavor is an integral part of food and what it offers consumers, and therefore the optimization of flavor in food is important for manufacturers to add value to their products. There are complex and interacting drivers currently impacting innovation in food flavors, many in the area of consumer psychology and behavior. This report helps to understand these drivers and their effects. Furthermore, emerging technologies, new business practices, and strategic R&D is affecting trends in sensory innovation. The report has a global focus, although it examines regional issues where relevant. The report also explores current and emerging food flavor trends and opportunities including; natural and functional, new antioxidant flavors, ethnic and international, and flavor ' experiences' .

Table of Contents

Executive Summary

  • Drivers and the bigger picture
  • Top flavors by food sector
  • The role of food and flavor manufacturers
  • Key trends in food flavors
  • Conclusions

Chapter 1 Introduction

  • What is this report about and what is its scope?
  • Research methodology
  • Flavors in food defined
  • Report structure

Chapter 2 Drivers and the bigger picture

  • Summary
  • Introduction
  • Travel and immigration
  • Increasing travel means increased awareness of global flavors
  • Ethnic food continues to gain popularity
  • Nostalgia and slow food
  • The role of established brands
  • Memories on the plate
  • The slow life
  • Ethics and carbon awareness
  • Ethical issues are affecting food and drink purchasing
  • Environmental concerns are becoming an issue in food choice
  • Ethical and green flavors for the future
  • Cooking, entertaining and eating out
  • The business of cooking and entertaining
  • Eating out continues to increase
  • Consumers as connoisseurs and experts
  • Snacking and single item meals
  • More snacking is predicted in the US and Europe
  • Complex mixtures and ethnic influences
  • ‘Natural’ provides opportunities
  • Multi-sensory experiences
  • A virtual world
  • Sensory touchpoints and signatures
  • Innovation in the kitchen
  • Health and wellbeing
  • Eating healthier
  • Flavors in ‘reduced’ foods
  • Flavor and functional food and ingredients
  • The effect of the older generation
  • Demographic shifts
  • Foods designed specifically for the elderly
  • The industry view

Chapter 3 Top flavors by food sector

  • Summary
  • Introduction
  • Bakery and cereals
  • Top and fast growth flavors
  • Chocolate trends
  • Grain and seed trends
  • Wafers
  • The industry view
  • Confectionery
  • Top and fast growth flavors
  • The rise of dark chocolate
  • Exotic and antioxidant fruits
  • Fruity mint in chewing gum
  • The industry view
  • Dairy
  • Top and fast growth flavors
  • Strawberry
  • Other berries/darker fruits
  • Exotic fruits
  • Cheese
  • The industry view
  • Snacks
  • Top and fast growth flavors
  • Chocolate and dark chocolate snack bars
  • Nut trends in snacks
  • Exotic fruits
  • Chip flavors
  • The industry view
  • Cross-sector assessment

Chapter 4 The role of food and flavor manufacturers

  • Summary
  • Introduction
  • Company type
  • Influential food manufacturers
  • Danone
  • Nestlé
  • Kraft
  • Flavor manufacturers
  • Global presence
  • Technologies to develop, extract and deliver flavor
    • Biotechnology to produce flavors
    • Flavor creation
    • Flavor delivery in food
  • Novel flavors and ingredients
    • Taste modulators
    • Sensates and physical effects
  • Insight, added value and innovative services
    • Market and consumer insight
    • Sensory and psychophysical testing
    • Culinary expertise and the restaurant experience
    • Training

Chapter 5 Key trends in food flavors

  • Summary
  • Introduction
  • Health
  • Natural
  • High antioxidant flavors
  • Superfruits
  • Flavors in ‘reduced’ foods
  • Alternative types of sweetness
  • Indulgence and experimentation
  • Ethnic and international
  • Provenance and varietal
  • Fusion flavors, pairings and novel sensory
  • Homemade and traditional
  • Other emerging trends
  • Flavors for the elderly
  • Ethical flavors

Chapter 6 Conclusions

  • Summary
  • Introduction
  • Key opportunities
  • Natural and functional
    • Bolder natural and reduced foods
    • Vegetables for sweetness and functionality
  • New antioxidant flavors
    • Dark chocolate
    • Newer superfruits
  • Ethnic and international
    • Dominance of the Mediterranean and Asia
    • Ethnic combinations
  • Flavor ‘experiences’
    • Herbs, spices and heat blends
    • Stimulating flavors
  • Index
  • References

List of Figures

  • Figure 2.1: Consumer psychology and behavior drivers
  • Figure 2.2: Purchasing of ethical or socially responsible grocery items
  • Figure 2.3: The propensity of European and US shoppers who have taken active steps to eat healthier in the last 12 months, 2006
  • Figure 2.4: The influence of drivers on demand for new flavors
  • Figure 3.5: Launches of traditional bakery products with dark chocolate variants
  • Figure 3.6: ‘Healthy’, organic and ethical bakery product launches with dark chocolate
  • Figure 3.7: Examples of indication of cocoa content in chocolate covering on biscuits
  • Figure 3.8: Examples of chocolate cookies launched in December 2007
  • Figure 3.9: Interesting chocolate blends in bakery products
  • Figure 3.10: Examples of recently launched oat cereals
  • Figure 3.11: Examples of bakery product launches with new grain flavors
  • Figure 3.12: Examples of premium type wafer products
  • Figure 3.13: Dark chocolate versions of core products
  • Figure 3.14: Premium and indulgent dark chocolate examples
  • Figure 3.15: Innovative dark chocolate marketed as healthy
  • Figure 3.16: Mango candies promoted by functional ingredients
  • Figure 3.17: Non-chocolate candies with ‘new’ fruit flavors
  • Figure 3.18: Mint and fruit blends in chewing gum
  • Figure 3.19: Examples of recent blueberry, raspberry, blackcurrant and pomegranate dairy sector launches
  • Figure 3.20: An example product with a blend of mango and coconut flavors
  • Figure 3.21: Premium and upscale coffee ice cream products
  • Figure 3.22: Chocolate snack bars
  • Figure 3.23: Nut snack products
  • Figure 3.24: Exotic fruit snacks
  • Figure 3.25: Interesting flavor blends in chips
  • Figure 4.26: The influence of manufacturers on flavor innovation currently and in the next 5 years
  • Figure 4.27: Multinational food manufacturer modes of flavor innovation
  • Figure 4.28: Flavor innovation within flavor and ingredient manufacturers
  • Figure 5.29: Key food flavor trends
  • Figure 5.30: Importance of health trends over the next 5 years
  • Figure 5.31: Garlic flavored and ethnic products that claim to be natural
  • Figure 5.32: Natural products with roasted or spicy flavors
  • Figure 5.33: A novel sweetener claiming to be ‘high in antioxidants’
  • Figure 5.34: Ratings for growth in usage of antioxidant flavors over the next 5 years
  • Figure 5.35: New vegetable and/or hot/spicy product claiming to be ‘high in antioxidants’
  • Figure 5.36: New goji (berry) flavored products
  • Figure 5.37: New products with spice flavor with claiming to be ‘low’ or ‘no’ salt
  • Figure 5.38: Examples of recently launched ‘reduced’ foods promoting the flavor of core constituents or added herbs or lemon
  • Figure 5.39: ‘Naturally sweet’ products with chocolate flavor
  • Figure 5.40: ‘Naturally sweet’ products with vegetable flavors
  • Figure 5.41: Importance ratings for food indulgence trends over the next 5 years
  • Figure 5.42: Indian flavored new product launches
  • Figure 5.43: New products with Vietnamese and Malaysian flavors
  • Figure 5.44: Varietal potato chips
  • Figure 5.45: Lindt Madagascar Noir Chocolate
  • Figure 5.46: ‘Fusion’ sauces
  • Figure 5.47: Chili and chocolate pairings
  • Figure 5.48: Chewing gums promoted on sensations
  • Figure 5.49: New products promoted on sensations
  • Figure 5.50: Novel sensory products from Japan
  • Figure 5.51: Products providing interactive experiences
  • Figure 5.52: Ratings for growth in usage of retro flavors in food over the next 5 years
  • Figure 6.53: Key emerging opportunities in food flavors

List of Tables

  • Table 2.1: The number of visitors to regions and continents, (m), 2005-2006
  • Table 2.2: Ethnic food retail market, by cuisine, ($m), Europe and US, 1999-2009
  • Table 2.3: Consumer awareness of ethical issues and the influence on purchasing decisions
  • Table 2.4: Out-of-home food and drinks market value, ($m), Europe and US, 2005-2010
  • Table 2.5: Number of snack and light meal occasions, per person per year, Europe and US, 2005-2010
  • Table 2.6: Functional food and drink market value, ($m), Europe and US, 2001-2011
  • Table 2.7: Consumers aged 55 and over, by region, (m), 2002-2012
  • Table 3.8: Top 20 flavors in new bakery introductions, % of all products launched, 2004-2007
  • Table 3.9: Top 20 flavors in new confectionery product introductions, % of all products launched, 2004-2007
  • Table 3.10: Top 20 flavors in new dairy product introductions, % of all products launched, 2004-2007
  • Table 3.11: Top 20 flavors in new snack product introductions, % of all products launched, 2004-2007
  • Table 3.12: Top 5 flavors in terms of new product launches in 2007, in terms of all products launched per sector
  • Table 3.13: Top 5 fastest growing flavors in terms of new product launches as percentage of all products launched per category, per year, 2004-2007
  • Table 3.14: Top 5 emerging flavors in each sector
  • Table 4.15: Top 10 manufacturers that drive innovation through new food flavors
  • Table 4.16: Example flavor innovation activities of major suppliers
  • Table 5.17: Top 20 flavors in new product introductions claiming to be ‘natural’, % of products launched, 2004-2007
  • Table 5.18: Top 20 flavors in new product introductions claiming to be ‘high in antioxidants’, % of products launched, 2004-2007
  • Table 5.19: Top 20 flavors in new ‘fruit’ flavored product introductions, % of products launched, 2004-2007
  • Table 5.20: Top 20 flavors in new ‘low’ or ‘no salt’ product introductions, % of products launched, 2004-2007
  • Table 5.21: Top 20 flavors of new product introductions claiming to be ‘naturally sweet’, % of products launched, 2004-2007
  • Table 5.22: Classification by region referred to in new product launches, 2004-2007
  • Table 5.23: Classification by country referred to in new product launches, 2004-2007
  • Table 5.24: Top 20 flavors in new product launches claiming to be ‘homemade’ or ‘traditional’, % of products launched, 2004-2007
  • Table 5.25: Top 10 flavors in new product introductions targeted towards the elderly, % of products launched, 2004-2007
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