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시장보고서

The Digital Music Market Outlook: Evolving business models, key players, new challenges and the future outlook

리서치사 Business Insights
발행일 2009년 06월 상품코드 92438
페이지 정보 132 pages
가격
US $ 2,875 ￦ 3,426,700 PDF by E-mail (Single User License)
US $ 10,781 ￦ 12,849,800 PDF by E-mail (Global Site License)


영문목차

Abstract

The digital music market has witnessed strong growth since the launch of online music platforms. Driven by the increasing penetration of broadband and mobile technologies, the digital platform is fast becoming a significant contributor to the record companies' revenues. The record companies are also changing their business models and adopting these alternative distribution channels to reach a larger consumer base. This report aims to profile the global digital music market, primarily covering the online and mobile music platforms. It provides an overview of the global market, covering market dynamics, trends and drivers. It covers the key developed and emerging markets, in terms of penetration of broadband and mobile technologies and the uptake of the online and mobile music platforms. It analyses the changing business models in the online music industry, with a focus on the emerging trends and provides insights into the future outlook of the market. It also discusses the key challenges that the market is currently faced with and the major steps being taken to overcome these challenges by the key players.

Table of Contents

Executive summary

  • Digital music - the new era
  • Key markets
  • The value chain and evolving business models
  • Key challenges
  • Future outlook
  • Key players

Chapter 1 - Introduction

  • What is this report about?
  • Methodology and definitions

Chapter 2 - Digital music - a new era

  • Summary
  • Global market overview
  • Market size and growth
  • Segmentation - online and mobile music components
  • Digital music more popular among younger consumers
  • Growth drivers
  • Increasing penetration of broadband and mobile technologies
  • Soaring sales of smartphones and portable players
  • Expanding online catalogues and DRM-free strategy
  • Key trends
  • Innovative marketing drives the market forward
  • Move towards DRM-free tracks
  • Partnerships emerging across the value chain
  • Artists reaching out to fans directly
  • Growing involvement of local governments and ISPs in controlling piracy

Chapter 3 - Key markets

  • Summary
  • Developed markets
  • US
  • Japan
  • UK
  • France
  • Germany
  • Emerging markets
  • China
  • India
  • Brazil

Chapter 4 - The value chain and evolving business models

  • Summary
  • The virtual music value chain
  • Artists
  • Record labels / production companies
  • IP rights protection body
  • Physical retailers
  • Digital music retailers
  • Consumers
  • A-la-carte downloads vs. subscription services
  • Key emerging business models
  • Advertising supported services
  • Artist led distribution channels
  • Linking with brands, merchandise and mobile games
  • Music access services by ISPs and mobile operators
  • Partnerships across the value chain
  • Flexible pricing

Chapter 5 - Key challenges

  • Summary
  • Introduction
  • Piracy - plague of the digital music industry
  • Depth of the problem
  • Piracy spans across geographies
  • Steps to curtail piracy
  • Role of ISPs and government support
  • Legal action against P2P networks
  • Initiatives by record companies
  • Interoperability issues - finding an effective DRM system
  • Determining the right price for digital music

Chapter 6 - Future outlook

  • Summary
  • Strong growth to continue
  • Developed and emerging markets
  • The future face of music - music to go
  • Graduating to full-track downloads and music videos
  • Evolution of business models
  • Subscription model is the key to the future
  • Ad-supported services will become more popular
  • Labels reaching out to consumers directly
  • Cashing in on live music
  • Capitalizing on popularity of social networks
  • Emergence of new business models
  • Changes in the pricing mechanisms
  • Technology innovations and advances
  • MP3 player market to grow with innovations
  • Technology enabling music on the go
  • Convergence of multiple formats, devices and channels
  • Audio formats and quality
  • Music piracy
  • Music piracy most rampant among younger consumers
  • Collective efforts required to curtail music piracy

Chapter 7 - Key players

  • Summary
  • Digital music retailers
  • iTunes Music Store
    • Overview
    • Service offerings
    • Operational and financial performance
    • Strategy
  • eMusic
    • Overview
    • Service offerings
    • Operational and financial performance
    • Strategy
  • Napster
    • Overview
    • Service offerings
    • Operational and financial performance
    • Strategy
  • Rhapsody
    • Overview
    • Service offerings
    • Operational and financial performance
    • Strategy
  • Amazon MP3
    • Overview
    • Service offerings
    • Operational and financial performance
    • Strategy
  • 7digital
    • Overview
    • Service offerings
    • Operational and financial performance
    • Strategy
  • Wal-Mart Music Downloads
    • Overview
    • Service offerings
    • Operational and financial performance
    • Strategy

Appendix

  • Index

List of Figures

  • Figure 1.1: Key players in digital music retailing
  • Figure 2.2: Global digital (online and mobile) music market forecast ($bn), 2005-2013
  • Figure 2.3: Global digital platforms' share in overall music market (%), 2004-2008
  • Figure 2.4: Top ten countries' split of digital music (%), 2007
  • Figure 2.5: UK key music-related activities (% respondents)
  • Figure 2.6: UK respondents in favor of free music
  • Figure 2.7: Global broadband subscribers and penetration (m, %), 2004-2007
  • Figure 2.8: Global mobile subscribers and penetration (bn, %), 2004-2008
  • Figure 2.9: Global iPod sales ($bn and units), 2006-2008
  • Figure 3.10: US digital music market forecast ($bn), 2005-2013
  • Figure 3.11: US digital platforms' share in overall music market (%), 2005-2008
  • Figure 3.12: US digital music market breakdown ($m), 2005-2008
  • Figure 3.13: US digital music market breakdown (m), 2005-2008
  • Figure 3.14: Japanese digital music market forecast ($m), 2005-2013
  • Figure 3.15: Japanese digital platforms' share in overall music market (%), 2005-2008
  • Figure 3.16: Japanese music market share of online and mobile channels (%), 2005-2008
  • Figure 3.17: Japanese mobile music market breakdown ($m), 2006-2008
  • Figure 3.18: Japanese mobile music market breakdown (m), 2006-2008
  • Figure 3.19: Japanese online music market breakdown ($m), 2006-2008
  • Figure 3.20: Japanese online music market breakdown (m), 2006-2008
  • Figure 3.21: UK digital music market forecast ($m), 2005-2013
  • Figure 3.22: UK digital platforms' share in overall music market (%), 2006-2008
  • Figure 3.23: UK digital music market breakdown ($m), 2006-2008
  • Figure 3.24: UK digital music market breakdown (m), 2006-2008
  • Figure 3.25: Chinese digital music market ($bn), 2006- 2010
  • Figure 3.26: Indian mobile music market ($bn), 2006- 2010
  • Figure 4.27: The music industry value chain
  • Figure 4.28: Categories of digital music service providers
  • Figure 4.29: Digital music sales by channel (%), 2007
  • Figure 4.30: Internet advertising market size ($bn), 2007-2011
  • Figure 7.31: Key players in digital music retailing
  • Figure 7.32: iTunes revenue ($m), 2004-2008
  • Figure 7.33: Napster revenue ($m), 2004-2008
  • Figure 7.34: Rhapsody revenue ($m), 2005-2008

List of Tables
  • Table 2.1: Global digital (online and mobile) music market size ($bn), 2005-2013
  • Table 2.2: Global digital platforms' share in overall music market (%), 2004-2008
  • Table 2.3: Top ten countries' split of digital music (%), 2007
  • Table 2.4: Global broadband subscribers and penetration (m, %), 2004-2007
  • Table 2.5: Global mobile subscribers and penetration (bn, %), 2004-2008
  • Table 3.6: Broadband penetration in developed markets, 2008
  • Table 3.7: US digital music market forecast ($bn), 2005-2013
  • Table 3.8: US digital platforms' share in overall music market (%), 2005-2008
  • Table 3.9: US digital music market breakdown ($m), 2005-2008
  • Table 3.10: US digital music market breakdown (m), 2005-2008
  • Table 3.11: Japanese digital music market forecast ($m), 2005-2013
  • Table 3.12: Japanese digital platforms' share in overall music market (%), 2005-2008
  • Table 3.13: Japanese music market share of online and mobile channels (%), 2005-2008
  • Table 3.14: Japanese mobile music market breakdown ($m), 2006-2008
  • Table 3.15: Japanese mobile music market breakdown (m), 2006-2008
  • Table 3.16: Japanese online music market breakdown ($m), 2006-2008
  • Table 3.17: Japanese online music market breakdown (m), 2006-2008
  • Table 3.18: UK digital music market forecast ($m), 2005-2013
  • Table 3.19: UK digital platforms' share in overall music market (%), 2006-2008
  • Table 3.20: UK digital music market breakdown ($m), 2006-2008
  • Table 3.21: UK digital music market breakdown (m), 2006-2008
  • Table 4.22: Internet advertising market size ($bn), 2007-2011
  • Table 7.23: iTunes Music Store Snapshot
  • Table 7.24: iTunes revenue ($m), 2004-2008
  • Table 7.25: eMusic Snapshot
  • Table 7.26: Napster Snapshot
  • Table 7.27: Napster revenue ($m), 2004-2008
  • Table 7.28: Rhapsody Snapshot
  • Table 7.29: Rhapsody revenue ($m), 2005-2008
  • Table 7.30: Amazon MP3 Snapshot
  • Table 7.31: 7digital Snapshot
  • Table 7.32: Wal-Mart Music Downloads Snapshot
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