Portable Navigation Industry Report, 2006-2007

리서치사	ResearchInChina
발행일	2007년 06월	상품코드	70546
페이지 정보	175 Pages
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한글목차
영문목차
관련자료

영문목차

Abstract

The market demand for navigation devices and GPS soared. Although the main civilian consumption market of navigation devices is still the vehicle navigation, the proportion of the personal leisure navigation devices is boosting up as well. Meanwhile, the integral vehicle navigation device has transferred to PND in vehicle navigation market since 2001, and this kind of portable device can be taken with, as well as used in the vehicle.

Under the drive of the strong market demand, the operating performance of the three leaders, Tom-Tom, Garmin and Mitac, in PND market, all increased rapidly in 2005 and 2006. The annual revenue of Tom-Tom was nearly USD 1.6 billion in 2006, while that was just USD 10 million in 2002; the shipment of Garmin navigation devices was 389.9 thousand units in 2005 and, that amounted to 1.443 million units in 2006, up 270.1% year-on-year. Moreover, Taiwan ODM Mitac is not only the OEM of Tom-Tom and other makers, but it has its own brand Mio, and since acquired Europe-based Navman in 2007, the market share of Mio and Navman was increased to nearly 20% in 2006, which made Mitac rank to the 2nd place in Europe market just after Tom-Tom. The market concentration of PND is comparatively high in the world and, the market share of Tom-Tom, Garmin and Mitac totaled 70% plus.

The Europe PND market is with the fastest increase in the world in 2005 and 2006, the total sales of PND products amounted to 7.4 million units in West Europe in 2006, and it is forecasted that will increase to 11.8 million units in 2007. The year of 2006 saw two peak seasons in PND sales in West Europe, one is from June to August, the consumers bought a large number of PND for the convenience in holiday traveling; and the other was at the end of 2006, the traditional sales peak season, the PND product sales during Christmas accounted for 8% of the total.

The average price of PND in West Europe market was EUR 417 in 2006 and, the price in Switzerland market was the highest, about EUR 413, and the prices in France and UK both decreased about 20% to EUR 364-367, while that remained EUR 351 in German market. The prices in the whole West Europe market all dropped to some extent in 2006, German market decreased EUR 43, while Spain market was with the largest drop margin, and the average price descended to EUR 287 in the end of 2006 from EUR 472 in the end of 2005.

North America Market is still dominated by Garmin, which remained the 1st place in the market by 50.3% of market share in 2006, and others such as Magellan, Tom-Tom, Mio, Lowrance, and Destinator etc, controlled large of the left. Sony, which entered America vehicle portable navigation device market on Apr 9th, 2006, obtained 2% of the market share as well.

Japan market has the highest vehicle navigation product configuration rate in the world, while the market share of PND products is much less than the former vehicle integral navigation. In China, the polarization of the navigation market is comparatively apparent, as Chinese Taiwan navigation industry ranks the world leading level either in scale or scientific level, and nearly all the navigation manufacturers have OEMs in Taiwan. Taiwan Mitac not only has huge outsourcing business, but its own brand, Mio, also has outstanding performance in Europe and America markets. Meanwhile, the navigation industry in mainland China is still in cultivation period, especially the portable navigation market. Currently, the manufacturers of the household electric appliance, MP3, cell phone and other fields are playing an important role in the navigation industry, while the professional navigation product manufacturers are relatively embarrassed. The present portable navigation product price has dropped dramatically in China, and the ones below RMB 2000 are not rare, so the product price has not been the barrier for PND market development. In addition, as the consumers' recognition to the navigation products and the gradual maturation of China navigation industry chain, the prospect of China portable navigation market would be promising and bright in the future.

1. Overview and Trend of Global PND Industry

1.1 Europe
1.2 North America
1.3 Asia
- 1.3.1 Japanese Market
- 1.3.2 South Korean Market
- 1.3.3 Taiwan (China) Market

2. PND Industry Chain

2.1 PND Product Classification
2.2 Overview of PND Industry Chain
- 2.2.1 Structure of PND Industry Chain
- 2.2.2 Development of Key Links of PND Industry Chain
2.3 Development Trend of China PND Industry in 2007

3. PND Application Market

3.1 Navigation-Enabled Mobile Phone
3.2 Single-Function Portable Navigation Device
3.3 PNA
3.4 GPS Bluetooth
3.5 Other Portable Navigation Devices

4. Global Portable Navigation Device Manufacturers

4.1 Navigation Cell Phone Manufacturers
- 4.1.1 NOKIA
- 4.1.2 Dopod
- 4.1.3 Philips
- 4.1.4 Mobile Phone Design Companies
4.2 Single-function Navigation Device Manufacturers
- 4.2.1 Garmin
- 4.2.2 Magellan
- 4.2.3 Trimble
- 4.2.4 Navigon
- 4.2.5 Medion
4.3 PNA Manufacturers
- 4.3.1 TOMTOM
- 4.3.2 MiTac
4.4 GPS Bluetooth Module and Other Manufacturers
- 4.4.1 CSR
- 4.4.2 Leadtek
- 4.4.3 SEG
- 4.4.4 Royaltec
- 4.4.5 Holux
- 4.4.6 Globalsat
- 4.4.7 Boshuo
- 4.4.8 SECUGIS
- 4.4.9 JJTECH

5. Upstream Manufacturers of Global Portable Navigation Industry

5.1 GPS Chip Manufacturers
- 5.1.1 SirF
- 5.1.2 ST Microelectronics
- 5.1.3 Maxim
- 5.1.4 ATMEL
- 5.1.5 SIGE
- 5.1.6 Xemics
- 5.1.7 NemeriX
- 5.1.8 RFMicro Devices, Inc. (RFMD)
- 5.1.9 Ublox
- 5.1.10 Global Locate
5.2 Navigation Software Manufacturers
- 5.2.1 ROUTE 66
- 5.2.2 TOMTOM
- 5.2.3 Gate5 AG (NOKIA)
- 5.2.4 Destinator
- 5.2.5 Maction Technology
- 5.2.6 Maxwell
5.3 Navigation Map Manufacturers
- 5.3.1 NavTeq.
- 5.3.2 TeleAtlas
- 5.3.3 Zenrin
- 5.3.4 MapMaster
- 5.3.5 IPC
- 5.3.6 NavInfo
- 5.3.7 Ritucom
- 5.3.8 Shanghai Changxing (Ruitu)
- 5.3.9 Beijing AutoNavi
- 5.3.10 Careland (Shenzhen)
- 5.3.11 Lingtu
- 5.3.12 Wuda Geoinformatics
- 5.3.13 eMapgo Technologies (Beijing) Co., Ltd.
- 5.3.14 National Geomatics Center of China

Figure Index:

Growth of Global PND Market, 2004-2010
Recognition of Navigation Products in Europe
Growth of PND Industryin Europe, 2003-2008
PND Sales in Main European Countries, 2005-2006
Competition Layout of Navigation Industry in Europe
Market Shares for PND Producers in Europe, 2005
Market Shares for PND Manufacturers in Europe, 2006
Market Shares of PND Producers in America, Jan. & Aug. 2006
Top Five PND Manufacturers in America, 2006
Output Value of GPS Industry in China' s Taiwan
Proportions of GPS Product Shipment by Sundry Type in Taiwan, 2005
Sales of GPS Products (Made in Taiwan) by Region, 2005
Shipment of GPS PDA Industry in Taiwan, 2005-2006
Key PND Products
Performance, Configuration and Price of Varied Auto PND Products
Performance, Configuration and Prices of Varied PND (Sports & Leisure) Products
Performance, Configuration and Prices of Varied PND Products (with TMC function)
Upstream and Downstream Structure of PND Industry Chain
Sketch Map for Main Framework of GPS Chips
Forecast of China' s PND Market Scale, 2005-2010
Global Output of Navigation-Enabled Smart Mobile Phones, 2004-2010
Trend of Sales Volume of Single-Function Handheld Navigation Equipments, 2004-2010
Global Shipment of Output, 2004-2010
Financial Results of Trimble, 2002-2006
Income Status of Three Business Departments of Trimble, 2002-2006
Financial Results of Medion, 2002-2006
Main Products of TOMTOM
Shipment Forecast of PND of TOMTOM, 2007
Sales Conditions of Navigation Products of TOMTOM, 2002-2006
Employee Region Distribution of TOMTOM, 2005-2006
Operating Incomes of MiTac, 2005-2006
Sales Revenue of CSR,2003-2006
SEG G2046 Cell Phone
Gloabalsat' s Revenue Composition
Proportion of PND in Globalsat' s Operating Revenue, 2006Q1-2007Q4
“Easy E Access” Intellectual Satellite Voice Navigation GPS Device by Boshuo
Cell Phone GPS IC Price Trend, 2006-2010
Statistics of SIRF Sales, 2003-2006
Sales Revenue of Sirf by Region, 2004-2006
GPS Software Products
Sales of ST Microelectronics by Product Market Distribution, Jan-Sep 2006
ST Microelectronics GPS Application
Operating Revenue of Maxim, 2001-2007Q1
Financial Operating of Atmel, 2003-2005
Operating Revenue of Four Divisions of Atmel, 2003-2005
SiGe Sales Revenue, 2003-2006
Typical Application of NemeriX GPS Chip Set
Typical GPS Receiver based on NJ1x36
NemerixNJ2020
Sales Revenue of TOMTOM by Product, 2006
Sales Revenue of TOMTOM by Region, 2006Q3
NAVTEQ Sales, FY2001-2005
NAVTEQ Gross Profit Rate, 2005Q3-2006Q3
Regional Distribution of NAVTEQ Sales Revenue, 2006Q3
Statistics and Forecast of Navigation Products Sales in West Europe, 2004-2009
Core Statistics of Tele Atlas Navigation Electronic Map
Coverage of Tele Atlas Navigation Electronic Map and Planned Coverage, 2006-2008
Tele Atlas Sales Revenue, 2006Q1-Q3
Tele Atlas Sales Revenue by Product, FY2004-2005
Regional Distribution of Tele Atlas Sales Revenue, FY2004-2005
Main Products of Zenrin
Map Database Level Structure of Zenrin
Zenrin Performance, FY2002-2006
Total Assets and Employee Amount of Zenrin, FY2002-2006
Zenrin Performance, FY2001-2006
Zenrin Performance, 2005-2007H1
Zenrin Sales Revenue by Product, 2001-2006
Zenrin Navigation Electronic Map Sales Revenue, 2001-2006
Zenrin Navigation Electronic Map Operation Profit, 2001-2006
Shareholders of Mapmaster
Sales Revenue of Mapmaster, 1998-2005
Main Business of IPC
Careland I-Spatial Framework
Careland X-Bridge Framework
Careland Embedded Operation System Carnix Framework
Careland Open Navigation Platform Navi-Core Frame
Lingtu VRMap Product System
Sm@rtIMS 4.5 Internet Map Publication Platform
Sm@rtGPS 3.0 Internet for NT System
Sm@rtGPS 3.0 Internet For Linux System
cation Background of Employees in Wuda Geoinformatics
GeoStar 4.0 Components
eMapgo Product and Application Fields
NGCC Database
NGCC Product Information