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시장보고서
China Digital STB (Set-Top-Box) Market Report, 2006-2007
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Abstract
This report presents the development of STB markets at China and abroad, and
studies STB application market as well. It gives a detailed description of
manufacturers (15 chip producers, 19 CA producers, 11 middleware producers, 8
ODMs and 50 STB producers) in China STB industry chain.
By technical progression, STB can be divided into cable STB, terrestrial STB,
satellite STB and IP STB. But they have been increasingly integrated. And now
the multi-mode STB integrated with cable, terrestrial, satellite and IP
network functions has turned up in the market. Soon, STB will be even
integrated with PVR and become home multimedia center.
The global sales of STB reached over 70 million sets in 2005, of which
satellite STB still took 60%. Nevertheless, there will be not a remarkable
market growth for satellite STB (similar to cable STB and terrestrial STB) in
the future. It is noteworthy that IP STB market grows the fastest.
The rapidly whole move of Cable TV digitalization in China conduces to the
sales of Cable TV STB. In 2004, the sales volume of cable STB stood only at
81,000 sets in mainland China. Then, the figure soared to 3.681 million sets
in 2005 and 6.979 million sets in 2006. With the reconstruction of dual-way
networks in cities across China in a couple of years, STB will be towards
dual-way, high definition and expansibility. Compared to analog TV, the
biggest merit of digital TV rests with the provision of value added functions.
For profits, operators have to add more interactive programs, with which
enhanced STB needs to be matched. As the whole move of TV digitalization draws
to an end in more and more cities around China, there will be out of question
a significant rise in the sales volume of enhanced STB. Now, the operation of
cable digital TV runs well with the increasing number of payment digital TV
subscriber. Forecast by ResearchInChina, the sales volume of cable digital STB
will up to 25 million sets in mainland China by 2008.
China is one of main producers of STB and it has complete industry chain.
Domestic STB producers are differently specialized in the production of
low-end STB, dual-mode (cable & IP) STB and high-end (PVR function) STB.
Seen from the data in 2005, 70% of China-made STB (mainly DVB-S and DVB-T)
were distributed abroad, and the sales volume exceeded 10 million sets. In
2006, there was a change in market situation, and the proportion for the
domestic sale of China-made STB rose to 40%. Noticeably, cable STB accounted
for 90% of Chinese STB market shares. Such trend will be obviously exposed in
2007.
Two trends will happen to STB chip industry in the future. One is ' being more
professional' . Enterprises have to foster their own brands in segmented
markets like IP STB and PVR STB. And the other is ' being integrated with
multiple functions' . That is to say, it is required to integrate functions
such as channel modulation, signal source decoding, video processing and CPU
control of DTV receiving terminal into a single SoC chip. Based on market
demand, SoC chip series with varied portfolio can be released in best season.
Table of Contents
1. STB Technology and Development
- 1.1 Definition and Classification of STB
- 1.2 STB Products Distributed to Home and Overseas Markets
- 1.2.1 Domestically Distributed STB Products
- 1.2.2 STB Products Distributed Abroad
- 1.3 Buildup and Basic Principle of STB
- 1.3.1 Principles and Functions of STB Hardware
- 1.3.2 Software System of STB
- 1.4 Key Technologies of STB
- 1.4.1 Framework and Performance of STB Main Chip
- 1.4.2 CA Technology of STB
- 1.4.3 Multimedia Home Platform (MHP) Middleware Technology
- 1.5 Functions and Development of High-End STB
2. Status Quo and Development of STB Application Market in China
- 2.1 Cable TV
- 2.1.1 Progress of Integral Move of Digital Cable TV
- 2.1.2 Digital Conversion of Cable TV Program Operators
- 2.1.3 Cooperation of Cable TV Operators
- 2.2 Satellite TV
- 2.2.1 Delay of DTH in China
- 2.2.2 Many Foreign Satellite Communication Operators Enter China' s Market
- 2.3 Terrestrial Transmission
- 2.3.1 Issuance of China Digital TV Terrestrial Transmission Standard
- 2.3.2 Development of Mobile TV
- 2.4 IPTV
- 2.4.1 IPTV Standard Competition
- 2.4.1.1 H.264 and MPEG4
- 2.4.1.2 AVS has become International Standard
- 2.4.2 Status Quo and Development of IPTV
- 2.4.2.1 Development of Global IPTV and Operation Mode
- 2.4.2.2 IPTV Development in China
3. Development Overview of Digital STB Market
- 3.1 Digital STB Industry Chain
- 3.2 Relevant Standards for STB
- 3.2.1 Channel Transmission Standards
- 3.2.2 Business Standards
- 3.2.3 Support System Standards
- 3.3 Global Digital STB Market and Industry
- 3.3.1 Market Shares and Business of Main STB Manufacturers Worldwide
- 3.3.2 Timetable for DTV Transfer in Countries
- 3.3.3 Global Interactive TV Industry Chain
- 3.3.4 Global Sales Volume and Forecast of Digital STB
- 3.3.5 Global Price Trend of Cable STB
- 3.4 Digital STB Market and Industrial Development in China
- 3.4.1 Production of Digital STB in China
- 3.4.2 Machine Card Separation Standards
- 3.4.2.1 Progress in Machine Card Separation Solution of Tsinghua
University
- 3.4.2.2 Progress in Machine Card Separation Solution of Kouwell
Electronics Corp.
- 3.4.2.3 Progress in Machine Card Separation Solution of Shanghai Jiao
Tong University
- 3.4.3 Chinese Digital STB Market and Forecast
- 3.4.3.1 Sales Volume and Forecast of Digital Cable STB in China
- 3.4.3.2 Development Trend of Digital STB Market in China
4. Digital STB Chip Supplier
- 4.1 STB Chip Market in China
- 4.2 STB Chip Manufacturers
- 4.2.1 ST
- 4.2.2 IBM
- 4.2.3 LSI
- 4.2.4 NXP
- 4.2.5 Fujitsu
- 4.2.6 NEC
- 4.2.7 Broadcom
- 4.2.8 Zoran
- 4.2.9 Conexant
- 4.2.10 CheerTek
- 4.2.11 ATI Technologies Inc.
- 4.2.12 Samsung
- 4.2.13 Haier (Beijing) IC Design Co. Ltd.
- 4.2.14 Texas Instruments
- 4.2.15 Shanghai High Definition Digital Technology Industrial Co., Ltd.
- 4.2.16 National Semiconductor Corp.
5. CA Manufacturers
- 5.1 Market Shares of CA Manufacturers Worldwide
- 5.2 Competition Status in China CA Market
- 5.3 Key CA Manufacturers
- 5.3.1 NDS
- 5.3.2 Nagravision
- 5.3.3 Conax
- 5.3.4 Irdeto
- 5.3.5 Viaccess
- 5.3.6 Motorola
- 5.3.7 DVN
- 5.3.8 CTI
- 5.3.9 TF
- 5.3.10 ADT
- 5.3.11 DTVIA
- 5.3.12 LifeView
- 5.3.13 Roxus
- 5.3.14 Other Manufacturers
- 5.3.14.1 Beijing Dingrun Computer Inc.
- 5.3.14.2 Beijing Tianyu Eletromechanical Engineering Company
- 5.3.14.3 Beijing Xiangdaxiang Sci-Tech Co., Ltd.
6. Middleware Suppliers
- 6.1 Brief Introduction
- 6.2 Main International Middleware Suppliers
- 6.2.1 Opentv
- 6.2.2 Alticast
- 6.2.3 NDS
- 6.2.4 Canal+
- 6.2.5 Microsoft
- 6.2.6 Liberate
- 6.3 Major Domestic Companies
- 6.3.1 DTVIA
- 6.3.2 Digital Video Networks
- 6.3.3 Shanghai High Definition Digital Technology Industrial Co., Ltd.
- 6.3.4 Beijing Novel-Tongfang Information Engineering Co., Ltd.
- 6.3.5 Shanghai DigiVision Technology CO., Ltd.
7. ODM Manufacturers
- 7.1 CEC Huada Electronic Design Co., Ltd. (HED)
- 7.2 Beijing Mingxin Technology Co., Ltd
- 7.3 Shanghai Fengbao Electronics Technology Co., Ltd.
- 7.4 Asiacom Technology Ltd.
- 7.5 Polar Star International Co., Ltd.
- 7.6 Shanghai Huiguan Information Technology Co., Ltd.
- 7.7 Shenzhen SEG Hi-tech Industrial Co., Ltd.
- 7.8 Beijing Transvideo Digital Technology Co., Ltd.
8. Main STB Manufacturers
- 8.1 Coship Electronics Co., Ltd.
- 8.1.1 Company Profile
- 8.1.2 Sales Performance
- 8.1.3 Product Information
- 8.1.4 Partners
- 8.2 Sichuan Changhong Network Technology Co., Ltd.
- 8.2.1 Company Profile
- 8.2.2 Sales Performance
- 8.2.3 Product Information
- 8.3 TCL King Electronics (Shenzhen) Co., Ltd.
- 8.3.1 Company Profile
- 8.3.2 Sales Performance
- 8.3.3 Product Information
- 8.4 Hisense Electric Co., Ltd.
- 8.4.1 Company Profile
- 8.4.2 Product Information
- 8.5 Haier
- 8.6 Skyworth Digital Technology (Shenzhen) Co., Ltd.
- 8.6.1 Company Profile
- 8.6.2 Sales Performance
- 8.6.3 Product Information
- 8.7 GNI
- 8.7.1 Company Profile
- 8.7.2 Products
- 8.8 Digital Video Networks
- 8.8.1 Company Profile.
- 8.8.2 Product Information
- 8.9 Shanghai DigiVision Technology Co., Ltd.
- 8.9.1 Company Profile.
- 8.9.2 Production Information
- 8.10 Fuzhou ZhuoYi Electronics Co., Ltd.
- 8.10.1 Company Profile
- 8.10.2 Production Information
- 8.11 Sichuan Jiuzhou Electric Group Co., Ltd.
- 8.11.1 Company Profile
- 8.11.2 Products
- 8.11.3 Main Clients
- 8.12 Chengdu DoYen Information Technology Co., Ltd.
- 8.13 Tsinghua TongFang Legend Silicon Tech Co., Ltd.
- 8.14 Langchao Group
- 8.15 Changsha Superman Import & Export Co., Ltd.
- 8.16 Shanghai Dare Technology Co., Ltd.
- 8.17 Konka Group Co., Ltd.
- 8.18 Shenzhen Advanced Video Info-Tech Co., Ltd.
- 8.19 ZTE Corporation
- 8.20 Great Wall Information Industry Co., Ltd.
- 8.21 Dalian Daxian Network System Co., Ltd.
- 8.22 Weifang Jade Bird Huaguang Technology Co., Ltd.
- 8.23 Jiangsu Yinhe Electronics Co., Ltd.
- 8.24 Xoceco Electronics Co., Ltd.
- 8.25 Malata Digital Co., Ltd.
- 8.26 Amoi Electronics Co., Ltd.
- 8.27 UT Starcom
- 8.28 Huawei Technology Co., Ltd
- 8.29 Quanzhou Baotong Electronics Co., Ltd.
- 8.30 Gospell Digital Technology Co., Ltd.
- 8.31 King Tech Electronics (Huizhou) Co.,Ltd.
- 8.32 PBI- PBI Pro Broadband Inc.
- 8.33 Fujian Quanzhou TDX Electronics Co., Ltd.
- 8.34 Shenzhen Maiwei Cable TV Equipment Co., Ltd.
- 8.35 Long March Launch Vehicle Technology Co., Ltd.
- 8.36 TOPTV Technology Co., Ltd.
- 8.37 Shenzhen SDG Information CATV Co., Ltd.
- 8.38 Beijing Sunniwell Broadband
- 8.39 Shenzhen Success Digital Technology Co., Ltd.
- 8.40 Shanghai Sanzhou Xunchi Digital Technology Co., Ltd.
- 8.41 Zhejiang Dahua Digital Technology Co., Ltd.
- 8.42 Shenzhen Biaoqi
- 8.43 Wuhan Dongtai Information Industry Co., Ltd.
- 8.44 Beijing Peony Digital Electronics Co., Ltd.
- 8.45 Wuxi Oritron Digital Science & Technology Co., Ltd.
- 8.46 BBK Audio & Visual Electronics Co., Ltd.
- 8.47 China Cable - Dazheng Information Science & Technology Co., Ltd.
- 8.48 Zhejiang Feiyue Net Co., Ltd.
- 8.49 Desay A&V Science and Technology Co., Ltd.
- 8.50 Beijing BBEF Electronics Group Co., Ltd.
Figure Index:
- Function of Low-End Cable STB.
- Function of High-End Cable STB
- Inside of a Set-Top-Box.
- New-added Digital Cable TV Users in Mainland of China, 2003-2010
- H.264 Standard Involvement.
- AVS Industry Chain
- Global IPTV Users Amount and Family Cover Quantity, 2004-2009
- Global IPTV Market Distribution, 2006
- Sketch Map of Digital STB Industry Chain
- Digital Cable STB Shares in Global OEM Market, 2006
- Projects and Manufacturers in Interactive Digital Industry Chain
- STB Sales Volume Worldwide by Receiving Mode, 2004-2008
- Global Average Price of Cable STB, 2003-2008
- Total Output and Exported Volume of STB in Mainland China, 2004-2006
- Output Capacity and Growth Rate of Digital Satellite STB in China,
2003-2008
- IP STB Shipment and Revenue in China, 2006-2011
- Sales Volume of Digital Cable STB in China, 2003-2010
- Average Price of Basic Cable Digital STB in China, 2002-2006
- Solution Chart of CATV STB
- Solution Chart of General STB
- Solution Chart of IP STB
- Solution Chart of Satellite TV STB
- Solution Chart of Terrestrial TV STB
- Solution Chart of OMEGA STB
- STB System Solution of IBM STB 0210x
- STB Solution of LST SC2005
- STB Solution of LST AViA-9600
- STB Solution of ST SC2000
- Reference Design of Philips CATV STB - STB 200
- Reference Design of Philips Terrestrial STB - STB 200
- Reference Design of Philips Terrestrial STB - STB 200
- Reference Design of Philips Single Chip Satellite STB - STB 210
- Philips STB Solutions with PVR and Dual Decoding Function - STB 220
- System Solution of Philips IP STB - STB 500
- Reference Platform of Strengthened Philips IP STB - STB 810
- Chart of DTV STB of Fujitsu
- NEC uPD61171 Chip
- Zoran STB Chip Products
- Design of Haier Set-Top-box for reference
- Designing Platform of TI Set-Top-Box
- TI DSP DM642 Set-Top-Box Solution
- TI Satellite Set-Top-Box Solutions
- Solutions of Geode SP1SC21 STB by National Semiconductor
- Solutions for W/ADSL Set-Top-Box
- Market Share of Key CA Manufacturers in Digital Appliance Field Worldwide
- Number of Operators Adopting CA Systems by CA Brand
- NDS Subscribers Trend, 1992-2007
- Main Business Revenue Ratio of NDS, 2006H2
- Place of Middleware in the STB
- Market Shares Taken by Global Major Middleware Suppliers (for Interactive
Digital STB)
- OpenTV' s End to End Solution
- Canal+ Middleware Structure
- MBT Overall Structure
- SmartMPEG Digital STB Solutions of HED
- Framework of FTA DVB-T Solutions
- Internal Functions of CT212TChip
- IP STB Solutions of Asiacom
- Main Composition of iCAVA
- Hardware Framework of H.264 IPTV STB Solutions
Table Index:
- Comparison of Qingdao, Foshan and Hangzhou
- Mobile TV Standard by City
- Current and Future Profit Model of Digital STB Industry
- DTV Transition Timetables in Western Europe and America
- IPTV Services Carried out in Some Countries and Regions
- Contrast Analysis of Three Machine Card Separation Solutions
- Product List of ST STB Chips
- Major Clients of ST
- Product List of IBM STB Chips
- Major Clients of IBM
- NEC STB Chip Products
- Major Clients of Broadcom
- Major Products of Broadcom
- Satellite STB Chip of Broadcom
- Products of Wire Satellite Terrestrial STB
- Chip Classifications of Telco/IP TV Set-Top-Box
- List of Some Clients of Conexant
- List of Set-Top-Bo/DTV, IC Products
- Specifications of SMT-2000C
- NDS' s Major Partners in China
- NDS' s Major Clients in China
- Nagravision CA Products
- Nagravision' s Major Clients in China
- Nagravision' s Major MEDIAGUARD Partners and Supporters in STB
- Conax' s CA Products
- Conax' s Major Clients
- Irdeto' s Major Clients Worldwide
- Viaccess' s Major Partners
- DVN' s Major Projects
- CTI' s Major Clients
- TF' s Major Clients
- TF' s Major Partners
- DTVIA' s Major Clients
- STB Manufacturers Integrating ChinaCrypt CAS
- Major Supporters and CAS Application Regions of CA Manufacturers
- International Middleware Application and STB Integration
- OpenTV Global Users
- Alticast' s Global Users
- DNS' s Global Users
- Canal+' s Global Users
- Major Middleware Varieties and Areas Adopt the Middleware in China
- Set-top Box solutions of Beijing Mingxin Technology
- Cable Digital STB Products Variety and Feature of Shenzhen SEG
- Software Framework of H.264 IPTV STB Solutions
- Classification of STB Manufacturers and Related Representative Enterprises
- Product Application Regions of STB Manufacturers
- Domestic and Overseas STB Sales, Unit Price and Sales Value of Coship by
Product, 2003-2007
- Products and Characteristics of Coship Electronics Co., Ltd.
- Upstream and Downstream Partners of Coship Electronics Co., Ltd.
- Products of Sichuan Changhong Network Technology Co., Ltd.
- TCL STB Products and Characteristics
- Hisense STB Products and Characteristics
- Digital STB R&D Institutions of Haier
- Digital STB Sales of Skyworth, 2002-2006
- Skyworth Digital STB Products and Characteristics
- GNI STB Products and Characteristics
- STB sales of Digital Video Networks
- STB Products and Characteristics of Digital Video Networks
- STB Products of Shanghai DigiVision Technology Co., Ltd.
- ZhuoYi STB Products and Characteristics
- Digital STB Products of Sichuan Jiuzho and Features
- STB Products of DoYen Information and Features
- STB Products of Tsinghua TongFang Legend Silicon and Features
- Langchao' s Digital STB Products and Features
- Digital STB Products of Superman Electronics and Features
- STB Products of Dare Technology and Features
- STB Products of Konka and Features
- STB Products of Advanced Video Info-Tech and Features
- Digital STB Products of Great Wall Information and Features
- Daxian' s Digital STB Products and Features
- STB Products of Jade Bird Huaguang
- Yinhe Electronics' s STB Products and Features
- Xoceco Electronics' s STB Products and Features
- Malata' s STB Products and Features
- IP STB Products and Characteristics of UT Starcom
- STB Products and Characteristics of Huawei
- STB Products and Characteristics of Baotong Electronics
- STB Products and Characteristics of GOSPELL
- STB Products and Characteristics of King Tech Electronics
- STB Products and Characteristics of PBI
- STB Products and Characteristics of Quanzhou TDX Electronics
- STB Products and Characteristics of Shenzhen Maiwei
- STB Products and Characteristics of TOPTV
- STB products and Characteristics of SUCCESS
- STB Products and Characteristics of Sanzhou Xunchi
- STB Products and Characteristics of Dahua
- STB products of Dongtai
- Main products of Beijing Peony Digital Electronics Co., Ltd.
- BBK STB Products and Performances
- STB products of China Cable-Dazheng
- STB products of Feiyue Net
- STB products of Desay A&V
- STB of BBEF
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