Independent Yellow Pages Publishers 2008: Forecast & Analysis

영문목차

Abstract

Independent Yellow Pages Publishers 2008: Forecast & Analysis is the premier source for reliable insight to past, present and future trends shaping the independent yellow pages directory publishing market.

Independent Yellow Pages Publishers is an inside look at the segment of the industry that has gone from a 6.45% market share in 1996 to approaching a 35% share by 2010, with no let-up in sight.

The report uncovers information affecting mergers & acquisitions, rates and trends, as well as syndicated usage research, competitive business strategies, and revenue and market share projections shaping the marketplace. Independent Yellow Pages Publishers arms decision makers with an effective solution for benchmarking success, sizing up revenues, pinpointing what' s driving investment activity, spotting growth opportunities and much more!

• This report will look at the entire independent market but focus on 11 key independents across the country.
• This report will also look closely at the competitive independent market, the operation of individual companies and the direction the market is headed.
  • Chapter 1: The introduction will cover trends in the marketplace, acquisitions and start-ups of individual publishers and litigation.
  • Chapter 2: A statistical analysis with figures on industry growth, circulation and benchmarking data.
  • Chapter 3: Competitive markets where independents compete with utilities and often each other.
  • Chapter 4: Forecast & Conclusions provides revenue projections for independents and expected trends in the industry.
  • Chapter 5: Profiles of the leading independent publishers.

Table of Contents

Methodology

Executive Summary

Chapter 1: Overview of the Independent Yellow Pages Market

• Introduction and Definitions
• What is an Independent?
• The Brief History of the Independent Movement
• Mergers and Acquisitions Remain Flat in 2007 and Early 2008
• The Expansion Continues: Start-Up Markets
  • Market for Hispanic Directories Expands
• Litigation in the Yellow Pages Industry
• The Ticking Time Bomb: Do Not Deliver
  • Table 1.1: Statistical Summary of the Yellow Pages Industry, 2003-2008P
  • Table 1.2: Financial Size of Selected Yellow Pages Acquisitions, 2007-Q3 2008
  • Table 1.3: Selected Start-Ups, 2007-2008
  • Table 1.4: Leading Spanish-Language Publishers
  • Table 1.5: Select Yellow Pages Industry Lawsuits, 1983-2007
  • Table 1.6: PSI Proposed Changes to Environmental Guidelines

Chapter 2: Independent Publishers - The Ever-Strengthening Segment

• Introduction
• The Size of the Independent Yellow Pages Market
• Ad Rates and CPMs
• National Ad Revenue
• Employment
• Selling Costs and Printing Costs
  • Table 2.1: Independent Yellow Pages Revenue, 1996-2010P
  • Table 2.2: Yellow Pages Revenue by Publisher Category, 1996-2010P
  • Table 2.3: Yellow Pages Market Share by Type of Publisher, 1996-2010P
  • Table 2.4: Market Share, Independent Publishers vs. Telco Publishers, 1996E
  • Table 2.5: Market Share, Independent Publishers vs. Telco Publishers, 2006E
  • Table 2.6: Market Share, Independent Publishers vs. Telco Publishers, 2008P
  • Table 2.7: Market Share, Independent Publishers vs. Telco Publishers, 2010P
  • Table 2.8: Yellow Pages Revenue for RBOC Publishers, 2006-2008P
  • Table 2.9: Leading Independent Publishers Revenue, 2006-2008P
  • Table 2.10: DHC Rates, CPMs in 16 Select Independent Directories
  • Table 2.11: DHC Rates, CPMs in 25 Top Directories by RBOC Publishers
  • Table 2.12: National Advertising Revenue, Leading Independents, 2007E
  • Table 2.13: Sales Staff vs. Total Staff, Leading Independents, 2007E
  • Table 2.14: Revenue per Sales Rep, Leading Independents, 2007E
  • Table 2.15: Revenue per Employee, Leading Independents, 2007E
  • Table 2.16: Revenue per Book, Leading Independents, 2007E
  • Table 2.17: Revenue per Title, Leading Independents, 2007E
  • Table 2.18: Selling Costs, Leading Independents, 2007E
  • Table 2.19: Printing Costs, Leading Independents, 2007E

Chapter 3: Competitive Markets and Consolidation

• Introduction
• Taking the National Route
• The Metro Markets
• A Look at the Top Three Publishers
  • Yellowbook
  • White Directory Publishers
  • Valley Yellow Pages
• Publishers to Watch
  • Table 3.1: Largest U.S. Yellow Pages Directory Publishers, 1999
  • Table 3.2: Largest U.S. Yellow Pages Directory Publishers, 2007
  • Table 3.3: DHC Rates in 9 Major Competitive Metro Markets, 2008 vs. 2007
  • Table 3.4: Yellowbook Key Statistics, 2008
  • Table 3.5: Yellowbook Historical Highlights
  • Table 3.6: Yellowbook' s Top 10 Directories by Circulation, 2008
  • Table 3.7: White Directory Key Statistics, 2008
  • Table 3.8: White Directory Publishers Historical Highlights
  • Table 3.9: White Directory Publishers' Top 10 Directories by Circulation, 2008
  • Table 3.10: Valley Yellow Pages Key Statistics, 2008
  • Table 3.11: Valley Yellow Pages Historical Highlights
  • Table 3.12: Valley Yellow Pages' Top 10 Directories by Circulation, 2008

Chapter 4: Forecast and Conclusions

• Market Forecast
• The RBOC Directories
  • Table 4.1: Yellow Pages Revenue by Publisher, 2008-2012P
  • Table 4.2: Market Share, Independent Publishers vs. Telco Publishers, 2008P
  • Table 4.3: Market Share, Independent Publishers vs. Telco Publishers, 2012P
  • Profifiles of Leading Independent Publishers
    • Ambassador Yellow Pages
    • Hagadone Directories
    • Names & Numbers
    • Ogden Directories
    • Phone Directories Co.
    • User-Friendly Phone Book
    • Valley Yellow Pages
    • White Directory Publishers
    • Yellowbook
    • Your Community PhoneBook

관련자료

SIMBA Information, Inc.사의 정보통신관련 보고서

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출판일: 2011년 04월

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