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세계의 이메일 마케팅 시장(컴포넌트별(소프트웨어, 서비스), 기업 규모별(중소기업, 대기업), 종류별(기존, 자동식), 최종 이용 산업별) : 업계 분석, 시장 규모, 시장 점유율, 성장률, 동향 및 향후 예측(2017-2025년)

Email Marketing (Component - Software and Services; Enterprise - SMEs and Large Enterprise; Type - Traditional and Automated; End-Use Industry) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2017 - 2025

리서치사 Transparency Market Research
발행일 2017년 04월 상품 코드 497568
페이지 정보 영문 169 Pages
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세계의 이메일 마케팅 시장(컴포넌트별(소프트웨어, 서비스), 기업 규모별(중소기업, 대기업), 종류별(기존, 자동식), 최종 이용 산업별) : 업계 분석, 시장 규모, 시장 점유율, 성장률, 동향 및 향후 예측(2017-2025년) Email Marketing (Component - Software and Services; Enterprise - SMEs and Large Enterprise; Type - Traditional and Automated; End-Use Industry) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2017 - 2025
발행일 : 2017년 04월 페이지 정보 : 영문 169 Pages

한글목차

이메일 마케팅은 다른 디지털 마케팅 수단보다 투자회수율(ROI)이 높기 때문에 인기가 높아지고 있습니다. 세계의 이메일 마케팅 시장 규모는 2017년에는 45억 1,000만 달러, 2025년에는 221억 6,000만 달러로 19.60%의 연평균 성장률(CAGR)로 확대될 전망입니다.

세계의 이메일 마케팅(Email Marketing) 시장에 대해 분석했으며, 서비스 개요와 최신 시장 상황, 주요 시장 성장 촉진·억제요인, 전체적인 시장 규모 동향 전망(향후 9년간), 컴포넌트별·기업 규모별·종류별·최종 용도 산업별 및 지역별 동향, 주요 기업 개요와 시장 점유율 등의 정보를 전해드립니다.

제1장 서론

제2장 전제조건과 조사 방법

제3장 주요 요약

제4장 시장 개요

  • 업계의 주요 발전
  • 주요 시장 지표
    • 브로드밴드 보급률
    • B2B/B2C 시장
  • 시장 역학
    • 시장 성장 촉진요인
    • 시장 성장 억제요인
    • 시장 기회
  • 세계의 이메일 마케팅 시장 분석과 예측(통산 11년간)
    • 시장 매출 예측
    • 세계 시장의 수급 시나리오
  • 분석 포인트
  • Porter's Five Forces 분석
  • 에코시스템 분석
  • 시장 전망

제5장 세계의 이메일 마케팅 시장 분석과 예측 : 컴포넌트별

  • 정의
  • 시장 규모 예측 : 컴포넌트별(금액 기준, 통산 11년간)
    • 소프트웨어/애플리케이션
      • 화이트 라벨 소프트웨어
      • 서드파티 스탠다드
      • 웹 기반 애플리케이션
      • 서비스
        • 통합 및 설치
        • 서포트 및 정비

제6장 세계의 이메일 마케팅 시장 분석과 예측 : 종류별

  • 정의
  • 시장 규모 예측 : 종류별(금액 기준, 통산 11년간)
    • 기존
    • 자동식

제7장 세계의 이메일 마케팅 시장 분석과 예측 : 기업별

  • 정의
  • 시장 규모 예측 : 기업별(금액 기준, 통산 11년간)
    • 중소기업
    • 대기업

제8장 세계의 이메일 마케팅 시장 분석과 예측 : 최종 이용 산업별

  • 정의
  • 시장 규모 예측 : 최종 이용 산업별(금액 기준, 통산 11년간)
    • 소매업/E-Commerce
    • IT 및 통신
    • 여행 및 레저
    • 인쇄/출판
    • 은행, 금융 서비스 및 보험(BSFI)
    • 기타

제9장 세계의 이메일 마케팅 시장 분석과 예측 : 지역별

  • 분석 포인트
  • 주요 동향
  • 정책과 규제
  • 시장 규모 예측 : 지역별(금액 기준, 통산 11년간)
    • 북미
    • 유럽
    • 아시아태평양 지역
    • 중동 및 아프리카
    • 남미
  • 세계 시장의 매력 : 종류별, 컴포넌트별, 기업별, 최종 이용 산업별, 지역별

제10장 북미의 이메일 마케팅 시장 분석과 예측

  • 컴포넌트별 예측(금액 기준, 통산 11년간)
  • 종류별 예측(금액 기준, 통산 11년간)
  • 기업별 예측(금액 기준, 통산 11년간)
  • 최종 이용 산업별 예측(금액 기준, 통산 11년간)
  • 국가별 예측(금액 기준, 통산 11년간)
    • 미국, 캐나다 등
  • 시장 매력 분석 : 종류별, 컴포넌트별, 기업별, 최종 이용 산업별, 국가별

제11장 유럽의 이메일 마케팅 시장 분석과 예측

  • 국가별 예측(금액 기준, 통산 11년간)
    • 영국, 프랑스, 독일 등

제12장 아시아태평양 지역의 이메일 마케팅 시장 분석과 예측

  • 국가별 예측(금액 기준, 통산 11년간)
    • 중국, 인도, 일본, 호주 등

제13장 중동 및 아프리카의 이메일 마케팅 시장 분석과 예측

  • 국가별 예측(금액 기준, 통산 11년간)
    • UAE, 남아프리카공화국, 사우디아라비아 등

제14장 남미의 이메일 마케팅 시장 분석과 예측

  • 국가별 예측(금액 기준, 통산 11년간)
    • 브라질, 아르헨티나 등

제15장 경쟁 구도

  • 시장 경쟁 매트릭스(기업 규모별, 종류별)
  • 시장 점유율 분석 : 기업별
  • 기업 개요
    • Alchemy Worx Ltd
      • 기업 개요(본사, 설립 연도, 직원 수)
      • 부문별 시장에서의 입지
      • 사업 전략
      • 매출 및 영업이익
      • SWOT 분석
    • Adestra Ltd
    • GetResponse
    • VerticalResponse, Inc.
    • dotmailer Ltd
    • Forfront Ltd.
    • BlueHornet Inc.
    • Constant Contact, Inc.
    • BlueTie Inc
    • Drip, Inc.
    • Microsoft Corporation
    • International Business Machines Corporation(IBM)
    • The Rocket Science Group, LLC(mailChimp)
    • iContact Corporation
    • Zoho Corporation Pvt. Ltd.
    • Campaign Monitor
    • Natexo Group
    • Epsilon
    • Responsys Inc.(Oracle Corporation)
    • Salesforce Inc.

제16장 주요 결론

도표

KSM 17.05.23

영문목차

Global Email Marketing Industry: Snapshot

The global market for email marketing has been influence by a number of factors, among which, the increasing usage of Internet is the most significant one. The expanding penetration of smart phones has also been adding to the growth of this market since the last few years. Over the coming years, the rising awareness among people pertaining to email marketing, such as a relatively higher RoI rate than any other form of digital marketing, will influence its popularity, resulting in a significant market rise.

On the downside, the lack of niche marketing options and the privacy issues concerning the usage of Internet and email may act as hindrances, limiting the growth of this market in the years to come. In 2016, the worldwide market for email marketing stood at US$4.51 bn. Expanding at a healthy CAGR of 19.60% between 2017 and 2025, this market is likely to touch US$22.16 bn by the end of 2025.

Currently, email marketing is being extensively utilized in the media, IT and telecom, retail/e-commerce, travel and leisure, and the BFSI industries as the primary source of marketing for business expansion purposes and customer retention and satisfaction.

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Asia Pacific to Exhibit Strong Presence in Global Email Marketing Industry

North America, Europe, Asia Pacific, the Middle East and Africa, and South America are the prime regional markets for email marketing across the world. Among these, Asia Pacific has acquired the leading position in the global market and is expected to remain so over the next few years, rising at a CAGR of 22.80% between 2017 and 2025, thanks to a relatively faster adoption. The escalating number of internet users and the proliferation of the retail/e-commerce industry in Asian economies, such as China and India, is likely to boost this regional market substantially over the next few years.

North America, on the other hand, is expected to witness slow growth in its market for email marketing in the near future due to the presence of various regulatory laws. In North America, the U.S. (the CAN-SPAM Act) and Canada (CASL), both, have their respective laws governing email marketing practices; however, the law in the U.S. is more lenient as compared to the one in Canada, which, subsequently is propelling the U.S. market for email marketing. The high internet penetration rate, the rising number of smartphone users, and the steady growth in the BFSI sector may assist the North America market for email marketing to find its way to success in the years to come.

Software to Remain Strong among Email Marketing Components

Software and services are the main components of email marketing. The software segment has held the leading position in the global market for email marketing and is anticipated to retain it over the next few years, thanks to the increasing adoption of white label software, third-party standard, and web-based application. The third-party standard software is likely to emerge as the most preferred component of email marketing in the next few years.

Alchemy Worx Ltd., Adestra Ltd., GetResponse, VerticalResponse Inc., dotmailer Ltd., Forfront Ltd., BlueHornet Inc., Constant Contact Inc., BlueTie Inc., Drip Inc., Microsoft Corp., IBM Corp., The Rocket Science Group LLC, iContact Corp, Zoho Corporation Pvt. Ltd., Salesforce Inc., Responsys Inc., Epsilon, Natexo Group, and Campaign Monitor are the key companies involved in email marketing across the world.

Report Description

Global Email Marketing Industry: Overview

This report on the global email marketing provides analysis for the period 2015 - 2025, wherein 2016 is the base year and the period from 2017 to 2025 is the forecast period. Data for 2015 has been included as historical information. The report covers drivers which is driving factor for email marketing industry. It also covers restraints and opportunities for the growth analysis of email marketing. The regional trends covered in the scope of the study expected to influence the global Email marketing growth during the said period.

The study provides a comprehensive analysis on market growth throughout the above forecast period in terms of revenue estimates (in US$ Mn) across different geographies. Email marketing is basically used to do advertisements and brand awareness related to products, solution and services. The email marketing has wide adoption across various end-use industry includes retail/e-commerce, IT & telecom, travel & leisure, publishing, BFSI and others for promoting their products, solutions and services and improve customer relationship.

Global Email Marketing Industry: Segmentation

The global email marketing industry has been segmented on the basis of component, type, enterprise and end-use industry. The component segment has further been divided into software/applications and services. Furthermore, software is sub-divided into white label software, third party and web-based application and the services segment into integration & installation and support & maintenance. On the basis of type the market has been divided into traditional and automated. The enterprise segment has been segregated into small and medium enterprise and large enterprise. On the basis of end-use industry the market has been divided into retail/e-commerce, IT & telecom, travel & leisure, print & publishing, BFSI and others

Geographically, the report classifies the global email marketing industry into North America, Europe, Asia Pacific, Middle East & Africa (MEA), and South America; the regions are analyzed in terms of revenue generation and also included analysis of countries such as the U.S., Canada, the U.K, France, Germany, China, India, Japan, Australia, UAE, South Africa, Saudi Arabia, Brazil and Argentina. The market size and forecast for each region and country has been provided for the period from 2015 to 2025 along with the CAGR (%) for the forecast period from 2017 to 2025.

Global Email Marketing Industry: Scope of the Study

The report further includes key industry developments in the email marketing industry. Porter Five Force analysis and ecosystem analysis is also included in the report. The report also covers market indicator which provide supporting factor for the growth of the email marketing covered in the scope of study. It shows market attractiveness analysis for all the segments and for all the regions in the scope of study which identifies and compares segments market attractiveness on the basis of CAGR and market share index.

The study also includes competition landscape which include competition matrix, market share analysis of major players in the global Email Marketing industry based on their 2016 revenues, and profiling of major players. Competition matrix benchmarks leading players on the basis of their capabilities and potential to grow. Factors including market position, offerings and R&D focus are attributed to company's capabilities. Factors including top line growth, market share, segment growth, infrastructure facilities and future outlook are attributed to company's potential to grow. This section also identifies and includes various recent developments carried out by the leading players.

Companies Mentioned in the Report

Company profile of the key players profiled in the global email marketing industry specifically covers provides company details (HQ, Foundation Year, Employee Strength), market presence of the company by segment., strategy of the company for the growth in the competitive market, revenue and operating profits and SWOT analysis.

Key players operating the global email marketing industry companies profiled are Alchemy Worx Ltd., Adestra Ltd, GetResponse, VerticalResponse, Inc., dotmailer Ltd, Forfront Ltd., BlueHornet Inc., Constant Contact, Inc., BlueTie Inc., Drip, Inc., Microsoft Corporation, International Business Machines Corporation (IBM), The Rocket Science Group, LLC (mailChimp), iContact Corporation, Salesforce Inc., Zoho Corporation Pvt. Ltd., Campaign Monitor, Natexo Group, Epsilon, Responsys Inc (Oracle Corporation) and Salesforce Inc.

The global market for email marketing is segmented as below:

By Component

  • Software/Application
    • White Label Software
    • Third-party Standard
    • Web-based Application
  • Services
    • Integration and Installation
    • Support and Maintenance

By Type

  • Traditional
  • Automated

By Enterprise

  • Small and medium Enterprise
  • Large Enterprise

By End-use Industry

  • Retail/E-Commerce
  • IT & Telecom
  • Travel & Leisure
  • Print/Publishing
  • BFSI
  • Others

By Geography

  • North America
    • The U.S.
    • Canada
    • Rest of North America
  • Europe
    • The U.K
    • Germany
    • France
    • Rest of Europe
  • Asia Pacific (APAC)
    • India
    • Japan
    • China
    • Australia
    • Rest of APAC
  • Middle East and Africa (MEA)
    • UAE
    • South Africa
    • Saudi Arabia
    • Rest of MEA
  • South America
    • Brazil
    • Argentina
    • Rest of South America

Table of Contents

1. Preface

  • 1.1. Report Scope
  • 1.2. Market Segmentation
  • 1.3. Key Research Objectives
  • 1.4. Research Highlights

2. Assumptions and Research Methodology

3. Executive Summary : Global Email Marketing Industry

4. Market Overview

  • 4.1. Key Industry Developments
  • 4.2. Key Market Indicators
    • 4.2.1. Broadband Penetration
    • 4.2.2. B2B and B2C Market
  • 4.3. Market Dynamics
    • 4.3.1. Drivers
    • 4.3.2. Restraints
    • 4.3.3. Opportunity
  • 4.4. Global Email Marketing Analysis and Forecasts, 2015 - 2025
    • 4.4.1. Market Revenue Projections (US$ Mn)
    • 4.4.2. Global Supply Demand Scenario
  • 4.5. Key Findings
  • 4.6. Porter's Five Force Analysis
  • 4.7. Ecosystem Analysis
  • 4.8. Market Outlook

5. Global Email Marketing Analysis and Forecasts, By Component

  • 5.1. Definition
  • 5.2. Market Size (US$ Mn) Forecast By Component, 2015 - 2025
    • 5.2.1. Software/Application
      • 5.2.1.1. White Label Software
      • 5.2.1.2. Third-party Standard
      • 5.2.1.3. Web-based Application
    • 5.2.2. Services
      • 5.2.2.1. Integration and Installation
      • 5.2.2.2. Support and Maintenance

6. Global Email Marketing Analysis and Forecasts, By Type

  • 6.1. Definition
  • 6.2. Market Size (US$ Mn) Forecast By Type, 2015 - 2025
    • 6.2.1. Traditional
    • 6.2.2. Automated

7. Global Email Marketing Analysis and Forecasts, By Enterprise

  • 7.1. Definition
  • 7.2. Market Size (US$ Mn) Forecast By Enterprise, 2015 - 2025
    • 7.2.1. Small and medium Enterprise
    • 7.2.2. Large Enterprise

8. Global Email Marketing Analysis and Forecasts, By End-Use Industry

  • 8.1. Definition
  • 8.2. Market Size (US$ Mn) Forecast By End-Use Industry, 2015 - 2025
    • 8.2.1. Retail/E-Commerce
    • 8.2.2. IT & Telecom
    • 8.2.3. Travel & Leisure
    • 8.2.4. Print/Publishing
    • 8.2.5. BFSI
    • 8.2.6. Others

9. Global Email Marketing Analysis and Forecasts, By Region

  • 9.1. Key Findings
  • 9.2. Key Trends
  • 9.3. Policies and Regulations
  • 9.4. Market Size (US$ Mn) Forecast By Region, 2015 - 2025
    • 9.4.1. North America
    • 9.4.2. Europe
    • 9.4.3. Asia Pacific
    • 9.4.4. Middle East and Africa
    • 9.4.5. South America
  • 9.5. Global Market Attractiveness
    • 9.5.1. By Type
    • 9.5.2. By Component
    • 9.5.3. By Enterprise
    • 9.5.4. By End-Use Industry
    • 9.5.5. By Region

10. North America Email Marketing Analysis and Forecast

  • 10.1. Market Size (US$ Mn) Forecast By Component, 2015 - 2025
    • 10.1.1. Software/Application
      • 10.1.1.1. White Label Software
      • 10.1.1.2. Third-party Standard
      • 10.1.1.3. Web-based Application
    • 10.1.2. Services
      • 10.1.2.1. Integration and Installation
      • 10.1.2.2. Support and Maintenance
  • 10.2. Market Size (US$ Mn) Forecast By Type, 2015 - 2025
    • 10.2.1. Traditional
    • 10.2.2. Automated
  • 10.3. Market Size (US$ Mn) Forecast By Enterprise, 2015 - 2025
    • 10.3.1. Small and medium Enterprise
    • 10.3.2. Large Enterprise
  • 10.4. Market Size (US$ Mn) Forecast By End-Use Industry, 2015 - 2025
    • 10.4.1. Retail/E-Commerce
    • 10.4.2. IT & Telecom
    • 10.4.3. Travel & Leisure
    • 10.4.4. Print/Publishing
    • 10.4.5. BFSI
    • 10.4.6. Others
  • 10.5. Market Size(US$ Mn) Forecast By Country, 2015 - 2025
    • 10.5.1. The U.S.
    • 10.5.2. Canada
    • 10.5.3. Rest of North America
  • 10.6. Market Attractiveness Analysis
    • 10.6.1. By Type
    • 10.6.2. By Component
    • 10.6.3. By Enterprise
    • 10.6.4. By End-Use Industry
    • 10.6.5. By Country

11. Europe Email Marketing Analysis and Forecast

  • 11.1. Market Size (US$ Mn) Forecast By Component, 2015 - 2025
    • 11.1.1. Software/Application
      • 11.1.1.1. White Label Software
      • 11.1.1.2. Third-party Standard
      • 11.1.1.3. Web-based Application
    • 11.1.2. Services
      • 11.1.2.1. Integration and Installation
      • 11.1.2.2. Support and Maintenance
  • 11.2. Market Size (US$ Mn) Forecast By Type, 2015 - 2025
    • 11.2.1. Traditional
    • 11.2.2. Automated
  • 11.3. Market Size (US$ Mn) Forecast By Enterprise, 2015 - 2025
    • 11.3.1. Small and medium Enterprise
    • 11.3.2. Large Enterprise
  • 11.4. Market Size (US$ Mn) Forecast By End-Use Industry, 2015 - 2025
    • 11.4.1. Retail/E-Commerce
    • 11.4.2. IT & Telecom
    • 11.4.3. Travel & Leisure
    • 11.4.4. Print/Publishing
    • 11.4.5. BFSI
    • 11.4.6. Others
  • 11.5. Market Size(US$ Mn) Forecast By Country, 2015 - 2025
    • 11.5.1. The U.K.
    • 11.5.2. France
    • 11.5.3. Germany
    • 11.5.4. Rest of Europe
  • 11.6. Market Attractiveness Analysis
    • 11.6.1. By Type
    • 11.6.2. By Component
    • 11.6.3. By Enterprise
    • 11.6.4. By End-Use Industry
    • 11.6.5. By Country

12. Asia Pacific Email Marketing Analysis and Forecast

  • 12.1. Market Size (US$ Mn) Forecast By Component, 2015 - 2025
    • 12.1.1. Software/Application
      • 12.1.1.1. White Label Software
      • 12.1.1.2. Third-party Standard
      • 12.1.1.3. Web-based Application
    • 12.1.2. Services
      • 12.1.2.1. Integration and Installation
      • 12.1.2.2. Support and Maintenance
  • 12.2. Market Size (US$ Mn) Forecast By Type, 2015 - 2025
    • 12.2.1. Traditional
    • 12.2.2. Automated
  • 12.3. Market Size (US$ Mn) Forecast By Enterprise, 2015 - 2025
    • 12.3.1. Small and medium Enterprise
    • 12.3.2. Large Enterprise
  • 12.4. Market Size (US$ Mn) Forecast By End-Use Industry, 2015 - 2025
    • 12.4.1. Retail/E-Commerce
    • 12.4.2. IT & Telecom
    • 12.4.3. Travel & Leisure
    • 12.4.4. Print/Publishing
    • 12.4.5. BFSI
    • 12.4.6. Others
  • 12.5. Market Size(US$ Mn) Forecast By Country, 2015 - 2025
    • 12.5.1. China
    • 12.5.2. India
    • 12.5.3. Japan
    • 12.5.4. Australia
    • 12.5.5. Rest of Asia Pacific
  • 12.6. Market Attractiveness Analysis
    • 12.6.1. By Type
    • 12.6.2. By Component
    • 12.6.3. By Enterprise
    • 12.6.4. By End-Use Industry
    • 12.6.5. By Country

13. Middle East And Africa Email Marketing Analysis and Forecast

  • 13.1. Market Size (US$ Mn) Forecast By Component, 2015 - 2025
    • 13.1.1. Software/Application
      • 13.1.1.1. White Label Software
      • 13.1.1.2. Third-party Standard
      • 13.1.1.3. Web-based Application
    • 13.1.2. Services
      • 13.1.2.1. Integration and Installation
      • 13.1.2.2. Support and Maintenance
  • 13.2. Market Size (US$ Mn) Forecast By Type, 2015 - 2025
    • 13.2.1. Traditional
    • 13.2.2. Automated
  • 13.3. Market Size (US$ Mn) Forecast By Enterprise, 2015 - 2025
    • 13.3.1. Small and medium Enterprise
    • 13.3.2. Large Enterprise
  • 13.4. Market Size (US$ Mn) Forecast By End-Use Industry, 2015 - 2025
    • 13.4.1. Retail/E-Commerce
    • 13.4.2. IT & Telecom
    • 13.4.3. Travel & Leisure
    • 13.4.4. Print/Publishing
    • 13.4.5. BFSI
    • 13.4.6. Others
  • 13.5. Market Size(US$ Mn) Forecast By Country, 2015 - 2025
    • 13.5.1. UAE
    • 13.5.2. South Africa
    • 13.5.3. Saudi Arabia
    • 13.5.4. Rest of Middle East and Africa
  • 13.6. Market Attractiveness Analysis
    • 13.6.1. By Type
    • 13.6.2. By Component
    • 13.6.3. By Enterprise
    • 13.6.4. By End-Use Industry
    • 13.6.5. By Country

14. South America Email Marketing Analysis and Forecast

  • 14.1. Market Size (US$ Mn) Forecast By Component, 2015 - 2025
    • 14.1.1. Software/Application
      • 14.1.1.1. White Label Software
      • 14.1.1.2. Third-party Standard
      • 14.1.1.3. Web-based Application
    • 14.1.2. Services
      • 14.1.2.1. Integration and Installation
      • 14.1.2.2. Support and Maintenance
  • 14.2. Market Size (US$ Mn) Forecast By Type, 2015 - 2025
    • 14.2.1. Traditional
    • 14.2.2. Automated
  • 14.3. Market Size (US$ Mn) Forecast By Enterprise, 2015 - 2025
    • 14.3.1. Small and medium Enterprise
    • 14.3.2. Large Enterprise
  • 14.4. Market Size (US$ Mn) Forecast By End-Use Industry, 2015 - 2025
    • 14.4.1. Retail/E-Commerce
    • 14.4.2. IT & Telecom
    • 14.4.3. Travel & Leisure
    • 14.4.4. Print/Publishing
    • 14.4.5. BFSI
    • 14.4.6. Others
  • 14.5. Market Size(US$ Mn) Forecast By Country, 2015 - 2025
    • 14.5.1. Brazil
    • 14.5.2. Argentina
    • 14.5.3. Rest of South America
  • 14.6. Market Attractiveness Analysis
    • 14.6.1. By Type
    • 14.6.2. By Component
    • 14.6.3. By Enterprise
    • 14.6.4. By End-Use Industry
    • 14.6.5. By Country

15. Competition Landscape

  • 15.1. Market Player - Competition Matrix (By Tier and Type of companies)
  • 15.2. Market Share Analysis By Company (2016)
  • 15.3. Company Profiles
    • 15.3.1. Alchemy Worx Ltd
      • 15.3.1.1. Company Details (HQ, Foundation Year, Employee Strength)
      • 15.3.1.2. Market Presence, By Segment.
      • 15.3.1.3. Strategy
      • 15.3.1.4. Revenue and Operating Profits
      • 15.3.1.5. SWOT Analysis
    • 15.3.2. Adestra Ltd
      • 15.3.2.1. Company Details (HQ, Foundation Year, Employee Strength)
      • 15.3.2.2. Market Presence, By Segment.
      • 15.3.2.3. Strategy
      • 15.3.2.4. Revenue and Operating Profits
      • 15.3.2.5. SWOT Analysis
    • 15.3.3. GetResponse
      • 15.3.3.1. Company Details (HQ, Foundation Year, Employee Strength)
      • 15.3.3.2. Market Presence, By Segment.
      • 15.3.3.3. Strategy
      • 15.3.3.4. Revenue and Operating Profits
      • 15.3.3.5. SWOT Analysis
    • 15.3.4. VerticalResponse, Inc.
      • 15.3.4.1. Company Details (HQ, Foundation Year, Employee Strength)
      • 15.3.4.2. Market Presence, By Segment.
      • 15.3.4.3. Strategy
      • 15.3.4.4. Revenue and Operating Profits
      • 15.3.4.5. SWOT Analysis
    • 15.3.5. dotmailer Ltd
      • 15.3.5.1. Company Details (HQ, Foundation Year, Employee Strength)
      • 15.3.5.2. Market Presence, By Segment.
      • 15.3.5.3. Strategy
      • 15.3.5.4. Revenue and Operating Profits
      • 15.3.5.5. SWOT Analysis
    • 15.3.6. Forfront Ltd.
      • 15.3.6.1. Company Details (HQ, Foundation Year, Employee Strength)
      • 15.3.6.2. Market Presence, By Segment.
      • 15.3.6.3. Strategy
      • 15.3.6.4. Revenue and Operating Profits
      • 15.3.6.5. SWOT Analysis
    • 15.3.7. BlueHornet Inc.
      • 15.3.7.1. Company Details (HQ, Foundation Year, Employee Strength)
      • 15.3.7.2. Market Presence, By Segment.
      • 15.3.7.3. Strategy
      • 15.3.7.4. Revenue and Operating Profits
      • 15.3.7.5. SWOT Analysis
    • 15.3.8. Constant Contact, Inc.
      • 15.3.8.1. Company Details (HQ, Foundation Year, Employee Strength)
      • 15.3.8.2. Market Presence, By Segment.
      • 15.3.8.3. Strategy
      • 15.3.8.4. Revenue and Operating Profits
      • 15.3.8.5. SWOT Analysis
    • 15.3.9. BlueTie Inc
      • 15.3.9.1. Company Details (HQ, Foundation Year, Employee Strength)
      • 15.3.9.2. Market Presence, By Segment.
      • 15.3.9.3. Strategy
      • 15.3.9.4. Revenue and Operating Profits
      • 15.3.9.5. SWOT Analysis
    • 15.3.10. Drip, Inc.
      • 15.3.10.1. Company Details (HQ, Foundation Year, Employee Strength)
      • 15.3.10.2. Market Presence, By Segment.
      • 15.3.10.3. Strategy
      • 15.3.10.4. Revenue and Operating Profits
      • 15.3.10.5. SWOT Analysis
    • 15.3.11. Microsoft Corporation
      • 15.3.11.1. Company Details (HQ, Foundation Year, Employee Strength)
      • 15.3.11.2. Market Presence, By Segment.
      • 15.3.11.3. Strategy
      • 15.3.11.4. Revenue and Operating Profits
      • 15.3.11.5. SWOT Analysis
    • 15.3.12. International Business Machines Corporation (IBM)
      • 15.3.12.1. Company Details (HQ, Foundation Year, Employee Strength)
      • 15.3.12.2. Market Presence, By Segment.
      • 15.3.12.3. Strategy
      • 15.3.12.4. Revenue and Operating Profits
      • 15.3.12.5. SWOT Analysis
    • 15.3.13. The Rocket Science Group, LLC (mailChimp)
      • 15.3.13.1. Company Details (HQ, Foundation Year, Employee Strength)
      • 15.3.13.2. Market Presence, By Segment.
      • 15.3.13.3. Strategy
      • 15.3.13.4. Revenue and Operating Profits
      • 15.3.13.5. SWOT Analysis
    • 15.3.14. iContact Corporation
      • 15.3.14.1. Company Details (HQ, Foundation Year, Employee Strength)
      • 15.3.14.2. Market Presence, By Segment.
      • 15.3.14.3. Strategy
      • 15.3.14.4. Revenue and Operating Profits
      • 15.3.14.5. SWOT Analysis
    • 15.3.15. Zoho Corporation Pvt. Ltd.
      • 15.3.15.1. Company Details (HQ, Foundation Year, Employee Strength)
      • 15.3.15.2. Market Presence, By Segment.
      • 15.3.15.3. Strategy
      • 15.3.15.4. Revenue and Operating Profits
      • 15.3.15.5. SWOT Analysis
    • 15.3.16. Campaign Monitor
      • 15.3.16.1. Company Details (HQ, Foundation Year, Employee Strength)
      • 15.3.16.2. Market Presence, By Segment.
      • 15.3.16.3. Strategy
      • 15.3.16.4. Revenue and Operating Profits
      • 15.3.16.5. SWOT Analysis
    • 15.3.17. Natexo Group
      • 15.3.17.1. Company Details (HQ, Foundation Year, Employee Strength)
      • 15.3.17.2. Market Presence, By Segment.
      • 15.3.17.3. Strategy
      • 15.3.17.4. Revenue and Operating Profits
      • 15.3.17.5. SWOT Analysis
    • 15.3.18. Epsilon
      • 15.3.18.1. Company Details (HQ, Foundation Year, Employee Strength)
      • 15.3.18.2. Market Presence, By Segment.
      • 15.3.18.3. Strategy
      • 15.3.18.4. Revenue and Operating Profits
      • 15.3.18.5. SWOT Analysis
    • 15.3.19. Responsys Inc. (Oracle Corporation)
      • 15.3.19.1. Company Details (HQ, Foundation Year, Employee Strength)
      • 15.3.19.2. Market Presence, By Segment.
      • 15.3.19.3. Strategy
      • 15.3.19.4. Revenue and Operating Profits
      • 15.3.19.5. SWOT Analysis
    • 15.3.20. Salesforce Inc.
      • 15.3.20.1. Company Details (HQ, Foundation Year, Employee Strength)
      • 15.3.20.2. Market Presence, By Segment.
      • 15.3.20.3. Strategy
      • 15.3.20.4. Revenue and Operating Profits
      • 15.3.20.5. SWOT Analysis

16. Key Takeaways

List of Figures

  • Figure 1: Global Email Marketing Revenue Projection (US$ Mn), 2015 - 2025
  • Figure 2: Global Email Marketing Supply Demand Scenario, 2015 - 2025
  • Figure 3: Global Email Marketing Revenue Share (%), by Region, 2015 - 2025
  • Figure 4: Global Email Marketing Industry CAGR by Software (2017 - 2025)
  • Figure 5: Global Email Marketing Industry CAGR by Enterprise (2017 - 2025)
  • Figure 6: Global Email Marketing Industry CAGR by End-Use Industry (2017 - 2025)
  • Figure 7: Global Email Marketing Industry CAGR by Services (2017 - 2025)
  • Figure 8: Global Email Marketing Industry CAGR by Type (2017 - 2025)
  • Figure 9: Global Email Marketing Size and Y-o-Y Growth, by Region - North America, 2015 - 2025, (US$ Mn & %)
  • Figure 10: Global Email Marketing Size and Y-o-Y Growth, by Region - Europe, 2015 - 2025, (US$ Mn & %)
  • Figure 11: Global Email Marketing Size and Y-o-Y Growth, by Region - APAC, 2015 - 2025, (US$ Mn & %)
  • Figure 12: Global Email Marketing Size and Y-o-Y Growth, by Region - MEA, 2015 - 2025, (US$ Mn & %)
  • Figure 13: Global Email Marketing Size and Y-o-Y Growth, by Region - South America, 2015 - 2025, (US$ Mn & %)
  • Figure 14: Global Market Attractiveness Analysis by Type (2016)
  • Figure 15: Global Market Attractiveness Analysis by Component (2016)
  • Figure 16: Global Market Attractiveness Analysis by Enterprise (2016)
  • Figure 17: Global Market Attractiveness Analysis by End-Use Industry (2016)
  • Figure 18: Global Market Attractiveness Analysis by Region (2016)
  • Figure 19: North America Email Marketing Size and Y-o-Y Growth, by Country - The U.S., 2015 - 2025, (US$ Mn & %)
  • Figure 20: North America Email Marketing Size and Y-o-Y Growth, by Country -Canada, 2015 - 2025, (US$ Mn & %)
  • Figure 21: North America Market Attractiveness Analysis by Type (2016)
  • Figure 22: North America Market Attractiveness Analysis by Component (2016)
  • Figure 23: North America Market Attractiveness Analysis by Enterprise (2016)
  • Figure 24: North America Market Attractiveness Analysis by End-Use Industry (2016)
  • Figure 25: North America Market Attractiveness Analysis by Country (2016)
  • Figure 26: Europe Email Marketing Size and Y-o-Y Growth, by Country - U.K., 2015 - 2025, (US$ Mn & %)
  • Figure 27: Europe Email Marketing Size and Y-o-Y Growth, by Country - France, 2015 - 2025, (US$ Mn & %)
  • Figure 28: Europe Email Marketing Size and Y-o-Y Growth, by Country - Germany, 2015 - 2025, (US$ Mn & %)
  • Figure 29: Europe Market Attractiveness Analysis by Type (2016)
  • Figure 30: Europe Market Attractiveness Analysis by Component (2016)
  • Figure 31: Europe Market Attractiveness Analysis by Enterprise (2016)
  • Figure 32: Europe Market Attractiveness Analysis by End-Use Industry (2016)
  • Figure 33: Europe Market Attractiveness Analysis by Country (2016)
  • Figure 34: APAC Email Marketing Size and Y-o-Y Growth, by Country - China, 2015 - 2025, (US$ Mn & %)
  • Figure 35: APAC Email Marketing Size and Y-o-Y Growth, by Country -India, 2015 - 2025, (US$ Mn & %)
  • Figure 36: APAC Email Marketing Size and Y-o-Y Growth, by Country - Japan, 2015 - 2025, (US$ Mn & %)
  • Figure 37: APAC Email Marketing Size and Y-o-Y Growth, by Country - Australia, 2015 - 2025, (US$ Mn & %)
  • Figure 38: APAC Market Attractiveness Analysis by Type (2016)
  • Figure 39: APAC Market Attractiveness Analysis by Component (2016)
  • Figure 40: APAC Market Attractiveness Analysis by Enterprise (2016)
  • Figure 41: APAC Market Attractiveness Analysis by End-Use Industry (2016)
  • Figure 42: APAC Market Attractiveness Analysis by Country (2016)
  • Figure 43: MEA Email Marketing Size and Y-o-Y Growth, by Country - UAE, 2015 - 2025, (US$ Mn & %)
  • Figure 44: MEA Email Marketing Size and Y-o-Y Growth, by Country - Saudi Arabia, 2015 - 2025, (US$ Mn & Value %)
  • Figure 45: MEA Email Marketing Size and Y-o-Y Growth, by Country - South Africa, 2015 - 2025, (US$ Mn & %)
  • Figure 46: MEA Market Attractiveness Analysis by Type (2016)
  • Figure 47: MEA Market Attractiveness Analysis by Component (2016)
  • Figure 48: MEA Market Attractiveness Analysis by Enterprise (2016)
  • Figure 49: MEA Market Attractiveness Analysis by End-Use Industry (2016)
  • Figure 50: MEA Market Attractiveness Analysis by Country (2016)
  • Figure 51: South America Email Marketing Size and Y-o-Y Growth, by Country - Brazil, 2015 - 2025, (US$ Mn & %)
  • Figure 52: South America Email Marketing Size and Y-o-Y Growth, by Country - Argentina, 2015 - 2025, (US$ Mn & %)
  • Figure 53: South America Market Attractiveness Analysis by Type (2016)
  • Figure 54: South America Market Attractiveness Analysis by Component (2016)
  • Figure 55: South America Market Attractiveness Analysis by Enterprise (2016)
  • Figure 56: South America Market Attractiveness Analysis by End-Use Industry (2016)
  • Figure 57: South America Market Attractiveness Analysis by Country (2016)
  • Figure 58: Global Email Marketing Share Analysis by Company (2016)

List of Table

  • Table 1: Global Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Component, 2015-2025
  • Table 2: Global Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Software/Application, 2015-2025
  • Table 3: Global Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Services, 2015-2025
  • Table 4: Global Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Type, 2015-2025
  • Table 6: Global Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Enterprise, 2015-2025
  • Table 7: Global Email Marketing Revenue (US$ Mn) Forecast and CAGR, by End-Use Industry, 2015-2025
  • Table 8: Global Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Region, 2015-2025
  • Table 9: North America Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Component, 2015-2025
  • Table 10: North America Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Software/Application, 2015-2025
  • Table 11: North America Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Services, 2015-2025
  • Table 12: North America Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Enterprise, 2015-2025
  • Table 13: North America Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Type, 2015-2025
  • Table 14: North America Email Marketing Revenue (US$ Mn) Forecast and CAGR, by End-Use Industry, 2015-2025
  • Table 15: North America Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Country, 2015-2025
  • Table 16: Europe Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Component, 2015-2025
  • Table 17: Europe Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Software/Application, 2015-2025
  • Table 18: Europe Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Services, 2015-2025
  • Table 19: Europe Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Enterprise, 2015-2025
  • Table 20: Europe Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Type, 2015-2025
  • Table 21: Europe Email Marketing Revenue (US$ Mn) Forecast and CAGR, by End-Use Industry, 2015-2025
  • Table 22: Europe Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Country, 2015-2025
  • Table 23: APAC Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Component, 2015-2025
  • Table 24: APAC Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Software/Application, 2015-2025
  • Table 25: APAC Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Services, 2015-2025
  • Table 26: APAC Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Enterprise, 2015-2025
  • Table 27: APAC Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Type, 2015-2025
  • Table 28: APAC Email Marketing Revenue (US$ Mn) Forecast and CAGR, by End-Use Industry, 2015-2025
  • Table 29: APAC Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Country, 2015-2025
  • Table 30: MEA Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Component, 2015-2025
  • Table 31: MEA Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Software/Application, 2015-2025
  • Table 32: MEA Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Services, 2015-2025
  • Table 33: MEA Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Enterprise, 2015-2025
  • Table 34: MEA Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Type, 2015-2025
  • Table 35: MEA Email Marketing Revenue (US$ Mn) Forecast and CAGR, by End-Use Industry, 2015-2025
  • Table 36: MEA Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Country, 2015-2025
  • Table 37: South America Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Component, 2015-2025
  • Table 38: South America Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Software/Application, 2015-2025
  • Table 39: South America Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Services, 2015-2025
  • Table 40: South America Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Enterprise, 2015-2025
  • Table 41: South America Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Type, 2015-2025
  • Table 42: South America Email Marketing Revenue (US$ Mn) Forecast and CAGR, by End-Use Industry, 2015-2025
  • Table 43: South America Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Country, 2015-2025
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