Australian Business Mobile Usage and Directions, 2009 End-User Survey

리서치사	Telsyte
발행일	2009년 09월	상품코드	99192
페이지 정보	40 Pages
가격	US $ 4,395 ￦ 5,234,800 PDF by E-mail (Corporate Use License)

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Abstract

Australia' s mobile market remains a vibrant and growing market in the face of the economic slowdown. In the business market, enterprise mobility activity has reached new peaks with record levels of 3G phone, smartphone and mobile data usage. In difficult times, Australian companies are forced to “do more with less” and mobile technologies have become a key vehicle to achieve that goal.

Produced as the flagship report in Telsyte' s Business Decision Maker Series, this study provides a detailed investigation and comprehensive analysis of mobile and wireless technology usage trends among Australian businesses.

Key findings from this study include:

Australian businesses have voted cost cutting, productivity and collaboration as their top business priorities this year, with investments in UC and mobility topping the list.
The Australian business market is projected to generate $6.5 billion in service revenue this year, with one in five mobile phone users classified as business users.
BlackBerry remains the leader in the smartphone segment. In fact, its lead has widened over Nokia in the past year. With the rise of Apple and Google in the smartphone OS market, Microsoft' s popularity has shrunk markedly as a platform to standardise on.
Mobile broadband, the fastest-growing segment of the mobile industry, is used by 15% of the workforce. Its ARPU has declined significantly year-on-year to $90 while the average USB dongle cost stands at around $150.
Mobile email remains the most popular business application mobilised by corporate Australia. Its penetration has now gone past the half-way mark to reach 53% of companies, a healthy growth of almost 10% points from last year.
Notable growth is detected in the use of instant messaging/presence, location services and social networking, which Australian businesses are starting to use to allow customers to be kept up-to-date on their products and services.
A slow economy has forced Australian firms to focus on internal cost cutting and efficiency improvement priorities. As a result, while mobile Line of Business (LOB) applications led by CRM continue to drive the next wave of enterprise mobility activities, their growth has been subdued in the past 12 months.
While increased efficiency and cost reductions remain the overall drivers of enterprise mobility activities, customer service has come in as the second-most important driver.
After cost consideration, integration with existing IT systems is the most significant challenge, in support of the emphasis organisations place on mobilising UC and LOB applications.

Telsyte recommends suppliers assist business end-users with their cost and benefit justification, provide mobile solutions as part of UC, and harness the power of consumer applications.

Australian Mobile Usage and Directions, 2009 End-User Survey is a 40-page report includes 33 Figures and 4 Tables.

1. INTRODUCTION

1.1 Methodology
1.2 Definitions

2. EXECUTIVE SUMMARY

3. GLOBAL ECONOMIC CRISIS AND AUSTRALIAN BUSINESS ICT PRIORITIES AND SPENDING

3.1 Businesses Forced To “Do More With Less”
3.1 Telecom Services Spend To Rise Despite Downturn

4. AUSTRALIAN BUSINESS MOBILE MARKET OVERVIEW

4.1 2009 Business Mobile Services Market Size
4.2 Mobilisation of Australian Workforce
4.3 Mobile Device Form Factor Penetration

5. BUSINESS REGULAR MOBILE PHONE USAGE AND PREFERENCES

5.1 Business Regular Mobile Services
5.2 Business Regular Mobile Handsets

6. BUSINESS SMARTPHONE USAGE AND PREFERENCES

6.1 Business Smartphone Services
6.2 Business Smartphone Handsets

7. BUSINESS MOBILE BROADBAND USAGE AND PREFERENCES

7.1 Business Mobile Broadband Use

8. BUSINESS MOBILE APPLICATION AND TECHNOLOGY USAGE AND PREFERENCES

8.1 Mobile Application Use
8.2 Mobile Technology Use

9. AUSTRALIAN BUSINESS MOBILE STRATEGY AND DRIVERS

9.1 Enterprise Mobile Strategies
9.2 Enterprise Mobility Drivers and Inhibitors

10. CONCLUSION AND RECOMMENDATIONS

11. RELATED RESEARCH

Figures:

Figure 1: Australian Business Annual Telecom Service Spending Change, 2009
Figure 2: Australian Mobile Market Subscribers by User Segment, 2009
Figure 3: Proportion of Mobile Employees by Business Size, 2009
Figure 4: Business Mobile Device Penetration by Form Factor by Business Size, 2009
Figure 5: Business Regular Mobile Monthly ARPU by Business Size, 2009
Figure 6: Business Regular Mobile Phone Spending by Service Category, 2009
Figure 7: Business Regular Mobile - Prepaid vs. Postpaid, 2009
Figure 8: Primary Regular Mobile Phone Service Provider, 2009
Figure 9: Most Important Factor in Regular Mobile Carrier Selection, 2009
Figure 10: Primary Business Regular Mobile Handset Vendor, 2009
Figure 11: Percentage of Business Regular Phone Procured by Company, 2009
Figure 12: Average Cost per Regular Mobile Handset by Business Size, 2009
Figure 13: Business Smartphone Monthly ARPU by Business Size, 2009
Figure 14: Business Smartphone Spending by Service Category, 2009
Figure 15: Business Smartphone Monthly - Prepaid vs. Postpaid, 2009
Figure 16: Primary Smartphone Service Provider, 2009
Figure 17: Most Important Factor in Smartphone Service Provider Selection, 2009
Figure 18: Primary Business Smartphone Handset Vendor, 2009
Figure 19: Percentage of Business Smartphones Procured by Company, 2009
Figure 20: Average Cost per Smartphone by Business Size, 2009
Figure 21: Business Smartphone OS Standardisation Plans, 2009
Figure 22: Business Mobile Broadband Monthly ARPU by Business Size, 2009
Figure 23: Business Mobile Broadband - Prepaid vs. Postpaid, 2009
Figure 24: Primary Mobile Broadband Service Provider, 2009
Figure 25: Most Primary Business Smartphone Handset Vendor, 2009
Figure 26: Percentage of Mobile Broadband Dongle Acquired by Company, 2009
Figure 27: Average Cost per Mobile Broadband Dongle by Business Size, 2009
Figure 28: Current and Planned Usage of Business Mobile Applications, 2009
Figure 29: Current and Planned Usage of Business Mobile Technologies, 2009
Figure 30: Australian Enterprise Mobile Strategy Development, 2009
Figure 31: Australian Enterprise Mobile Strategy Areas, 2009
Figure 32: Australian Enterprise Mobility Deployment Drivers, 2009
Figure 33: Australian Enterprise Mobility Deployment Inhibitors, 2009

Table:

Table 1 - Distribution of Telsyte' s 2009 Survey Respondents by Business Size
Table 2 - Distribution of Telsyte' s 2009 Survey Respondents by Vertical Industry
Table 3 - Distribution of Telsyte' s 2009 Survey Respondents by Geographical Location
Table 4 - Top 3 Business and ICT Priorities by Australian Businesses, 2009