Global Information
회사소개 | 문의

동남아시아의 B2C E-Commerce 시장

Southeast Asia B2C E-Commerce Market 2018

리서치사 yStats.com GmbH & Co. KG
발행일 2018년 05월 상품 코드 633712
페이지 정보 영문 165 Pages/Charts
가격
US $ 2,450 ₩ 2,765,500 Web Access - PDF & PPT (Single User License)
US $ 3,675 ₩ 4,148,300 Web Access - PDF & PPT (Regional License - Up to 10 Users)
US $ 4,900 ₩ 5,531,100 Web Access - PDF & PPT (Global Site License - Up to 10 Users)


동남아시아의 B2C E-Commerce 시장 Southeast Asia B2C E-Commerce Market 2018
발행일 : 2018년 05월 페이지 정보 : 영문 165 Pages/Charts

한글목차

동남아시아의 B2C E-Commerce 시장에 대해 조사분석했으며, 지역·국가별 시장 동향, 판매량 실적과 예측, 시장 점유율, 제품 카테고리, 구매객, 보급률, 주요 기업 등에 관한 정보를 정리하여 전해드립니다.

제1장 매니지먼트 요약

제2장 지역

  • 동남아시아의 디지털 지출(E-Commerce 포함)
  • 동남아시아의 B2C E-Commerce 매출, 온라인 여행 매출, 온라인 미디어 매출 및 디지털 라이드 헤일링(Ride Hailing) 매출
  • 동남아시아의 국가별 순위(B2C E-Commerce 매출 추산별) : 인도네시아, 말레이시아, 필리핀, 싱가포르, 태국, 베트남
  • 소매 E-Commerce 매출 : 인도네시아, 말레이시아, 필리핀, 싱가포르, 태국, 베트남
  • 주요 사회-경제적 특징(인구, GDP, GDP YoY 변동, 인구 1인당 GDP 등) : 인도네시아, 말레이시아, 필리핀, 싱가포르, 태국, 베트남
  • 인터넷 보급률(인구비) : 인도네시아, 말레이시아, 필리핀, 싱가포르, 태국, 베트남
  • 동남아시아 주요 6개국의 디지털 소비자 내역 : 인도네시아, 말레이시아, 필리핀, 싱가포르, 태국, 베트남
  • 디지털 소비자의 전년대비 성장률 : 인도네시아, 말레이시아, 필리핀, 싱가포르, 태국, 베트남
  • 온라인 구매객 1인당 연간 온라인 지출 : 인도네시아, 말레이시아, 필리핀, 싱가포르, 태국, 베트남 등

제3장 인도네시아

  • 개요
  • 동향
  • 매출·점유율
  • 사용자·구매객
  • 제품
  • 결제
  • 배송
  • 기업

제4장 태국

제5장 싱가포르

제6장 베트남

제7장 말레이시아

제8장 필리핀

KSA 18.05.23

영문목차

Prodigious growth foreseen for online commerce in Southeast Asia through 2025 says yStats.com report

Germany-based online business research company yStats.com's new report "Southeast Asia B2C E-Commerce Market 2018" forecasts eight-times the sales volume of last year by the middle of the next decade. Yücel Yelken, CEO of yStats.com commented on releasing the publication, "increasing connectivity, especially through mobile technology along with improvements in infrastructure are driving strong growth across this dynamic region."

Though online shopping currently registers only about 1% of total retail sales in most countries of Southeast Asia, the region is prepared for rapid expansion of B2C E-Commerce. Over 500 million people live in the six nations covered in the new yStats.com report, and that population in increasingly connecting to the Internet and moving toward making purchases online, with an eight-fold increase in online sales volume expected by 2025 compared to 2017. Indonesia, already the online sales volume leader in the region, is projected to have the highest growth rate in the region.

Several factors contribute to the rapid growth of B2C E-Commerce. Shoppers in Southeast Asia are warming to the concept of online shopping because of ability to see item reviews and compare prices in a wider product offering. The wider offering is a result of growing number, and competition among the online merchants, as well as improvements in the payment and delivery infrastructure. Still, the yStats.com report includes surveys indicating that many potential online consumers lack trust in the online purchase process or balk at perceived high delivery fees or long delivery times.

The marketplace model of online retail is expanding in Southeast Asia, though sales through social media are pronounced especially in Vietnam, Indonesia, Thailand and the Philippines. The top online retailer and marketplace host in the region is Singapore-based Lazada, backed by China's Alibaba. Amazon and JD.com are also expanding in the region, and local brick and mortar retailers are turning to online sales as well. The yStats.com publication reports that the top categories in online sales throughout the region are fashion items and electronics, with online purchase of services such as travel also expanding.

Table of Contents

1. Management Summary

2. Regional

  • Digital Spending in Southeast Asia, by Category, incl. B2C E-Commerce, in USD billion, 2016
  • B2C E-Commerce Sales, Online Travel Sales, Online Media Sales, and Digital Ride Hailing Sales in Southeast Asia, in USD billion, 2015, 2017e, 2025f
  • Ranking of Countries in Southeast Asia by Estimated B2C E-Commerce Sales, incl. Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017e & 2021f
  • Retail E-Commerce Sales, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, in USD billion, 2016 & 2021f, and CAGR, in %, 2016-2021f
  • Selected Socio-Economic Characteristics, incl. Population, in thousands, GDP, in USD million, Y-o-Y Change in GDP, in %, GDP per Capita, in USD, and GDP per Capita PPP, in International Dollars, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2016
  • Internet Penetration, in % of Individuals, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2015 & 2016
  • Internet Penetration, in % of Individuals, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017 & 2022f
  • Breakdown of Digital Consumers in Six Southeast Asian Markets by Country, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017
  • Year-on-Year Growth Rate in Number of Digital Consumers, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017
  • Annual Online Spending per Online Shopper, in USD, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017 & 2022f
  • Online Activities Performed via Computer at Least Weekly, in % of Internet Users, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, 2017
  • Online Activities Performed via Smartphone at Least Weekly, in % of Internet Users, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, 2017
  • Share of Internet Users Accessing the Internet via Smartphone, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, 2017
  • Mobile Share of Traffic to E-Commerce Sites, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, June 2017
  • Average E-Commerce Order Value, in USD, by Mobile, Desktop and Total, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, June 2017
  • Devices Used for Browsing and Placing Orders Online, in % of Online Shoppers in Southeast Asia, Q2 2017
  • Conversion Rate on Mobile App Compared to Mobile Web, in % of M-Commerce Merchants, Q4 2017
  • Breakdown of E-Commerce Transactions with M-Commerce Merchants by Mobile Web, In-App and Desktop, in %, Q4 2017
  • Breakdown of Research and Purchase Channels Used, by Product Category, in % of Middle Class Urban Consumers in Southeast Asia, Q2 2017
  • Breakdown of Shopping Channels Used, by Online Store, Physical Store and Both, by Product Category, in % of Middle Class Urban Consumers in Southeast Asia Buying From This Category, Q2 2017
  • Social Media Buyer Penetration, in % of Internet Users, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017
  • Reasons for Shopping Online, in % Online Shoppers in Southeast Asia, Q2 2017
  • Barriers to Online Shopping, in % of Respondents in Southeast Asia, 2017
  • Payment Methods Offered by E-Commerce Merchants, in % of E-Commerce Merchants, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, June 2017
  • Breakdown of the Number of Monitored E-Commerce Orders by Selected Payment Methods, in %, by Indonesia, Philippines, Singapore, Thailand, January 2018
  • Top 10 E-Commerce Websites Purchased From, in % of Online Shoppers in Southeast Asia, Q2 2017
  • Top 3 Digital Platforms, by E-Commerce, Ride Hailing and Food Delivery, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017
  • Top 3 E-Commerce Websites, by Major Southeast Asian Cities, incl. Bangkok, Jakarta, Hanoi, Ho Chi Minh City, Kuala Lumpur, Manila, Surabaya, in % of Online Shoppers, Q2 2017

3. Indonesia

  • 3.1. Overview
    • B2C E-Commerce Market Overview and International Comparisons, March 2018
  • 3.2. Trends
    • Number of Smartphone Users, in millions, 2017e & 2020f
    • Breakdown of Devices Used to Access the Internet, in % of Internet Users, 2017
    • Activities Performed via Smartphone, incl. "Shopping Online", in % of Smartphone Users, July 2017
    • Breakdown of Frequency of Buying Goods in Social Networks, in % of Social Network Users, June 2017
    • Product Categories Purchased Online via Social Networks, in % of Respondents Who Make Purchases via Social Networks, June 2017
  • 3.3. Sales & Shares
    • Retail E-Commerce Sales, in USD billion, 2016 & 2021f
    • Retail E-Commerce Sales, in USD billion, 2018f & 2021f
    • E-Commerce Share of Retail Sales, in %, 2016
  • 3.4. Users & Shoppers
    • Internet Penetration, in % of Individuals, 2017e & 2022f
    • Online Shopper Penetration, in % of Internet Users, 2017
    • Number of Online Shoppers, in millions, 2016 & 2021f
    • Breakdown of Annual Online Spending in IDR, in % of Online Shoppers, 2017
  • 3.5. Products
    • Share of Online Shoppers Who Prefer to Buy Selected Product Categories Online, in %, by Category, 2016
  • 3.6. Payment
    • Top 3 Payment Methods Used in E-Commerce, in % of Internet Users, 2016
    • Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, April 2017
  • 3.7. Delivery
    • Overview of Shipping Features Offered to Selected Major E-Commerce Websites, incl. Free Shipping and Order Tracking, November 2017
  • 3.8. Players
    • Overview of E-Commerce Players, March 2018
    • Top Local E-Commerce Websites by Unique Visitors, in thousands, by Total, Mobile and Desktop, incl. Total Minutes Spent, in millions, Total Views, in millions, and Average Minutes per View, June 2017
    • Top 10 Local B2C E-Commerce Websites, by Total Visits, in millions, February 2018
    • Top 3 Local C2C E-Commerce Websites, by Total Visits, in millions, February 2018

4. Thailand

  • 4.1. Overview
    • B2C E-Commerce Market Overview and International Comparisons, April 2018
  • 4.2. Trends
    • Devices Used to Access the Internet, in % of Internet Users, Q1 2016 & Q1 2017
    • Breakdown of B2C E-Commerce Sales by Mobile and Desktop, in %, 2017e & 2021f
    • Top Platforms Used to Purchase Products Online, incl. "Facebook, Instagram", in % of Online Shoppers, February 2017
    • Product Categories Purchased via Social Media Compared to Lazada, in % of Online Shoppers, February 2017
  • 4.3. Sales & Shares
    • B2C E-Commerce Sales of Companies in Thailand, in THB billion, 2014-2017e
    • B2C E-Commerce Sales, in USD billion, 2016 & 2021f
    • B2C E-Commerce Share of Total Retail Sales, in %, 2016
  • 4.4. Users & Shoppers
    • Internet Penetration, in % of Individuals, 2011 - 2017e
    • Number of Online Shoppers, in thousands, and Penetration, in % of Internet Users, by Location, Gender, and Age Group, Q1 2016 & Q1 2017
    • Reasons for Not Shopping Online, in % of Internet Users Who Do Not Shop Online, July 2017
    • Online Shopper Penetration, in % of Internet Users, 2017e & 2022f
  • 4.5. Products
    • Product Categories Purchased in E-Commerce, in % of Online Shoppers, July 2017
    • Breakdown of B2C E-Commerce Sales by Product Category, in %, 2017e & 2021f
  • 4.6. Payment
    • Payment Methods Used in E-Commerce, by Number of Online Shoppers and Percentage of Online Shoppers, Q1 2016 & Q1 2017
  • 4.7. Delivery
    • Reasons to Choose an E-Commerce Website to Purchase From, incl. Delivery-Related, in % of Online Shoppers, June 2017
  • 4.8. Players
    • Overview of E-Commerce Players, March 2018
    • Breakdown E-Commerce Websites Most Frequently Purchased from, in % of Online Shoppers, June 2017
    • Top 10 Local B2C E-Commerce Websites, by Total Visits, in millions, February 2018

5. Singapore

  • 5.1. Overview
    • B2C E-Commerce Market Overview and International Comparisons, April 2018
  • 5.2. Trends
    • Breakdown of Most Recent E-Commerce Purchases via Mobile and Other Devices, in % of Online Shoppers, August 2017
    • Share of Internet users Who Discover New Products and Services Through Online Research, in %, and Who Conduct Digital Research While In-Store, in %, 2016
  • 5.3. Sales & Shares
    • B2C E-Commerce Sales, in USD billion, 2016 & 2020f
    • Retail E-Commerce Sales, in USD billion, 2016 & 2021f
    • Share of Retail E-Commerce Sales in Total Retail Sales, in % and in USD billion, 2017e
    • B2C E-Commerce Share of Total Retail Sales, in %, January 2018
  • 5.4. Users & Shoppers
    • Internet Penetration, in % of Individuals, 2017 & 2022f
    • Online Shoppers Penetration, in % of Internet Users, 2017 & 2022f
  • 5.5. Products
    • Breakdown of B2C E-Commerce Sales by Product Category, in %, 2016
  • 5.6. Payment
    • Share of Cards and Digital Wallets in E-Commerce Sales, in %, 2013 & 2017e
  • 5.7. Delivery
    • Delivery Methods and Costs of 3 Major Players by the Number of Unique Visitors, March 2018
  • 5.8. Players
    • Overview of B2C E-Commerce Players, April 2018
    • Top 10 Local E-Commerce Websites, by Average Monthly Visits, in thousands, Q4 2017
    • Top 5 E-Commerce Websites, by Unique Visitors via Desktop, in thousands, August 2017

6. Vietnam

  • 6.1. Overview
    • B2C E-Commerce Market Overview and International Comparisons, April 2018
  • 6.2. Trends
    • Devices Used for Shopping Online, in % of Online Shoppers, 2016 & 2017
    • Channels Used to Shop Online, in % of Online Shoppers, 2015 & 2016
    • Product Categories Purchased Online via Social Networks, in % of Online Shoppers, 2017
  • 6.3. Sales & Shares
    • B2C E-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2014 - 2016
    • B2C E-Commerce Sales, in USD million, 2016 & 2021f
    • B2C E-Commerce Share of Total Retail Sales, in %, 2017e
  • 6.4. Users & Shoppers
    • Internet Penetration, in % of Individuals, 2017 & 2022f
    • Online Shopper Penetration, in % of Internet Users, 2014 - 2016
    • Barriers to Online Shopping, in % of Internet Users Who Do Not Shop Online, 2016
  • 6.5. Products
    • Product Categories Purchased Online, in % of Online Shoppers, 2017
    • Product Categories Purchased Online, in % of Online Shoppers, 2015 & 2016
  • 6.6. Payment
    • Factors Most Important to Online Shoppers When Buying Online, in % of Online Shoppers, 2016
    • Breakdown of Payment Methods Used in Latest Online Purchase, in % of Online Shoppers, 2017
  • 6.7. Delivery
    • Breakdown of Forms of Delivery Services Used by E-Commerce Companies, in % of E-Commerce Companies, 2015 & 2016
  • 6.8. Players
    • Overview of B2C E-Commerce Players, April 2018
    • Websites Used for Shopping Online, in % of Online Shoppers, 2017
    • Top 10 Local B2C E-Commerce Websites, by Total Visits, in millions, February 2018
    • Top 7 Local C2C/P2P E-Commerce Websites, by Total Visits, in millions, February 2018

7. Malaysia

  • 7.1. Overview
    • B2C E-Commerce Market Overview and International Comparisons, April 2018
  • 7.2. Trends
    • Devices Used to Access the Internet, in % of Internet Users, 2015 & 2016
    • Share of Online Shoppers Who Made Their Most Recent Purchase via Mobile, in % of Online Shoppers, August 2017
    • Breakdown of Online Shoppers by Local Only, Cross-Border Only and Local and Cross-Border, in %, February 2017
  • 7.3. Sales & Shares
    • B2C E-Commerce Sales, in MYR billion, and Year-on-Year Change, in %, 2012 - 2019f
    • E-Commerce Share of Total Retail Sales, in %, 2016/2017
    • E-Commerce Share of Total Retail Sales, in %, 2018f
    • Breakdown of E-Commerce Income of Companies by B2B, B2C and B2G, by Sector and Sub-Sector, in MYR million, 2015
  • 7.4. Users & Shoppers
    • Internet Penetration, in % of Individuals, 2013 - 2017
    • Online Shopper Penetration, in % of Internet Users, 2015 & 2017
    • Reasons for Not Shopping Online, in % of Internet Users Who Do Not Shop Online, February 2017
  • 7.5. Products
    • Product Categories Purchased in E-Commerce, in % of Online Shoppers, Q3 2017
  • 7.6. Payment
    • Payment Methods Used in E-Commerce, in % of Online Shoppers, February 2017
  • 7.7. Delivery
    • Delivery Methods Used for Online Purchases, in % of Online Shoppers, February 2017
  • 7.8. Players
    • Overview of B2C E-Commerce Players, April 2018
    • Top 10 Local B2C E-Commerce Websites, by Total Visits, in millions, February 2018
    • Top 3 Local C2C/P2P E-Commerce Websites, by Total Visits, in millions, February 2018

8. Philippines

  • 8.1. Overview
    • B2C E-Commerce Market Overview and International Comparisons, April 2018
  • 8.2. Trends
    • Mobile Share of Traffic to E-Commerce Sites, in %, June 2017
    • M-Commerce Sales, in USD million, 2016 & 2021f
    • Shopping-Related Activities Carried Out Online, in % of Individuals, Q2/Q3 2017
    • Share of Social Media Buyers and Consumers Influenced by Social Media When Purchasing, in % of Internet Users, 2017
  • 8.3. Sales & Shares
    • B2C E-Commerce Sales, in USD million, 2016 & 2021f
    • E-Commerce Retail Share of Total Retail Sales, in %, 2016
  • 8.4. Users & Shoppers
    • Internet Penetration, in % of Individuals, 2017 & 2022f
    • Online Shoppers Penetration, in % of Internet Users, 2017 & 2022f
  • 8.5. Products
    • Top 5 Categories of Products and Services Paid for Online, by Rank, by Shopping via Desktop and Mobile, 2016
  • 8.6. Payment
    • Breakdown of E-Commerce Orders, by Payment Method, in %, March 2017
  • 8.7. Delivery
    • Delivery Options Offered by the Top 2 B2C E-Commerce Market Players, April 2018
  • 8.8. Players
    • Overview of E-Commerce Players, April 2018
    • Top 10 Local B2C E-Commerce Websites, by Total Visits, in millions, March 2018
    • Top 7 Local C2C/P2P E-Commerce Websites, by Total Visits, in millions, March 2018

Companies Mentioned

Alibaba Group Holdings Ltd., Amazon.com Inc, Ayala Group, BF Jade E-Service Philippines Inc, Celcom Planet Sdn. Bhd., Central Group, EZbuy International Pty Ltd, FPT Corporation, Facebook Inc, Giosis Group, Globe Telecom Inc, Honestbee, JG Summit Holdings, Lazada Group SA, MatahariMall.com, Mobile World Group, PT Bhinneka Mentaridimensi, PT Bukalapak, PT MetraPlasa, PT Tokopedia, PT XL Planet Digital Tbk, Sea Ltd, Sendo JSC, VNG Corporation

Back to Top
아시아 최대 시장정보 제공
전세계에서 발행되고 있는 모든 시장조사보고서를
다루고 있습니다.
사이트에서 검색되지 않는 보고서도 문의 바랍니다.