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중국의 B2C E-Commerce 시장

China B2C E-Commerce Market 2018

리서치사 yStats.com GmbH & Co. KG
발행일 2018년 05월 상품 코드 642116
페이지 정보 영문 78 Pages/Charts
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중국의 B2C E-Commerce 시장 China B2C E-Commerce Market 2018
발행일 : 2018년 05월 페이지 정보 : 영문 78 Pages/Charts

한글목차

중국의 B2C E-Commerce 시장을 조사 분석했으며, 시장 동향, 매출액 실적과 예측, 시장 점유율, 제품 카테고리, 구매객, 보급률, 주요 기업 등의 정보를 정리하여 전해드립니다.

제1장 주요 요약

제2장 개요와 국제 비교

  • B2C E-Commerce 시장 개요와 국제 비교
  • 세계 E-Commerce 시장 주요 5개국의 소매 E-Commerce 점유율, 중국 포함
  • 중국의 세계 M-commerce 판매 점유율
  • 세계 주요 10개국 : 온라인 구매객 침투도, 인터넷 이용자 대비, 중국 포함
  • 소매 E-Commerce 매출 기준 아시아태평양 주요 5개국, 중국 포함
  • 아시아 주요 국가의 B2C E-Commerce 매출 및 소매 매출 전체 대비 B2C E-Commerce 비율

제3 장 동향

  • M-commerce 매출
  • M-commerce 매출, 소매 E-Commerce 매출 점유율
  • 모바일 인터넷 이용자수, 보급률, 인터넷 이용자 대비 등

제4장 매출과 점유율

  • 소매 E-Commerce의 매출, 연평균 복합 성장률(CAGR)
  • 소매 매출 전체에서 E-Commerce 비율
  • 소매 매출 전체에서 B2C E-Commerce 비율 등

제5장 이용자와 구매객

  • 인터넷 이용자수, 보급률, 인구 대비
  • 총인구 및 인터넷 이용자 분석 : 도시, 교외
  • 온라인 구매객수, 보급률, 인터넷 이용자 대비 등

제6장 제품

  • 온라인 구입하는 제품 분류 Top 5, 온라인 구매객 대비
  • 의류의 B2C E-Commerce 매출, 전년대비 변동률
  • 일용품의 B2C E-Commerce 매출, 전년대비 `변동률 등

제7장 결제

  • 온라인 쇼핑에서 사용되는 결제 수단, 온라인 구매객 대비
  • 온라인에서 사용되는 주요 결제 수단, 온라인 뱅킹 이용자수 대비
  • 써드파티 온라인 결제 GMV 내역 등

제8장 배송

  • 익스브레스 배송 건수, 전년대비 변동률
  • 온라인 쇼핑시 구입 예정 이외의 상품을 구입하는 이유
  • 세일 피크 기간 중 온라인 쇼핑을 할 때에 직면한 문제 등

제9장 기업

  • B2C E-Commerce GMV 점유율 주요 5개사
  • B2C E-Commerce GMV 분석 : 기업별
  • 기업 개요 : Tmall.com
  • 기업 개요 : JD.com

언급된 기업

LSH 18.06.05

영문목차

Half of world's online retail purchases are done in China

The research team at Hamburg-based online business intelligence firm yStats.com has turned its attention to the world's largest online retail market with their report "China B2C E-Commerce Market 2018." Among the findings cited in the publication covering developments and projections for the Asian giant is that China alone accounted for nearly half of total global online retail sales last year.

Online sales of goods and services in China outpaced other nations by far in 2017, constituting nearly 50% of the world's total B2C and C2C E-Commerce revenue. Digital sales growth will persist as Internet penetration continues to rise and a larger portion of the huge population turns to online shopping. Sources cited in the yStats.com report point to China further increasing its online share of total commerce as new technologies such as mobile payment services and smooth logistics are put in place and products such as food and beverage are added to the goods purchased online.

The clear majority of online shoppers in China prefer mobile devices for purchases, with more than three-quarters of sales processed through M-Commerce since 2016, according to the yStats.com report. Chinese shoppers prefer online purchases of apparel over the in-store experience, making clothing and accessories the leading B2C E-Commerce product category.

The global leadership of China in online shopping has made the Alibaba Group the world's leading online merchant, handling half of the Chinese B2C E-Commerce market share through its Tmall marketplace. The yStats.com report tells of Alibaba's "new retail" strategy which involves the online leader venturing into physical storefront venues. Alibaba's competitor JD.com also is moving to omnichannel shopping with food delivery and appliance stores.

Table of Contents

1. Management Summary

2. Overview & International Comparisons

  • Overview of B2C E-Commerce Market and International Comparisons, May 2018
  • Global Retail E-Commerce Shares of Top 5 E-Commerce Markets, in %, incl. China, 2017e & 2021f
  • China' Share of Global M-Commerce Sales, in %, 2017 & 2021f
  • Top 10 Countries Worldwide by Online Shopper Penetration, in % of Internet Users, incl. China, Q2 2017
  • Top 5 Countries in Asia-Pacific by Retail E-Commerce Sales, in USD billion, incl. China, 2018f
  • B2C E-Commerce Sales in Selected Countries in Asia, in USD million, 2016 & 2021f, and B2C E-Commerce Share of Total Retail Sales, in %, incl. China, 2016

3. Trends

  • M-Commerce Sales, in USD billion, 2017 & 2021f
  • M-Commerce Sales, in CNY billion, and Share of Retail E-Commerce Sales, in %, 2015 - 2020f
  • Number of Mobile Internet Users, in millions, and Penetration, in % of Internet Users, 2012 - 2017
  • Number of Mobile Shoppers, in millions, and Penetration, in % of Mobile Internet Users, 2012 - 2017
  • Devices Used for Shopping Online, in % of Online Shoppers, 2013 - 2017
  • Breakdown of the Use of Browsers and Apps in Online Shopping, by Use for Placing Orders and for Browsing, by Device, in % of Urban Middle-Class Internet Users, January 2017
  • The Use of PC and Mobile Phone During the Stages of an Online Purchase, in % of Online Shoppers, December 2017
  • The Use of PC and Mobile Devices When Viewing Shopping Information and Paying, in % of Online Shoppers, December 2017
  • Cross-Border Retail E-Commerce Imports, in CNY billion, and Year-on-Year Change, in %, 2015 - 2020f
  • Cross-Border Retail E-Commerce Imports, in USD billion, and Year-on-Year Change, in %, 2016 - 2021f
  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2013 - 2017
  • Breakdown of Frequency of Shopping Online , in % of Urban Middle-Class Internet Users, January 2017
  • O2O Approaches Used in Shopping, in % of Urban Middle-Class Internet Users, January 2017
  • Share of Purchases Involving At Least One Digital Touch Point, in %, 2016 & 2021f
  • Breakdown of Social Media Platforms' Influence on Online Shopping Behavior, by Platform from Which Shoppers Sourced Information about a Brand or a Products, in % of Online Shoppers, 2017
  • WeChat Business GMV, in CNY billion, and Year-on-Year Change, in %, 2013 - 2019f

4. Sales & Shares

  • Retail E-Commerce Sales, in USD billion, and CAGR, in %, by Four Comparative Estimates, 2016 - 2021f
  • Retail E-Commerce Sales, in CNY billion, and CAGR, in %, by Five Comparative Estimates, 2016 - 2020f
  • E-Commerce Share of Total Retail Sales, in %, by Six Comparative Estimates, 2016 - 2021f
  • B2C E-Commerce Share of Total Retail E-Commerce (B2C and C2C) Sales, in %, 2013 - 2020f
  • Retail E-Commerce Sales in Rural Areas, in CNY billion, 2015 - 2017
  • Share of Top 5 Provinces by Retail E-Commerce Sales, in % of National E-Commerce Sales, 2016 & 2017
  • Global Retail E-Commerce Sales During the Double Eleven Shopping Festival, in CNY billion, 2016 & 2017

5. Users & Shoppers

  • Number of Internet Users, in millions, and Penetration, in % of Population, 2012 - 2017
  • Breakdown of Total Population and Internet Users by Urban and Rural, in %, 2017
  • Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, 2012 - 2017
  • Number of Online Shoppers, in millions, 2018f & 2022f

6. Products

  • Top 5 Product Categories to Purchase Online, in % of Online Shoppers, March 2017
  • B2C E-Commerce Sales of Apparel, in CNY billion, and Year-on-Year Change, in %, Q1 2015 - Q2 2017
  • B2C E-Commerce Grocery Sales, in USD million, and Share of Total B2C E-Commerce Sales, in %, 2016 -2021f
  • Preferred Retail Channels for Purchasing Apparel Products and Preferred Online Players, in % of Internet Users, Q2 2017
  • Top 6 Stores Preferred for Buying Electronics, incl. Online Players, in % of Internet Users, Q2 2017
  • Online Travel Sales, in CNY billion, Year-on-Year Change, in %, 2015 - 2022f
  • Local O2O Services Sales, in CNY billion, and Year-on-Year Change, in %, 2015 - 2022f
  • Online Food Delivery Sales, in CNY billion, and Quarter-on-Quarter, in %, Q1 2015 - Q2 2017
  • Top 10 O2O Service Mobile Apps, by Monthly Active Users, in millions, December 2016 & December 2017
  • Top 3 Categories of Products and Services by Retail E-Commerce Sales in Rural Areas, in CNY billion, and Year-on-Year Change, in %, 2017

7. Payment

  • Payment Methods Used in Online Shopping, in % of Online Shoppers, March 2017
  • Top Payment Methods Used Online, in % of Online Banking Users, 2017
  • Breakdown of Third-Party Online Payment GMV by Players, in %, by Two Comparative Estimates, Q2 2017
  • Breakdown of Third-Party Mobile Payment GMV by Players, in %, by Two Comparative Estimates, Q2 2017
  • Payment Methods Used for In-Store Purchases, in % of Internet Users, June 2017

8. Delivery

  • Number of Express Delivery Parcels, in billions, and Year-on-Year Change, in %, 2013 - 2017
  • Reasons to Buy Products Outside Intended Purchases When Shopping Online, in % of Urban Middle-Class Internet Users, January 2017
  • Problems Encountered When Shopping Online During a Peak Shopping Period of Sales Event, in % of Online Shoppers, March 2017
  • Share of Online Shoppers Who Are Aware and Who Used Click & Collect, in %, March 2017

9. Players

  • Top 5 Market Players by Share of B2C E-Commerce GMV, in %, H1 2017
  • Breakdown of B2C E-Commerce GMV by Market Players, in %, Q4 2016, Q1 2017, Q4 2017 & Q1 2018
  • Profile of Tmall.com, May 2018
  • Profile of JD.com, May 2018

Companies Menioned

Alibaba Group Holding Ltd, Amazon.com Inc, E-Commerce China Dangdang Inc., GOME Electrical Appliances Holding Ltd, JD.com Inc, Suning.com Co. Ltd., Vipshop Holdings Ltd.

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