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아시아태평양의 B2C E-Commerce 시장(2018년)

Asia-Pacific B2C E-Commerce Market 2018

리서치사 yStats.com GmbH & Co. KG
발행일 2018년 06월 상품 코드 652167
페이지 정보 영문 303 Pages/Charts
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아시아태평양의 B2C E-Commerce 시장(2018년) Asia-Pacific B2C E-Commerce Market 2018
발행일 : 2018년 06월 페이지 정보 : 영문 303 Pages/Charts

한글목차

아시아태평양의 B2C E-Commerce 시장에 대해 조사분석했으며, 이 지역 11개국의 매출 데이터, 동향, 소비자 결제 선호도 및 기타 관련 정보를 정리하여 전해드립니다.

제1장 매니지먼트 요약

제2장 지역 개요

  • 세계의 소매 E-Commerce 매출에서 차지하는 아시아태평양의 점유율
  • 아시아태평양의 소매 E-Commerce 매출
  • 아시아태평양의 총소매 매출에서 차지하는 소매 E-Commerce의 점유율
  • 아시아태평양의 M-Commerce 매출·소매 E-Commerce 매출에서 차지하는 점유율
  • 아시아태평양의 M-Commerce 매출
  • 세계의 인터넷 트래픽 내역 : 디바이스별, 지역별, 아시아태평양 포함
  • 세계의 M-Commerce 머천트를 이용한 E-Commerce 트랜잭션의 내역 : 모바일 웹별, 인앱 및 데스크톱, 지역별, 아시아태평양 포함
  • 세계의 온라인 구매객 침투율 상위 10개국 : 인터넷 사용자비, 아시아 국가 포함
  • 아시아태평양의 소매 E-Commerce 매출 상위 5개국
  • 아시아태평양 소매 E-Commerce 매출의 CAGR 상위 5개국 등

제3장 선진 시장

  • 일본
  • 한국
  • 호주
  • 싱가포르
    • 개요
    • 동향
    • 매출·점유율
    • 인터넷 사용자·온라인 구매객
    • 제품
    • 결제
    • 배송
    • 기업

제4장 신흥 시장

  • 중국
  • 인도
  • 인도네시아
  • 태국
  • 베트남
  • 말레이시아
  • 필리핀
KSA 18.06.22

영문목차

"Over 50% of global online retail sales stems from Asia-Pacific region" says new yStats.com report.

A new publication from Hamburg-based secondary market research firm yStats.com, “Asia-Pacific B2C E-Commerce Market 2018,” indicates that over one half of total global online retail sales happens in the Asia-Pacific region. The report covers sales data, trends, payment preferences of consumers and other pertinent information about eleven economies of the region.

Over 50% of all the online shopping for retail goods and services in the world takes place in the Asia-Pacific region, whose regional leaders, China, Japan, and South Korea are also among the global leaders in B2C E-Commerce. However, the regional growth leaders for the next 5 years are the markets of South and Southeast Asia, such as India, Indonesia, Thailand, Vietnam and the Philippines, according to sources cited in the yStats.com report, as they grow from a recent low percentage of online shopping penetration.

A large part of the continuing growth of online retail throughout the Asia-Pacific region is due to the spread of Internet connectivity through mobile devices, especially smartphones. The yStats.com report says that over three-fourths of E-Commerce in the region is M-Commerce, and merchant apps account for more than half of purchases made through a mobile device.

Because of the success of E-Commerce in the Asia Pacific region, competition among online merchants is intense. The regional leaders are China's Alibaba and JD.com but Amazon is attempting to ride the wave of E-Commerce with expansion in the region. Multiple local and regional players also work the Asia-Pacific online retail market, as revealed in the yStats.com report.

Covered Regions:

Asia-Pacific.

Companies Mentioned:

Alibaba Group Holding Ltd, Amazon Seller Services Pvt. Ltd., Amazon.com Inc, Ayala Group, BF Jade E-Service Philippines Inc, Central Group, EZbuy International Pty Ltd, FPT Corporation, Facebook Inc, Flipkart Online Services Pvt. Ltd., GOME Electrical Appliances Holding Ltd, Giosis Group, Globe Telecom Inc, Hotdeal Co. Ltd., Interpark Holdings Corp., JD.com Inc, JG Summit Holdings, Jasper Infotech Pvt. Ltd, Lazada Group SA, Lotte Shopping Co Ltd., Mobile World Group, Myntra Jabong Pvt. Ltd, Naver Corp., PT Bhinneka Mentaridimensi, PT Bukalapak, PT MetraPlasa, PT Tokopedia, PT XL Planet Digital Tbk, Paytm Mobile Solutions Pvt. Ltd., Rakuten Inc, SK Telecom, Sea Ltd, Sendo JSC, Softbank Group Corp, Suning.com Co. Ltd., Taste Central Curators Inc., Ticketmonster Inc., Tiki Corporation, VNG Corporation, Vipshop Holdings Ltd., Walmart Inc., Wemakeprice Inc., Woolworths Group Limited, Yahoo Japan Corp.

Table of Contents

1. Management Summary

2. Regional Overview

  • Asia-Pacific's Share of Global Retail E-Commerce Sales, in %, 2017
  • Retail E-Commerce Sales in Asia-Pacific, in USD billion, 2016 & 2017
  • E-Commerce Share of Total Retail Sales in Asia-Pacific, in %, 2016 & 2017
  • M-Commerce Sales in Asia-Pacific, in USD billion, and Share of Retail E-Commerce Sales, 2016 - 2021f
  • M-Commerce Sales in Asia-Pacific, in USD billion, 2017 & 2022f
  • Breakdown of Internet Traffic Worldwide by Device, in %, by Region, incl. Asia-Pacific, February 2018
  • Breakdown of E-Commerce Transactions Worldwide with M-Commerce Merchants by Mobile Web, In-App and Desktop, in %, by Region, incl. Asia-Pacific, Q1 2018
  • Top 10 Countries Worldwide by Online Shopper Penetration, in % of Internet Users, incl. Countries in Asia, Q2 2017
  • Top 5 Countries in Asia-Pacific by Retail E-Commerce Sales, in USD billion, 2018f
  • Retail E-Commerce Sales CAGR in Top 5 Markets in Asia-Pacific, in %, 2018f-2022f
  • B2C E-Commerce Sales in Selected Countries in Asia, in USD million, 2016 & 2021f, and B2C E-Commerce Share of Total Retail Sales, in %, 2016
  • B2C E-Commerce Sales, Online Travel Sales, Online Media Sales, and Digital Ride Hailing Sales in Southeast Asia, in USD billion, 2015, 2017e, 2025f, and CAGR, in %, 2015 - 2025f
  • Ranking of Countries in Southeast Asia by Estimated B2C E-Commerce Sales, incl. Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017e & 2021f
  • Internet Penetration in Asia-Pacific, in % of Individuals, by Australia, China, Japan, India, Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017 & 2022f
  • Annual Online Spending per Online Shopper, in USD, by Australia, China, Japan, India, Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017
  • Share of Internet Users Accessing the Internet via Smartphone, in % of Internet Users, by Australia, China, Japan, India, Taiwan, Thailand, South Korea, Singapore, Malaysia, and Vietnam, 2017
  • Breakdown of E-Commerce Sales in Asia-Pacific by Payment Methods, in %, 2017e
  • Awareness and Usage of New Payment Methods in Emerging Asia, in % of Consumers, August 2017
  • Top 3 Mobile Payment Services Used by Internet Users, by Selected Countries, incl. India, Indonesia, Philippines, South Korea and Thailand, in % of Internet Users, Q2 2017
  • Share of Online Shoppers Who Make At Least Half of Their Online Purchases via Marketplaces, in % of Online Shoppers, by China, India, Japan and South Korea, August 2017
  • Top 10 Online Retailers by B2C E-Commerce Sales, in USD million, 2016

3. Advanced Markets

  • 3.1. Japan
    • 3.1.1. Overview
      • B2C E-Commerce Market Overview and International Comparisons, May 2018
    • 3.1.2. Trends
      • Number of Smartphone Users, in millions, and Penetration, in % of Individuals, 2017-2020f
      • M-Commerce Sales, in JPY trillion, and Share of B2C E-Commerce Sales, in %, 2015-2017
      • M-Commerce Sales, in USD billion, in % of Total Retail E-Commerce Sales, in %, 2016 - 2021f
      • Omnichannel Commerce Sales, in JPY trillion, and Year-on-Year Change, in %, 2015-2023f
      • Cross-Border B2C E-Commerce Imports from China and the USA to Japan, in JPY billion, 2017e - 2021f
      • Cross-Border B2C E-Commerce Exports from Japan to China and the USA, in JPY billion, 2017e - 2021f
    • 3.1.3. Sales & Shares
      • B2C E-Commerce Sales, in JPY trillion, and Share of Total Retail Sales, in %, 2011-2017
      • B2C E-Commerce Sales, by Five Comparative Estimates, in USD billion and JPY trillion, and CAGR, in %, 2016 - 2023f
      • Retail E-Commerce Share of Total Retail Sales, in %, 2017e
      • B2C E-Commerce Share of Total Retail Sales, in %, 2016 & 2021f
    • 3.1.4. Internet Users & Online Shoppers
      • Internet Users, in millions, and Penetration, in % of Individuals, 2010-2016
      • Internet Penetration, in % of Individuals, 2017 & 2022f
      • Online Shopper Penetration, in % of Internet Users, 2016
      • Online Shopper Penetration, in % of Internet Users, June 2017
      • Online Shopper Penetration, in % of Internet Users, 2017 & 2022f
    • 3.1.5. Product
      • Breakdown of B2C E-Commerce Sales by Merchandise, Services and Digital, in JPY billion, and Year-on-Year Change, in %, 2016 & 2017
      • B2C E-Commerce Product Sales by Category, in JPY billion, and B2C E-Commerce Share of Total Retail Expenditure in Each Category, in %, 2016 & 2017
      • B2C E-Commerce Service Sales by Category, in JPY billion, and Year-on-Year Change, in %, 2016 & 2017
      • Breakdown of Average Monthly Online Spending per Household by Products and Services, in %, 2017
    • 3.1.6. Payment
      • Payment Methods Used in E-Commerce, in % of Online Shoppers, 2016
      • Locations of Using Smartphone Payment, in % of Smartphone Payment Service Users, November 2017
      • Most Used Smartphone Payment Services, in % of Smartphone Payment Users, November 2017
    • 3.1.7. Delivery
      • Most Important Delivery Options, in % of Online Shoppers, June 2017
    • 3.1.8. Players
      • Overview of B2C E-Commerce Players, May 2018
      • Top 5 Companies by B2C E-Commerce Market Share, in %, 2016
      • Top 3 E-Commerce Websites by Number of Users on PC, in millions, April 2017
      • Top 3 Product Categories Purchased on Amazon, Rakuten Ichiba and Yahoo! Shopping, in % of Users of the Respective Website, April 2017
      • Amazon's Perceived Advantages Compared to Other E-Commerce Sites, in % of Amazon Users, May 2017
  • 3.2. South Korea
    • 3.2.1. Overview
      • Overview of B2C E-Commerce Market and International Comparisons, April 2018
    • 3.2.2. Trends
      • Devices Used for Shopping Online, in % of Online Shoppers, September 2017
      • Average Online Purchase Value, by PC and Mobile Shopping, in KRW, January 2018
      • M-Commerce Sales, in KRW trillion, and Share of E-Commerce Sales, in %, 2013-2017
      • M-Commerce Sales by Product Category, in KRW million, and M-Commerce Share of E-Commerce Sales in Each Category, in %, 2016 & 2017
      • O2O Services Used, in % of Mobile Device Users, June 2017
    • 3.2.3. Sales & Shares
      • Retail E-Commerce Sales, in KRW trillion, and Year-on-Year Change, in %, 2010-2017
      • E-Commerce Share of Total Retail Sales, in %, 2017
      • Retail E-Commerce Sales, in USD billion, 2016 & 2018f
      • B2C E-Commerce Sales, in USD billion, 2016 & 2021f
    • 3.2.4. Internet Users & Online Shoppers
      • Number of Internet Users, in millions, and Penetration, in % of Individuals, 2010 - 2017e
      • Online Shopper Penetration, by Device, in % of Internet Users, 2016 & 2017
    • 3.2.5. Products
      • E-Commerce Sales by Product Category, in KRW billion, 2016 & 2017, and Year-on-Year Change, in %, 2017 vs. 2016
      • Top 10 Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017
    • 3.2.6. Payment
      • Payment Methods Used in Online Shopping, in % of Online Shoppers, 2016 & 2017
      • Overview of Delivery Options Offered by the Top 2 E-Commerce Players, April 2018
    • 3.2.7. Delivery
      • Overview of Delivery Services Offered by the Top 2 E-Commerce Players, May 2017
    • 3.2.8. Players
      • Overview of B2C E-Commerce Players, April 2018
      • Turnover of Selected Major E-Commerce Platforms, in KRW trillion, 2017e
      • Top 10 E-Commerce Websites by Unique Visitors, in millions, and Reach, in %, March 2018
  • 3.3. Australia
    • 3.3.1. Overview
      • Overview of B2C E-Commerce Market and International Comparisons, April 2018
    • 3.3.2. Trends
      • Breakdown of Devices Used For Shopping Online, in % of Online Shoppers, February 2017
      • Percentage Share of Online Sales Generated via Mobile, in % of SMEs, 2016 & 2017
      • Penetration of Webrooming and Showrooming Practices, in % of Online Shoppers, February 2017
      • Social Commerce Penetration, by Platform, in % of Smartphone Users, August 2017
      • Share of Domestic and Cross-Border Online Spending by Product Category, in %, Breakdown of Online Spending by Product Category, by Domestic and Cross-Border Spending, in %, and Year-on-Year Change of Domestic and Cross-Border Online Spending, by Product Category, in %, 2017
      • Top 3 Countries Purchased From in the Most Resent Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, 2017
    • 3.3.3. Sales & Shares
      • Retail E-Commerce Sales, in AUD billion, and E-Commerce Share of Total Retail Sales, in %, 2014-2017
      • B2C E-Commerce Share of Total Retail Sales, by Pure Play, Multichannel and Total, February 2017 - February 2018
      • Retail E-Commerce Sales, in USD billion, and CAGR, in %, 2017e & 2021f
      • Share of Retail E-Commerce Sales in Total Retail Sales, in %, 2017e & 2021f
    • 3.3.4. Internet Users & Online Shoppers
      • Number of Internet Users and Online Shoppers, in millions, and Penetration, in % of Individuals and in % of Internet Users, by Age Group and Gender, FY 2016/2017
      • Internet Penetration, in % of Individuals, 2017 & 2022f
      • Online Shopper Penetration, in % of Internet Users, 2017 & 2022f
    • 3.3.5. Products
      • Product Categories Purchased Online, by Number of Online Shoppers, in millions, by Age Group and Gender, FY 2016/2017
      • Product Categories Purchased Online, in % of Online Shoppers, by Age Group and Gender, FY 2016/2017
      • Breakdown of Online Spending by Product Category, in %, 2016 & 2017
      • Breakdown of Online Spending by Product Category, in %, by Age Group, 2017
      • E-Commerce Grocery Sales, in AUD billion, and Share of Total Grocery Sales, in %, 2011, 2015, 2020f, 2025f & 2030f
    • 3.3.6. Payment
      • Breakdown of Online Payments by Payment Method, in %, 2013 & 2016
      • E-Commerce Sales Shares of Apple Pay and Android Pay, in %, 2017e
    • 3.3.7. Delivery
      • Factors Encouraging Online Shoppers to Shop More, in % of Online Shoppers, Q3 2017
      • Online Shopper Behavior Related to Delivery, in % of Online Shoppers, February 2017
      • Delivery Options Demanded by Online Shoppers, in % of Online Shoppers, February 2017
    • 3.3.8. Players
      • Top 5 Online Retail Websites, by Unique Visitors, in millions, October 2017
      • Websites Used for Online Shopping, by Product Category, in % of Online Shoppers, 2017
  • 3.4. Singapore
    • 3.4.1. Overview
      • B2C E-Commerce Market Overview and International Comparisons, April 2018
    • 3.4.2. Trends
      • Breakdown of Most Recent E-Commerce Purchases via Mobile and Other Devices, in % of Online Shoppers, August 2017
      • Share of Internet users Who Discover New Products and Services Through Online Research, in %, and Who Conduct Digital Research While In-Store, in %, 2016
    • 3.4.3. Sales & Shares
      • B2C E-Commerce Sales, in USD billion, 2016 & 2020f
      • Retail E-Commerce Sales, in USD billion, 2016 & 2021f
      • B2C E-Commerce Share of Total Retail Sales, in %, 2016
      • B2C E-Commerce Share of Total Retail Sales, in %, January 2018
    • 3.4.4. Internet Users & Online Shoppers
      • Internet Penetration, in % of Individuals, 2017 & 2022f
      • Online Shoppers Penetration, in % of Internet Users, 2017 & 2022f
    • 3.4.5. Products
      • Breakdown of B2C E-Commerce Sales by Product Category, in %, 2016
    • 3.4.6. Payment
      • Share of Cards and Digital Wallets in E-Commerce Sales, in %, 2013 & 2017e
    • 3.4.7. Delivery
      • Delivery Methods and Costs of 3 Major Players by the Number of Unique Visitors, March 2018
    • 3.4.8. Players
      • Overview of B2C E-Commerce Players, April 2018
      • Top 10 Local E-Commerce Websites, by Average Monthly Visits, in thousands, Q4 2017
      • Top 5 E-Commerce Websites, by Unique Visitors via Desktop, in thousands, August 2017

4. Emerging Markets

  • 4.1. China
    • 4.1.1 Overview
      • Overview of B2C E-Commerce Market and International Comparisons, May 2018
    • 4.1.2. Trends
      • M-Commerce Sales, in CNY billion, and Share of Retail E-Commerce Sales, in %, 2015 - 2020f
      • Number of Mobile Internet Users, in millions, and Penetration, in % of Internet Users, 2012 - 2017
      • Number of Mobile Shoppers, in millions, and Penetration, in % of Mobile Internet Users, 2012 - 2017
      • Breakdown of the Use of Browsers and Apps in Online Shopping, by Use for Placing Orders and for Browsing, by Device, in % of Urban Middle-Class Internet Users, January 2017
      • Cross-Border Retail E-Commerce Imports, in CNY billion, and Year-on-Year Change, in %, 2015 - 2020f
      • Cross-Border Retail E-Commerce Imports, in USD billion, and Year-on-Year Change, in %, 2016 - 2021f
      • Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2013 - 2017
      • O2O Approaches Used in Shopping, in % of Urban Middle-Class Internet Users, January 2017
      • Share of Purchases Involving At Least One Digital Touch Point, in %, 2016 & 2021f
      • Breakdown of Social Media Platforms' Influence on Online Shopping Behavior, by Platform from Which Shoppers Sourced Information about a Brand or a Products, in % of Online Shoppers, 2017
    • 4.1.3. Sales & Shares
      • Retail E-Commerce Sales, in USD billion, and CAGR, in %, by Four Comparative Estimates, 2016 - 2021f
      • Retail E-Commerce Sales, in CNY billion, and CAGR, in %, by Five Comparative Estimates, 2016 - 2020f
      • E-Commerce Share of Total Retail Sales, in %, by Six Comparative Estimates, 2016 - 2021f
      • B2C E-Commerce Share of Total Retail E-Commerce (B2C and C2C) Sales, in %, 2013 - 2020f
      • Retail E-Commerce Sales in Rural Areas, in CNY billion, 2015 - 2017
    • 4.1.4. Internet Users & Online Shoppers
      • Number of Internet Users, in millions, and Penetration, in % of Population, 2012 - 2017
      • Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, 2012 - 2017
    • 4.1.5. Product
      • Top 5 Product Categories to Purchase Online, in % of Online Shoppers, March 2017
      • B2C E-Commerce Sales of Apparel, in CNY billion, and Year-on-Year Change, in %, Q1 2015 - Q2 2017
      • B2C E-Commerce Grocery Sales, in USD million, and Share of Total B2C E-Commerce Sales, in %, 2016 -2021f
      • Local O2O Services Sales, in CNY billion, and Year-on-Year Change, in %, 2015 - 2022f
      • Online Food Delivery Sales, in CNY billion, and Quarter-on-Quarter, in %, Q1 2015 - Q2 2017
      • Top 10 O2O Service Mobile Apps, by Monthly Active Users, in millions, December 2016 & December 2017
    • 4.1.6. Payment
      • Top Payment Methods Used Online, in % of Online Banking Users, 2017
      • Breakdown of Third-Party Online Payment GMV by Players, in %, by Two Comparative Estimates, Q2 2017
      • Payment Methods Used for In-Store Purchases, in % of Internet Users, June 2017
    • 4.1.7. Delivery
      • Reasons to Buy Products Outside Intended Purchases When Shopping Online, in % of Urban Middle-Class Internet Users, January 2017
      • Problems Encountered When Shopping Online During a Peak Shopping Period of Sales Event, in % of Online Shoppers, March 2017
    • 4.1.8. Players
      • Top 5 Market Players by Share of B2C E-Commerce GMV, in %, H1 2017
      • Breakdown of B2C E-Commerce GMV by Market Players, in %, Q4 2016, Q1 2017, Q4 2017 & Q1 2018
  • 4.2. India
    • 4.2.1. Overview
      • B2C E-Commerce Market Overview and International Comparisons, May 2018
    • 4.2.2. Trends
      • Mobile Internet Users, in millions, October 2015, December 2016 & 2017 and June 2018f
      • Smartphone Users, in millions, and Penetration, in % of Population, 2017- 2022f
      • Categories Researched on the Mobile Internet, in % of Mobile Internet Users, and Breakdown of Daily Time Spent on Mobile Internet by Category, in %, incl. “Shopping”, Q2 2017
      • Breakdown of Number and Value of Purchases by Urban Consumers by Channel, incl. “Pure Online”, “Pure Offline” and “Mixed”, in %, 2017
      • Top 3 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, 2017
    • 4.2.3. Sales & Shares
      • Retail E-Commerce Sales, in USD billion, and CAGR, in %, by Five Comparative Estimates, 2016-2022f & 2026f
      • E-Commerce Share of Total Retail Sales, in %, by Five Comparative Estimates, 2016, 2017, 2021f, 2022f & 2026f
    • 4.2.4. Internet Users & Online Shoppers
      • Internet Penetration, in % of Individuals, 2017 & 2022f
      • Number of Internet Users, in millions, by Urban and Rural, October 2014-2017, December 2016-2017e & June 2018f
      • Online Shopper Penetration, in % of Internet Users, by Five Comparative Estimates, 2016 - 2022f & 2026f
    • 4.2.5. Products
      • Breakdown of E-Commerce Sales by Segments, in INR billion, incl. “Travel”, “Retail”, “Online Grocery and Food Delivery”, and “Other Services”, 2015 - 2017e
      • Breakdown of Online Travel Sales by Sub-Categories, in INR billion and in %, 2016
      • Breakdown of Retail E-Commerce Sales by Sub-Categories, in INR billion and in %, 2016
    • 4.2.6. Payment
      • Share of Urban Online Shoppers Who Switched from Cash on Delivery to Online Payment Methods Following Demonetization, in % of Online Shoppers, 2017
      • Breakdown Payment Methods Preferred in E-Commerce, in % of Urban Online Shoppers, 2017
      • Share of Digital and Mobile Wallets in E-Commerce Sales, in %, 2013 & 2017e
    • 4.2.7. Delivery
      • E-Commerce Logistics Market Size, in USD billion, and Average Logistics Cost, in % of Net Merchandise Value, 2015 & 2020f
      • Breakdown of E-Commerce Logistics Market by Logistics Service Provider Types, in %, 2016
    • 4.2.8. Players
      • Overview of B2C E-Commerce Players, June 2018
      • B2C E-Commerce Market Shares of the Top 9 Players, in %, 2017
      • Top 6 E-Commerce Sites by Share of Mobile Search, in %, H2 2017
  • 4.3. Indonesia
    • 4.3.1. Overview
      • B2C E-Commerce Market Overview and International Comparisons, March 2018
    • 4.3.2. Trends
      • Number of Smartphone Users, in millions, 2017e & 2020f
      • Breakdown of Devices Used to Access the Internet, in % of Internet Users, 2017
      • Activities Performed via Smartphone, incl. “Shopping Online”, in % of Smartphone Users, July 2017
      • Breakdown of Frequency of Buying Goods in Social Networks, in % of Social Network Users, June 2017
      • Product Categories Purchased Online via Social Networks, in % of Respondents Who Make Purchases via Social Networks, June 2017
    • 4.3.3. Sales & Shares
      • Retail E-Commerce Sales, in USD billion, 2016 & 2021f
      • Retail E-Commerce Sales, in USD billion, 2018f & 2021f
      • E-Commerce Share of Retail Sales, in %, 2016
    • 4.3.4. Internet Users & Online Shoppers
      • Internet Penetration, in % of Individuals, 2011 - 2016
      • Internet Penetration, in % of Individuals, 2017 & 2022f
      • Online Shopper Penetration, in % of Internet Users, 2017
      • Number of Online Shoppers, in millions, 2016 & 2021f
    • 4.3.5. Products
      • Share of Online Shoppers Who Prefer to Buy Selected Product Categories Online, in %, by Category, 2016
      • Share of Online Shoppers Who Are Likely to Purchase Grocery Online in the Next 12 Months, in %, 2018e
    • 4.3.6. Payment
      • Top 3 Payment Methods Used in E-Commerce, in % of Internet Users, 2016
      • Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, April 2017
    • 4.3.7. Delivery
      • Overview of Shipping Features Offered to Selected Major E-Commerce Websites, incl. Free Shipping and Order Tracking, November 2017
    • 4.3.8. Players
      • Overview of E-Commerce Players, March 2018
      • Top Local E-Commerce Websites by Unique Visitors, in thousands, by Total, Mobile and Desktop, incl. Total Minutes Spent, in millions, Total Views, in millions, and Average Minutes per View, June 2017
      • Top 10 Local B2C E-Commerce Websites, by Total Visits, in millions, February 2018
      • Top 3 Local C2C E-Commerce Websites, by Total Visits, in millions, February 2018
  • 4.4. Thailand
    • 4.4.1. Overview
      • B2C E-Commerce Market Overview and International Comparisons, April 2018
    • 4.4.2. Trends
      • Devices Used to Access the Internet, in % of Internet Users, Q1 2016 & Q1 2017
      • Breakdown of B2C E-Commerce Sales by Mobile and Desktop, in %, 2017e & 2021f
      • Top Platforms Used to Purchase Products Online, incl. “Facebook, Instagram”, in % of Online Shoppers, February 2017
      • Product Categories Purchased via Social Media Compared to Lazada, in % of Online Shoppers, February 2017
    • 4.4.3. Sales & Shares
      • B2C E-Commerce Sales of Companies in Thailand, in THB billion, 2014-2017e
      • B2C E-Commerce Sales, in USD billion, 2016 & 2021f
      • B2C E-Commerce Share of Total Retail Sales, in %, 2016
    • 4.4.4. Internet Users & Online Shoppers
      • Internet Penetration, in % of Individuals, 2011 - 2017e
      • Number of Online Shoppers, in thousands, and Penetration, in % of Internet Users, by Location, Gender, and Age Group, Q1 2016 & Q1 2017
      • Reasons for Not Shopping Online, in % of Internet Users Who Do Not Shop Online, July 2017
      • Online Shopper Penetration, in % of Internet Users, 2017e & 2022f
    • 4.4.5. Products
      • Product Categories Purchased in E-Commerce, in % of Online Shoppers, July 2017
      • Breakdown of B2C E-Commerce Sales by Product Category, in %, 2017e & 2021f
    • 4.4.6. Payment
      • Payment Methods Used in E-Commerce, by Number of Online Shoppers and Percentage of Online Shoppers, Q1 2016 & Q1 2017
    • 4.4.7. Delivery
      • Reasons to Choose an E-Commerce Website to Purchase From, incl. Delivery-Related, in % of Online Shoppers, June 2017
    • 4.4.8. Players
      • Overview of B2C E-Commerce Players, March 2018
      • Breakdown E-Commerce Websites Most Frequently Purchased from, in % of Online Shoppers, June 2017
      • Top 10 Local B2C E-Commerce Websites, by Total Visits, in millions, February 2018
  • 4.5. Vietnam
    • 4.5.1. Overview
      • B2C E-Commerce Market Overview and International Comparisons, April 2018
    • 4.5.2. Trends
      • Devices Used for Shopping Online, in % of Online Shoppers, 2016 & 2017
      • Channels Used to Shop Online, in % of Online Shoppers, 2015 & 2016
      • Product Categories Purchased Online via Social Networks, in % of Online Shoppers, 2017
    • 4.5.3. Sales & Shares
      • B2C E-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2014 - 2016
      • B2C E-Commerce Sales, in USD million, 2016 & 2021f
      • B2C E-Commerce Share of Total Retail Sales, in %, 2017e
    • 4.5.4. Internet Users & Online Shoppers
      • Internet Penetration, in % of Individuals, 2017 & 2022f
      • Online Shopper Penetration, in % of Internet Users, 2014 - 2016
      • Barriers to Online Shopping, in % of Internet Users Who Do Not Shop Online, 2016
    • 4.5.5. Products
      • Product Categories Purchased Online, in % of Online Shoppers, 2017
      • Product Categories Purchased Online, in % of Online Shoppers, 2015 & 2016
    • 4.5.6. Payment
      • Factors Most Important to Online Shoppers When Buying Online, in % of Online Shoppers, 2016
      • Breakdown of Payment Methods Used in Latest Online Purchase, in % of Online Shoppers, 2017
    • 4.5.7. Delivery
      • Breakdown of Forms of Delivery Services Used by E-Commerce Companies, in % of E-Commerce Companies, 2015 & 2016
    • 4.5.8. Players
      • Overview of B2C E-Commerce Players, April 2018
      • Websites Used for Shopping Online, in % of Online Shoppers, 2017
      • Top 10 Local B2C E-Commerce Websites, by Total Visits, in millions, February 2018
      • Top 7 Local C2C/P2P E-Commerce Websites, by Total Visits, in millions, February 2018
  • 4.6. Malaysia
    • 4.6.1. Overview
      • B2C E-Commerce Market Overview and International Comparisons, April 2018
    • 4.6.2. Trends
      • Devices Used to Access the Internet, in % of Internet Users, 2015 & 2016
      • Share of Online Shoppers Who Made Their Most Recent Purchase via Mobile, in % of Online Shoppers, August 2017
      • Breakdown of Online Shoppers by Local Only, Cross-Border Only and Local and Cross-Border, in %, February 2017
    • 4.6.3. Sales & Shares
      • B2C E-Commerce Sales, in MYR billion, and Year-on-Year Change, in %, 2012 - 2019f
      • E-Commerce Share of Total Retail Sales, in %, 2016/2017
      • E-Commerce Share of Total Retail Sales, in %, 2018f
      • Breakdown of E-Commerce Income of Companies by B2B, B2C and B2G, by Sector and Sub-Sector, in MYR million, 2015
    • 4.6.4. Internet Users & Online Shoppers
      • Internet Penetration, in % of Individuals, 2013 - 2017
      • Online Shopper Penetration, in % of Internet Users, 2015 & 2017
      • Reasons for Not Shopping Online, in % of Internet Users Who Do Not Shop Online, February 2017
    • 4.6.5. Products
      • Product Categories Purchased in E-Commerce, in % of Online Shoppers, Q3 2017
    • 4.6.6. Payment
      • Payment Methods Used in E-Commerce, in % of Online Shoppers, February 2017
    • 4.6.7. Delivery
      • Delivery Methods Used for Online Purchases, in % of Online Shoppers, February 2017
    • 4.6.8. Players
      • Overview of B2C E-Commerce Players, April 2018
      • Top 10 Local B2C E-Commerce Websites, by Total Visits, in millions, February 2018
      • Top 3 Local C2C/P2P E-Commerce Websites, by Total Visits, in millions, February 2018
  • 4.7. Philippines
    • 4.7.1. Overview
      • B2C E-Commerce Market Overview and International Comparisons, April 2018
    • 4.7.2. Trends
      • Mobile Share of Traffic to E-Commerce Sites, in %, June 2017
      • M-Commerce Sales, in USD million, 2016 & 2021f
      • Shopping-Related Activities Carried Out Online, in % of Individuals, Q2/Q3 2017
      • Share of Social Media Buyers and Consumers Influenced by Social Media When Purchasing, in % of Internet Users, 2017
    • 4.7.3. Sales & Shares
      • B2C E-Commerce Sales, in USD million, 2016 & 2021f
      • E-Commerce Retail Share of Total Retail Sales, in %, 2016
    • 4.7.4. Internet Users & Online Shoppers
      • Internet Penetration, in % of Individuals, 2017 & 2022f
      • Online Shoppers Penetration, in % of Internet Users, 2017 & 2022f
    • 4.7.5. Products
      • Top 5 Categories of Products and Services Paid for Online, by Rank, by Shopping via Desktop and Mobile, 2016
    • 4.7.6. Payment
      • Breakdown of E-Commerce Orders, by Payment Method, in %, March 2017
    • 4.7.7. Delivery
      • Delivery Options Offered by the Top 2 B2C E-Commerce Market Players, April 2018
    • 4.7.8. Players
      • Overview of E-Commerce Players, April 2018
      • Top 10 Local B2C E-Commerce Websites, by Total Visits, in millions, March 2018
      • Top 7 Local C2C/P2P E-Commerce Websites, by Total Visits, in millions, March 2018
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