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Future Comms
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Analysys Mason
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Future Comms
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Analysys MasonÀÌ Á¦°øÇÏ´Â º» ¿¬°£Á¤º¸ ¼ºñ½º ÇÁ·Î±×·¥Àº ½ÃÀå¿¡ ´ëÇÑ ÃæºÐÇÑ Àü¹®Áö½ÄÀÌ ÀÖ´Â ¾Ö³Î¸®½ºÆ®°¡ »ó¾÷, ±â¼ú, ±ÔÁ¦ Ãø¸éÀÇ ´Ù¾çÇÑ µ¿Çâ¿¡ ±âÀÎÇÑ °úÁ¦¿Í °ü·ÃÁö¾î Ŭ¶óÀÌ¾ðÆ®°¡ Á÷¸éÇÏ´Â ¿©·¯°¡Áö ¹®Á¦¸¦ ¼³¸íÇÑ °ÍÀÔ´Ï´Ù. º» ¼ºñ½ºÀÇ Á¶»ç º¸°í¼¿Í ¿¹ÃøÀº Åë½Å ¼ºñ½º¿Í ¹Ìµð¾î ¼ºñ½º »ç¾÷¿¡ °üÇÑ Áß¿äÇÑ ÀÇ»ç°áÁ¤¿¡ ÇʼöÀûÀÎ Á¤º¸¸¦ Á¦°øÇÕ´Ï´Ù.
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- Åë½Å»ç¾÷ÀÚÀÇ Áß¿äÇÑ °í°´ °¡Ä¡ Á¦¾È¿¡ ¿µÇâÀ» ¹ÌÄ¡´Â Çõ½ÅÀûÀÎ Â÷¼¼´ë ¼ºñ½º(Next Generation Service)¿¡ ÃÊÁ¡À» ¸ÂÃá ÇÁ·Î±×·¥ÀÔ´Ï´Ù.
- º» ¼ºñ½ºÀÇ ÁÖ¿ä ¸ñÀûÀº ÃÖÁ¾»ç¿ëÀÚÀÇ µ¿ÇâÀ» ÀÌÇØÇÏ¿© ¾÷°è º£½ºÆ® ÇÁ·¢Æ¼½º·Î ¿¬°áÇØ ³ª°¡´Â °Í¿¡ ÀÖÀ¸¸ç, IMS/VoLTE/RCS, Ŭ¶ó¿ìµå/OTT(over-the-top), Á¦ÈÞ µî ±â¼ú°ú »ç¾÷¿¡ °üÇÑ ´Ù¾çÇÑ Á¢±Ù¿¡ ÃÊÁ¡À» ¸ÂÃä´Ï´Ù.
- º» ÇÁ·Î±×·¥ÀÌ ¹ÙÅÁÀ¸·Î Çϰí ÀÖ´Â °ÍÀº Analysys MasonÀÌ ¿À·£ ±â°£ ÃàÀûÇØ ¿Â À½¼º ¼ºñ½º¿Í ¸Þ½Ã¡ ¼ºñ½º¿¡ °üÇÑ Á¶»ç ÇÁ·Î±×·¥ÀÇ ¼º°ú¹°À̸ç, Áö±Ý±îÁö ½Ç½ÃÇÑ °íÁ¤ ºê·Îµå¹êµå ¼ºñ½º¿Í ¹Ìµð¾î ¼ºñ½º¿¡ °üÇÑ Á¶»ç ÇÁ·Î±×·¥¿¡¼ ´Ù·é OTT³ª ºÎ°¡°¡Ä¡ ¼ºñ½º(VAS) °ü·Ã Á¤º¸µµ Æ÷ÇԵ˴ϴÙ.
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- OTT Åë½Å ¼ºñ½º, ºñµð¿À ¼ºñ½º, ¼ÒºñÀÚ¿ë Ŭ¶ó¿ìµå ¼ºñ½º ½ÃÀåÀÇ ÃÖÁ¾»ç¿ëÀÚ µ¿Çâ
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- °¢Á¾ ½Å±Ô ¼ºñ½º°¡ Åë½Å»ç¾÷ÀÚÀÇ ¼öÀÍ¿ø¿¡ ¹ÌÄ¡´Â ¿µÇâ
- Åë½Å ¼ºñ½º ¹× Á߿伺ÀÌ ³ôÀº VAS¿¡ ´ëÇÑ Åë½Å»ç¾÷ÀÚÀÇ Àü·«ÀûÀÎ ´ëÀÀ
- ±â¹ÝÀÌ µÇ´Â ±â¼ú(IMS/RCS/VoLTE, WebRTC, Ŭ¶ó¿ìµå ±â¹Ý/OTT ¼ºñ½º µî)
º» ÇÁ·Î±×·¥ÀÇ ¼º°ú¹° : Â÷¼¼´ë ¼ºñ½º |
¼º°ú¹°ÀÇ Á¾·ù | ¹ßÇà Ƚ¼ö (12°³¿ù°£) |
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¿¹Ãø[µ¿Ç⠺м®°ú ¼ºÀå ÃËÁø¿äÀο¡ ´ëÇÑ ³í°í] :
- OTT Åë½Å ¼ºñ½ºÀÇ ¿µÇâ : 2014-2019³â ¼¼°è ½ÃÀå ¿¹Ãø
- Åë½Å»ç¾÷ÀÚ¿Í ±× ÀÌ¿Ü ±â¾÷ÀÌ Á¦°øÇÏ´Â VoIP, ¿µ»ó ÅëÈ, IP ±â¹Ý ¸Þ½Ã¡ ¼ºñ½º µîÀ» Æ÷ÇÔÇÑ °¢ Áö¿ª ½ÃÀå¿¡¼ÀÇ À½¼º, ¸Þ½ÃÁö, ºñµð¿À ¼ºñ½º µ¿ÇâÀ» ¿¹Ãø
- OTT ºñµð¿À ¼ºñ½º : 2014-2019³â ¼¼°è ½ÃÀå ¿¹Ãø
- °¢ Áö¿ª ½ÃÀå¿¡¼ÀÇ OTT ºñµð¿À ¿£ÅÍÅ×ÀÎ¸ÕÆ® ¼ºñ½º ¿¹Ãø
1Â÷ Á¶»ç :
- ¼ÒºñÀÚÀÇ ½º¸¶Æ®Æù ÀÌ¿ë »óȲ Á¶»ç : µð¹ÙÀ̽º ÀÌ¿ë »óȲ ÃßÀû ¾ÖÇø®ÄÉÀ̼ÇÀ» ÀÌ¿ëÇÑ Á¶»ç(OTT Åë½Å ¼ºñ½º)
- 1Â÷ Á¶»ç¿¡ ÀÇÇØ À¯·´°ú ¹Ì±¹ÀÇ ½º¸¶Æ®Æù ÀÌ¿ë µ¿ÇâÀ» ¼³¸í(½º¸¶Æ®Æù À̿뿡 °üÇÑ Arbitron MobileÀÇ Á¶»ç µ¥ÀÌÅÍ¿¡ ±Ù°ÅÇÑ ¸®Æ÷Æ®)
- 2014³â ³×Æ®¿öÅ© Á¢¼Ó ¼ºñ½º À̿뿡 °üÇÑ ¼ÒºñÀÚ Á¶»ç : Â÷¼¼´ë Åë½Å ¼ºñ½º¿Í ¹Ìµð¾î ¼ºñ½º
- À¯·´ 4°³±¹°ú ¹Ì±¹ ½ÃÀå¿¡¼ ¼ÒºñÀÚÀÇ OTT Åë½Å ¼ºñ½º¿Í ºñµð¿À ¼ºñ½º ÀÌ¿ë »óȲ°ú ¼±È£µµ
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- Åë½Å ¼ºñ½º ½ÃÀå
- Ä¿¹Â´ÏÄÉÀÌ¼Ç API ¹× °ü·Ã Ç÷§Æû ºñÁö´Ï½ºÀÇ °¢Á¾ ¸ðµ¨¿¡ ´ëÀÀÇÏ´Â ½ÃÀå ±âȸ Æò°¡
- ¿Ïº®ÇÑ LTE ȯ°æ¿¡¼ÀÇ À½¼º ¼ºñ½º Á¦°ø : VoLTE¿Í Ŭ¶ó¿ìµå/OTT À½¼º ¼ºñ½º
- RCS(Rich Communication Suite), WebRTC(À¥ ±â¹Ý ½Ç½Ã°£ Åë½Å Ç¥ÁØ), Åë½Å»ç¾÷ÀÚÀÇ OTT ¼ºñ½º, Åë½Å»ç¾÷ÀÚÀÇ Â÷¼¼´ë Åë½Å ¼ºñ½º Á¦°ø °³½Ã µîÀÇ ÅäÇÈÀ» Áö¼ÓÀûÀ¸·Î ÃßÀû Á¶»ç
- OTT Åë½Å Àü·« »ç·Ê ¿¬±¸ : KakaoTalk, LINE, Microsoft µî
- Åë½Å»ç¾÷ÀÚ°¡ Á¦°øÇÏ´Â OTT ¼ºñ½º »ç·Ê ¿¬±¸ : Etisalat, Telefónica, Verizon µî
- ¹Ìµð¾î ¼ºñ½º ½ÃÀå
- OTT ºñµð¿À ¼ºñ½º°¡ ±âÁ¸ÀÇ À¯·á TV »ç¾÷¿¡ ¹ÌÄ¡´Â ¼öÀÍ Ãø¸éÀÇ ¿µÇâ
- OTT ¹Ìµð¾î »ç·Ê ¿¬±¸ : BskyB, IPLA, Netflix, VOYO µî
- ¿Â¶óÀÎ °ÔÀÓ°ú À½¾Ç À¯Åë ¼ºñ½º
- ¼ÒºñÀÚ¿ë Ŭ¶ó¿ìµå ¼ºñ½ºÀÇ ½ÃÀå ±âȸ
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LSH 14.06.16
OVERVIEW
This programme focuses on service innovation, customer trends and best practice in communication services. Our focus is on understanding technological and market disruption, together with end-user trends, and translating these into industry best practice. We assess various technical and business approaches, including VoLTE, RCS, WebRTC, cloud and OTT partnerships.
KEY THEMES
- Developing alternative business models for operators, particularly in partnership with other ecosystem players.
- Forecasting the potential for growth from services such as application-to-person (A2P) messaging.
- Primary research to track adoption of and attitudes towards communication apps.
- Continued coverage of the latest technology trends.
RECENTLY PUBLISHED
Strategy reports: key issues
- Operator deployment options for Rich Communication Services (RCS)
- The application-to-person messaging market will grow, but operators may only benefit in the short term
Forecasts, datasets and primary research
- Next-generation communications tracker 2Q 2020 [updated quarterly]
- Communication services: trends and forecasts 2019-2024 [worldwide report]
- Application-to-person messaging services: trends and forecasts 2019-2024
COMING IN THE NEXT FEW MONTHS
Strategy reports: key issues
- The newest operator communication app: MTN Ayoba
- Mobile voice evolution strategy: VoLTE and 5G Voice.
- Operators RCS monetisation strategies (case study report)
- Operator opportunities in CPaaS/ comms APIs
Forecasts, datasets and primary research
- Connected Consumer Survey 2020: OTT services [various regional reports]
- Next-generation communications tracker 3Q-4Q 2020 [updated quarterly]
- Communication services: trends and forecasts 2020-2025 [worldwide report]
- Application-to-person messaging services: trends and forecasts 2020-2025 [worldwide and regional reports]
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