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SME Àü·«
SME Strategies
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Analysys Mason
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294418 |
ÆäÀÌÁö Á¤º¸ |
¿µ¹® Subscription Program |
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SME Àü·«
SME Strategies
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¹ßÇàÁ¤º¸ : | ÆäÀÌÁö Á¤º¸ : ¿µ¹® Subscription Program |
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¡Ø º» »óǰÀº ¿µ¹® ÀÚ·á·Î Çѱ۰ú ¿µ¹®¸ñÂ÷¿¡ ºÒÀÏÄ¡ÇÏ´Â ³»¿ëÀÌ ÀÖÀ» °æ¿ì ¿µ¹®À» ¿ì¼±ÇÕ´Ï´Ù. Á¤È®ÇÑ °ËÅ並 À§ÇØ ¿µ¹®¸ñÂ÷¸¦ Âü°íÇØÁֽñ⠹ٶø´Ï´Ù. Analysys MasonÀÇ SME Àü·« ÇÁ·Î±×·¥Àº ¼ºñ½º ÇÁ·Î¹ÙÀÌ´õ ¹× º¥´õ°¡ ¾î¶»°Ô Áß¼Ò±â¾÷(SME) ¹× ¼ÒÈ£(SOHO)ÀÇ ¿ä±¸¿¡ È¿°úÀûÀ¸·Î ´ëÀÀÇÒ ¼ö ÀÖ´ÂÁö °ËÁõÇÕ´Ï´Ù. À̸¦ È¿°úÀûÀ¸·Î ÁøÇàÇϱâ À§ÇØ ½ÃÀå °ü°èÀÚ´Â »ç¾÷°úÁ¦, ±â¼úÀûÀÎ ¿É¼Ç ¹× ½ÃÀå ä³Î¿¡ ´ëÇØ ÃæºÐÈ÷ ÀÌÇØÇÒ Çʿ䰡 ÀÖ½À´Ï´Ù.
Analysys MasonÀÇ SME Àü·« ¾Ö³Î¸®½ºÆ®´Â ¸ðµç ºñÁö´Ï½º °ø±Þ¸Á °ü°èÀÚ¿ÍÀÇ Á¢ÃËÀ» °è¼Ó À¯ÁöÇÏ¸é¼ Å¬¶óÀÌ¾ðÆ® Á¶Á÷ Àü¹Ý¿¡ À̸£´Â °¡Ä¡¸¦ Ãß°¡ÇÕ´Ï´Ù. º¥´õ, ¼ºñ½º ÇÁ·Î¹ÙÀÌ´õ ¹× ä³Î ÆÄÆ®³Ê, IT¿¡ ¿µÇâ·ÂÀ» °¡Áø ÀÎ»ç ¹× ÀÇ»ç°áÁ¤ÀÚ¿ÍÀÇ Áö¼ÓÀû ±³·ù¿¡ ÀÇÇØ Analysys MasonÀÇ Á¶»ç ¹æÇ⼺°ú ½ÃÀå Á¶»ç °á°úÀÇ Á¤´ç¼ºÀÌ ÀÔÁõµË´Ï´Ù. Analysys MasonÀº SME ¹× SOHOÀÇ ÇâÈÄ ¿ä±¸¿¡ °üÇÑ µ¶ÀÚÀûÀÎ ÀλçÀÌÆ®¸¦ Á¦°øÇϸç, ÀÌ¿Í °°Àº ¿ä±¸°¡ âÃâÇÏ´Â ¼ºñ½º ÇÁ·Î¹ÙÀÌ´õ ¹× º¥´õ¿¡ ´ëÇÑ ½ÃÀå ±âȸ¸¦ Á¦½ÃÇÕ´Ï´Ù.
1. Á¶»ç ¹üÀ§
- Áß¼Ò±â¾÷(SME) ¹× SOHO¿¡ Åë½Å¡¤IT¼Ö·ç¼ÇÀ» Á¦°øÇϱâ À§ÇÑ Àü·«¡¤Àü¼ú ¹× °æÀï ȯ°æ, ½ÃÀå ¼¼ºÐÈ, Á¦°ø ¸ðµ¨, ½ÃÀå¿¡ ´ëÇÑ Ã¤³Î ¹× ÆÄÆ®³Ê½Ê
- ÁַΠäÅÃÇÏ´Â Áö¿ªÀº ¼±Áø±¹ ½ÃÀ壻½ÅÈï ½ÃÀåÀÇ SME Àü·«µµ ºÐ¼®
- Áö¿ªº° ¹× ¼¼°è ½ÃÀå ¿¹Ãø£»ÁÖ¿ä ¼±Áø±¹ ½ÃÀå¿¡ ´ëÇØ¼´Â ƯÁ¤±¹ ½ÃÀåÀ» ÃßÃâ
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- SME/SOHO Àü¼ú : ¿ÀÆÛ·¹ÀÌÅÍ Àü·«, ½ÃÀå±Ô¸ð ÃøÁ¤, µð¹ÙÀ̽º, ¿ì¼ö »ç·Ê, »ê¾÷º° ºñÁö´Ï½º ¸ðµ¨
- ¸¶ÄÉÆÃ ¿ì¼ö »ç·Ê : Ÿ°Ù ºÎ¹®, Á¦Ç°/¼Ö·ç¼Ç °³¹ß, °¡°Ý Àü·«, ½ÃÀå Æ÷Áö¼Å´×/±¤°í
- SME/SOHO¿¡ µµ´ÞÇϱâ À§ÇÑ ÆÇ¸Å¡¤Áö¿ø ä³Î : ¿£µå Åõ ¿£µå ¼Ö·ç¼ÇÀ» Á¦°øÇϱâ À§ÇØ ÇÊ¿äÇÑ »çÇ× È®ÀÎ, ½ÃÀå¿¡ ´ëÇÑ Á÷Á¢ ¹× °£Á¢ ·çÆ® ÀÌ¿ë
- ÁÖ¿ä ½ÃÀå ä³Î ºÐ¼® : Á÷Á¢ ¹× °£Á¢ ä³Î Æ÷ÇÔ
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- ±Ø¼Ò(Á÷¿ø¼ö 1-9¸í)
- ¼Ò(Á÷¿ø¼ö 10-49¸í)
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- 2014³â SMEÀÇ ÁÖ¿ä ±â¼ú µ¿Çâ
- SME¿ë BYOD ¹× ¸ð¹ÙÀÏ µð¹ÙÀ̽º °ü¸®
- SME ¹× SOHO Åë½Å ¼ºñ½º¸¦ À§ÇÑ ¹øµé¸µ, °¡°Ý°áÁ¤ ¹× °¡ÀÔÀÚ ÀÌÅ»·ü
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KSA 14.06.12
OVERVIEW
This programme looks at opportunities for telecoms operators, and the vendors that support them, to sell solutions to small and medium-sized enterprises (SMEs).
The programme explores the developments in the traditional voice and data connectivity business, and investigates the options for telecoms operators to sell additional services, from pay TV to cloud computing.
We examine how operators can differentiate their offerings from those of other network providers and third parties.
KEY THEMES
- Channel strategies.
- Strategies for new product areas.
- Strategies for new traditional products.
- Market sizing and forecasts.
RECENTLY PUBLISHED
Strategy reports: value chain and key issues
- Operators' business services strategies in the Middle East and North Africa: case studies and analysis
- Fixed-mobile bundling for SMEs: operator strategies and approaches
Forecasts, datasets and primary research
- Business survey 2019: SME satisfaction with fixed services
- Business survey 2019: mobile service satisfaction and churn for SMEs
- Additional business survey 2019 reports (cloud, ICT)
- Businesses are much less satisfied with their fixed and mobile services than consumers are
- Operator business services: South Africa forecast 2019-2024
COMING IN THE NEXT FEW MONTHS
Strategy reports: value chain and key issues
- Operator approaches for SMEs: case studies
- Operator approaches to 5G for SMEs
- Improving customer satisfaction in the SME market
- Unified communications for the mid-market
Forecasts, datasets and primary research
- Operator business services: worldwide forecast 2019-2024
- Updated country reports (France, Germany, USA, Mexico etc.)
- Regular business revenue and M&A trackers
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