Whether you are reviewing your market position in a particular country against the backdrop of increased competition or whether you are considering entering new markets, in-depth intelligence about the key players, market size and market dynamics is essential.
Analysys Mason's comprehensive country reports provide everything that you need to know about a country's telecoms market, identifying emerging trends and new opportunities, and analysing the strategies of key market players.
Our country reports cover fixed and mobile markets, providing a converged perspective on major developments and essential market and performance data. An essential resource for strategic and investment decision-making, as well as informing localised market-entry tactics, our country reports are designed to be used throughout a client organisation to help all levels and departments to make the best possible business decisions.
Over the years, Analysys Mason's country reports have been recognised in the industry for their consistent quality and depth. Each report is fully updated every year, ensuring that market information is up-to-date and that emerging trends are identified as they develop. Accompanying market KPIs are provided in a separate Excel data annex, which is updated quarterly. Our country-level analysis draws on Analysys Mason's extensive database of fixed and mobile telecoms data - notably our Telecoms Market Matrix, which tracks operator and country metrics.
Market commentary by lead analyst
“As new services and devices come to the fore, it is essential for all stakeholders in the telecoms industry to remain informed and have access to up-to-date, country-specific information. Our country reports, as well as their associated market and operator KPIs, offer a regularly updated source of quantitative and qualitative analysis, researched by telecoms market specialists.” Stephen Wilson, Senior Analyst.
The service in detail
For a typical 12-month subscription, our clients gain access to 30 annually updated European country reports, providing the following:
- discussion of the market context - the socioeconomic situation and overall telecoms market sizing
- details on major players - their strategies, infrastructure and investment plans, and respective market shares
- market outlook describing key issues and trends that characterise the country's telecoms market
- comprehensive details on regulatory information and data on network technologies, roll-out and coverage, and migration/upgrade plans for fixed and wireless networks.
Each country report is accompanied by an Excel data annex that is updated quarterly, and shows historical data and current data for the country, as well as providing operator-level metrics and market shares of key services for major fixed and mobile players.
Clients also get unmetered access to our subject matter experts and thought leaders, for additional insight and questions relating to our research.
Programme deliverables
Geographical coverage
Analysys Mason's European Country Reports programme provides country reports on the following 30 European countries:
- Austria
- Belgium
- Bulgaria
- Croatia
- Czech Republic
- Denmark
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- Estonia
- Finland
- France
- Germany
- Greece
- Hungary
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- Ireland
- Italy
- Latvia
- Lithuania
- Netherlands
- Norway
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- Poland
- Portugal
- Romania
- Russia
- Slovakia
- Slovenia
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- Spain
- Sweden
- Switzerland
- Turkey
- UK
- Ukraine.
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Country reports for non-European countries are provided in our regional markets research programmes: Asia-Pacific and The Middle East and Africa.
Country market data and market share KPIs
Analysys Mason's country report data annexes provide a range of key metrics for each country's telecoms market. Full-year historical figures are supplied for each year since 1999, alongside quarterly figures for the current calendar year. Metrics include the following:
