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미래의 TV와 동영상 서비스

Future TV & Digital Content

리서치사 IDATE DigiWorld
발행정보 연간구독 상품 코드 519209
페이지 정보 영문
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US $ 13,200 ₩ 15,593,000 Web Access - 1 Year Subscription (Single Department License/1-5 Users)
US $ 19,800 ₩ 23,389,000 Web Access - 1 Year Subscription (Enterprise and Group License)


미래의 TV와 동영상 서비스 Future TV & Digital Content
발행정보 : 페이지 정보 : 영문

"급변하는 사업 환경에서 가까운 미래의 시청각 시장에 영향을 미칠 것으로 예측되는 각종 요인(전략, 기술, 경제, 규제 등)에 대해 실정에 맞게 이해하는 것은 필수적입니다. 전문지식을 바탕으로 한 본 보고서는 큰 변화에 따른 다양한 문제에 직면해 있는 에코시스템에 대한 다각적 비전을 얻을 수 있다는 점에서 TV 네트워크, 제작회사, 방송 사업자, 케이블 서비스 회사, 통신사업자, 위성방송 사업자, 인터넷 기업, 공공단체 등 이 분야 밸류체인 참여 조직에게 유익하다고 할 수 있습니다."

IDATE DigiWorld 주임 애널리스트, Florence Le Borgne

본 연간 정보 서비스는 빠르게 변화하고 있는 TV 시장에 IDATE DigiWorld가 독자적으로 축적한 전문지식을 바탕으로 OTT로 이동의 모든 측면에 대해 다룹니다.

본 서비스의 조사 대상인 주요 테마

  • TV/비디오 업계 기업은 단지 살아 남는 것만을 목적으로 합병이나 해외 진출을 추진하고 있는가?
  • 미디어 기업과 통신사업자의 융합, 제2막 : 성공조건은 갖추어지고 있는가?
  • GAFA(Google, Apple, Facebook, Amazon)가 TV/비디오 업계에서 새로운 거대 세력이 될 가능성은 있는가?
  • OTT 서비스가 주류가 된 세계에서 방송에 미래는 있는가?
  • 컨텐츠가 지배적인 지위를 유지하고 있는데 그 가치의 실체와 원천은 무엇인가?

강력한 기능을 탑재한 대화형 문서 플랫폼

IDATE DigiWorld의 시스템은 조사 보고서에 유연성 있는 방법으로 접근하고 이용하기 위한 사용하기 쉬운 인터페이스를 탑재하고 있어서 짧은 시간에 충분한 성과를 얻을 수 있습니다.

  • 풀텍스트 검색 기능
  • 커스텀 리포트와 데이터 세트 작성
  • 그림, 표, 보고서 일부 내보내기(export) 기능
  • 조직내 다른 스탭과의 효과적인 의사소통
  • 보고서를 여러가지 언어로 번역
LSH 17.07.12

Our key strengths

World TV & Video Services Markets - Database & Report

Future TV

Advertising: TV versus OTT

Synopsis

Commercial TV channels are facing a twin threat: the migration of both viewers and advertisers to the Internet. Television I s still the medium that best with stands the advance of the Internet, but the fallin TV time, particularly amongst young adults, and the effectiveness of Internet advertising have raised fears of are versalof the TV ad market that would threaten the survival of the commercial channels.

This IDATE Digi World study explores the strategies implemented by the main players in the main advanced markets in response to this risk. It identifies four categories of countries and analyses the differences between the developments expected in each category.

It gives estimates of the TV advertising market for 2024, allowing for the development of new activities by the channels in relation to OTT and targeted advertising.

The market analysis is performed according to major geographical region and for the key markets of those regions:

  • North America(USA)
  • Europe (Germany, Spain, France, Italy, United Kingdom, Sweden)
  • Africa / Middle East
  • Asia/Pacific
  • Latin America

The segmentation of advertising relates to:

  • Traditional TV (mass media)
  • Addressable TV (targeting on the TV via operators' STB)
  • Connected TV (targeting on the TV via open Internet)
  • On-demand TV (targeting on other Internet-connected devices)

List of players

  • Atresmedia
  • CBS
  • Disney
  • ITV
  • M6
  • Mediaset
  • MTG/Nordic entertainment
  • Group
  • NBC
  • ProSiebenSat.1
  • RTL
  • TF1

Sport, films, series: funding in the age of OTT

Synopsis

This study examines how the growth of 0TT is impacting consumption, prediction and distribution of premium content, namely sport, films and TV fiction.

It explores the roles that each of these content types will play in the coming years and looks at how their funding will be affected depending on the development scenario of the audio visual sector.

It first explains how this content is produced, consumed, distributed and financed while highlighting the major regional differences.

It then looks at how OTT is currently disrupting the sector and examines the way in which stakeholders are adapting to this disruption.

Finally, it uses four scenarios for how the audiovisual sector would develop to identity the challenges that producers and premium rights holders will face in the coming years as they seek financing and exposure for their content.

Table of Contents

World TV & Video Services Markets - Database & Report

1.ExecutiveSummary

2. Audiovisualconsumption

  • 2.1. Linear TV still holding its own
  • 2.2. Top national channels continue to lose viewers

3. TV accesstechnologies

  • 3.1. A world split between terrestrial in the south and wireline in the north
  • 3.2. Cable still the main purveyor of TV programming... but losing ground
  • 3.3. After a period of rapid decline, terrestrial's market share is levelling off
  • 3.4. Satellite and IPTV remain the only two attractive networks
  • 3.5. Network digitisationnearing completion

4. TV revenue

  • 4.1 US TV market still the biggest money-maker
  • 4.2 TV revenue peaking across the globe
  • 4.3 North America the only market in decline in 2019
  • 4.4 More and more signs of market decline in Europe
  • 4.5 Southern hemisphere and Asia driving global growth

5. OTT viewing

  • 5.1 North America also number one in the OTT market
  • 5.2 OTT still growing rapidly
  • 5.3 OTT is driving growth in the TV/video market

6. Market players

  • 6.1 US players still on top
  • 6.2 A small handful of players dominate the OTT market
  • 6.3 Is the sector poised for further consolidation?

7. Whatto keepan eyeon

8. Annex -Methodology

  • 8.1 Indicators by country
  • 8.2 Definitions
  • 8.3 Sources

Future TV

1. Executive Summary

  • 1.1. Europe, a market losing momentum
  • 1.2. Three possible trajectories for the European market
  • 1.3. Europe 2030 overview

2. Underlying trends

  • 2.1. Consumption
  • 2.2. The role of data
  • 2.3. Artificial intelligence
  • 2.4. Blockchain
  • 2.5. AR/VR
  • 2.6. The arrival of 5G
  • 2.7. Trends in the subscription-TV market
  • 2.8. Player strategies accelerating the pay-TVtransition
  • 2.9. Increased use of targeted TV advertising
  • 2.10. The internet giants

3. The conditions for Europe's possible scenarios

  • 3.1. Is the European market in danger?
  • 3.2. What options exist for European public authorities?
  • 3.3. Three possible trajectories for the European market

4. Market forecasts

  • 4.1. Market forecasts-Scope
  • 4.2. TV and video market forecastsworldwide in 2030
  • 4.3. Europe 2030: intermediate scenario ("Small Steps")
  • 4.4. Europe 2030: return to growth scenario ("New Deal")
  • 4.5. Europe 2030: erosion scenario ("The Great Depression")
  • 4.6. Europe 2030 overview
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