중국의 소비자용 소프트웨어 시장

China's demand for Consumer Software has grown at a fast pace in the past decade. In the next decade, both production and demand will continue to grow. The Chinese economy maintains a high speed growth which has been stimulated by the consecutive increases of industrial output, import & export, consumer consumption and capital investment for over two decades. This new study examines China's economic trends, investment environment, industry development, supply and demand, industry capacity, industry structure, marketing channels and major industry participants. Historical data (2012, 2017 and 2022) and long-term forecasts through 2027 and 2032 are presented. Major producers in China are profiled.

The primary and secondary research is done in China in order to access up-to-date government regulations, market information and industry data. Data were collected from the Chinese government publications, Chinese language newspapers and magazines, industry associations, local governments' industry bureaus, industry publications, and our in-house databases. Interviews are conducted with Chinese industry experts, university professors, and producers in China. Economic models and quantitative methods are applied in this report to project market demand and industry trends. Metric system is used and values are presented in either Yuan (RMB, current price) and/or US dollars.

Our market research reports provide hard-to-find market data and analyses. Today, China has the largest market in the world. Tremendous fast-growing markets for imports and business opportunities for companies around the world. If you want to expand your business or sell your products in China, our research reports provide the insights and projections into Chinese markets necessary for you to do so.

TABLE OF CONTENTS

I. INTRODUCTION

• Report Scope and Methodology
• Executive Summary

II. BUSINESS ENVIRONMENT

• Economic Outlook
• Key Economic Indicators
• Industrial Output
• Population and Labor
• Foreign Investment
• Foreign Trade
• Financial and Tax Regulations
• Banking System and Regulations
• Foreign Exchange
• Taxes, Tariff and Custom Duties

III. CONSUMER SOFTWARE INDUSTRY ASSESSMENTS

• Consumer Software Industry Structure
• Market Size
• Major Chinese and Foreign Company Sales Volumes
• Market Share of Key Producers
• Labor Costs
• Potential Entrants
• Major Distributors
• Major Foreign Investments
• Technology Development

IV. CONSUMER SOFTWARE SALES VOLUMES & FORECASTS

• Overview
• Consumer Software Sales Volumes and Forecasts (In Yuan)
• Operating System
• Windows
• Linux
• Apple
• Word Processing
• Children's Software
• Graphics and Designs
• Games
• Educational Software
• Virus
• Entertainment Software
• Other Consumer Software
• Consumer Software Imports and Exports
• Consumer Software Demand by Region
• Northeast
• North
• Southeast
• Central
• West
• South
• Pricing Trends

V. CONSUMER SOFTWARE CONSUMPTION BY MARKET

• Chinese IT Industry Outlook
• Consumer Software Markets Outlook Overview
• Consumer Spending Trends
• Professional Consumers
• Professional Consumer Market Outlook
• Consumer Software Demand by Professional Consumers
• Educational Consumers
• Educational Consumer Market Outlook
• Consumer Software Demand by Educational Consumers
• Family Consumers
• Family Consumer Market Outlook
• Consumer Software Demand by Family Consumers

VI. MARKETING STRATEGIES

• China Market Entry Overview
• China's Distribution System
• Rubber Processing Chemicals Distribution Channels
• Transportation and Freight Infrastructure
• Communications
• China's Market Entry
• Licensing
• Franchising
• E-commerce
• Trading Companies and Local Agents
• Representative Offices and Chinese Subsidiaries
• Wholly Foreign Owned Enterprises

VII. CONSUMER SOFTWARE PRODUCER DIRECTORY

• Consumer Software Producer Profiles
• Distributors