지오마케팅 시장 : 제공별, 전개 방식별, 로케이션 종류별, 기업 규모별, 업종별 - 세계 기회 분석과 산업 예측(2021-2031년)

Geo-marketing is a tool that basically uses geographic, or location-based, information to help companies work together in marketing strategies and campaigns. Using digital mapping to organize and display data enables marketers to analyze data by region or a particular physical location (for instance, a store). In addition, geo-marketing employs geographic information systems (GIS) and data with a geographic context to market businesses and their websites through internet searches, mobile searches and social media.

Growing investment in digital marketing compared to conventional marketing and increasing demand for location-based intelligence are boosting the growth of the global geomarketing market. In addition, enhance customer targeting with the help of AI, Location analytics, and big data positively impacts the growth of the market. However, legal concerns & data privacy threats and lack of skilled operators are hampering the market growth. On the contrary, high demand for mobile computing and treading social media is expected to offer remunerative opportunities for expansion of the market during the forecast period.

The global geomarketing market is segmented based on offering, deployment mode, location type, enterprise size, industry vertical and region. By offering, the market is bifurcated into solution and service. By service type, the market is bifurcated into professional services, managed services. By professional services, the market is further divided into training & education, integration & deployment, and support & maintenance. By deployment model, the market is segmented into on-premises and cloud based. By location type, it is categorized into outdoor and indoor. By industry vertical, the market is divided into BFSI, IT and telecom, retail and ecommerce, travel and hospitality, construction, and real-estate, automotive and transportation, and others. Region-wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The key players profiled in the geomarketing market analysis are Adobe, Cisco Systems, Inc., CleverTap, ESRI, Galigeo, Google LLC., HYP3R, Inc., IBM, Microsoft, Oracle, PlotProjects, Qualcomm Technologies, Inc., Saksoft, Salesforce, Inc., Software AG, Telefonaktiebolaget LM Ericsson, and Xtremepush. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry.

Key Benefits For Stakeholders

• This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the geomarketing market analysis from 2021 to 2031 to identify the prevailing geomarketing market opportunities.
• The market research is offered along with information related to key drivers, restraints, and opportunities.
• Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
• In-depth analysis of the geomarketing market segmentation assists to determine the prevailing market opportunities.
• Major countries in each region are mapped according to their revenue contribution to the global market.
• Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
• The report includes the analysis of the regional as well as global geomarketing market trends, key players, market segments, application areas, and market growth strategies.

Key Market Segments

By Offering

• Software
• Service
  • Service Type
  • Professional Services
  • Managed Services

By Deployment Mode

• On-premise
• Cloud

By Industry Vertical

• BFSI
• IT and Telecom
• Retail and ECommerce
• Travel and Hospitality
• Construction and Real-Estate
• Automotive and Transportation
• Others

By Location Type

• Indoor
• Outdoor

By Enterprise Size

• Large Enterprises
• SMEs

By Region

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Spain
  • Italy
  • Netherlands
  • Rest Of Europe
• Asia-Pacific
  • China
  • Japan
  • South Korea
  • Australia
  • India
  • Rest Of Asia-Pacific
• LAMEA
  • Latin America
  • Middle East
  • Africa
• Key Market Players
  • ESRI

TABLE OF CONTENTS

CHAPTER 1:INTRODUCTION

• 1.1.Report description
• 1.2.Key market segments
• 1.3.Key benefits to the stakeholders
• 1.4.Research Methodology
  • 1.4.1.Secondary research
  • 1.4.2.Primary research
  • 1.4.3.Analyst tools and models

CHAPTER 2:EXECUTIVE SUMMARY

• 2.1.Key findings of the study
• 2.2.CXO Perspective

CHAPTER 3:MARKET OVERVIEW

• 3.1.Market definition and scope
• 3.2.Key findings
  • 3.2.1.Top investment pockets
• 3.3.Porter's five forces analysis
• 3.4.Top player positioning
• 3.5.Market dynamics
  • 3.5.1.Drivers
  • 3.5.2.Restraints
  • 3.5.3.Opportunities
• 3.6.COVID-19 Impact Analysis on the market

CHAPTER 4: GEOMARKETING MARKET, BY OFFERING

• 4.1 Overview
  • 4.1.1 Market size and forecast
• 4.2 Software
  • 4.2.1 Key market trends, growth factors and opportunities
  • 4.2.2 Market size and forecast, by region
  • 4.2.3 Market analysis by country
• 4.3 Service
  • 4.3.1 Key market trends, growth factors and opportunities
  • 4.3.2 Market size and forecast, by region
  • 4.3.3 Market analysis by country
  • 4.3.4 Service Geomarketing Market by Service Type
    • 4.3.4.1 Professional Services Market size and forecast, by region
    • 4.3.4.2 Professional Services Market size and forecast, by country
    • 4.3.4.3 Managed Services Market size and forecast, by region
    • 4.3.4.4 Managed Services Market size and forecast, by country

CHAPTER 5: GEOMARKETING MARKET, BY DEPLOYMENT MODE

• 5.1 Overview
  • 5.1.1 Market size and forecast
• 5.2 On-premise
  • 5.2.1 Key market trends, growth factors and opportunities
  • 5.2.2 Market size and forecast, by region
  • 5.2.3 Market analysis by country
• 5.3 Cloud
  • 5.3.1 Key market trends, growth factors and opportunities
  • 5.3.2 Market size and forecast, by region
  • 5.3.3 Market analysis by country

CHAPTER 6: GEOMARKETING MARKET, BY LOCATION TYPE

• 6.1 Overview
  • 6.1.1 Market size and forecast
• 6.2 Indoor
  • 6.2.1 Key market trends, growth factors and opportunities
  • 6.2.2 Market size and forecast, by region
  • 6.2.3 Market analysis by country
• 6.3 Outdoor
  • 6.3.1 Key market trends, growth factors and opportunities
  • 6.3.2 Market size and forecast, by region
  • 6.3.3 Market analysis by country

CHAPTER 7: GEOMARKETING MARKET, BY ENTERPRISE SIZE

• 7.1 Overview
  • 7.1.1 Market size and forecast
• 7.2 Large Enterprises
  • 7.2.1 Key market trends, growth factors and opportunities
  • 7.2.2 Market size and forecast, by region
  • 7.2.3 Market analysis by country
• 7.3 SMEs
  • 7.3.1 Key market trends, growth factors and opportunities
  • 7.3.2 Market size and forecast, by region
  • 7.3.3 Market analysis by country

CHAPTER 8: GEOMARKETING MARKET, BY INDUSTRY VERTICAL

• 8.1 Overview
  • 8.1.1 Market size and forecast
• 8.2 BFSI
  • 8.2.1 Key market trends, growth factors and opportunities
  • 8.2.2 Market size and forecast, by region
  • 8.2.3 Market analysis by country
• 8.3 IT and Telecom
  • 8.3.1 Key market trends, growth factors and opportunities
  • 8.3.2 Market size and forecast, by region
  • 8.3.3 Market analysis by country
• 8.4 Retail and ECommerce
  • 8.4.1 Key market trends, growth factors and opportunities
  • 8.4.2 Market size and forecast, by region
  • 8.4.3 Market analysis by country
• 8.5 Travel and Hospitality
  • 8.5.1 Key market trends, growth factors and opportunities
  • 8.5.2 Market size and forecast, by region
  • 8.5.3 Market analysis by country
• 8.6 Construction and Real-Estate
  • 8.6.1 Key market trends, growth factors and opportunities
  • 8.6.2 Market size and forecast, by region
  • 8.6.3 Market analysis by country
• 8.7 Automotive and Transportation
  • 8.7.1 Key market trends, growth factors and opportunities
  • 8.7.2 Market size and forecast, by region
  • 8.7.3 Market analysis by country
• 8.8 Others
  • 8.8.1 Key market trends, growth factors and opportunities
  • 8.8.2 Market size and forecast, by region
  • 8.8.3 Market analysis by country

CHAPTER 9: GEOMARKETING MARKET, BY REGION

• 9.1 Overview
  • 9.1.1 Market size and forecast
• 9.2 North America
  • 9.2.1 Key trends and opportunities
  • 9.2.2 North America Market size and forecast, by Offering
    • 9.2.2.1 North America Service Geomarketing Market by Service Type
  • 9.2.3 North America Market size and forecast, by Deployment Mode
  • 9.2.4 North America Market size and forecast, by Location Type
  • 9.2.5 North America Market size and forecast, by Enterprise Size
  • 9.2.6 North America Market size and forecast, by Industry Vertical
  • 9.2.7 North America Market size and forecast, by country
    • 9.2.7.1 U.S.
    • 9.2.7.1.1 Market size and forecast, by Offering
    • 9.2.7.1.1.1 U.S. Service Geomarketing Market by Service Type
    • 9.2.7.1.2 Market size and forecast, by Deployment Mode
    • 9.2.7.1.3 Market size and forecast, by Location Type
    • 9.2.7.1.4 Market size and forecast, by Enterprise Size
    • 9.2.7.1.5 Market size and forecast, by Industry Vertical
    • 9.2.7.2 Canada
    • 9.2.7.2.1 Market size and forecast, by Offering
    • 9.2.7.2.1.1 Canada Service Geomarketing Market by Service Type
    • 9.2.7.2.2 Market size and forecast, by Deployment Mode
    • 9.2.7.2.3 Market size and forecast, by Location Type
    • 9.2.7.2.4 Market size and forecast, by Enterprise Size
    • 9.2.7.2.5 Market size and forecast, by Industry Vertical
• 9.3 Europe
  • 9.3.1 Key trends and opportunities
  • 9.3.2 Europe Market size and forecast, by Offering
    • 9.3.2.1 Europe Service Geomarketing Market by Service Type
  • 9.3.3 Europe Market size and forecast, by Deployment Mode
  • 9.3.4 Europe Market size and forecast, by Location Type
  • 9.3.5 Europe Market size and forecast, by Enterprise Size
  • 9.3.6 Europe Market size and forecast, by Industry Vertical
  • 9.3.7 Europe Market size and forecast, by country
    • 9.3.7.1 UK
    • 9.3.7.1.1 Market size and forecast, by Offering
    • 9.3.7.1.1.1 UK Service Geomarketing Market by Service Type
    • 9.3.7.1.2 Market size and forecast, by Deployment Mode
    • 9.3.7.1.3 Market size and forecast, by Location Type
    • 9.3.7.1.4 Market size and forecast, by Enterprise Size
    • 9.3.7.1.5 Market size and forecast, by Industry Vertical
    • 9.3.7.2 Germany
    • 9.3.7.2.1 Market size and forecast, by Offering
    • 9.3.7.2.1.1 Germany Service Geomarketing Market by Service Type
    • 9.3.7.2.2 Market size and forecast, by Deployment Mode
    • 9.3.7.2.3 Market size and forecast, by Location Type
    • 9.3.7.2.4 Market size and forecast, by Enterprise Size
    • 9.3.7.2.5 Market size and forecast, by Industry Vertical
    • 9.3.7.3 France
    • 9.3.7.3.1 Market size and forecast, by Offering
    • 9.3.7.3.1.1 France Service Geomarketing Market by Service Type
    • 9.3.7.3.2 Market size and forecast, by Deployment Mode
    • 9.3.7.3.3 Market size and forecast, by Location Type
    • 9.3.7.3.4 Market size and forecast, by Enterprise Size
    • 9.3.7.3.5 Market size and forecast, by Industry Vertical
    • 9.3.7.4 Spain
    • 9.3.7.4.1 Market size and forecast, by Offering
    • 9.3.7.4.1.1 Spain Service Geomarketing Market by Service Type
    • 9.3.7.4.2 Market size and forecast, by Deployment Mode
    • 9.3.7.4.3 Market size and forecast, by Location Type
    • 9.3.7.4.4 Market size and forecast, by Enterprise Size
    • 9.3.7.4.5 Market size and forecast, by Industry Vertical
    • 9.3.7.5 Italy
    • 9.3.7.5.1 Market size and forecast, by Offering
    • 9.3.7.5.1.1 Italy Service Geomarketing Market by Service Type
    • 9.3.7.5.2 Market size and forecast, by Deployment Mode
    • 9.3.7.5.3 Market size and forecast, by Location Type
    • 9.3.7.5.4 Market size and forecast, by Enterprise Size
    • 9.3.7.5.5 Market size and forecast, by Industry Vertical
    • 9.3.7.6 Netherlands
    • 9.3.7.6.1 Market size and forecast, by Offering
    • 9.3.7.6.1.1 Netherlands Service Geomarketing Market by Service Type
    • 9.3.7.6.2 Market size and forecast, by Deployment Mode
    • 9.3.7.6.3 Market size and forecast, by Location Type
    • 9.3.7.6.4 Market size and forecast, by Enterprise Size
    • 9.3.7.6.5 Market size and forecast, by Industry Vertical
    • 9.3.7.7 Rest of Europe
    • 9.3.7.7.1 Market size and forecast, by Offering
    • 9.3.7.7.1.1 Rest of Europe Service Geomarketing Market by Service Type
    • 9.3.7.7.2 Market size and forecast, by Deployment Mode
    • 9.3.7.7.3 Market size and forecast, by Location Type
    • 9.3.7.7.4 Market size and forecast, by Enterprise Size
    • 9.3.7.7.5 Market size and forecast, by Industry Vertical
• 9.4 Asia-Pacific
  • 9.4.1 Key trends and opportunities
  • 9.4.2 Asia-Pacific Market size and forecast, by Offering
    • 9.4.2.1 Asia-Pacific Service Geomarketing Market by Service Type
  • 9.4.3 Asia-Pacific Market size and forecast, by Deployment Mode
  • 9.4.4 Asia-Pacific Market size and forecast, by Location Type
  • 9.4.5 Asia-Pacific Market size and forecast, by Enterprise Size
  • 9.4.6 Asia-Pacific Market size and forecast, by Industry Vertical
  • 9.4.7 Asia-Pacific Market size and forecast, by country
    • 9.4.7.1 China
    • 9.4.7.1.1 Market size and forecast, by Offering
    • 9.4.7.1.1.1 China Service Geomarketing Market by Service Type
    • 9.4.7.1.2 Market size and forecast, by Deployment Mode
    • 9.4.7.1.3 Market size and forecast, by Location Type
    • 9.4.7.1.4 Market size and forecast, by Enterprise Size
    • 9.4.7.1.5 Market size and forecast, by Industry Vertical
    • 9.4.7.2 Japan
    • 9.4.7.2.1 Market size and forecast, by Offering
    • 9.4.7.2.1.1 Japan Service Geomarketing Market by Service Type
    • 9.4.7.2.2 Market size and forecast, by Deployment Mode
    • 9.4.7.2.3 Market size and forecast, by Location Type
    • 9.4.7.2.4 Market size and forecast, by Enterprise Size
    • 9.4.7.2.5 Market size and forecast, by Industry Vertical
    • 9.4.7.3 South Korea
    • 9.4.7.3.1 Market size and forecast, by Offering
    • 9.4.7.3.1.1 South Korea Service Geomarketing Market by Service Type
    • 9.4.7.3.2 Market size and forecast, by Deployment Mode
    • 9.4.7.3.3 Market size and forecast, by Location Type
    • 9.4.7.3.4 Market size and forecast, by Enterprise Size
    • 9.4.7.3.5 Market size and forecast, by Industry Vertical
    • 9.4.7.4 Australia
    • 9.4.7.4.1 Market size and forecast, by Offering
    • 9.4.7.4.1.1 Australia Service Geomarketing Market by Service Type
    • 9.4.7.4.2 Market size and forecast, by Deployment Mode
    • 9.4.7.4.3 Market size and forecast, by Location Type
    • 9.4.7.4.4 Market size and forecast, by Enterprise Size
    • 9.4.7.4.5 Market size and forecast, by Industry Vertical
    • 9.4.7.5 India
    • 9.4.7.5.1 Market size and forecast, by Offering
    • 9.4.7.5.1.1 India Service Geomarketing Market by Service Type
    • 9.4.7.5.2 Market size and forecast, by Deployment Mode
    • 9.4.7.5.3 Market size and forecast, by Location Type
    • 9.4.7.5.4 Market size and forecast, by Enterprise Size
    • 9.4.7.5.5 Market size and forecast, by Industry Vertical
    • 9.4.7.6 Rest of Asia-Pacific
    • 9.4.7.6.1 Market size and forecast, by Offering
    • 9.4.7.6.1.1 Rest of Asia-Pacific Service Geomarketing Market by Service Type
    • 9.4.7.6.2 Market size and forecast, by Deployment Mode
    • 9.4.7.6.3 Market size and forecast, by Location Type
    • 9.4.7.6.4 Market size and forecast, by Enterprise Size
    • 9.4.7.6.5 Market size and forecast, by Industry Vertical
• 9.5 LAMEA
  • 9.5.1 Key trends and opportunities
  • 9.5.2 LAMEA Market size and forecast, by Offering
    • 9.5.2.1 LAMEA Service Geomarketing Market by Service Type
  • 9.5.3 LAMEA Market size and forecast, by Deployment Mode
  • 9.5.4 LAMEA Market size and forecast, by Location Type
  • 9.5.5 LAMEA Market size and forecast, by Enterprise Size
  • 9.5.6 LAMEA Market size and forecast, by Industry Vertical
  • 9.5.7 LAMEA Market size and forecast, by country
    • 9.5.7.1 Latin America
    • 9.5.7.1.1 Market size and forecast, by Offering
    • 9.5.7.1.1.1 Latin America Service Geomarketing Market by Service Type
    • 9.5.7.1.2 Market size and forecast, by Deployment Mode
    • 9.5.7.1.3 Market size and forecast, by Location Type
    • 9.5.7.1.4 Market size and forecast, by Enterprise Size
    • 9.5.7.1.5 Market size and forecast, by Industry Vertical
    • 9.5.7.2 Middle East
    • 9.5.7.2.1 Market size and forecast, by Offering
    • 9.5.7.2.1.1 Middle East Service Geomarketing Market by Service Type
    • 9.5.7.2.2 Market size and forecast, by Deployment Mode
    • 9.5.7.2.3 Market size and forecast, by Location Type
    • 9.5.7.2.4 Market size and forecast, by Enterprise Size
    • 9.5.7.2.5 Market size and forecast, by Industry Vertical
    • 9.5.7.3 Africa
    • 9.5.7.3.1 Market size and forecast, by Offering
    • 9.5.7.3.1.1 Africa Service Geomarketing Market by Service Type
    • 9.5.7.3.2 Market size and forecast, by Deployment Mode
    • 9.5.7.3.3 Market size and forecast, by Location Type
    • 9.5.7.3.4 Market size and forecast, by Enterprise Size
    • 9.5.7.3.5 Market size and forecast, by Industry Vertical

CHAPTER 10: COMPANY LANDSCAPE

• 10.1. Introduction
• 10.2. Top winning strategies
• 10.3. Product Mapping of Top 10 Player
• 10.4. Competitive Dashboard
• 10.5. Competitive Heatmap
• 10.6. Key developments

CHAPTER 11: COMPANY PROFILES

• 11.1 ESRI
  • 11.1.1 Company overview
  • 11.1.2 Company snapshot
  • 11.1.3 Operating business segments
  • 11.1.4 Product portfolio
  • 11.1.5 Business performance
  • 11.1.6 Key strategic moves and developments