시장보고서
상품코드
1193179

아이섀도 시장 : 형태별(리퀴드, 파우더, 기타), 가격대별(프리미엄, 매스), 판매 채널별(온라인, 오프라인) - 세계 기회 분석 및 산업 예측(2021-2031년)

Eye Shadow Market By Form (Liquid, Powder, Others), By Price Range (Premium, Mass), By Sales Channel (Online, Offline): Global Opportunity Analysis and Industry Forecast, 2021-2031

발행일: | 리서치사: Allied Market Research | 페이지 정보: 영문 250 Pages | 배송안내 : 2-3일 (영업일 기준)

※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

세계의 아이섀도 시장은 2021년에 28억 달러, 2031년에는 51억 달러에 달하고, 2022-2031년간 CAGR 6.3%로 성장할 것으로 예측됩니다.

목차

제1장 서론

제2장 주요 요약

제3장 시장 개요

  • 시장 정의와 범위
  • 주요 조사 결과
    • 주요 투자 포켓
  • Porter's Five Forces 분석
  • 상위 기업 포지셔닝
  • 시장 역학
    • 성장 촉진요인
    • 성장 억제요인
    • 기회
  • 시장에 대한 COVID-19의 영향 분석
  • 밸류체인 분석
  • 시장 점유율 분석

제4장 아이섀도 시장 : 형태별

  • 개요
    • 시장 규모와 예측
  • 리퀴드
    • 주요 시장 동향, 성장 촉진요인과 기회
    • 시장 규모와 예측 : 지역별
    • 시장 분석 : 국가별
  • 파우더
    • 주요 시장 동향, 성장 촉진요인과 기회
    • 시장 규모와 예측 : 지역별
    • 시장 분석 : 국가별
  • 기타
    • 주요 시장 동향, 성장 촉진요인과 기회
    • 시장 규모와 예측 : 지역별
    • 시장 분석 : 국가별

제5장 아이섀도 시장 : 가격대별

  • 개요
    • 시장 규모와 예측
  • 프리미엄
    • 주요 시장 동향, 성장 촉진요인과 기회
    • 시장 규모와 예측 : 지역별
    • 시장 분석 : 국가별
  • 매스
    • 주요 시장 동향, 성장 촉진요인과 기회
    • 시장 규모와 예측 : 지역별
    • 시장 분석 : 국가별

제6장 아이섀도 시장 : 판매 채널별

  • 개요
    • 시장 규모와 예측
  • 온라인
    • 주요 시장 동향, 성장 촉진요인과 기회
    • 시장 규모와 예측 : 지역별
    • 시장 분석 : 국가별
  • 오프라인
    • 주요 시장 동향, 성장 촉진요인과 기회
    • 시장 규모와 예측 : 지역별
    • 시장 분석 : 국가별

제7장 아이섀도 시장 : 지역별

  • 개요
    • 시장 규모와 예측
  • 북미
    • 주요 동향과 기회
    • 북미의 시장 규모와 예측 : 형태별
    • 북미의 시장 규모와 예측 : 가격대별
    • 북미의 시장 규모와 예측 : 판매 채널별
    • 북미의 시장 규모와 예측 : 국가별
      • 미국
      • 캐나다
      • 멕시코
  • 유럽
    • 주요 동향과 기회
    • 유럽의 시장 규모와 예측 : 형태별
    • 유럽의 시장 규모와 예측 : 가격대별
    • 유럽의 시장 규모와 예측 : 판매 채널별
    • 유럽의 시장 규모와 예측 : 국가별
      • 영국
      • 독일
      • 프랑스
      • 러시아
      • 이탈리아
      • 스페인
      • 기타 유럽
  • 아시아태평양
    • 주요 동향과 기회
    • 아시아태평양의 시장 규모와 예측 : 형태별
    • 아시아태평양의 시장 규모와 예측 : 가격대별
    • 아시아태평양의 시장 규모와 예측 : 판매 채널별
    • 아시아태평양의 시장 규모와 예측 : 국가별
      • 중국
      • 일본
      • 인도
      • 호주와 뉴질랜드
      • 한국
      • ASEAN
      • 기타 아시아태평양
  • 라틴아메리카, 중동 및 아프리카
    • 주요 동향과 기회
    • LAMEA의 시장 규모와 예측 : 형태별
    • LAMEA의 시장 규모와 예측 : 가격대별
    • LAMEA의 시장 규모와 예측 : 판매 채널별
    • LAMEA의 시장 규모와 예측 : 국가별
      • 브라질
      • 남아프리카공화국
      • 터키
      • 사우디아라비아
      • 기타 라틴아메리카, 중동 및 아프리카

제8장 기업 상황

  • 서론
  • 주요 성공 전략
  • 상위 10개 기업의 제품 매핑
  • 경쟁 대시보드
  • 경쟁 히트맵
  • 주요 발전

제9장 기업 개요

  • AMWAY CORPORATION
  • Arbonne International LLC
  • Aveda
  • Avon Products, Inc.
  • Chanel
  • clarins group
  • Coty Inc
  • Estee Lauder Companies Inc.
  • Kao Corp.
  • Korres SA
  • L'Oreal
  • LOUIS VUITTON(LVMH)
  • Oriflame Cosmetics
  • Revlon Inc.
  • Shiseido Co Ltd
KSM 23.02.02

The global eye shadow market was valued at $2.8 billion in 2021, and is projected to reach $5.1 billion by 2031, growing at a CAGR of 6.3% from 2022 to 2031.

Eye shadow is a cosmetic typically used on the lids to draw focus to the wearer's eyes and make them stand out or appear more appealing. Eye shadow can also be applied to the brow bones, cheeks, or under the eyes. The eye shadow market is analyzed based on form, price range, sales channel, and region. By form, the market is divided into liquid, powder, and others. By price range, the market is divided into premium and mass. By sales channel, it is classified into online and offline. Further, the offline segment is bifurcated into supermarkets & hypermarkets, mass merchandisers, departmental stores, mono-brand stores, and specialty stores. Region-wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, Germany, France, Russia, Italy, Spain, and the rest of Europe), Asia-Pacific (China, Japan, India, Australia & New Zealand, South Korea, ASEAN, and the rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Turkey, Saudi Arabia, and Rest of LAMEA).

The eye shadow market has been greatly impacted by the COVID-19 pandemic. People's preferences for natural and environmentally friendly cosmetics have changed as a result of growing health awareness. This has raised consumer demand for high-quality products that are vegan, natural, organic, clean, and waterproof. The global eye shadow market is expanding as more people use eye makeup products to improve their appearance, the cosmetics industry is seeing positive expansion, and there is a rising consumer desire for natural cosmetics.

One of the most important methods used by several companies and industries to spread knowledge about their product offerings among targeted consumers is social media marketing. As a result, the global eye shadow market sees a crucial potential through its social media marketing approach to establish momentum and expand its customer base among its target demographics. Countries have the chance to expand their workforces and experience more economic growth as working women's participation rises. Additionally, since there are more working women, the market for eye shadow expands.

Demand and supply are dynamic in the beauty and cosmetics industry. As their knowledge and awareness about skincare increase, consumers are switching to "premium brands" for better results. As a result, it anticipates "Premium" to rank among the market's most important sectors for eye shadow. The eye shadow market is anticipated to expand rapidly during the forecast period.

The key players operating in the eye shadow market have adopted product launch, business expansion, and merger & acquisition as their key strategies to expand their market share, increase profitability, and remain competitive in the market. The major players operating in the global eye shadow market are Amway Corporation, Arbonne International, Aveda, Avon, Chanel, Clarins Group, Coty Inc., Estee Lauder Companies Inc., Kao Corporation, Korres SA, L'Oreal SA, LVMH, Oriflame Cosmetics, Revlon, and Shiseido.

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the eye shadow market analysis from 2021 to 2031 to identify the prevailing eye shadow market opportunities.
  • Market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier-buyer network.
  • An in-depth analysis of the eye shadow market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global eye shadow market trends, key players, market segments, application areas, and market growth strategies.

Key Market Segments

By Sales Channel

  • Online
  • Offline
    • Sub-Type
    • Supermarkets and hypermarkets
    • Mass merchandiser
    • Departmental stores
    • Mono-brand stores
    • Specialty stores

By Form

  • Liquid
  • Powder
  • Others

By Price Range

  • Premium
  • Mass

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • UK
    • Germany
    • France
    • Russia
    • Italy
    • Spain
    • Rest Of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • Australia And New Zealand
    • South Korea
    • Asean
    • Rest Of Asia-Pacific
  • LAMEA
    • Brazil
    • South Africa
    • Turkey
    • Saudi Arabia
    • Rest Of LAMEA
  • Key Market Players
    • AMWAY CORPORATION
    • Arbonne International LLC
    • Aveda
    • Avon Products, Inc.
    • Chanel
    • clarins group
    • Coty Inc
    • Estee Lauder Companies Inc.
    • Kao Corp.
    • Korres SA
    • L'Oreal
    • LOUIS VUITTON (LVMH)
    • Oriflame Cosmetics
    • Revlon Inc.
    • Shiseido Co Ltd

TABLE OF CONTENTS

CHAPTER 1:INTRODUCTION

  • 1.1.Report description
  • 1.2.Key market segments
  • 1.3.Key benefits to the stakeholders
  • 1.4.Research Methodology
    • 1.4.1.Secondary research
    • 1.4.2.Primary research
    • 1.4.3.Analyst tools and models

CHAPTER 2:EXECUTIVE SUMMARY

  • 2.1.Key findings of the study
  • 2.2.CXO Perspective

CHAPTER 3:MARKET OVERVIEW

  • 3.1.Market definition and scope
  • 3.2.Key findings
    • 3.2.1.Top investment pockets
  • 3.3.Porter's five forces analysis
  • 3.4.Top player positioning
  • 3.5.Market dynamics
    • 3.5.1.Drivers
    • 3.5.2.Restraints
    • 3.5.3.Opportunities
  • 3.6.COVID-19 Impact Analysis on the market
  • 3.7.Value Chain Analysis
  • 3.8.Market Share Analysis

CHAPTER 4: EYE SHADOW MARKET, BY FORM

  • 4.1 Overview
    • 4.1.1 Market size and forecast
  • 4.2 Liquid
    • 4.2.1 Key market trends, growth factors and opportunities
    • 4.2.2 Market size and forecast, by region
    • 4.2.3 Market analysis by country
  • 4.3 Powder
    • 4.3.1 Key market trends, growth factors and opportunities
    • 4.3.2 Market size and forecast, by region
    • 4.3.3 Market analysis by country
  • 4.4 Others
    • 4.4.1 Key market trends, growth factors and opportunities
    • 4.4.2 Market size and forecast, by region
    • 4.4.3 Market analysis by country

CHAPTER 5: EYE SHADOW MARKET, BY PRICE RANGE

  • 5.1 Overview
    • 5.1.1 Market size and forecast
  • 5.2 Premium
    • 5.2.1 Key market trends, growth factors and opportunities
    • 5.2.2 Market size and forecast, by region
    • 5.2.3 Market analysis by country
  • 5.3 Mass
    • 5.3.1 Key market trends, growth factors and opportunities
    • 5.3.2 Market size and forecast, by region
    • 5.3.3 Market analysis by country

CHAPTER 6: EYE SHADOW MARKET, BY SALES CHANNEL

  • 6.1 Overview
    • 6.1.1 Market size and forecast
  • 6.2 Online
    • 6.2.1 Key market trends, growth factors and opportunities
    • 6.2.2 Market size and forecast, by region
    • 6.2.3 Market analysis by country
  • 6.3 Offline
    • 6.3.1 Key market trends, growth factors and opportunities
    • 6.3.2 Market size and forecast, by region
    • 6.3.3 Market analysis by country
    • 6.3.4 Offline Eye Shadow Market by Sub-Type
      • 6.3.4.1 Supermarkets and hypermarkets Market size and forecast, by region
      • 6.3.4.2 Mass merchandiser Market size and forecast, by region
      • 6.3.4.3 Departmental stores Market size and forecast, by region
      • 6.3.4.4 Mono-brand stores Market size and forecast, by region
      • 6.3.4.5 Specialty stores Market size and forecast, by region

CHAPTER 7: EYE SHADOW MARKET, BY REGION

  • 7.1 Overview
    • 7.1.1 Market size and forecast
  • 7.2 North America
    • 7.2.1 Key trends and opportunities
    • 7.2.2 North America Market size and forecast, by Form
    • 7.2.3 North America Market size and forecast, by Price Range
    • 7.2.4 North America Market size and forecast, by Sales Channel
      • 7.2.4.1 North America Offline Eye Shadow Market by Sub-Type
    • 7.2.5 North America Market size and forecast, by country
      • 7.2.5.1 U.S.
      • 7.2.5.1.1 Market size and forecast, by Form
      • 7.2.5.1.2 Market size and forecast, by Price Range
      • 7.2.5.1.3 Market size and forecast, by Sales Channel
      • 7.2.5.2 Canada
      • 7.2.5.2.1 Market size and forecast, by Form
      • 7.2.5.2.2 Market size and forecast, by Price Range
      • 7.2.5.2.3 Market size and forecast, by Sales Channel
      • 7.2.5.3 Mexico
      • 7.2.5.3.1 Market size and forecast, by Form
      • 7.2.5.3.2 Market size and forecast, by Price Range
      • 7.2.5.3.3 Market size and forecast, by Sales Channel
  • 7.3 Europe
    • 7.3.1 Key trends and opportunities
    • 7.3.2 Europe Market size and forecast, by Form
    • 7.3.3 Europe Market size and forecast, by Price Range
    • 7.3.4 Europe Market size and forecast, by Sales Channel
      • 7.3.4.1 Europe Offline Eye Shadow Market by Sub-Type
    • 7.3.5 Europe Market size and forecast, by country
      • 7.3.5.1 UK
      • 7.3.5.1.1 Market size and forecast, by Form
      • 7.3.5.1.2 Market size and forecast, by Price Range
      • 7.3.5.1.3 Market size and forecast, by Sales Channel
      • 7.3.5.2 Germany
      • 7.3.5.2.1 Market size and forecast, by Form
      • 7.3.5.2.2 Market size and forecast, by Price Range
      • 7.3.5.2.3 Market size and forecast, by Sales Channel
      • 7.3.5.3 France
      • 7.3.5.3.1 Market size and forecast, by Form
      • 7.3.5.3.2 Market size and forecast, by Price Range
      • 7.3.5.3.3 Market size and forecast, by Sales Channel
      • 7.3.5.4 Russia
      • 7.3.5.4.1 Market size and forecast, by Form
      • 7.3.5.4.2 Market size and forecast, by Price Range
      • 7.3.5.4.3 Market size and forecast, by Sales Channel
      • 7.3.5.5 Italy
      • 7.3.5.5.1 Market size and forecast, by Form
      • 7.3.5.5.2 Market size and forecast, by Price Range
      • 7.3.5.5.3 Market size and forecast, by Sales Channel
      • 7.3.5.6 Spain
      • 7.3.5.6.1 Market size and forecast, by Form
      • 7.3.5.6.2 Market size and forecast, by Price Range
      • 7.3.5.6.3 Market size and forecast, by Sales Channel
      • 7.3.5.7 Rest of Europe
      • 7.3.5.7.1 Market size and forecast, by Form
      • 7.3.5.7.2 Market size and forecast, by Price Range
      • 7.3.5.7.3 Market size and forecast, by Sales Channel
  • 7.4 Asia-Pacific
    • 7.4.1 Key trends and opportunities
    • 7.4.2 Asia-Pacific Market size and forecast, by Form
    • 7.4.3 Asia-Pacific Market size and forecast, by Price Range
    • 7.4.4 Asia-Pacific Market size and forecast, by Sales Channel
      • 7.4.4.1 Asia-Pacific Offline Eye Shadow Market by Sub-Type
    • 7.4.5 Asia-Pacific Market size and forecast, by country
      • 7.4.5.1 China
      • 7.4.5.1.1 Market size and forecast, by Form
      • 7.4.5.1.2 Market size and forecast, by Price Range
      • 7.4.5.1.3 Market size and forecast, by Sales Channel
      • 7.4.5.2 Japan
      • 7.4.5.2.1 Market size and forecast, by Form
      • 7.4.5.2.2 Market size and forecast, by Price Range
      • 7.4.5.2.3 Market size and forecast, by Sales Channel
      • 7.4.5.3 India
      • 7.4.5.3.1 Market size and forecast, by Form
      • 7.4.5.3.2 Market size and forecast, by Price Range
      • 7.4.5.3.3 Market size and forecast, by Sales Channel
      • 7.4.5.4 Australia And New Zealand
      • 7.4.5.4.1 Market size and forecast, by Form
      • 7.4.5.4.2 Market size and forecast, by Price Range
      • 7.4.5.4.3 Market size and forecast, by Sales Channel
      • 7.4.5.5 South Korea
      • 7.4.5.5.1 Market size and forecast, by Form
      • 7.4.5.5.2 Market size and forecast, by Price Range
      • 7.4.5.5.3 Market size and forecast, by Sales Channel
      • 7.4.5.6 Asean
      • 7.4.5.6.1 Market size and forecast, by Form
      • 7.4.5.6.2 Market size and forecast, by Price Range
      • 7.4.5.6.3 Market size and forecast, by Sales Channel
      • 7.4.5.7 Rest of Asia-Pacific
      • 7.4.5.7.1 Market size and forecast, by Form
      • 7.4.5.7.2 Market size and forecast, by Price Range
      • 7.4.5.7.3 Market size and forecast, by Sales Channel
  • 7.5 LAMEA
    • 7.5.1 Key trends and opportunities
    • 7.5.2 LAMEA Market size and forecast, by Form
    • 7.5.3 LAMEA Market size and forecast, by Price Range
    • 7.5.4 LAMEA Market size and forecast, by Sales Channel
      • 7.5.4.1 LAMEA Offline Eye Shadow Market by Sub-Type
    • 7.5.5 LAMEA Market size and forecast, by country
      • 7.5.5.1 Brazil
      • 7.5.5.1.1 Market size and forecast, by Form
      • 7.5.5.1.2 Market size and forecast, by Price Range
      • 7.5.5.1.3 Market size and forecast, by Sales Channel
      • 7.5.5.2 South Africa
      • 7.5.5.2.1 Market size and forecast, by Form
      • 7.5.5.2.2 Market size and forecast, by Price Range
      • 7.5.5.2.3 Market size and forecast, by Sales Channel
      • 7.5.5.3 Turkey
      • 7.5.5.3.1 Market size and forecast, by Form
      • 7.5.5.3.2 Market size and forecast, by Price Range
      • 7.5.5.3.3 Market size and forecast, by Sales Channel
      • 7.5.5.4 Saudi Arabia
      • 7.5.5.4.1 Market size and forecast, by Form
      • 7.5.5.4.2 Market size and forecast, by Price Range
      • 7.5.5.4.3 Market size and forecast, by Sales Channel
      • 7.5.5.5 Rest of LAMEA
      • 7.5.5.5.1 Market size and forecast, by Form
      • 7.5.5.5.2 Market size and forecast, by Price Range
      • 7.5.5.5.3 Market size and forecast, by Sales Channel

CHAPTER 8: COMPANY LANDSCAPE

  • 8.1. Introduction
  • 8.2. Top winning strategies
  • 8.3. Product Mapping of Top 10 Player
  • 8.4. Competitive Dashboard
  • 8.5. Competitive Heatmap
  • 8.6. Key developments

CHAPTER 9: COMPANY PROFILES

  • 9.1 AMWAY CORPORATION
    • 9.1.1 Company overview
    • 9.1.2 Company snapshot
    • 9.1.3 Operating business segments
    • 9.1.4 Product portfolio
    • 9.1.5 Business performance
    • 9.1.6 Key strategic moves and developments
  • 9.2 Arbonne International LLC
    • 9.2.1 Company overview
    • 9.2.2 Company snapshot
    • 9.2.3 Operating business segments
    • 9.2.4 Product portfolio
    • 9.2.5 Business performance
    • 9.2.6 Key strategic moves and developments
  • 9.3 Aveda
    • 9.3.1 Company overview
    • 9.3.2 Company snapshot
    • 9.3.3 Operating business segments
    • 9.3.4 Product portfolio
    • 9.3.5 Business performance
    • 9.3.6 Key strategic moves and developments
  • 9.4 Avon Products, Inc.
    • 9.4.1 Company overview
    • 9.4.2 Company snapshot
    • 9.4.3 Operating business segments
    • 9.4.4 Product portfolio
    • 9.4.5 Business performance
    • 9.4.6 Key strategic moves and developments
  • 9.5 Chanel
    • 9.5.1 Company overview
    • 9.5.2 Company snapshot
    • 9.5.3 Operating business segments
    • 9.5.4 Product portfolio
    • 9.5.5 Business performance
    • 9.5.6 Key strategic moves and developments
  • 9.6 clarins group
    • 9.6.1 Company overview
    • 9.6.2 Company snapshot
    • 9.6.3 Operating business segments
    • 9.6.4 Product portfolio
    • 9.6.5 Business performance
    • 9.6.6 Key strategic moves and developments
  • 9.7 Coty Inc
    • 9.7.1 Company overview
    • 9.7.2 Company snapshot
    • 9.7.3 Operating business segments
    • 9.7.4 Product portfolio
    • 9.7.5 Business performance
    • 9.7.6 Key strategic moves and developments
  • 9.8 Estee Lauder Companies Inc.
    • 9.8.1 Company overview
    • 9.8.2 Company snapshot
    • 9.8.3 Operating business segments
    • 9.8.4 Product portfolio
    • 9.8.5 Business performance
    • 9.8.6 Key strategic moves and developments
  • 9.9 Kao Corp.
    • 9.9.1 Company overview
    • 9.9.2 Company snapshot
    • 9.9.3 Operating business segments
    • 9.9.4 Product portfolio
    • 9.9.5 Business performance
    • 9.9.6 Key strategic moves and developments
  • 9.10 Korres SA
    • 9.10.1 Company overview
    • 9.10.2 Company snapshot
    • 9.10.3 Operating business segments
    • 9.10.4 Product portfolio
    • 9.10.5 Business performance
    • 9.10.6 Key strategic moves and developments
  • 9.11 L'Oreal
    • 9.11.1 Company overview
    • 9.11.2 Company snapshot
    • 9.11.3 Operating business segments
    • 9.11.4 Product portfolio
    • 9.11.5 Business performance
    • 9.11.6 Key strategic moves and developments
  • 9.12 LOUIS VUITTON (LVMH)
    • 9.12.1 Company overview
    • 9.12.2 Company snapshot
    • 9.12.3 Operating business segments
    • 9.12.4 Product portfolio
    • 9.12.5 Business performance
    • 9.12.6 Key strategic moves and developments
  • 9.13 Oriflame Cosmetics
    • 9.13.1 Company overview
    • 9.13.2 Company snapshot
    • 9.13.3 Operating business segments
    • 9.13.4 Product portfolio
    • 9.13.5 Business performance
    • 9.13.6 Key strategic moves and developments
  • 9.14 Revlon Inc.
    • 9.14.1 Company overview
    • 9.14.2 Company snapshot
    • 9.14.3 Operating business segments
    • 9.14.4 Product portfolio
    • 9.14.5 Business performance
    • 9.14.6 Key strategic moves and developments
  • 9.15 Shiseido Co Ltd
    • 9.15.1 Company overview
    • 9.15.2 Company snapshot
    • 9.15.3 Operating business segments
    • 9.15.4 Product portfolio
    • 9.15.5 Business performance
    • 9.15.6 Key strategic moves and developments
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