The global fmcg b2b e-commerce market was valued at $520.8 billion in 2021, and is projected to reach $1220.5 billion by 2031, growing at a CAGR of 9% from 2022 to 2031. FMCG B2B e-commerce is a sale of fast-moving consumer goods products directly to companies through online services. In addition, digital innovation is one of the major factors in this market for extensive growth during the forecast period. Rise in mobile phone users and internet users has increased demand in the FMCG B2B e-commerce market.
Moreover, wide scope for augmented reality and virtual reality in FMCG B2B business is expected to enhance the B2B consumer experience during e-commerce and propel the growth in the FMCG B2B e-commerce market. Products in the home decor segment through augmented reality can provide a virtual preview of products in the surroundings to the consumers. This factor will likely have a good impact on consumers' commerce behavior in the market.
However, growing cyber threats across the globe restrain the FMCG B2B e-Commerce market. Ransomware, data theft, and spoofing are some of the common malicious activities noticed in various companies that hamper the growth of the business.
Impact of Covid-19 on the FMCG B2B e-Commerce market
The COVID-19 disease epidemic had a favorable impact on the worldwide FMCG B2B e-Commerce market, which therefore had a positive impact on the e-commerce market. Additionally, it had resulted in industrial facilities that do not fall under critical goods & services being partially or entirely shut down as a result of protracted lockdowns in developed nations. Due to the spike in demand for FMCG products at this time through online channels, the market has experienced tremendous development. During the pandemic, people had to stay at home more than usual, which increased the demand for food and home care products. Additionally, the expansion of the FMCG B2B e-Commerce market is probably due to the development of food and beverage sales through online channels.
The closure of industries due to covid-19 had thrown new difficulties in the supply chain as well as purchasing tendencies. However, it has a huge positive impact on purchasing pattern of both buyers and sellers in the b2b business, hence increase in revenue and sales propel the demand in the FMCG B2B E-Commerce market. Consumers continue to shop online due to the convenience, and feasibility offered through an online platform during post covid period as well.
The FMCG B2B e-commerce market is segmented on the basis of product type, end user, and region. On the basis of product type, the market is categorized into home care, foods & beverages, personal care & cosmetics, healthcare, and others. On the basis of home care, the market is further divided into cleaning products, fragrance, and others. On the basis of food & beverages, it is segmented into bottled water, juices & drinks, tea & coffee, fresh food, frozen food, processed & packaged food, and others. By personal care & cosmetics, the market is divided into body care, hair care, oral care, skincare, and baby care. On the basis of healthcare, it is bifurcated into over-the-counter (OTC), vitamin & dietary supplements, feminine care, and others. The others segment is categorized into pet food and stationery.
On the basis of end user, the market is divided into offline retailers, distributers, food service, specialty stores, hypermarkets/supermarkets, and others. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, the UK, Italy, Spain, the Netherlands, and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, Thailand, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, the UAE, Argentina, and Rest of LAMEA).
By product type, the personal care & cosmetic segment was the highest revenue contributor in 2021, with a CAGR of 9.6%. personalization, as well as customization in personal care and cosmetic products, are expected to boost the growth of the personal care & cosmetic segment. In addition, multiple payment facilities by various B2B e-commerce contribute toward growth in the FMCG B2B e-commerce market.
By end user, the offline retailer's segment held the largest market share i.e., $147.4 billion in 2021, and is expected to reach $371.2 billion by 2031 at a CAGR of 9.7%, owing to a huge number of retailers trading across the business, owing to profit margin. In addition, factors such as money value, variety, and low cost, are expected to propel the growth of the market. Therefore, offline retailers are exponentially contributing toward the growth of the FMCG B2B e-commerce market across the globe by offering products at convenient pricing.
- Asia-Pacific holds the largest share of the market, owing to the introduction of 5G in various Asian emerging nations has facilitated the digitalization of key consumer goods categories like food and beverage, healthcare, and personal care, leading to a rise in the number of e-commerce platforms in this region.
- The major players that operate in the global FMCG B2B e-commerce market are Alibaba Group, Amazon, Americanas, Ebay, Global Sources, Indiamart, kroger Co., Quill, Rakuten, and Walmart. Other prominent players in the market are EC21, Exporters India, Costco Wholesale Corporation, The Home Depot, Chewy inc, and Animal supply company. Market players have implemented strategies such as business expansion and product launches to increase the demand and sale of FMCG B2B e-commerce in the market.
- Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the fmcg b2b e-commerce market analysis from 2021 to 2031 to identify the prevailing fmcg b2b e-commerce market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the fmcg b2b e-commerce market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global fmcg b2b e-commerce market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Product type
- Healthcare
- Sub type
- Over the counter (OTC)
- Vitamin and dietary supplement
- Feminine care
- Others
- Others
- Sub type
- Pet food
- Stationary
- Home care
- Sub type
- Cleaning products
- Fragrance
- Others
- Food Beverages
- Sub type
- Bottled water
- Juices drinks
- Tea coffee
- Fresh food
- Frozen food
- Processed packaged food
- Others
- Personal care cosmetics
- Sub type
- Body care
- Hair care
- Oral care
- Skin care
- Baby care
By End user
- Offline retailers
- Distributers
- Food service
- Specialty store
- Hypermarket/Supermarket
- Others
By Region
- North America
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Netherlands
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Australia
- Thailand
- Rest of Asia-Pacific
- LAMEA
- Brazil
- South Africa
- Saudi Arabia
- UAE
- Argentina
- Rest of LAMEA
- Key Market Players
- Alibaba Group Holding
- Amazon Inc.
- Americanas sa
- EBay Inc
- Global Sources
- Indiamart Intermesh Ltd
- The Kroger Co
- Staples Inc
- Rakuten Group, Inc
- Walmart,Inc
TABLE OF CONTENTS
CHAPTER 1:INTRODUCTION
- 1.1.Report description
- 1.2.Key market segments
- 1.3.Key benefits to the stakeholders
- 1.4.Research Methodology
- 1.4.1.Secondary research
- 1.4.2.Primary research
- 1.4.3.Analyst tools and models
CHAPTER 2:EXECUTIVE SUMMARY
- 2.1.Key findings of the study
- 2.2.CXO Perspective
CHAPTER 3:MARKET OVERVIEW
- 3.1.Market definition and scope
- 3.2.Key findings
- 3.2.1.Top investment pockets
- 3.3.Porter's five forces analysis
- 3.4.Top player positioning
- 3.5.Market dynamics
- 3.5.1.Drivers
- 3.5.2.Restraints
- 3.5.3.Opportunities
- 3.6.COVID-19 Impact Analysis on the market
- 3.7.Value Chain Analysis
CHAPTER 4: FMCG B2B E-COMMERCE MARKET, BY PRODUCT TYPE
- 4.1 Overview
- 4.1.1 Market size and forecast
- 4.2 Home care
- 4.2.1 Key market trends, growth factors and opportunities
- 4.2.2 Market size and forecast, by region
- 4.2.3 Market analysis by country
- 4.2.4 Home care FMCG B2B e-Commerce Market by Sub type
- 4.2.4.1 Cleaning products Market size and forecast, by region
- 4.2.4.2 Fragrance Market size and forecast, by region
- 4.2.4.3 Others Market size and forecast, by region
- 4.3 Food & Beverages
- 4.3.1 Key market trends, growth factors and opportunities
- 4.3.2 Market size and forecast, by region
- 4.3.3 Market analysis by country
- 4.3.4 Food & Beverages FMCG B2B e-Commerce Market by Sub type
- 4.3.4.1 Bottled water Market size and forecast, by region
- 4.3.4.2 Juices & drinks Market size and forecast, by region
- 4.3.4.3 Tea & coffee Market size and forecast, by region
- 4.3.4.4 Fresh food Market size and forecast, by region
- 4.3.4.5 Frozen food Market size and forecast, by region
- 4.3.4.6 Processed & packaged food Market size and forecast, by region
- 4.3.4.7 Others Market size and forecast, by region
- 4.4 Personal care & cosmetics
- 4.4.1 Key market trends, growth factors and opportunities
- 4.4.2 Market size and forecast, by region
- 4.4.3 Market analysis by country
- 4.4.4 Personal care & cosmetics FMCG B2B e-Commerce Market by Sub type
- 4.4.4.1 Body care Market size and forecast, by region
- 4.4.4.2 Hair care Market size and forecast, by region
- 4.4.4.3 Oral care Market size and forecast, by region
- 4.4.4.4 Skin care Market size and forecast, by region
- 4.4.4.5 Baby care Market size and forecast, by region
- 4.5 Healthcare
- 4.5.1 Key market trends, growth factors and opportunities
- 4.5.2 Market size and forecast, by region
- 4.5.3 Market analysis by country
- 4.5.4 Healthcare FMCG B2B e-Commerce Market by Sub type
- 4.5.4.1 Over the counter (OTC) Market size and forecast, by region
- 4.5.4.2 Vitamin and dietary supplement Market size and forecast, by region
- 4.5.4.3 Feminine care Market size and forecast, by region
- 4.5.4.4 Others Market size and forecast, by region
- 4.6 Others
- 4.6.1 Key market trends, growth factors and opportunities
- 4.6.2 Market size and forecast, by region
- 4.6.3 Market analysis by country
- 4.6.4 Others FMCG B2B e-Commerce Market by Sub type
- 4.6.4.1 Pet food Market size and forecast, by region
- 4.6.4.2 Stationary Market size and forecast, by region
CHAPTER 5: FMCG B2B E-COMMERCE MARKET, BY END USER
- 5.1 Overview
- 5.1.1 Market size and forecast
- 5.2 Offline retailers
- 5.2.1 Key market trends, growth factors and opportunities
- 5.2.2 Market size and forecast, by region
- 5.2.3 Market analysis by country
- 5.3 Distributers
- 5.3.1 Key market trends, growth factors and opportunities
- 5.3.2 Market size and forecast, by region
- 5.3.3 Market analysis by country
- 5.4 Food service
- 5.4.1 Key market trends, growth factors and opportunities
- 5.4.2 Market size and forecast, by region
- 5.4.3 Market analysis by country
- 5.5 Specialty store
- 5.5.1 Key market trends, growth factors and opportunities
- 5.5.2 Market size and forecast, by region
- 5.5.3 Market analysis by country
- 5.6 Hypermarket/Supermarket
- 5.6.1 Key market trends, growth factors and opportunities
- 5.6.2 Market size and forecast, by region
- 5.6.3 Market analysis by country
- 5.7 Others
- 5.7.1 Key market trends, growth factors and opportunities
- 5.7.2 Market size and forecast, by region
- 5.7.3 Market analysis by country
CHAPTER 6: FMCG B2B E-COMMERCE MARKET, BY REGION
- 6.1 Overview
- 6.1.1 Market size and forecast
- 6.2 North America
- 6.2.1 Key trends and opportunities
- 6.2.2 North America Market size and forecast, by Product type
- 6.2.2.1 North America Home care FMCG B2B e-Commerce Market by Sub type
- 6.2.2.2 North America Food & Beverages FMCG B2B e-Commerce Market by Sub type
- 6.2.2.3 North America Personal care & cosmetics FMCG B2B e-Commerce Market by Sub type
- 6.2.2.4 North America Healthcare FMCG B2B e-Commerce Market by Sub type
- 6.2.2.5 North America Others FMCG B2B e-Commerce Market by Sub type
- 6.2.3 North America Market size and forecast, by End user
- 6.2.4 North America Market size and forecast, by country
- 6.2.4.1 U.S.
- 6.2.4.1.1 Market size and forecast, by Product type
- 6.2.4.1.2 Market size and forecast, by End user
- 6.2.4.2 Canada
- 6.2.4.2.1 Market size and forecast, by Product type
- 6.2.4.2.2 Market size and forecast, by End user
- 6.2.4.3 Mexico
- 6.2.4.3.1 Market size and forecast, by Product type
- 6.2.4.3.2 Market size and forecast, by End user
- 6.3 Europe
- 6.3.1 Key trends and opportunities
- 6.3.2 Europe Market size and forecast, by Product type
- 6.3.2.1 Europe Home care FMCG B2B e-Commerce Market by Sub type
- 6.3.2.2 Europe Food & Beverages FMCG B2B e-Commerce Market by Sub type
- 6.3.2.3 Europe Personal care & cosmetics FMCG B2B e-Commerce Market by Sub type
- 6.3.2.4 Europe Healthcare FMCG B2B e-Commerce Market by Sub type
- 6.3.2.5 Europe Others FMCG B2B e-Commerce Market by Sub type
- 6.3.3 Europe Market size and forecast, by End user
- 6.3.4 Europe Market size and forecast, by country
- 6.3.4.1 UK
- 6.3.4.1.1 Market size and forecast, by Product type
- 6.3.4.1.2 Market size and forecast, by End user
- 6.3.4.2 Germany
- 6.3.4.2.1 Market size and forecast, by Product type
- 6.3.4.2.2 Market size and forecast, by End user
- 6.3.4.3 France
- 6.3.4.3.1 Market size and forecast, by Product type
- 6.3.4.3.2 Market size and forecast, by End user
- 6.3.4.4 Italy
- 6.3.4.4.1 Market size and forecast, by Product type
- 6.3.4.4.2 Market size and forecast, by End user
- 6.3.4.5 Spain
- 6.3.4.5.1 Market size and forecast, by Product type
- 6.3.4.5.2 Market size and forecast, by End user
- 6.3.4.6 Netherlands
- 6.3.4.6.1 Market size and forecast, by Product type
- 6.3.4.6.2 Market size and forecast, by End user
- 6.3.4.7 Rest of Europe
- 6.3.4.7.1 Market size and forecast, by Product type
- 6.3.4.7.2 Market size and forecast, by End user
- 6.4 Asia-Pacific
- 6.4.1 Key trends and opportunities
- 6.4.2 Asia-Pacific Market size and forecast, by Product type
- 6.4.2.1 Asia-Pacific Home care FMCG B2B e-Commerce Market by Sub type
- 6.4.2.2 Asia-Pacific Food & Beverages FMCG B2B e-Commerce Market by Sub type
- 6.4.2.3 Asia-Pacific Personal care & cosmetics FMCG B2B e-Commerce Market by Sub type
- 6.4.2.4 Asia-Pacific Healthcare FMCG B2B e-Commerce Market by Sub type
- 6.4.2.5 Asia-Pacific Others FMCG B2B e-Commerce Market by Sub type
- 6.4.3 Asia-Pacific Market size and forecast, by End user
- 6.4.4 Asia-Pacific Market size and forecast, by country
- 6.4.4.1 China
- 6.4.4.1.1 Market size and forecast, by Product type
- 6.4.4.1.2 Market size and forecast, by End user
- 6.4.4.2 India
- 6.4.4.2.1 Market size and forecast, by Product type
- 6.4.4.2.2 Market size and forecast, by End user
- 6.4.4.3 Japan
- 6.4.4.3.1 Market size and forecast, by Product type
- 6.4.4.3.2 Market size and forecast, by End user
- 6.4.4.4 South Korea
- 6.4.4.4.1 Market size and forecast, by Product type
- 6.4.4.4.2 Market size and forecast, by End user
- 6.4.4.5 Australia
- 6.4.4.5.1 Market size and forecast, by Product type
- 6.4.4.5.2 Market size and forecast, by End user
- 6.4.4.6 Thailand
- 6.4.4.6.1 Market size and forecast, by Product type
- 6.4.4.6.2 Market size and forecast, by End user
- 6.4.4.7 Rest of Asia-Pacific
- 6.4.4.7.1 Market size and forecast, by Product type
- 6.4.4.7.2 Market size and forecast, by End user
- 6.5 LAMEA
- 6.5.1 Key trends and opportunities
- 6.5.2 LAMEA Market size and forecast, by Product type
- 6.5.2.1 LAMEA Home care FMCG B2B e-Commerce Market by Sub type
- 6.5.2.2 LAMEA Food & Beverages FMCG B2B e-Commerce Market by Sub type
- 6.5.2.3 LAMEA Personal care & cosmetics FMCG B2B e-Commerce Market by Sub type
- 6.5.2.4 LAMEA Healthcare FMCG B2B e-Commerce Market by Sub type
- 6.5.2.5 LAMEA Others FMCG B2B e-Commerce Market by Sub type
- 6.5.3 LAMEA Market size and forecast, by End user
- 6.5.4 LAMEA Market size and forecast, by country
- 6.5.4.1 Brazil
- 6.5.4.1.1 Market size and forecast, by Product type
- 6.5.4.1.2 Market size and forecast, by End user
- 6.5.4.2 South Africa
- 6.5.4.2.1 Market size and forecast, by Product type
- 6.5.4.2.2 Market size and forecast, by End user
- 6.5.4.3 Saudi Arabia
- 6.5.4.3.1 Market size and forecast, by Product type
- 6.5.4.3.2 Market size and forecast, by End user
- 6.5.4.4 UAE
- 6.5.4.4.1 Market size and forecast, by Product type
- 6.5.4.4.2 Market size and forecast, by End user
- 6.5.4.5 Argentina
- 6.5.4.5.1 Market size and forecast, by Product type
- 6.5.4.5.2 Market size and forecast, by End user
- 6.5.4.6 Rest of LAMEA
- 6.5.4.6.1 Market size and forecast, by Product type
- 6.5.4.6.2 Market size and forecast, by End user
CHAPTER 7: COMPANY LANDSCAPE
- 7.1. Introduction
- 7.2. Top winning strategies
- 7.3. Product Mapping of Top 10 Player
- 7.4. Competitive Dashboard
- 7.5. Competitive Heatmap
- 7.6. Key developments
CHAPTER 8: COMPANY PROFILES
- 8.1 Alibaba Group Holding
- 8.1.1 Company overview
- 8.1.2 Company snapshot
- 8.1.3 Operating business segments
- 8.1.4 Product portfolio
- 8.1.5 Business performance
- 8.1.6 Key strategic moves and developments
- 8.2 Amazon Inc.
- 8.2.1 Company overview
- 8.2.2 Company snapshot
- 8.2.3 Operating business segments
- 8.2.4 Product portfolio
- 8.2.5 Business performance
- 8.2.6 Key strategic moves and developments
- 8.3 Americanas sa
- 8.3.1 Company overview
- 8.3.2 Company snapshot
- 8.3.3 Operating business segments
- 8.3.4 Product portfolio
- 8.3.5 Business performance
- 8.3.6 Key strategic moves and developments
- 8.4 EBay Inc
- 8.4.1 Company overview
- 8.4.2 Company snapshot
- 8.4.3 Operating business segments
- 8.4.4 Product portfolio
- 8.4.5 Business performance
- 8.4.6 Key strategic moves and developments
- 8.5 Global Sources
- 8.5.1 Company overview
- 8.5.2 Company snapshot
- 8.5.3 Operating business segments
- 8.5.4 Product portfolio
- 8.5.5 Business performance
- 8.5.6 Key strategic moves and developments
- 8.6 Indiamart Intermesh Ltd
- 8.6.1 Company overview
- 8.6.2 Company snapshot
- 8.6.3 Operating business segments
- 8.6.4 Product portfolio
- 8.6.5 Business performance
- 8.6.6 Key strategic moves and developments
- 8.7 The Kroger Co
- 8.7.1 Company overview
- 8.7.2 Company snapshot
- 8.7.3 Operating business segments
- 8.7.4 Product portfolio
- 8.7.5 Business performance
- 8.7.6 Key strategic moves and developments
- 8.8 Staples Inc
- 8.8.1 Company overview
- 8.8.2 Company snapshot
- 8.8.3 Operating business segments
- 8.8.4 Product portfolio
- 8.8.5 Business performance
- 8.8.6 Key strategic moves and developments
- 8.9 Rakuten Group, Inc
- 8.9.1 Company overview
- 8.9.2 Company snapshot
- 8.9.3 Operating business segments
- 8.9.4 Product portfolio
- 8.9.5 Business performance
- 8.9.6 Key strategic moves and developments
- 8.10 Walmart,Inc
- 8.10.1 Company overview
- 8.10.2 Company snapshot
- 8.10.3 Operating business segments
- 8.10.4 Product portfolio
- 8.10.5 Business performance
- 8.10.6 Key strategic moves and developments