시장보고서
상품코드
1193241

프로그래매틱 디스플레이 광고 시장 : 광고 포맷별, 종류별, 업계별 - 세계 기회 분석과 산업 예측(2021-2031년)

Programmatic Display Advertising Market By Ad Format, By Type, By Industry Vertical : Global Opportunity Analysis and Industry Forecast, 2021-2031

발행일: | 리서치사: Allied Market Research | 페이지 정보: 영문 320 Pages | 배송안내 : 2-3일 (영업일 기준)

※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

COVID-19 팬데믹 기간 중에 재택근무나 리모트 워크 정책 수요 증가는 소셜 미디어나 온라인 플랫폼 성장을 추진해 프로그래매틱 디스플레이 광고 솔루션 수요를 강화할 수 있습니다.

목차

제1장 서론

제2장 주요 요약

제3장 시장 개요

  • 시장 정의와 범위
  • 주요 조사 결과
    • 주요 투자 포켓
  • Porter's Five Forces 분석
  • 주요 기업의 포지셔닝
  • 시장 역학
    • 성장 촉진요인
    • 성장 억제요인
    • 기회
  • COVID-19 영향 분석

제4장 프로그래매틱 디스플레이 광고 시장 : 광고 포맷별

  • 개요
    • 시장 규모와 예측
  • 온라인 비디오
    • 주요 시장 동향, 성장 촉진요인, 기회
    • 시장 규모와 예측 : 지역별
    • 시장 분석 : 국가별
  • 온라인 디스플레이
    • 주요 시장 동향, 성장 촉진요인, 기회
    • 시장 규모와 예측 : 지역별
    • 시장 분석 : 국가별
  • 모바일 비디오
    • 주요 시장 동향, 성장 촉진요인, 기회
    • 시장 규모와 예측 : 지역별
    • 시장 분석 : 국가별
  • 모바일 디스플레이
    • 주요 시장 동향, 성장 촉진요인, 기회
    • 시장 규모와 예측 : 지역별
    • 시장 분석 : 국가별

제5장 프로그래매틱 디스플레이 광고 시장 : 종류별

  • 개요
    • 시장 규모와 예측
  • 프라이빗 마켓플레이스
    • 주요 시장 동향, 성장 촉진요인, 기회
    • 시장 규모와 예측 : 지역별
    • 시장 분석 : 국가별
  • 실시간 입찰
    • 주요 시장 동향, 성장 촉진요인, 기회
    • 시장 규모와 예측 : 지역별
    • 시장 분석 : 국가별
  • 자동 개런티
    • 주요 시장 동향, 성장 촉진요인, 기회
    • 시장 규모와 예측 : 지역별
    • 시장 분석 : 국가별

제6장 프로그래매틱 디스플레이 광고 시장 : 업계별

  • 개요
    • 시장 규모와 예측
  • BFSI
    • 주요 시장 동향, 성장 촉진요인과 기회
    • 시장 규모와 예측 : 지역별
    • 시장 분석 : 국가별
  • 자동차
    • 주요 시장 동향, 성장 촉진요인, 기회
    • 시장 규모와 예측 : 지역별
    • 시장 분석 : 국가별
  • 제조업
    • 주요 시장 동향, 성장 촉진요인, 기회
    • 시장 규모와 예측 : 지역별
    • 시장 분석 : 국가별
  • 헬스케어
    • 주요 시장 동향, 성장 촉진요인, 기회
    • 시장 규모와 예측 : 지역별
    • 시장 분석 : 국가별
  • 정부기관
    • 주요 시장 동향, 성장 촉진요인, 기회
    • 시장 규모와 예측 : 지역별
    • 시장 분석 : 국가별
  • IT·통신
    • 주요 시장 동향, 성장 촉진요인, 기회
    • 시장 규모와 예측 : 지역별
    • 시장 분석 : 국가별
  • 기타
    • 주요 시장 동향, 성장 촉진요인, 기회
    • 시장 규모와 예측 : 지역별
    • 시장 분석 : 국가별

제7장 프로그래매틱 디스플레이 광고 시장 : 지역별

  • 개요
    • 시장 규모와 예측
  • 북미
    • 주요 동향과 기회
    • 북미 시장 규모와 예측 : 광고 포맷별
    • 북미 시장 규모와 예측 : 종류별
    • 북미 시장 규모와 예측 : 업계별
    • 북미 시장 규모와 예측 : 국가별
      • 미국
      • 캐나다
  • 유럽
    • 주요 동향과 기회
    • 유럽 시장 규모와 예측 : 광고 포맷별
    • 유럽 시장 규모와 예측 : 종류별
    • 유럽 시장 규모와 예측 : 업계별
    • 유럽 시장 규모와 예측 : 국가별
      • 영국
      • 독일
      • 프랑스
      • 이탈리아
      • 스페인
      • 기타 유럽
  • 아시아태평양
    • 주요 동향과 기회
    • 아시아태평양 시장 규모와 예측 : 광고 포맷별
    • 아시아태평양 시장 규모와 예측 : 종류별
    • 아시아태평양 시장 규모와 예측 : 업계별
    • 아시아태평양 시장 규모와 예측 : 국가별
      • 중국
      • 인도
      • 일본
      • 호주
      • 한국
      • 기타 아시아태평양
  • LAMEA
    • 주요 동향과 기회
    • LAMEA 시장 규모와 예측 : 광고 포맷별
    • LAMEA 시장 규모와 예측 : 종류별
    • LAMEA 시장 규모와 예측 : 업계별
    • LAMEA 시장 규모와 예측 : 국가별
      • 브라질
      • 멕시코
      • UAE
      • 사우디아라비아
      • 남아프리카공화국
      • 기타 지역

제8장 기업 상황

  • 서론
  • 주요 성공 전략
  • 주요 10개사 제품 매핑
  • 경쟁 대시보드
  • 경쟁 히트맵
  • 주요 발전

제9장 기업 개요

  • Adobe
  • Basis Technology
  • Connexity
  • Google, LLC
  • Integrated Ad, Science, Inc
  • IPONWEB Limited
  • LG Electronics
  • Kayzen
  • MediaMath
  • Magnite, Inc
  • NextRoll, Inc
  • RythmOne, LLC
  • Samsung Electronics
  • The trade desk
  • Verizon
  • Voyage Group
  • Xandr
KSM 23.03.17

Programmatic advertising is a type of internet advertisement that advertisers can buy and position using sophisticated algorithms rather than traditional manual approaches of having to track and buy appropriate ad spaces. Advertisers can use programmatic ad purchasing software to acquire ad space, find suitable places for advertisements, target their ads, and more. This is in contrast to the conventional procedures of negotiating with human representatives and requesting particular ad placements.

The rise in demand for work-from-home and remote working policies during the period of the COVID-19 pandemic aided in propelling the growth of social media and online platforms, hence empowering the demand for programmatic display advertising solutions. Moreover, the growth in demand for easily accessible and shorter forms of entertainment and media positively impacts the growth of the programmatic display advertising market. However, data privacy and sharing challenges on programmatic display advertising platforms can hamper the programmatic display advertising market forecast period. On the contrary, the integration of advanced tools such as machine learning and data analytics with programmatic display advertising solutions suites are expected to offer remunerative opportunities for expansion of the programmatic display advertising market during the forecast period.

The programmatic display advertising market is segmented on the basis of ad format, type, application, industry vertical, and region. On the basis of ad format, the industry is divided into online video, online display, mobile video, and mobile display. Depending on type, the market is classified into private marketplaces, real time bidding, and automated guaranteed. By industry vertical, the market is categorized into BFSI, automotive, manufacturing, healthcare, government, IT & telecom, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The global programmatic display advertising market is dominated by key players such as Adobe, Basis Technology, Connexity, Google, LLC, Integrated Ad, Science, Inc, IPONWEB Limited, Kayzen, LG Electronics, MediaMath, Magnite, Inc, NextRoll, Inc, RythmOne, LLC, Samsung Electronics, The trade desk, Verizon, Voyage Group, and Xandr. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry.

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the programmatic display advertising market analysis from 2021 to 2031 to identify the prevailing programmatic display advertising market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the programmatic display advertising market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global programmatic display advertising market trends, key players, market segments, application areas, and market growth strategies.

Key Market Segments

By Ad Format

  • Online Video
  • Online Display
  • Mobile Video
  • Mobile Display

By Type

  • Private Marketplaces
  • Real time Bidding
  • Automated Guaranteed

By Industry Vertical

  • Automotive
  • Manufacturing
    • Manufacturing Type
    • Food and Beverages
    • Industrial Machinery and Heavy Equipment
    • High Tech and Consumer Electronics
    • Others
  • Healthcare
  • Government
  • IT and Telecom
  • Others
    • Others Type
    • Energy and Utilities
    • Transportation
    • Media
  • BFSI

By Region

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Rest Of Europe
  • Asia-Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • Rest Of Asia-Pacific
  • LAMEA
    • Brazil
    • Mexico
    • UAE
    • Saudi Arabia
    • South Africa
    • Rest Of LAMEA
  • Key Market Players
    • Adobe
    • Basis Technology
    • Connexity
    • Google, LLC
    • Integrated Ad, Science, Inc
    • IPONWEB Limited
    • LG Electronics
    • Kayzen
    • MediaMath
    • Magnite, Inc
    • NextRoll, Inc
    • RythmOne, LLC
    • Samsung Electronics
    • The trade desk
    • Verizon
    • Voyage Group
    • Xandr

TABLE OF CONTENTS

CHAPTER 1:INTRODUCTION

  • 1.1.Report description
  • 1.2.Key market segments
  • 1.3.Key benefits to the stakeholders
  • 1.4.Research Methodology
    • 1.4.1.Secondary research
    • 1.4.2.Primary research
    • 1.4.3.Analyst tools and models

CHAPTER 2:EXECUTIVE SUMMARY

  • 2.1.Key findings of the study
  • 2.2.CXO Perspective

CHAPTER 3:MARKET OVERVIEW

  • 3.1.Market definition and scope
  • 3.2.Key findings
    • 3.2.1.Top investment pockets
  • 3.3.Porter's five forces analysis
  • 3.4.Top player positioning
  • 3.5.Market dynamics
    • 3.5.1.Drivers
    • 3.5.2.Restraints
    • 3.5.3.Opportunities
  • 3.6.COVID-19 Impact Analysis on the market

CHAPTER 4: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY AD FORMAT

  • 4.1 Overview
    • 4.1.1 Market size and forecast
  • 4.2 Online Video
    • 4.2.1 Key market trends, growth factors and opportunities
    • 4.2.2 Market size and forecast, by region
    • 4.2.3 Market analysis by country
  • 4.3 Online Display
    • 4.3.1 Key market trends, growth factors and opportunities
    • 4.3.2 Market size and forecast, by region
    • 4.3.3 Market analysis by country
  • 4.4 Mobile Video
    • 4.4.1 Key market trends, growth factors and opportunities
    • 4.4.2 Market size and forecast, by region
    • 4.4.3 Market analysis by country
  • 4.5 Mobile Display
    • 4.5.1 Key market trends, growth factors and opportunities
    • 4.5.2 Market size and forecast, by region
    • 4.5.3 Market analysis by country

CHAPTER 5: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY TYPE

  • 5.1 Overview
    • 5.1.1 Market size and forecast
  • 5.2 Private Marketplaces
    • 5.2.1 Key market trends, growth factors and opportunities
    • 5.2.2 Market size and forecast, by region
    • 5.2.3 Market analysis by country
  • 5.3 Real time Bidding
    • 5.3.1 Key market trends, growth factors and opportunities
    • 5.3.2 Market size and forecast, by region
    • 5.3.3 Market analysis by country
  • 5.4 Automated Guaranteed
    • 5.4.1 Key market trends, growth factors and opportunities
    • 5.4.2 Market size and forecast, by region
    • 5.4.3 Market analysis by country

CHAPTER 6: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY INDUSTRY VERTICAL

  • 6.1 Overview
    • 6.1.1 Market size and forecast
  • 6.2 BFSI
    • 6.2.1 Key market trends, growth factors and opportunities
    • 6.2.2 Market size and forecast, by region
    • 6.2.3 Market analysis by country
  • 6.3 Automotive
    • 6.3.1 Key market trends, growth factors and opportunities
    • 6.3.2 Market size and forecast, by region
    • 6.3.3 Market analysis by country
  • 6.4 Manufacturing
    • 6.4.1 Key market trends, growth factors and opportunities
    • 6.4.2 Market size and forecast, by region
    • 6.4.3 Market analysis by country
    • 6.4.4 Manufacturing Programmatic Display Advertising Market by Manufacturing Type
      • 6.4.4.1 Food and Beverages Market size and forecast, by region
      • 6.4.4.2 Food and Beverages Market size and forecast, by country
      • 6.4.4.3 Industrial Machinery and Heavy Equipment Market size and forecast, by region
      • 6.4.4.4 Industrial Machinery and Heavy Equipment Market size and forecast, by country
      • 6.4.4.5 High Tech and Consumer Electronics Market size and forecast, by region
      • 6.4.4.6 High Tech and Consumer Electronics Market size and forecast, by country
      • 6.4.4.7 Others Market size and forecast, by region
      • 6.4.4.8 Others Market size and forecast, by country
  • 6.5 Healthcare
    • 6.5.1 Key market trends, growth factors and opportunities
    • 6.5.2 Market size and forecast, by region
    • 6.5.3 Market analysis by country
  • 6.6 Government
    • 6.6.1 Key market trends, growth factors and opportunities
    • 6.6.2 Market size and forecast, by region
    • 6.6.3 Market analysis by country
  • 6.7 IT and Telecom
    • 6.7.1 Key market trends, growth factors and opportunities
    • 6.7.2 Market size and forecast, by region
    • 6.7.3 Market analysis by country
  • 6.8 Others
    • 6.8.1 Key market trends, growth factors and opportunities
    • 6.8.2 Market size and forecast, by region
    • 6.8.3 Market analysis by country
    • 6.8.4 Others Programmatic Display Advertising Market by Others Type
      • 6.8.4.1 Energy and Utilities Market size and forecast, by region
      • 6.8.4.2 Energy and Utilities Market size and forecast, by country
      • 6.8.4.3 Transportation Market size and forecast, by region
      • 6.8.4.4 Transportation Market size and forecast, by country
      • 6.8.4.5 Media Market size and forecast, by region
      • 6.8.4.6 Media Market size and forecast, by country

CHAPTER 7: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY REGION

  • 7.1 Overview
    • 7.1.1 Market size and forecast
  • 7.2 North America
    • 7.2.1 Key trends and opportunities
    • 7.2.2 North America Market size and forecast, by Ad Format
    • 7.2.3 North America Market size and forecast, by Type
    • 7.2.4 North America Market size and forecast, by Industry Vertical
      • 7.2.4.1 North America Manufacturing Programmatic Display Advertising Market by Manufacturing Type
      • 7.2.4.2 North America Others Programmatic Display Advertising Market by Others Type
    • 7.2.5 North America Market size and forecast, by country
      • 7.2.5.1 U.S.
      • 7.2.5.1.1 Market size and forecast, by Ad Format
      • 7.2.5.1.2 Market size and forecast, by Type
      • 7.2.5.1.3 Market size and forecast, by Industry Vertical
      • 7.2.5.1.3.1 U.S. Manufacturing Programmatic Display Advertising Market by Manufacturing Type
      • 7.2.5.1.3.2 U.S. Others Programmatic Display Advertising Market by Others Type
      • 7.2.5.2 Canada
      • 7.2.5.2.1 Market size and forecast, by Ad Format
      • 7.2.5.2.2 Market size and forecast, by Type
      • 7.2.5.2.3 Market size and forecast, by Industry Vertical
      • 7.2.5.2.3.1 Canada Manufacturing Programmatic Display Advertising Market by Manufacturing Type
      • 7.2.5.2.3.2 Canada Others Programmatic Display Advertising Market by Others Type
  • 7.3 Europe
    • 7.3.1 Key trends and opportunities
    • 7.3.2 Europe Market size and forecast, by Ad Format
    • 7.3.3 Europe Market size and forecast, by Type
    • 7.3.4 Europe Market size and forecast, by Industry Vertical
      • 7.3.4.1 Europe Manufacturing Programmatic Display Advertising Market by Manufacturing Type
      • 7.3.4.2 Europe Others Programmatic Display Advertising Market by Others Type
    • 7.3.5 Europe Market size and forecast, by country
      • 7.3.5.1 UK
      • 7.3.5.1.1 Market size and forecast, by Ad Format
      • 7.3.5.1.2 Market size and forecast, by Type
      • 7.3.5.1.3 Market size and forecast, by Industry Vertical
      • 7.3.5.1.3.1 UK Manufacturing Programmatic Display Advertising Market by Manufacturing Type
      • 7.3.5.1.3.2 UK Others Programmatic Display Advertising Market by Others Type
      • 7.3.5.2 Germany
      • 7.3.5.2.1 Market size and forecast, by Ad Format
      • 7.3.5.2.2 Market size and forecast, by Type
      • 7.3.5.2.3 Market size and forecast, by Industry Vertical
      • 7.3.5.2.3.1 Germany Manufacturing Programmatic Display Advertising Market by Manufacturing Type
      • 7.3.5.2.3.2 Germany Others Programmatic Display Advertising Market by Others Type
      • 7.3.5.3 France
      • 7.3.5.3.1 Market size and forecast, by Ad Format
      • 7.3.5.3.2 Market size and forecast, by Type
      • 7.3.5.3.3 Market size and forecast, by Industry Vertical
      • 7.3.5.3.3.1 France Manufacturing Programmatic Display Advertising Market by Manufacturing Type
      • 7.3.5.3.3.2 France Others Programmatic Display Advertising Market by Others Type
      • 7.3.5.4 Italy
      • 7.3.5.4.1 Market size and forecast, by Ad Format
      • 7.3.5.4.2 Market size and forecast, by Type
      • 7.3.5.4.3 Market size and forecast, by Industry Vertical
      • 7.3.5.4.3.1 Italy Manufacturing Programmatic Display Advertising Market by Manufacturing Type
      • 7.3.5.4.3.2 Italy Others Programmatic Display Advertising Market by Others Type
      • 7.3.5.5 Spain
      • 7.3.5.5.1 Market size and forecast, by Ad Format
      • 7.3.5.5.2 Market size and forecast, by Type
      • 7.3.5.5.3 Market size and forecast, by Industry Vertical
      • 7.3.5.5.3.1 Spain Manufacturing Programmatic Display Advertising Market by Manufacturing Type
      • 7.3.5.5.3.2 Spain Others Programmatic Display Advertising Market by Others Type
      • 7.3.5.6 Rest of Europe
      • 7.3.5.6.1 Market size and forecast, by Ad Format
      • 7.3.5.6.2 Market size and forecast, by Type
      • 7.3.5.6.3 Market size and forecast, by Industry Vertical
      • 7.3.5.6.3.1 Rest of Europe Manufacturing Programmatic Display Advertising Market by Manufacturing Type
      • 7.3.5.6.3.2 Rest of Europe Others Programmatic Display Advertising Market by Others Type
  • 7.4 Asia-Pacific
    • 7.4.1 Key trends and opportunities
    • 7.4.2 Asia-Pacific Market size and forecast, by Ad Format
    • 7.4.3 Asia-Pacific Market size and forecast, by Type
    • 7.4.4 Asia-Pacific Market size and forecast, by Industry Vertical
      • 7.4.4.1 Asia-Pacific Manufacturing Programmatic Display Advertising Market by Manufacturing Type
      • 7.4.4.2 Asia-Pacific Others Programmatic Display Advertising Market by Others Type
    • 7.4.5 Asia-Pacific Market size and forecast, by country
      • 7.4.5.1 China
      • 7.4.5.1.1 Market size and forecast, by Ad Format
      • 7.4.5.1.2 Market size and forecast, by Type
      • 7.4.5.1.3 Market size and forecast, by Industry Vertical
      • 7.4.5.1.3.1 China Manufacturing Programmatic Display Advertising Market by Manufacturing Type
      • 7.4.5.1.3.2 China Others Programmatic Display Advertising Market by Others Type
      • 7.4.5.2 India
      • 7.4.5.2.1 Market size and forecast, by Ad Format
      • 7.4.5.2.2 Market size and forecast, by Type
      • 7.4.5.2.3 Market size and forecast, by Industry Vertical
      • 7.4.5.2.3.1 India Manufacturing Programmatic Display Advertising Market by Manufacturing Type
      • 7.4.5.2.3.2 India Others Programmatic Display Advertising Market by Others Type
      • 7.4.5.3 Japan
      • 7.4.5.3.1 Market size and forecast, by Ad Format
      • 7.4.5.3.2 Market size and forecast, by Type
      • 7.4.5.3.3 Market size and forecast, by Industry Vertical
      • 7.4.5.3.3.1 Japan Manufacturing Programmatic Display Advertising Market by Manufacturing Type
      • 7.4.5.3.3.2 Japan Others Programmatic Display Advertising Market by Others Type
      • 7.4.5.4 Australia
      • 7.4.5.4.1 Market size and forecast, by Ad Format
      • 7.4.5.4.2 Market size and forecast, by Type
      • 7.4.5.4.3 Market size and forecast, by Industry Vertical
      • 7.4.5.4.3.1 Australia Manufacturing Programmatic Display Advertising Market by Manufacturing Type
      • 7.4.5.4.3.2 Australia Others Programmatic Display Advertising Market by Others Type
      • 7.4.5.5 South Korea
      • 7.4.5.5.1 Market size and forecast, by Ad Format
      • 7.4.5.5.2 Market size and forecast, by Type
      • 7.4.5.5.3 Market size and forecast, by Industry Vertical
      • 7.4.5.5.3.1 South Korea Manufacturing Programmatic Display Advertising Market by Manufacturing Type
      • 7.4.5.5.3.2 South Korea Others Programmatic Display Advertising Market by Others Type
      • 7.4.5.6 Rest of Asia-Pacific
      • 7.4.5.6.1 Market size and forecast, by Ad Format
      • 7.4.5.6.2 Market size and forecast, by Type
      • 7.4.5.6.3 Market size and forecast, by Industry Vertical
      • 7.4.5.6.3.1 Rest of Asia-Pacific Manufacturing Programmatic Display Advertising Market by Manufacturing Type
      • 7.4.5.6.3.2 Rest of Asia-Pacific Others Programmatic Display Advertising Market by Others Type
  • 7.5 LAMEA
    • 7.5.1 Key trends and opportunities
    • 7.5.2 LAMEA Market size and forecast, by Ad Format
    • 7.5.3 LAMEA Market size and forecast, by Type
    • 7.5.4 LAMEA Market size and forecast, by Industry Vertical
      • 7.5.4.1 LAMEA Manufacturing Programmatic Display Advertising Market by Manufacturing Type
      • 7.5.4.2 LAMEA Others Programmatic Display Advertising Market by Others Type
    • 7.5.5 LAMEA Market size and forecast, by country
      • 7.5.5.1 Brazil
      • 7.5.5.1.1 Market size and forecast, by Ad Format
      • 7.5.5.1.2 Market size and forecast, by Type
      • 7.5.5.1.3 Market size and forecast, by Industry Vertical
      • 7.5.5.1.3.1 Brazil Manufacturing Programmatic Display Advertising Market by Manufacturing Type
      • 7.5.5.1.3.2 Brazil Others Programmatic Display Advertising Market by Others Type
      • 7.5.5.2 Mexico
      • 7.5.5.2.1 Market size and forecast, by Ad Format
      • 7.5.5.2.2 Market size and forecast, by Type
      • 7.5.5.2.3 Market size and forecast, by Industry Vertical
      • 7.5.5.2.3.1 Mexico Manufacturing Programmatic Display Advertising Market by Manufacturing Type
      • 7.5.5.2.3.2 Mexico Others Programmatic Display Advertising Market by Others Type
      • 7.5.5.3 UAE
      • 7.5.5.3.1 Market size and forecast, by Ad Format
      • 7.5.5.3.2 Market size and forecast, by Type
      • 7.5.5.3.3 Market size and forecast, by Industry Vertical
      • 7.5.5.3.3.1 UAE Manufacturing Programmatic Display Advertising Market by Manufacturing Type
      • 7.5.5.3.3.2 UAE Others Programmatic Display Advertising Market by Others Type
      • 7.5.5.4 Saudi Arabia
      • 7.5.5.4.1 Market size and forecast, by Ad Format
      • 7.5.5.4.2 Market size and forecast, by Type
      • 7.5.5.4.3 Market size and forecast, by Industry Vertical
      • 7.5.5.4.3.1 Saudi Arabia Manufacturing Programmatic Display Advertising Market by Manufacturing Type
      • 7.5.5.4.3.2 Saudi Arabia Others Programmatic Display Advertising Market by Others Type
      • 7.5.5.5 South Africa
      • 7.5.5.5.1 Market size and forecast, by Ad Format
      • 7.5.5.5.2 Market size and forecast, by Type
      • 7.5.5.5.3 Market size and forecast, by Industry Vertical
      • 7.5.5.5.3.1 South Africa Manufacturing Programmatic Display Advertising Market by Manufacturing Type
      • 7.5.5.5.3.2 South Africa Others Programmatic Display Advertising Market by Others Type
      • 7.5.5.6 Rest of LAMEA
      • 7.5.5.6.1 Market size and forecast, by Ad Format
      • 7.5.5.6.2 Market size and forecast, by Type
      • 7.5.5.6.3 Market size and forecast, by Industry Vertical
      • 7.5.5.6.3.1 Rest of LAMEA Manufacturing Programmatic Display Advertising Market by Manufacturing Type
      • 7.5.5.6.3.2 Rest of LAMEA Others Programmatic Display Advertising Market by Others Type

CHAPTER 8: COMPANY LANDSCAPE

  • 8.1. Introduction
  • 8.2. Top winning strategies
  • 8.3. Product Mapping of Top 10 Player
  • 8.4. Competitive Dashboard
  • 8.5. Competitive Heatmap
  • 8.6. Key developments

CHAPTER 9: COMPANY PROFILES

  • 9.1 Adobe
    • 9.1.1 Company overview
    • 9.1.2 Company snapshot
    • 9.1.3 Operating business segments
    • 9.1.4 Product portfolio
    • 9.1.5 Business performance
    • 9.1.6 Key strategic moves and developments
  • 9.2 Basis Technology
    • 9.2.1 Company overview
    • 9.2.2 Company snapshot
    • 9.2.3 Operating business segments
    • 9.2.4 Product portfolio
    • 9.2.5 Business performance
    • 9.2.6 Key strategic moves and developments
  • 9.3 Connexity
    • 9.3.1 Company overview
    • 9.3.2 Company snapshot
    • 9.3.3 Operating business segments
    • 9.3.4 Product portfolio
    • 9.3.5 Business performance
    • 9.3.6 Key strategic moves and developments
  • 9.4 Google, LLC
    • 9.4.1 Company overview
    • 9.4.2 Company snapshot
    • 9.4.3 Operating business segments
    • 9.4.4 Product portfolio
    • 9.4.5 Business performance
    • 9.4.6 Key strategic moves and developments
  • 9.5 Integrated Ad, Science, Inc
    • 9.5.1 Company overview
    • 9.5.2 Company snapshot
    • 9.5.3 Operating business segments
    • 9.5.4 Product portfolio
    • 9.5.5 Business performance
    • 9.5.6 Key strategic moves and developments
  • 9.6 IPONWEB Limited
    • 9.6.1 Company overview
    • 9.6.2 Company snapshot
    • 9.6.3 Operating business segments
    • 9.6.4 Product portfolio
    • 9.6.5 Business performance
    • 9.6.6 Key strategic moves and developments
  • 9.7 LG Electronics
    • 9.7.1 Company overview
    • 9.7.2 Company snapshot
    • 9.7.3 Operating business segments
    • 9.7.4 Product portfolio
    • 9.7.5 Business performance
    • 9.7.6 Key strategic moves and developments
  • 9.8 Kayzen
    • 9.8.1 Company overview
    • 9.8.2 Company snapshot
    • 9.8.3 Operating business segments
    • 9.8.4 Product portfolio
    • 9.8.5 Business performance
    • 9.8.6 Key strategic moves and developments
  • 9.9 MediaMath
    • 9.9.1 Company overview
    • 9.9.2 Company snapshot
    • 9.9.3 Operating business segments
    • 9.9.4 Product portfolio
    • 9.9.5 Business performance
    • 9.9.6 Key strategic moves and developments
  • 9.10 Magnite, Inc
    • 9.10.1 Company overview
    • 9.10.2 Company snapshot
    • 9.10.3 Operating business segments
    • 9.10.4 Product portfolio
    • 9.10.5 Business performance
    • 9.10.6 Key strategic moves and developments
  • 9.11 NextRoll, Inc
    • 9.11.1 Company overview
    • 9.11.2 Company snapshot
    • 9.11.3 Operating business segments
    • 9.11.4 Product portfolio
    • 9.11.5 Business performance
    • 9.11.6 Key strategic moves and developments
  • 9.12 RythmOne, LLC
    • 9.12.1 Company overview
    • 9.12.2 Company snapshot
    • 9.12.3 Operating business segments
    • 9.12.4 Product portfolio
    • 9.12.5 Business performance
    • 9.12.6 Key strategic moves and developments
  • 9.13 Samsung Electronics
    • 9.13.1 Company overview
    • 9.13.2 Company snapshot
    • 9.13.3 Operating business segments
    • 9.13.4 Product portfolio
    • 9.13.5 Business performance
    • 9.13.6 Key strategic moves and developments
  • 9.14 The trade desk
    • 9.14.1 Company overview
    • 9.14.2 Company snapshot
    • 9.14.3 Operating business segments
    • 9.14.4 Product portfolio
    • 9.14.5 Business performance
    • 9.14.6 Key strategic moves and developments
  • 9.15 Verizon
    • 9.15.1 Company overview
    • 9.15.2 Company snapshot
    • 9.15.3 Operating business segments
    • 9.15.4 Product portfolio
    • 9.15.5 Business performance
    • 9.15.6 Key strategic moves and developments
  • 9.16 Voyage Group
    • 9.16.1 Company overview
    • 9.16.2 Company snapshot
    • 9.16.3 Operating business segments
    • 9.16.4 Product portfolio
    • 9.16.5 Business performance
    • 9.16.6 Key strategic moves and developments
  • 9.17 Xandr
    • 9.17.1 Company overview
    • 9.17.2 Company snapshot
    • 9.17.3 Operating business segments
    • 9.17.4 Product portfolio
    • 9.17.5 Business performance
    • 9.17.6 Key strategic moves and developments
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