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서유럽의 모바일 서비스 : 동향과 예측(2018-2023년)

Mobile Services in Western Europe: Trends and Forecasts 2018-2023

리서치사 Analysys Mason
발행일 2018년 11월 상품 코드 345545
페이지 정보 영문 12 Slides
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서유럽의 모바일 서비스 : 동향과 예측(2018-2023년) Mobile Services in Western Europe: Trends and Forecasts 2018-2023
발행일 : 2018년 11월 페이지 정보 : 영문 12 Slides

이 페이지에 게재되어 있는 내용은 최신판과 약간 차이가 있을 수 있으므로 영문목차를 함께 참조하여 주시기 바랍니다. 기타 자세한 사항은 문의 바랍니다.

서유럽의 모바일 서비스(Mobile Services) 시장에 대해 조사 분석했으며, 5개년 예측, 동향, 성장 촉진요인, 예측 가정, 오퍼레이터 전략 개요, 국가별 토픽 등의 정보를 제공합니다.

주요 요약

세계 동향

  • 세계 : 모바일 단말기 데이터와 차세대 액세스 브로드밴드 서비스가 세계의 통신 소매 매출 증가를 촉진

지역 동향

  • 모바일 : 서유럽 전체의 모바일 매출 전망은 정체
  • 모바일 : 4G가 모든 시장 부문에서 기본 기술이 되며, 모바일 데이터 이용도 급증하지만 ARPU는 성장하지 못해
  • 모바일 : 접속의 계약 점유율이 증가하고 교환 주기가 길어지면서 대부분의 국가에서 모바일 보급률이 서서히 감소
  • 모바일 : 비EU 가맹 2개국에서 ARPU가 현저하게 높고, 시장 점유율도 높다
  • 모바일 : 서유럽의 오퍼레이터는 향후 2년간 5G 서비스의 개시를 준비중

국가별 동향

  • 프랑스 : 기술 향상, 시장 상황 회복, 경제 호조에 의해 통신 매출은 저성장이지만 안정
  • 독일 : 2020년에 5G가 상업적으로 도입되고, 접속의 4G 점유율은 2021년 이후 감소
  • 이탈리아 : 신흥 Iliad가 모바일 시장의 경쟁을 격화, 5G 주파수가 2018년 10월에 릴리스
  • 스페인 : 오퍼레이터는 5G 전개에 중점
  • 영국 : 트래픽 급증에도 불구하고, 모바일 ARPU는 소폭 증가를 유지

예측 방법과 가정

저자 및 Analysys Mason 소개

KSM 18.12.04

"5G services will be launched in Europe, but these services lack a strong enough proposition to reverse the long-term stagnation in mobile revenue in the region."

Operators across Western Europe (WE) are competing to be the first to launch 5G mobile services, although these services are unlikely to boost revenue in most cases. In this report, we examine the key trends and drivers and provide a comprehensive mobile telecoms market forecast for the WE region and for 16 individually modelled countries.

This report provides:

  • a 5-year forecast of 224 mobile KPIs for the Western European region and for 16 key countries
  • an in-depth analysis of the trends, drivers and forecast assumptions for each type of mobile service, and for key countries
  • an overview of operator strategies and country-specific topics, which highlight similarities and differences between countries
  • a summary of results, key implications and recommendations for mobile operators.

GEOGRAPHICAL COVERAGE

Countries modelled individuallyDetailed country commentary
  • Austria
  • Belgium
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Ireland
  • Italy
  • Netherlands
  • Norway
  • Portugal
  • Spain
  • Sweden
  • Switzerland
  • UK
  • France
  • Germany
  • Italy
  • Spain
  • UK

DATA COVERAGE

Mobile connections
  • Handset, mobile broadband, IoT
  • Prepaid, contract
  • 2G, 3G, 4G, 5G
  • Smartphone, non-smartphone
Mobile revenue
  • Service, retail
  • Prepaid, contract
  • Handset, mobile broadband, IoT
  • Handset voice, messaging, data
Mobile ARPU
  • SIMs, handset
  • Prepaid, contract
  • Handset voice, data
Voice traffic
  • Outgoing minutes, MoU

Table of Contents

  • 5.Executive summary
  • 6.Worldwide: mobile handset data and next-generation access broadband services will drive telecoms retail revenue growth worldwide
  • 7.Worldwide trends
  • 8.Worldwide: mobile handset data and next-generation access broadband services will drive telecoms retail revenue growth worldwide
  • 9.Regional trends
  • 10.Mobile: the overall mobile telecoms revenue outlook for Western Europe remains flat
  • 11.Mobile: 4G will become the default technology for all market segments; this will lead to a strong growth in mobile data usage, but not in ARPU
  • 12.Mobile: mobile penetration will decline gradually in most countries as the contract share of connections increases and replacement cycles lengthen
  • 13.Mobile: ARPU is noticeably higher in the two non-EU countries in WE, where the incumbents have a high market share
  • 14.Mobile: operators across Western Europe are preparing for the launch of 5G services in the next 2 years
  • 15.Country-level trends
  • 16.France: improved technology, a better market situation and good economic performance will lead to low but stable telecoms revenue growth in France
  • 17.Germany: 5G will be introduced commercially in 2020, causing the 4G share of connections to decline from 2021 onwards
  • 18.Italy: new entrant Iliad has further increased competition in the mobile market; 5G frequencies were released in October 2018
  • 19.Spain: operators will focus on 5G deployments
  • 20.UK: mobile ARPU will continue to grow modestly despite strong traffic growth
  • 21.Forecast methodology and assumptions
  • 22.Our forecast model is supported by sound market knowledge
  • 23.Examples of forecast input drivers
  • 24.About the authors and Analysys Mason
  • 25.About the authors
  • 26.About Analysys Mason
  • 27.Research from Analysys Mason
  • 28.Consulting from Analysys Mason

List of figures

  • Figure 1: Telecoms and pay-TVretail revenue by type and total service revenue, Western Europe, 2013--2023
  • Figure 2: Mobile service revenue by location, Western Europe and worldwide, 2012--2022
  • Figure 3: Telecoms retail revenue by mobile service type, and mobile ARPU, Western Europe, 2013--2023
  • Figure 4: Telecoms retail revenue and growth rate by service type, Western Europe, 2013--2023
  • Figure 5: Mobile connections by type, Western Europe (million), 2013--2023
  • Figure 6: Mobile connections by generation, Western Europe (million), 2013--2023
  • Figure 7: Mobile ARPU by type, Western Europe (EUR per month), 2013--2023
  • Figure 8: Contract share of mobile connections (excluding IoT), Western Europe, 2013--2023
  • Figure 9: Mobile data traffic per connection, Western Europe (MB per month), 2013--2023
  • Figure 10a: Mobile penetration by country, Western Europe, 2013--2023
  • Figure 10b: Mobile penetration by country, Western Europe, 2013--2023
  • Figure 11a: Mobile ARPU by country, Western Europe, 2013--2023
  • Figure 11b: Mobile ARPU by country, Western Europe, 2013--2023
  • Figure 12: Mobile connections by type, France (million), 2013--2023
  • Figure 13: Mobile ARPU, France (EUR per month), 2013--2023
  • Figure 14: Mobile connections by type, Germany (million), 2013
  • Figure 15: Mobile ARPU, Germany (EUR per month), 2013
  • Figure 16: Mobile connections by type, Italy (million), 2013
  • Figure 17: Mobile ARPU, Italy (EUR per month), 2013
  • Figure 18: Mobile connections by type, Spain (million), 2013
  • Figure 19: Mobile ARPU, Spain (EUR per month), 2013
  • Figure 20: Mobile connections by type, UK (million), 2013
  • Figure 21: Mobile ARPU, UK (GBP per month), 2013
  • Figure 14: Mobile connections by type, Germany (million), 2013--2023
  • Figure 15: Mobile ARPU, Germany (EUR per month), 2013-2023
  • Figure 16: Mobile connections by type, Italy (million), 2013--2023
  • Figure 17: Mobile ARPU, Italy (EUR per month), 2013--2023
  • Figure 18: Mobile connections by type, Spain (million), 2013--2023
  • Figure 19: Mobile ARPU, Spain (EUR per month), 2013--2023
  • Figure 20: Mobile connections by type, UK (million), 2013--2023
  • Figure 21: Mobile ARPU, UK (GBP per month), 2013--2023
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