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커넥티드 컨슈머 조사 : 신흥 아시아태평양 지역의 모바일 서비스와 디바이스

Connected Consumer Survey 2018: Mobile Services and Devices in Emerging Asia-Pacific

리서치사 Analysys Mason
발행일 2019년 05월 상품 코드 355131
페이지 정보 영문 15 Slides
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커넥티드 컨슈머 조사 : 신흥 아시아태평양 지역의 모바일 서비스와 디바이스 Connected Consumer Survey 2018: Mobile Services and Devices in Emerging Asia-Pacific
발행일 : 2019년 05월 페이지 정보 : 영문 15 Slides

신흥 아시아태평양 지역(인도네시아, 말레이시아, 필리핀, 베트남)의 스마트폰 사용자 행동, 선호, 플랜에 대해 조사 분석했으며, 모바일 서비스와 디바이스 이용 등의 정보를 전해드립니다.

목차

  • 주요 요약
  • 단말기의 채널 동향
  • 4G의 이용과 수익화
  • 조사 방법과 패널 정보
  • 저자 및 Analysys Mason 소개
KSM 17.02.22

이 페이지에 게재되어 있는 내용은 최신판과 약간 차이가 있을 수 있으므로 영문목차를 함께 참조하여 주시기 바랍니다. 기타 자세한 사항은 문의 바랍니다.

"In EMAP, the key factors that influence mobile customer satisfaction and choice of operator are price, speed and data allowance size."

This report focuses on aspects of Analysys Mason's ‘Connected Consumer Survey’ that relate to the behaviour, preferences and plans of smartphone users in emerging Asia-Pacific (EMAP). In particular, it focuses on respondents' usage of mobile services and devices. The survey was conducted in association with On Device Research between September and October 2018.

This report answers the following questions:

  • How well do operators perform as smartphone sales channels, and how does their performance relate to consumers' choice of tariffs?
  • What role does the handset play in customer retention and acquisition?
  • What impact does 4G have on mobile users' spend and engagement with their smartphones?
  • What is the effect of 4G on customer satisfaction?
  • What is the relationship between data usage and spend?
  • What is the level of awareness of 5G technology, and to what extent are customers interested in the new use cases planned for 5G?

SURVEY DATA COVERAGE:

The survey was conducted in association with On Device Research between September and October 2018. The survey groups were chosen to be representative of the mobile-internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. Each country had a minimum of 1000 respondents, and 5000 in the region.

GEOGRAPHICAL COVERAGE:

  • Indonesia
  • Malaysia
  • Philippines
  • Thailand
  • Vietnam

Table of Contents

  • Executive summary
  • Devices and channels
  • 4G, 5G and value-added services
  • Data usage and satisfaction
  • Methodology and panel information
  • About the author and Analysys Mason
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