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선진 아시아태평양의 통신 서비스 : 동향과 예측(2018-2023넌)

Communication Services in Developed Asia-Pacific: Trends and Forecasts 2018-2023

리서치사 Analysys Mason
발행일 2019년 03월 상품 코드 365852
페이지 정보 영문 15 Slides
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선진 아시아태평양의 통신 서비스 : 동향과 예측(2018-2023넌) Communication Services in Developed Asia-Pacific: Trends and Forecasts 2018-2023
발행일 : 2019년 03월 페이지 정보 : 영문 15 Slides

선진 아시아태평양의 모바일 통신 서비스(Mobile Communication Services) 시장에 대해 조사했으며, 기존 음성 및 SMS 서비스, VoLTE, Wi-Fi 통화, IP 메시징을 포함한 오퍼레이터 서비스 예측, 기존 서비스에서 OTT 대체 서비스로의 전환 레벨 정량화, OTT 음성 및 메시징을 포함한 통신 서비스 이용자와 트래픽 예측, 스마트폰, 태블릿, PC/노트 PC에 관련된 멀티 디바이스 이용 전망, 지역 및 국가별 데이터, 국가별 개요 등의 정보를 전해드립니다.

1. 조사 대상 지역(국가)

  • 세계
  • 선진 아시아태평양
  • 호주
  • 일본
  • 한국
  • 대만

2. 부록 데이터에서 제공되는 예측 결과

  • 세계
  • 선진 아시아태평양
  • 호주
  • 홍콩
  • 일본
  • 뉴질랜드
  • 싱가포르
  • 한국
  • 대만
  • 기타

3. 조사 내용

  • 비오퍼레이터/OTT 서비스
    • 음성 및 메시징
    • 기기 타입별 액티브 유저수
    • 기기 타입별 출중계 통화(Outgoing traffic)
  • 오퍼레이터의 기존 서비스
    • 단말기
    • 회선교환 음성 및 SMS
    • 출중계 통화
  • 오퍼레이터 IP 기반 서비스
    • 서비스 유형별 액티브 유저수
      • VoLTE, Wi-Fi 통화, IP 메시징
    • 서비스 유형별 출중계 통화
      • VoLTE, Wi-Fi 통화, IP 메시징
    • 소매 매출
      • 음성 및 메시징
      • 사용자당 평균 지출
LSH 19.03.29

이 페이지에 게재되어 있는 내용은 최신판과 약간 차이가 있을 수 있으므로 영문목차를 함께 참조하여 주시기 바랍니다. 기타 자세한 사항은 문의 바랍니다.

"Japanese operators have decided to address the messaging market using rich communication services (RCS); KDDI, NTT DoCoMo and SoftBank simultaneously launched interconnected native RCS."

This report provides an outlook on the mobile communication services market in developed Asia-Pacific (DVAP), including country views for Australia, Japan, South Korea and Taiwan. It provides forecasts for voice and messaging services provided by both mobile network operators and over-the-top (OTT) providers.

This report provides:

  • forecasts for operator services including VoLTE, Wi-Fi calling and IP messaging, as well as traditional voice and messaging services
  • quantification of the level of substitution from traditional services to OTT alternatives
  • user and traffic forecasts for communication services, including OTT voice and messaging
  • an outlook for multi-device usage across smartphones, tablets and PCs/laptops
  • data provided for the region as a whole and for Australia, Hong Kong, Japan, New Zealand, Singapore, South Korea and Taiwan
  • individual profiles for Australia, Japan, South Korea and Taiwan.
RegionsKey metrics
Regions covered in this report:
  • Worldwide
  • Developed Asia--Pacific (DVAP)
  • Australia
  • Japan
  • South Korea
  • Taiwan

Forecast results provided in the data annex:

  • Worldwide
  • DVAP region
  • Australia
  • Hong Kong
  • Japan
  • New Zealand
  • Singapore
  • South Korea
  • Taiwan
  • Rest of DVAP region
  • Non-operator/OTT services
    • Voice and messaging
    • Active users by device type
    • Outgoing traffic by device type
  • Operator traditional services
    • Handsets
    • Circuit-switched (CS) voice and SMS
    • Outgoing traffic
  • Operator IP-based services
    • Active users by service type:
      • VoLTE, Wi-Fi calling, IP messaging
    • Outgoing traffic by service type
      • VoLTE, Wi-Fi calling, IP messaging
    • Retail revenue
      • voice and messaging
      • average spend per user

Table of Contents

  • 5. Executive summary
  • 6. Executive summary
  • 7. Worldwide trends
  • 8. Worldwide: 72 trillion OTT IP messages were sent in 2018; this is 12 times the number of messages that were sent using SMS
  • 9. Worldwide: 80% of smartphone users were active on OTT messaging apps in 2018; the penetration of these apps will slow down in the coming years
  • 10. Worldwide: the OTT communication market is heading towards saturation; Facebook's future revenue growth will come from enhanced user monetisation
  • 11. Worldwide: smartphones will continue to be the dominant communication devices, but the use of emerging devices will increase
  • 12. Worldwide: strategic responses from operators vary significantly in different regions
  • 13. Worldwide: operators are migrating smartphone users to VoLTE services; nearly 3.5 billion VoLTE subscribers are expected by 2023
  • 14. Worldwide: many operators are rolling out Wi-Fi calling, primarily to improve indoor coverage; the roll-out of Wi-Fi 6 will further increase its adoption and usage
  • 15. Worldwide: the number of RCS users is growing rapidly as operators worldwide are rolling out the technology on Android devices
  • 16. Regional trends
  • 17. Developed Asia-Pacific: Japanese operators are basing their messaging strategies around RCS
  • 18. Developed Asia-Pacific: operator circuit-switched voice traffic is being substituted by VoLTE and OTT voice services
  • 19. Country-level trends
  • 20. Australia: OTT alternatives are going to dominate messaging services; operators will remain central in voice services
  • 21. Japan: Japan is the first country in the world to provide 100% RCS coverage
  • 22. South Korea: operators are setting standards for innovation in voice services, despite their lack of success in messaging services
  • 23. Taiwan: unlimited data tariffs are supporting the growth of OTT voice services
  • 24. Forecast methodology and assumptions
  • 25. Forecast outputs and definitions
  • 26. Forecast methodology and assumptions
  • 27. About the authors and Analysys Mason
  • 28. About the authors
  • 29. About Analysys Mason
  • 30. Research from Analysys Mason
  • 31. Consulting from Analysys Mason

List of figures

  • Figure 1: Messaging traffic, developed Asia-Pacific, 2012-2023
  • Figure 2: Mobile voice traffic, developed Asia-Pacific, 2012-2023
  • Figure 3: Messages sent, by message type, worldwide, 2012-2018
  • Figure 4: Messages sent, by message type, and number of OTT messaging
  • active users worldwide, 2012-2023
  • Figure 5: OTT messaging users, by device, worldwide, 2012-2023
  • Figure 6: OTT voice users, by device, worldwide, 2012-2023
  • Figure 7: Retail revenue for operator mobile voice services, by region, worldwide, 2016-2023
  • Figure 8: Retail revenue for operator mobile messaging services, by region, worldwide, 2016-2023
  • Figure 9: Active users of VoLTE services, by region, 2016-2023
  • Figure 10: Wi-Fi calling traffic and number of service users, worldwide, 2016- 2023
  • Figure 11: Traffic and users for all mobile operator messaging services, worldwide, 2012-2023
  • Figure 12: Messaging traffic, developed Asia-Pacific, 2012-2023
  • Figure 13: Mobile voice traffic, developed Asia-Pacific, 2012-2023
  • Figure 14: Messaging traffic by message type, Australia, 2012-2023
  • Figure 15: Messaging traffic by message type, Japan, 2012-2023
  • Figure 16: Messaging traffic by message type, South Korea, 2012-2023
  • Figure 17: Messaging traffic by message type, Taiwan, 2012-2023
  • Figure 18: Overview of the main forecast outputs
  • Figure 19: Overview of the forecast methodology used in this report
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