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중유럽 및 동유럽의 통신 서비스 : 동향과 예측

Communication Services in Central and Eastern Europe: Trends and Forecasts 2018-2023

리서치사 Analysys Mason
발행일 2019년 03월 상품 코드 365854
페이지 정보 영문 15 Slides
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중유럽 및 동유럽의 통신 서비스 : 동향과 예측 Communication Services in Central and Eastern Europe: Trends and Forecasts 2018-2023
발행일 : 2019년 03월 페이지 정보 : 영문 15 Slides

중유럽 및 동유럽의 모바일 통신 서비스(Communication Services) 시장에 대해 조사했으며, 기존형 음성·SMS 서비스와 VoLTE, Wi-Fi 통화 및 IP 메시징을 포함한 오퍼레이터 서비스의 예측, 기존형 서비스로부터 OTT 대체 서비스로의 이동 레벨 정량화, OTT 음성·메시징을 포함한 통신 서비스의 사용자·트래픽 예측 등을 정리하여 전해드립니다.

조사 대상 지역(국가)

  • 세계
  • 중유럽·동유럽
  • 체코
  • 폴란드
  • 러시아
  • 터키

부속 데이터에서 제공되는 예측 결과

  • 세계
  • 중유럽·동유럽
  • 불가리아
  • 크로아티아
  • 에스토니아
  • 헝가리
  • 라트비아
  • 리투아니아
  • 몬테네그로
  • 루마니아
  • 세르비아
  • 슬로바키아
  • 슬로베니아
  • 우크라이나
  • 기타 중유럽·동유럽 국가

조사 내용

  • 비오퍼레이터/OTT 서비스
    • 음성·메시징
    • 디바이스 종류별 액티브 유저 수
    • 디바이스 종류별 아웃고잉 트래픽
  • 오퍼레이터의 기존 서비스
    • 단말기
    • 회선 교환 음성·SMS
    • 아웃고잉 트래픽
  • 오퍼레이터의 IP 기반 서비스
    • 서비스 종류별 액티브 유저 수
      • VoLTE·Wi-Fi통화·IP 메시징
    • 서비스 종류별 아웃고잉 트래픽
      • VoLTE·Wi-Fi 통화·IP 메시징
    • 리테일 매출
      • 음성·메시징
      • 1사용자당 평균 지출
KSA 19.03.28

이 페이지에 게재되어 있는 내용은 최신판과 약간 차이가 있을 수 있으므로 영문목차를 함께 참조하여 주시기 바랍니다. 기타 자세한 사항은 문의 바랍니다.

"The region has not experienced the precipitous decline in SMS usage that has been seen in Western European countries."

This report provides an outlook on the mobile communication services market in Central and Eastern Europe (CEE), including country views for the Czech Republic, Poland, Russia and Turkey. It provides forecasts for voice and messaging services provided by both mobile network operators and over-the-top (OTT) providers.

THIS REPORT PROVIDES:

  • forecasts for operator services including VoLTE, Wi-Fi calling and IP messaging, as well as traditional voice and SMS services
  • quantification of the level of substitution from traditional services to OTT alternatives
  • user and traffic forecasts for communication services, including OTT voice and messaging
  • an outlook for multi-device usage across smartphones, tablets and PCs/laptops
  • data for the region as a whole and for 16 individual countries
  • individual profiles for the Czech Republic, Poland, Russia and Turkey.
RegionsKey metrics

Regions covered in this report:

  • Worldwide
  • Central and Eastern Europe (CEE)
  • the Czech Republic
  • Poland
  • Russia
  • Turkey

Non-operator/OTT services

  • Voice and messaging
  • Active users by device type
  • Outgoing traffic by device type

Operator traditional services

  • Handsets
  • Circuit-switched (CS) voice and SMS
  • Outgoing traffic

Operator IP-based services

  • Active users by service type:
    • VoLTE, Wi-Fi calling, IP messaging
  • Outgoing traffic by service type
    • VoLTE, Wi-Fi calling, IP messaging
  • Retail revenue
    • voice and messaging
    • average spend per user

Forecast results provided in the data annex:

  • Worldwide
  • CEE region
  • Bulgaria
  • Croatia
  • Estonia
  • Hungary
  • Latvia
  • Lithuania
  • Montenegro
  • Romania
  • Serbia
  • Slovakia
  • Slovenia
  • Ukraine
  • Rest of CEE region

 

Table of Contents

  • 5. Executive summary
  • 6. Executive summary
  • 7. Worldwide trends
  • 8. Worldwide: 72 trillion OTT IP messages were sent in 2018; this is 12 times the number of messages that were sent using SMS
  • 9. Worldwide: 80% of smartphone users were active on OTT messaging apps in 2018; the penetration of these apps will slow down in the coming years
  • 10. Worldwide: the OTT communication market is heading towards saturation; Facebook's future revenue growth will come from enhanced user monetisation
  • 11. Worldwide: smartphones will continue to be the dominant communication devices, but the use of emerging devices will increase
  • 12. Worldwide: strategic responses from operators vary significantly in different regions
  • 13. Worldwide: operators are migrating smartphone users to VoLTE services; nearly 3.5billion VoLTE subscribers are expected by 2023
  • 14. Worldwide: many operators are rolling out Wi-Fi calling, primarily to improve indoor coverage; the roll-out of Wi-Fi 6 will further increase its adoption and usage
  • 15. Worldwide: the number of RCS users is growing rapidly as operators worldwide are rolling out the technology on Android devices
  • 16. Regional trends
  • 17. Central and Eastern Europe: OTT messaging apps are increasing in popularity and will pose challenges to operators
  • 18. Central and Eastern Europe: operators are providing indoor and outdoor HD voice coverage and VoIP is gaining traction
  • 19. Country-level trends
  • 20. Czech Republic: operators are adopting IP voice services early to secure future voice revenue
  • 21. Poland: OTT services are not yet a serious substitute for operators' voice services
  • 22. Russia: OTT apps are taking over the messaging market; operators have proactively invested in IP-based voice services
  • 23. Turkey: WhatsApp has captured the large youth market, but operators are responding with their own initiatives
  • 24. Forecast methodology and assumptions
  • 25. Forecast outputs and definitions
  • 26. Forecast methodology and assumptions
  • 27. About the authors and Analysys Mason
  • 28. About the authors
  • 29. Analysys Mason's consulting and research are uniquely positioned
  • 30. Research from Analysys Mason
  • 31. Consulting from Analysys Mason

List of Figures

  • Figure 1: Messaging traffic, Central and Eastern Europe, 2012--2023
  • Figure 2: Mobile voice traffic, Central and Eastern Europe, 2012--2023
  • Figure 3: Messages sent, by message type, worldwide, 2012--2018
  • Figure 4: Messages sent, by message type, and number of OTT messaging active users worldwide, 2012--2023
  • Figure 5: OTT messaging users, by device, worldwide, 2012--2023
  • Figure 6: OTT voice users, by device, worldwide, 2012--2023
  • Figure 7: Retail revenue for operator mobile voice services, by region, worldwide, 2016--2023
  • Figure 8: Retail revenue for operator mobile messaging services, by region, worldwide, 2016--2023
  • Figure 9: Active users of VoLTE services, by region, 2016--2023
  • Figure 10: Wi-Fi calling traffic and number of service users, worldwide, 2016--
  • Figure 11: Traffic and users for all mobile operator messaging services, worldwide, 2012--2023
  • Figure 12: Messaging traffic, Central and Eastern Europe, 2012--2023
  • Figure 13: Mobile voice traffic, Central and Eastern Europe, 2012--2023
  • Figure 14: Messaging traffic by message type, Czech Republic, 2012--2023
  • Figure 15: Messaging traffic by message type, Poland, 2012--2023
  • Figure 16: Messaging traffic by message type, Russia, 2012--2023
  • Figure 17: Overview of the main forecast outputs
  • Figure 18: Overview of the forecast methodology used in this report
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