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세계의 스마트 디바이스 시장 동향과 예측(2019-2024년)

Smart Devices: Worldwide Trends and Forecasts 2019-2024

리서치사 Analysys Mason
발행일 2019년 11월 상품 코드 917240
페이지 정보 영문 10 Slides
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세계의 스마트 디바이스 시장 동향과 예측(2019-2024년) Smart Devices: Worldwide Trends and Forecasts 2019-2024
발행일 : 2019년 11월 페이지 정보 : 영문 10 Slides

5대 스마트 디바이스(스마트 글래스, 스마트 스피커, 스마트 밴드, 스마트 워치, VR 헤드셋)의 전체 설치대수는 2024년까지 23억 달러에 달할 것으로 예측됩니다.

세계의 스마트 디바이스(Smart Devices) 시장에 대해 조사 분석했으며, 설치대수의 5개년 예측, 주요 동향·성장 촉진요인·예측 가정에 대한 체계적인 정보를 제공합니다.

주요 요약

스마트 디바이스의 정의

  • 스마트 디바이스 : 개요

세계의 동향과 예측

  • 스마트 디바이스 설치대수는 북미에서 급증하고, 보급률에서 가장 높아질 전망
  • 스마트 스피커 및 스마트 워치는 신흥 아시아태평양(EMAP)에서 보급률이 확대되고, 스마트 밴드는 사하라 이남 아프리카(SSA)에서 가장 인기있을 전망

스마트 글래스

  • 스마트 글래스 : 5G 인프라의 롤아웃에 의해 수급이 증가할 전망

스마트 스피커

  • 스마트 스피커 : 신언어를 지원하는 디바이스의 출시로 2020년 이후 보급률이 가속될 전망

스마트 밴드

  • 스마트 밴드 : 세계의 설치대수는 2020년에 최고조에 달하지만, 저가격대에 의해 크게 감소하지는 않을 전망

스마트 워치

  • 스마트 워치 : 스마트 밴드로부터의 이동, 기능·성능 강화에 의해 설치대수가 꾸준히 증가할 전망

VR 헤드셋

  • VR 헤드셋 : 게임 이외에서의 이용 사례 확대로 보급률도 증가할 전망

예측 방법과 가정

저자와 Analysys Mason 소개

KSM 19.12.13

"We expect that the total installed base of the five key smart device types will exceed 2.3 billion by 2024, and smart speakers will be the leading device."

Smart speakers, smart watches, virtual reality (VR) headsets and smart glasses will grow in popularity during the forecast period, while growth in the installed base of smart bands, which are technologically less-sophisticated than the other device types, will stagnate. The increased adoption of each of these device types is subject to specific drivers and challenges, but improvements to connectivity and coverage will underpin overall installed base growth for smart devices as a whole category.

This report provides:

  • a 5-year forecast of the installed base of five key smart device types (smart glasses, smart speakers, smart bands, smart watches and virtual reality (VR) headsets), by region and country (60 countries in total)
  • an overview of the main trends, drivers and forecast assumptions for each smart device category.

Geographical coverage:

RegionCountries (if applicable)
Worldwide 
Western EuropeAustria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK
Central and Eastern EuropeBulgaria, Croatia, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Montenegro, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey, Ukraine
Middle East and North AfricaMorocco, Oman, Qatar, Saudi Arabia, UAE
Sub-Saharan AfricaGhana, Kenya, Nigeria, South Africa
North AmericaCanada, USA
Latin AmericaArgentina, Brazil, Mexico
Emerging Asia--PacificChina, India, Indonesia, Malaysia, Philippines, Thailand, Vietnam
Developed Asia--PacificAustralia, Hong Kong, Japan, New Zealand, Singapore, South Korea, Taiwan

Table of Contents

  • 5. Executive summary
  • 6. Executive summary
  • 7. Smart device definition
  • 8. Smart devices: an overview
  • 9. Worldwide trends and forecasts
  • 10. The smart device installed base in North America will grow the fastest, and the smart device population penetration in this region will be the highest
  • 11. The take up of smart speakers and watches will grow strongly in EMAP; smart bands will emerge as the most popular device type in SSA
  • 12. Smart glasses
  • 13. Smart glasses: 5G infrastructure roll outs will boost both the supply of and demand for smart glasses
  • 14. Smart speakers
  • 15. Smart speakers: the launch of devices that support new languages will accelerate penetration growth from 2020 onwards
  • 16. Smart bands
  • 17. Smart bands: the worldwide installed base of smart bands is expected to peak in 2020, but low price points will prevent it from decreasing significantly
  • 18. Smart watches
  • 19. Smart watches: the installed base of smart watches will grow robustly due to the migration from smart bands and enhancements to functionality and performance
  • 20. Virtual reality headsets
  • 21. Virtual reality headsets: the penetration of VR headsets will grow as the number of use cases expands beyond gaming
  • 22. Forecast methodology and assumptions
  • 23. Main forecast input drivers
  • 24. About the authors and Analysys Mason
  • 25. About the authors
  • 26. Analysys Mason's consulting and research are uniquely positioned
  • 27. Research from Analysys Mason
  • 28. Consulting from Analysys Mason

List of figures

  • Figure 1: Smart device installed base, by category, worldwide, 2014 2024
  • Figure 2: Smart devices definitions
  • Figure 3: Smart device installed base, by category, North America, 2014 2024
  • Figure 4: Smart device installed base, by category, Western Europe, 2014 2024
  • Figure 5: Smart device installed base, by category, Latin America, 2014 2024
  • Figure 6: Smart device installed base, by category, Central and Eastern Europe, 2014 2024
  • Figure 7: Smart device installed, by category, developed Asia Pacific, 2014 2024
  • Figure 8: Smart device installed base, by category, Middle East and North Africa, 2014 2024
  • Figure 9: Smart device installed base, by category, emerging Asia Pacific, 2014 2024
  • Figure 10: Smart device installed base, by category, Sub Saharan Africa, 2014 2024
  • Figure 11: Smart glasses installed base and population penetration, by region, worldwide, 2014 2024
  • Figure 12: Smart speaker installed base and household penetration, by region, worldwide, 2014 2024
  • Figure 13: Smart band installed base and population penetration, by region, worldwide, 2014 2024
  • Figure 14: Smart watch installed base and population penetration, by region, worldwide, 2014 2024
  • Figure 15: VR headset installed base and population penetration, by region, worldwide, 2014 2024
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