"21% and 24% of respondents in Malaysia and the Philippines, respectively, stated that they intend to change their pay-TV provider within 6 months."
This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of consumers in their use of pay-TV and OTT video services in Malaysia and the Philippines. The viewership of video content is changing rapidly and the interaction between pay TV and OTT services is complex.
This report provides:
- insight into the current usage of pay-TV and OTT video services in Malaysia and the Philippines
- discussion of the impact of the COVID-19 pandemic on viewing behaviour and what this might mean for pay-TV services in the region
- analysis of the feature sets that will need to be adapted in order to defend against future churn
- information about which content genres consumers consider important and how this varies between customers of different services.
Survey data coverage:
The survey was conducted in association with Dynata between July and August 2019. The survey groups were chosen to be representative of the internet-using population in these countries. We set quotas on age, gender and geographical spread to that effect. There were a minimum of 1000 respondents per country.
Table of Contents
- Executive summary
- Results and analysis
- Methodology and panel information
- About the author and Analysys Mason