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중국의 욕실 시장

China Bathrooms 2019

리서치사 BRG Building Solutions
발행일 2019년 07월 상품 코드 306341
페이지 정보 영문 214 Pages
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중국의 욕실 시장 China Bathrooms 2019
발행일 : 2019년 07월 페이지 정보 : 영문 214 Pages

중국이 계획경제에서 개방경제로 이동하면서 욕실 용품 유통망도 개방되었습니다. 제조업체 각사는 욕실 용품을 건설·건축 업체에게 직접 판매하는 경향이지만, 그 때 고객에게 접근해 보다 좋은 서비스를 제공하기 위해 대형 유통업체의 경험과 정보를 활용하고 있습니다. 외자계 기업도 건설 시장에서 직접 판매를 적극적으로 진행한 기업은 성공을 거두고 있습니다. 결과적으로 욕실 용품 유통 시장에서는 치열한 경쟁이 전개되고 있습니다. 향후 민간 소비액 확대, 욕실 용품 갱신·신규 수요 등으로 욕실 용품 시장은 계속 확대될 것으로 생각됩니다. 또한 도시화 진전, 인프라 정비 등의 영향으로 다양한 분야에서 욕실 용품 수요가 확대될 전망입니다.

중국의 욕실 관련 용품 시장을 분석하고, 시장 전체 및 카테고리별 시장 실적과 예측(과거 12년간, 향후 5년간), 주요 시장 성장 촉진요인과 그 영향, 가격 동향, 최종사용자별(신축용, 개축용, 비주택용)·기술 방식별 상세 동향, 주요 기업·브랜드의 시장 점유율, 유통 구조 등의 정보를 전해드립니다.

1. 중국의 욕실 시장 배경

  • 개요
  • 인구 구조와 세대 개요
  • 거시경제 동향과 예측
  • 주택의 신규 착공 건수 : 동향과 예측
  • 종류별·소유권별 주택 재고량

2. 중국의 욕실 시장 유통 부문

  • 유통 시장 구조 : 개요

3. 중국의 욕조 및 샤워 트레이 시장

  • 시장 개요
  • 욕조 시장 동향과 예측
  • 가격 및 시장 규모 분석
  • 최종 용도별 상세 동향
  • 시장 점유율 분석 : 제품별
    • 주철제 욕조
    • 강철제 욕조
    • 합성수지성 욕조
    • 도제 샤워 트레이
    • 주철·강철제 샤워 트레이
    • 합성수지성 샤워 트레이
  • 수출입 동향
  • 유통 흐름

4. 중국의 위생도기 시장

  • 위생도기 시장 개요
  • 시장 동향과 예측
  • 가격 및 시장 규모 분석
  • 최종 용도별 상세 동향
  • 시장 점유율 분석 : 제품별
    • 도제 위생도기(CSW) 전체
    • 수세식 변기(WC)
    • 세면대
    • 기타 도제 위생도기
    • 차폐형 플라스틱제 수조
    • 노출형 플라스틱제 수조
  • 무역 동향
  • 유통 흐름

5. 중국의 수도꼭지 및 믹서 시장

  • 수도꼭지 및 믹서 시장 개요
  • 시장 동향과 예측
  • 가격 및 시장 규모 분석
  • 최종 용도별 상세 동향
  • 시장 점유율 분석 : 제품별
  • 유통 흐름

6. 중국의 샤워 월 시장

  • 샤워 월 시장 개요
  • 시장 동향과 예측
  • 가격 및 시장 규모 분석
  • 최종 용도별·소재별·종류별 상세 동향
  • 시장 점유율 분석 : 제품별
    • 바스 스크린
    • 기존 샤워 큐비클
    • 샤워 인클로저
  • 유통 흐름

7. 중국의 수치료법(Hydrotherapy) 시장

  • 수치료법 시장 개요
  • 시장 동향과 예측
  • 가격 및 시장 규모 분석
  • 최종 용도별 상세 동향
  • 시장 점유율 분석 : 제품별
    • 복합형 제품
    • 수중마사지 욕조
    • 수치료용 큐비클
    • 샤워 패널
  • 유통 흐름
KSM 14.08.27

이 페이지에 게재되어 있는 내용은 최신판과 약간 차이가 있을 수 있으므로 영문목차를 함께 참조하여 주시기 바랍니다. 기타 자세한 사항은 문의 바랍니다.

Report Overview:

This report provides an in-depth analysis of the Chinese bathroom market including the monitoring of recent trend patterns and demand drivers, plus substantiated volume forecasts for the next 5 years.

Market Overview:

The Chinese bathroom market saw slow growth in 2018 due to the slowing down of new dwelling completions and sales to housing RMI and fully renovated housing projects. The sales of bathroom products in the housing RMI segment grew faster than into new construction driven by the improvement of household incomes, growth in the number of young consumers, the middle class and the ending of the lifespans of housing built 10 to 20 years ago. The acceleration of urbanization and the improvement of infrastructure and housing conditions in tier three to tier four cities and vast rural areas boosted the demands for modern bathroom products with sales growing quickly in these areas. The bathroom market in tier one and tier two cities tends to be mature and there are growing sales of medium to premium products for the upgrade of bathroom and the redecoration of homes. In the non-housing sector, the increasing renovation and upgrading of hotels and offices, and growing construction of new schools, hospitals, sports and recreational facilities led to the demand for medium to high end bathroom products.

The market outlook for bathroom products in China is positive because of an expected growth of the economy, strong demands in housing RMI segment and increasing construction and refurbishment activities in non-housing sector. Despite the slowing down of new dwelling completions, the sales to fully renovated housing will continue to grow with more completions in more regions under the governments' supporting policies. In addition, the construction of new dwellings should continue to grow in tier three to tier four cities with the acceleration of urbanization with no controlling policies imposed. The housing RMI segment will continue to grow with the improvement of incomes. The acceleration of urbanization and the government's plan on improving public and commercial infrastructure will continue to boost the demands for bathroom products in the non-housing segment in the future.

Product Coverage:

This report focuses on the following product categories:

  • Bathroom Products:
    • Baths & Shower Trays
    • Sanitary Ware and Alternatives
    • Taps & Mixers (Faucets)
    • Shower Walls
    • Shower Accessories
    • Kitchen Sinks and Taps & Mixers

Key Data Points:

  • Historical volume trends (2005-2018) and forecasts (2019-2023)
  • Analysis of key market drivers and an understanding of the main influences affecting the future market outlook
  • Market values and average prices (2017 and 2018) at manufacturer selling price (MSP) level
  • End use sector segmentation (e.g. new housing, RMI, non-housing)
  • Technical segmentation and product category breakdowns
  • Volume market shares per brand/company
  • Distribution analysis including routes to market flow diagrams
  • Historical volume trends (2005-2018) and forecasts (2019-2023)
  • Analysis of key market drivers and an understanding of the main influences affecting the future market outlook
  • Market values and average prices (2017 and 2018) at manufacturer selling price (MSP) level
  • End use sector segmentation (e.g. new housing, RMI, non-housing)
  • Technical segmentation and product category breakdowns
  • Volume market shares per brand/company
  • Distribution analysis including routes to market flow diagrams

Table of Contents

Background: China - Bathroom & Kitchen

II.0. CN - Background

  • II.1. Background: Overview
  • II.2. Key Figures
  • II.3. Macroeconomic Trends and Forecasts
  • II.4. Historical and Current Exchange Rates
  • II.5. New Dwelling Construction
  • II.6. Dwelling Stock by Type and Tenure

Distribution: China - Bathroom & Kitchen

III.0. CN - Distribution

  • III.1. Distribution: Overview

Baths and Shower Trays - China

1.0. CN - Baths and Shower Trays

  • 1.1. Market Overview: Baths and Shower Trays
  • 1.2. Historical Trends and Forecasts
    • 1.3.1. Prices and Market Values: Baths and Shower Trays
    • 1.3.2. Price Segmentation: Cast Iron Baths
    • 1.3.3. Price Segmentation: Steel Baths
    • 1.3.4. Price Segmentation: Synthetic Baths
    • 1.3.5. Price Segmentation: Hydromassage Baths
    • 1.3.6. Price Segmentation: Ceramic Shower Trays
    • 1.3.7. Price Segmentation: Steel/ Cast Iron Shower Trays
    • 1.3.8. Price Segmentation: Synthetic Shower Trays
    • 1.4.1. End Use: Base Year
    • 1.4.2. End Use: Historical and Forecasts
    • 1.4.3. Sales by Material: Synthetic Baths & Shower Trays
    • 1.5.1. Market Shares: Cast Iron Baths
    • 1.5.2. Market Shares: Steel Baths
    • 1.5.3. Market Shares: Synthetic Baths
    • 1.5.4. Market Shares: Hydromassage Baths
    • 1.5.5. Market Shares: Ceramic Shower Trays

The Chinese Bathroom and Kitchen Market

I.0. Introduction: Bathroom & Kitchen

  • 1.5.6. Market Shares: Steel / Cast Iron Shower Trays
  • 1.5.7. Market Shares: Synthetic Shower Trays
  • 1.6.1/2. Imports & Exports: Cast Iron Baths
  • 1.6.3/4. Imports & Exports: Steel Baths
  • 1.6.5/6. Imports & Exports: Synthetic Baths / Shower Trays
  • 1.7.1/2. Route to Market: Baths
  • 1.7.3/4. Route to Market: Shower Trays

Sanitary Ware - China

2.0. CN - Sanitary Ware

  • 2.1. Market Sector Overview: Sanitary Ware
  • 2.2. Historical Trends and Forecasts: Sanitary Ware
    • 2.3.1. Prices and Market Values: Sanitary Ware
    • 2.3.2. Prices and Market Values by Type: CSW
    • 2.3.3. Price Segmentation: WCs
    • 2.3.4. Price Segmentation: Ceramic Washbasins
    • 2.3.5. Price Segmentation: Concealed Plastic Cisterns
    • 2.3.6. Price Segmentation: Exposed Plastic Cisterns
    • 2.4.1. End Use: Base Year
    • 2.4.2. End Use: Historical and Forecasts
    • 2.4.3. Sales by Type of Rim: WCs
    • 2.5.1. Market Shares: All Ceramic Sanitary Ware
    • 2.5.2. Market Shares: WCs
    • 2.5.3. Market Shares: Ceramic Washbasins
    • 2.5.4. Market Shares: Other Ceramic Sanitary Ware
    • 2.5.5. Market Shares: Concealed Plastic Cisterns
    • 2.5.6. Market Shares: Exposed Plastic Cisterns
    • 2.6.1/2. Imports & Exports: CSW All
    • 2.6.3/4. Imports & Exports: Plastic Cisterns
    • 2.7.1/2. Route to Market: Ceramic Sanitary Ware
    • 2.7.3/4. Route to Market: Plastic Cisterns

Faucets - China

3.0. CN - Faucets

  • 3.1. Market Sector Overview: Faucets
  • 3.2. Historical Trends and Forecasts: Faucets
    • 3.3.1. Prices and Market Values: Faucets
    • 3.3.2. Prices and Market Values by Type: Faucetsc
    • 3.3.3. Price Segmentation: Bath Faucets
    • 3.3.4. Price Segmentation: Bidet Faucets
    • 3.3.5. Price Segmentation: Kitchen Faucets
    • 3.3.6. Price Segmentation: Shower Faucets
    • 3.3.7. Price Segmentation: Washbasin Faucets
    • 3.4.1. End Use: Base Year
    • 3.4.2. End Use: Historical and Forecasts
    • 3.4.3. Sales by Type and Application: Faucets
  • 3.5. Market Shares: Faucets
    • 3.6.1/2. Imports & Exports: Faucets
    • 3.7.1/2. Route to Market: Sanitary Faucets
    • 3.7.3/4. Route to Market: Kitchen Faucets

Shower Wall - China

4.0. CN - Shower Wall

  • 4.1. Market Sector Overview: Shower Wall
  • 4.2. Historical Trends and Forecasts: Shower Wall
    • 4.3.1. Prices and Market Values: Shower Wall
    • 4.3.2. Price Segmentation: Bath Screens
    • 4.3.3. Price Segmentation: Conventional Shower Cubicles
    • 4.3.4. Price Segmentation: Hydrotherapy Shower Cubicles
    • 4.3.5. Price Segmentation: Shower Enclosures
    • 4.4.1. End Use: Base Year
    • 4.4.2. End Use: Historical and Forecasts
    • 4.4.3. Sales by Type of Material: Shower Wall
    • 4.4.4. Sales by Type: Shower Enclosures
    • 4.4.5. Sales by Type of Door: Shower Enclosures
    • 4.5.1. Market Shares: Bath Screens
    • 4.5.2. Market Shares: Conventional Shower Cubicles
    • 4.5.3. Market Shares: Hydrotherapy Shower Cubicles
    • 4.5.4. Market Shares: Shower Enclosures
    • 4.6.1/2. Route to Market: Shower Wall

Shower Accessories - China

5. CN - Shower Accessories

  • 5.1. Market Sector Overview: Shower Accessories
  • 5.2. Historical Trends & Forecasts: Shower Accessories
    • 5.3.1. Prices and Market Values: Shower Accessories
    • 5.3.2. Price Segmentation: Flexible Hoses
    • 5.3.3. Price Segmentation: Shower Heads
    • 5.3.4. Price Segmentation: Shower Panels
    • 5.3.5. Price Segmentation: Shower Supports
    • 5.4.1. End Use: Base Year
    • 5.4.2. End Use: Historical and Forecasts
    • 5.4.3. Sales By Type of Material: Flexible Hoses
    • 5.4.4. Sales by Type of Function: Shower Heads
    • 5.4.5. Sales By Type: Shower Supports
    • 5.5.1. Market Shares: Flexible Hoses
    • 5.5.2. Market Shares: Shower Heads
    • 5.6.1/2. Route to Market: Shower Accessories

Kitchen Sinks - China

6. CN - Kitchen Sinks

  • 6.1. Market Sector Overview: Kitchen Sinks
  • 6.2. Historical Trends and Forecasts: Kitchen Sinks
    • 6.3.1. Prices and Market Values: Kitchen Sinks
    • 6.3.2. Price Segmentation: Cast Iron Kitchen Sinks
    • 6.3.3. Price Segmentation: Ceramic Kitchen Sinks
    • 6.3.4. Price Segmentation: Stainless Steel Kitchen Sinks
    • 6.3.5. Price Segmentation: Synthetic Kitchen Sinks
    • 6.4.1. End Use: Base Year
    • 6.4.2. End Use: Historical and Forecasts
    • 6.4.3. Sales by Type of Installation: Kitchen Sinks
    • 6.4.4. Sales by Type of Configuration: Kitchen Sinks
    • 6.5.1. Market Shares: Stainless Steel Kitchen Sinks
    • 6.5.2. Market Shares: Synthetic Sinks
    • 6.6.1/2. Route to Market: Kitchen Sinks

Kitchen Faucets - China

7. CN - Kitchen Faucets

  • 7.1. Market Sector Overview: Kitchen Faucets
  • 7.2. Historical Trends and Forecasts: Kitchen Faucets
    • 7.3.1. Prices and Market Values: Kitchen Faucets
    • 7.3.2. Price Segmentation: Kitchen Faucets
    • 7.4.1. End Use: Base Year
    • 7.4.2. End Use: Historical and Forecasts
  • 7.5. Market Shares: Kitchen Faucets
    • 7.6.1/2. Route to Market: Kitchen Faucets
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