공지 : 도쿄증권거래소 JASDAQ 스탠다드 시장 신규 상장 관련 안내

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세계의 완구 시장 규모 조사 : 유형별(취학전용 완구, 봉제완구 및 인형, 액션 토이 등), 유통 채널별(점포, 슈퍼마켓 및 하이퍼마켓, 전문점 등), 지역별 예측(2020-2027년)

Global Toys Market Size study, by Type (Preschool Toys, Soft Toys and Dolls, Action Toys and Others), Distribution Channel (Store-Based, Supermarkets & Hypermarkets, Specialty Stores and Others) and Regional Forecasts 2020-2027

리서치사 Bizwit Research & Consulting LLP
발행일 2021년 02월 상품 코드 988164
페이지 정보 영문
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세계의 완구 시장 규모 조사 : 유형별(취학전용 완구, 봉제완구 및 인형, 액션 토이 등), 유통 채널별(점포, 슈퍼마켓 및 하이퍼마켓, 전문점 등), 지역별 예측(2020-2027년) Global Toys Market Size study, by Type (Preschool Toys, Soft Toys and Dolls, Action Toys and Others), Distribution Channel (Store-Based, Supermarkets & Hypermarkets, Specialty Stores and Others) and Regional Forecasts 2020-2027
발행일 : 2021년 02월 페이지 정보 : 영문

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

세계의 완구 시장 규모는 2019년에 약 907억 달러를 기록했습니다. 이 시장은 2020-2027년의 예측 기간 중 4.3%를 넘는 건전한 성장률로 확대할 것으로 예측됩니다.

어린이들은 완구로 놀고 즐기며 정체성을 찾고, 새로운 것을 배우고 인간 관계를 탐구하며, 성인으로서 필요한 스킬을 연습합니다. TV, 스마트폰, 영화의 확대에 수반하여 어린이들 사이에서 완구 형태를 한 가공 캐릭터의 수요가 높아지고 있습니다. 교육의 시대에 교육 완구의 판매는 세계의 완구 시장을 확대했습니다. 또한 완구 공장에 대한 투자의 증가는 개인 가처분소득의 증가에 따른 엔터테인먼트 업계의 부상과 함께 혁신적인 제품으로 이끌며, 예측 기간 중 완구의 채택을 초래했습니다.

예를 들면 기업 정보원에 따르면 Hasbro는 트랜스포머 영화 시리즈를 통해 주요 기업이 되며, 레고는 2017년에 레고 배트맨과 레고 닌자고를 포함한 2개의 영화를 상영했습니다. 그러나 플라스틱 완구 및 관련 규제에 의한 중대한 환경 피해는 2020-2027년의 예측 기간 중 시장의 성장을 방해합니다. 또한 원재료의 입수 용이성, 적정 가격과 플라스틱을 포함하지 않은 혁신적 완구에 의해 완구의 채택과 수요가 증가할 것으로 전망되고 있습니다.

세계의 완구 시장에 대해 조사했으며, 시장의 개요와 유형별, 유통 채널별, 지역별 동향 및 시장에 참여하는 기업의 개요 등을 정리하여 전해드립니다.

목차

제1장 개요

제2장 세계 완구 시장의 정의와 범위

제3장 세계의 완구 시장 역학

  • 완구 시장의 영향 분석(2018-2027년)

제4장 세계의 완구 시장 산업 분석

  • Porter의 산업 분석
  • PEST 분석
  • 투자 채택 모델
  • 애널리스트의 추천 사항과 결론

제5장 세계의 완구 시장, 유형별

  • 시장 스냅숏
  • 세계의 완구 시장, 유형별 : 퍼포먼스 - 잠재적 분석
  • 세계의 완구 시장 추산과 예측, 유형별 : 2017-2027년(10억 달러)
  • 완구 시장, 하위 부문 분석
    • 취학전용 완구
    • 봉제완구 및 인형
    • 액션 토이
    • 기타

제6장 세계의 완구 시장, 유통 채널별

  • 시장 스냅숏
  • 세계의 완구 시장, 유통 채널별 : 퍼포먼스 - 잠재적 분석
  • 세계의 완구 시장 추산과 예측, 유통 채널별 : 2017-2027년(10억 달러)
  • 완구 시장, 하위 부문 분석
    • 점포
    • 슈퍼마켓·하이퍼마켓
    • 전문점
    • 기타

제7장 세계의 완구 시장, 지역 분석

  • 지역 시장 스냅숏
  • 북미
    • 미국
    • 캐나다
  • 유럽 스냅숏
    • 영국
    • 독일
    • 프랑스
    • 스페인
    • 이탈리아
    • 기타
  • 아시아태평양 스냅숏
    • 중국
    • 인도
    • 일본
    • 호주
    • 한국
    • 기타
  • 라틴아메리카 스냅숏
    • 브라질
    • 멕시코
  • 기타 지역

제8장 경쟁 정보

  • 주요 시장 전략
  • 기업 개요
    • Lego group
    • Mattel Inc.
    • Namco Bandai Holding Inc.
    • Hasbro
    • Toy Quest
    • Sanrio Company Ltd.
    • Konami Corporation
    • Integrity Toys, Inc.
    • Jakks Pacific
    • Playmates Toys Limited

제9장 조사 프로세스

KSA 21.02.19

LIST OF TABLES

  • TABLE 1. Global Toys market, report scope
  • TABLE 2. Global Toys market estimates & forecasts by Region 2017-2027 (USD Billion)
  • TABLE 3. Global Toys market estimates & forecasts by Type 2017-2027 (USD Billion)
  • TABLE 4. Global Toys market estimates & forecasts by Distribution Channel 2017-2027 (USD Billion)
  • TABLE 5. Global Toys market by segment, estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 6. Global Toys market by region, estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 7. Global Toys market by segment, estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 8. Global Toys market by region, estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 9. Global Toys market by segment, estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 10. Global Toys market by region, estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 11. Global Toys market by segment, estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 12. Global Toys market by region, estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 13. Global Toys market by segment, estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 14. Global Toys market by region, estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 15. U.S. Toys market estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 16. U.S. Toys market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 17. U.S. Toys market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 18. Canada Toys market estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 19. Canada Toys market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 20. Canada Toys market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 21. UK Toys market estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 22. UK Toys market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 23. UK Toys market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 24. Germany Toys market estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 25. Germany Toys market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 26. Germany Toys market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 27. RoE Toys market estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 28. RoE Toys market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 29. RoE Toys market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 30. China Toys market estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 31. China Toys market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 32. China Toys market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 33. India Toys market estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 34. India Toys market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 35. India Toys market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 36. Japan Toys market estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 37. Japan Toys market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 38. Japan Toys market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 39. RoAPAC Toys market estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 40. RoAPAC Toys market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 41. RoAPAC Toys market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 42. Brazil Toys market estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 43. Brazil Toys market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 44. Brazil Toys market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 45. Mexico Toys market estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 46. Mexico Toys market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 47. Mexico Toys market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 48. RoLA Toys market estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 49. RoLA Toys market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 50. RoLA Toys market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 51. Row Toys market estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 52. Row Toys market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 53. Row Toys market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 54. List of secondary sources, used in the study of global Toys market
  • TABLE 55. List of primary sources, used in the study of global Toys market
  • TABLE 56. Years considered for the study
  • TABLE 57. Exchange rates considered

LIST OF FIGURES

List of figures

  • FIG 1. Global Toys market, research methodology
  • FIG 2. Global Toys market, market estimation techniques
  • FIG 3. Global market size estimates & forecast methods
  • FIG 4. Global Toys market, key trends 2019
  • FIG 5. Global Toys market, growth prospects 2020-2027
  • FIG 6. Global Toys market, porters 5 force model
  • FIG 7. Global Toys market, pest analysis
  • FIG 8. Global Toys market, value chain analysis
  • FIG 9. Global Toys market by segment, 2017 & 2027 (USD Billion)
  • FIG 10. Global Toys market by segment, 2017 & 2027 (USD Billion)
  • FIG 11. Global Toys market by segment, 2017 & 2027 (USD Billion)
  • FIG 12. Global Toys market by segment, 2017 & 2027 (USD Billion)
  • FIG 13. Global Toys market by segment, 2017 & 2027 (USD Billion)
  • FIG 14. Global Toys market, regional snapshot 2017 & 2027
  • FIG 15. North America Toys market 2017 & 2027 (USD Billion)
  • FIG 16. Europe Toys market 2017 & 2027 (USD Billion)
  • FIG 17. Asia pacific Toys market 2017 & 2027 (USD Billion)
  • FIG 18. Latin America Toys market 2017 & 2027 (USD Billion)
  • FIG 19. Global Toys market, company market share analysis (2019)

Global Toys Market is valued approximately USD 90.7 billion in 2019 and is anticipated to grow with a healthy growth rate of more than 4.3 % over the forecast period 2020-2027. Children play with the toys to enjoy, discover their identity, learn new things, explore relationships and practice skills they need as adults. Increase in expansion of television, smartphones and movies along with the demand of the fictional characters in the form of toys amongst the children are rising. The sale of educational toys in the era of education has expanded the global toys market. Further, increasing investments in the toys factory has led to the innovative products coupled with the rising entertainment industry along with the rising personal disposable income has led the adoption of Toys across the forecast period. For Instance: as per the company source, Hasbro becomes a major player through the Transformers movie franchise, and Lego had two movie launches in 2017 including the Lego Batman and Lego Ninjago. However, high environmental damage from the plastic toys and the related regulations impedes the growth of the market over the forecast period of 2020-2027. Also, with an ease in availability of raw material, affordable prices of toys and innovative toys that are plastic free , the adoption & demand for Toys is likely to increase.

The regional analysis of global Toys Market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America and Rest of the World. Asia-Pacific is the leading/significant region across the world in terms of market share owing to the growing manufacturers, affordable raw material & labor which promotes exporting of raw materials as well as finished goods. Whereas, Asia-Pacific is also anticipated to exhibit highest growth rate / CAGR over the forecast period 2020-2027. Factors such as rising disposable income, rising entertainment connected with education and traditional toys would create lucrative growth prospects for the Toys Market across Asia-Pacific region.

Major market player included in this report are:

Lego Group

Mattel Inc.

Namco Bandai Holdings Inc.

Hasbro

Toy Quest

Sanrio Company Ltd.

Konami Corporation

Integrity Toys, Inc.

Jakks Pacific

Playmates Toys Limited

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Type:

Preschool Toys

Soft Toys and Dolls

Action Toys

Others

By Distribution Channel:

Store-Based

Supermarkets and Hypermarkets

Specialty Stores

Others

By Region:

North America

U.S.

Canada

Europe

UK

Germany

France

Spain

Italy

ROE

Asia Pacific

China

India

Japan

Australia

South Korea

RoAPAC

Latin America

Brazil

Mexico

Rest of the World

Furthermore, years considered for the study are as follows:

Historical year - 2017, 2018

Base year - 2019

Forecast period - 2020 to 2027

Target Audience of the Global Toys Market in Market Study:

Key Consulting Companies & Advisors

Large, medium-sized, and small enterprises

Venture capitalists

Value-Added Resellers (VARs)

Third-party knowledge providers

Investment bankers

Investors

Table of Contents

Chapter 1. Executive Summary

  • 1.1. Market Snapshot
  • 1.2. Global & Segmental Market Estimates & Forecasts, 2018-2027 (USD Billion)
    • 1.2.1. Toys Market, by Region, 2018-2027 (USD Billion)
    • 1.2.2. Toys Market, by Type, 2018-2027 (USD Billion)
    • 1.2.3. Toys Market, by Distribution Channel, 2018-2027 (USD Billion)
  • 1.3. Key Trends
  • 1.4. Estimation Methodology
  • 1.5. Research Assumption

Chapter 2. Global Toys Market Definition and Scope

  • 2.1. Objective of the Study
  • 2.2. Market Definition & Scope
    • 2.2.1. Scope of the Study
    • 2.2.2. Industry Evolution
  • 2.3. Years Considered for the Study
  • 2.4. Currency Conversion Rates

Chapter 3. Global Toys Market Dynamics

  • 3.1. Toys Market Impact Analysis (2018-2027)
    • 3.1.1. Market Drivers
    • 3.1.2. Market Challenges
    • 3.1.3. Market Opportunities

Chapter 4. Global Toys Market Industry Analysis

  • 4.1. Porter's 5 Force Model
    • 4.1.1. Bargaining Power of Suppliers
    • 4.1.2. Bargaining Power of Buyers
    • 4.1.3. Threat of New Entrants
    • 4.1.4. Threat of Substitutes
    • 4.1.5. Competitive Rivalry
    • 4.1.6. Futuristic Approach to Porter's 5 Force Model (2017-2027)
  • 4.2. PEST Analysis
    • 4.2.1. Political
    • 4.2.2. Economical
    • 4.2.3. Social
    • 4.2.4. Technological
  • 4.3. Investment Adoption Model
  • 4.4. Analyst Recommendation & Conclusion

Chapter 5. Global Toys Market, by Type

  • 5.1. Market Snapshot
  • 5.2. Global Toys Market by Type, Performance - Potential Analysis
  • 5.3. Global Toys Market Estimates & Forecasts by Type 2017-2027 (USD Billion)
  • 5.4. Toys Market, Sub Segment Analysis
    • 5.4.1. Preschool Toys
    • 5.4.2. Soft Toys and Dolls
    • 5.4.3. Action Toys
    • 5.4.4. Others

Chapter 6. Global Toys Market, by Distribution Channel

  • 6.1. Market Snapshot
  • 6.2. Global Toys Market by Distribution Channel, Performance - Potential Analysis
  • 6.3. Global Toys Market Estimates & Forecasts by Distribution Channel 2017-2027 (USD Billion)
  • 6.4. Toys Market, Sub Segment Analysis
    • 6.4.1. Store-Based
    • 6.4.2. Supermarkets and Hypermarkets
    • 6.4.3. Specialty Stores
    • 6.4.4. Others

Chapter 7. Global Toys Market, Regional Analysis

  • 7.1. Toys Market, Regional Market Snapshot
  • 7.2. North America Toys Market
    • 7.2.1. U.S. Toys Market
      • 7.2.1.1. Type breakdown estimates & forecasts, 2017-2027
      • 7.2.1.2. Distribution Channel breakdown estimates & forecasts, 2017-2027
    • 7.2.2. Canada Toys Market
  • 7.3. Europe Toys Market Snapshot
    • 7.3.1. U.K. Toys Market
    • 7.3.2. Germany Toys Market
    • 7.3.3. France Toys Market
    • 7.3.4. Spain Toys Market
    • 7.3.5. Italy Toys Market
    • 7.3.6. Rest of Europe Toys Market
  • 7.4. Asia-Pacific Toys Market Snapshot
    • 7.4.1. China Toys Market
    • 7.4.2. India Toys Market
    • 7.4.3. Japan Toys Market
    • 7.4.4. Australia Toys Market
    • 7.4.5. South Korea Toys Market
    • 7.4.6. Rest of Asia Pacific Toys Market
  • 7.5. Latin America Toys Market Snapshot
    • 7.5.1. Brazil Toys Market
    • 7.5.2. Mexico Toys Market
  • 7.6. Rest of The World Toys Market

Chapter 8. Competitive Intelligence

  • 8.1. Top Market Strategies
  • 8.2. Company Profiles
    • 8.2.1. Lego group
      • 8.2.1.1. Key Information
      • 8.2.1.2. Overview
      • 8.2.1.3. Financial (Subject to Data Availability)
      • 8.2.1.4. Product Summary
      • 8.2.1.5. Recent Developments
    • 8.2.2. Mattel Inc.
    • 8.2.3. Namco Bandai Holding Inc.
    • 8.2.4. Hasbro
    • 8.2.5. Toy Quest
    • 8.2.6. Sanrio Company Ltd.
    • 8.2.7. Konami Corporation
    • 8.2.8. Integrity Toys, Inc.
    • 8.2.9. Jakks Pacific
    • 8.2.10. Playmates Toys Limited

Chapter 9. Research Process

  • 9.1. Research Process
    • 9.1.1. Data Mining
    • 9.1.2. Analysis
    • 9.1.3. Market Estimation
    • 9.1.4. Validation
    • 9.1.5. Publishing
  • 9.2. Research Attributes
  • 9.3. Research Assumption
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