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중국의 와인 수입 동향 분석

Research Report on Wine Import in China, 2019-2023

리서치사 China Research and Intelligence
발행일 2019년 03월 상품 코드 802152
페이지 정보 영문 50 Pages
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US $ 2,600 ₩ 3,064,000 Unprintable PDF (Single User License)
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중국의 와인 수입 동향 분석 Research Report on Wine Import in China, 2019-2023
발행일 : 2019년 03월 페이지 정보 : 영문 50 Pages

중국의 와인(Wine) 수입 동향 전망에 대해 분석했으며, 와인 시장 구조와 배경(관련 정책, 주요 수입 상대국, 수요 구조 등), 전체적인 수입량 동향(과거 6년간), 제품 카테고리별 상세 동향, 주요 시장 성장 촉진·억제요인, 향후 수입 동향 전망(향후 5년간) 등에 대해 조사했습니다.

제1장 와인 산업 상황 개요

  • 와인의 정의
  • 와인의 분류
  • 와인 관련 산업

제2장 중국의 와인 산업 발전 환경

  • 경제 환경
  • 정책 환경
  • 사회적 환경

제3장 중국의 와인 수요량 및 공급량 분석

  • 와인 공급량 분석
  • 와인 수요량 분석
    • 중국의 와인 소비자 그룹
    • 중국의 와인 소비량

제4장 중국의 와인 수입량(과거 6년간)

  • 와인 수입 규모 분석
    • 중국의 와인 수입량
    • 중국의 와인 수입액
  • 와인 평균 수입 가격 분석
  • 와인 수입 의존도 분석

제5장 중국의 와인 수입량 분석 : 종류별

  • 보틀 와인 수입량 분석
    • 보틀 와인 수입 상대국
    • 중국의 보틀 와인 수입량
    • 중국의 보틀 와인 수입액
    • 보틀 와인 평균 수입 가격
  • 벌크 와인 수입량 분석
    • 벌크 와인 수입 상대국
    • 중국의 벌크 와인 수입량
    • 중국의 벌크 와인 수입액
    • 벌크 와인 평균 수입 가격
  • 스파클링 와인 수입량 분석
    • 스파클링 와인 수입 상대국
    • 중국의 스파클링 와인 수입량
    • 중국의 스파클링 와인 수입액
    • 스파클링 와인 평균 수입 가격

제6장 중국의 주요 와인 수입업체

  • 분석 내용 : 상위 10개사
    • 기업 개요
    • 와인 사업 분석

제7장 중국의 와인 수입 전망(향후 5년간)

  • 와인 수입 동향에 대한 영향요인
    • 주요 성장 촉진요인과 시장 기회
    • 위협과 과제
  • 중국의 와인 수입량 예측
    • 총수입량 예측
    • 와인 수입 구조 예측
  • 수입 와인 수요량 예측
KSM 19.03.25

Description

With the improvement of living standards and the change of lifestyle, the demand for wine in China keeps increasing. China is the fifth largest wine consumer in the world. The fixed wine consumer groups in China are no longer limited to the middle class and the well-heeled. An increasing number of young people are starting to drink wine, and some middle-aged and elderly people are becoming wine drinkers for health reasons. At official banquets and business dinners, the consumption of Chinese spirits far exceeds that of wine but the gap in market share is narrowing.

The development of e-commerce boosts wine sales in China. And consumer groups vary greatly in preference and purchasing power. The output volume and quality of domestic wine can hardly be improved, and wine making costs more in China than in other countries, which pushes up the import volume of wine in China. Many Chinese wine producers repackage imported bulk wine to produce wine of their own brands. As the Chinese government has no special restrictions on wine import, the number of wine importers in China stays above 5,000 in recent years.

According to CRI's analysis, the import volume of wine in China reached 729.68 million liters in 2018. It decreased as compared to 2017 but increased by about 80% as compared to 2013. About 20% of China's wine imports are bulk wine in containers holding more than 10L, and the rest are bottled wine in containers holding 10L or less. In 2018, the import value of wine in China reached USD 3.91 billion, increasing by about 6.50% as compared to 2017. France was the largest source of China's wine imports. The value of China's wine imports from France was about USD 1 billion in 2018, decreasing by nearly 9% YOY. Australia was the second largest source of China's wine imports. The value of China's wine imports from Australia was about USD 700 million in 2018, decreasing by 3.50% YOY. Chile was the third largest source of China's wine imports. The value of China's wine imports from Chile was about USD 340 million, increasing by 4.50% YOY. In 2018, the average import price of wine in China was lower than 6 USD/liter, which shows that China's wine imports are mostly medium-to-low end products.

According to CRI's market survey, there is neither well-developed wine culture nor well-known wine brands on the Chinese market. Most Chinese consumers find it difficult to identify the types and grades of wines. Therefore, low-end imported wines prevail in China. Some inferior wines are even sold at high prices by advantage of marketing techniques. China's wine market will become standardized as consumers grow more mature and the market is better regulated. But it may take 5 to 10 years or longer. It is important for wine importers to select brands and products suitable for the Chinese market and spread consumption concept in a way acceptable to Chinese consumers.

Topics covered:

  • Economic and policy environments of wine import in China
  • Wine import in China from 2013 to 2018
  • Major sources of China's wine imports
  • Product segments and prices of wine imports
  • Major wine importers in China
  • Forecasts on wine import in China from 2019 to 2023

Table of Contents

1 Overview of Wine Industry

  • 1.1 Definition of Wine
  • 1.2 Classification of Wine
  • 1.3 Industry Chain of Wine

2 Development Environment of China's Wine Industry

  • 2.1 Economic Environment
  • 2.2 Policy Environment
  • 2.3 Social Environment

3 Analysis on Supply of and Demand for Wine in China

  • 3.1 Analysis on Supply of Wine in China
  • 3.2 Analysis on Demand for Wine in China
    • 3.2.1 Wine Consumer Groups in China
    • 3.2.2 Consumption Volume of Wine in China

4 Wine Import in China, 2013-2018

  • 4.1 Analysis on Scale of Wine Import in China
    • 4.1.1 Import Volume of Wine in China
    • 4.1.2 Import Value of Wine in China
  • 4.2 Analysis on Average Import Price of Wine in China
  • 4.3 Analysis on China's Reliance on Wine Imports

5 Analysis on China's Wine Imports by Type

  • 5.1 Analysis on Bottled Wine Import in China
    • 5.1.1 Sources of China's Bottled Wine Imports
    • 5.1.2 Import Volume of Bottled Wine in China
    • 5.1.3 Import Value of Bottled Wine in China
    • 5.1.4 Average Import Price of Bottled Wine in China
  • 5.2 Analysis on Bulk Wine Import in China
    • 5.2.1 Sources of China's Bulk Wine Imports
    • 5.2.2 Import Volume of Bulk Wine in China
    • 5.2.3 Import Value of Bulk Wine in China
    • 5.2.4 Average Import Price of Bulk Wine in China
  • 5.3 Analysis on Sparkling Wine Import in China
    • 5.3.1 Sources of China's Sparkling Wine Imports
    • 5.3.2 Import Volume of Sparkling Wine in China
    • 5.3.3 Import Value of Sparkling Wine in China
    • 5.3.4 Average Import Price of Sparkling Wine in China

6 Major Wine Importers in China

  • 6.1 Enterprise 1
    • 6.1.1 Enterprise Profile
    • 6.1.2 Analysis on Wine Business
  • 6.2 Enterprise 2
  • 6.3 Enterprise 3
  • 6.4 Enterprise 4
  • 6.5 Enterprise 5
  • 6.6 Enterprise 6
  • 6.7 Enterprise 7
  • 6.8 Enterprise 8
  • 6.9 Enterprise 9
  • 6.10 Enterprise 10

7 Prospect of Wine Import in China, 2019-2023

  • 7.1 Factors Influencing Wine Import in China
    • 7.1.1 Major Driving Forces and Market Opportunities
    • 7.1.2 Threats and Challenges
  • 7.2 Forecast on Import Volume of Wine in China
    • 7.2.1 Forecast on Total Import Volume
    • 7.2.2 Forecast on Structure of Wine Imports
  • 7.3 Forecast on Demand for Wine Imports in China

Selected Charts

  • Chart Classification of Wine by Packing Method
  • Chart Industry Chain of Wine
  • Chart China's GDP and Disposable Income Per Capita, 2013-2018
  • Chart China's Import Tariffs on Wines
  • Chart Output Volume of Wine in China, 2013-2018
  • Chart Classification of Wine Consumers in China
  • Chart Apparent Consumption of Wine in China, 2013-2018
  • Chart Import Volume of Wine in China, 2013-2018
  • Chart Import Value of Wine in China, 2013-2018
  • Chart Average Import Price of Wine in China, 2013-2018
  • Chart China's Reliance on Wine Imports, 2013-2018
  • Chart Import Volume of Wine by Type in China, 2013-2018
  • Chart Structure of China's Wine Imports, 2013-2018
  • Chart Sources of China's Bottled Wine Imports in 2018
  • Chart Import Volume of Bottled Wine in China, 2013-2018
  • Chart Average Import Price of Bottled Wine in China, 2013-2018
  • Chart Sources of China's Bulk Wine Imports in 2017
  • Chart Average Import Price of Bulk Wine in China, 2013-2018
  • Chart Top 10 Sources of China's Sparkling Wine Imports in 2018
  • Chart Top 10 Wine Importers in China
  • Chart Forecast on Import Volume of Wine in China, 2019-2023
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