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세계의 무선 마우스 시장(2019-2026년)

Global Wireless Mouse Market - 2019-2026

리서치사 DataM Intelligence
발행일 2020년 06월 상품 코드 943756
페이지 정보 영문
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세계의 무선 마우스 시장(2019-2026년) Global Wireless Mouse Market - 2019-2026
발행일 : 2020년 06월 페이지 정보 : 영문

무선 마우스는 무선, Bluetooth, 적외선 등의 무선 기술을 통해 와이어를 사용하지 않고 컴퓨터에 접속되는 것으로, 마우스로부터의 신호를 수신하기 위한 USB 수신기와 세트로 되어 있습니다. 무선 마우스에는 리모트 컨트롤 마우스, 게이밍 마우스, 틸팅 휠 마우스, 바이오메트릭스 마우스, 멀티미디어 마우스, 모션 기반 마우스 등 다양한 종류가 있습니다. 시장 확대의 원동력이 되고 있는 것은 디지털화가 빠르게 진행되는 게임 업계와 IT 업계에서의 수요 확대 상승, 배터리 수명 연장을 목적으로 한 기술 개량, 컴퓨터와 무선 마우스를 대량으로 필요로 하는 정보통신기술(ICT) 부문에서의 고용 확대 등입니다. 2015년 국제무역개발회의(UNCTAD)에 의하면 ICT 부문의 세계 고용은 약 3,900만명으로, 무선 마우스나 키보드 등 각종 부속품 시장 전체의 약 38%를 차지하고 있습니다.

세계의 무선 마우스(Wireless Mouse) 시장을 조사했으며, 시장 개요와 역학, 업계 분석, 접속 기술별, 유통 채널별, 용도별, 지역별 분석, 경쟁 상황, 기업 개요 등의 정보를 제공합니다.

목차

제1장 조사 방법과 범위

  • 조사 방법
  • 조사 목적과 범위

제2장 시장 정의와 개요

제3장 주요 요약

제4장 시장 역학

  • 시장에 영향을 미치는 요인
    • 성장 촉진요인
    • 성장 저해요인
    • 영향 분석
  • 시장 기회

제5장 업계 분석

  • Porter's Five Forces 분석
  • 공급망 분석
  • 규제 분석
  • 가격 분석

제6장 시장 분석 : 접속 기술별

  • 서론
    • 시장 규모와 전년대비 성장 분석
    • 시장 매력 지수
  • 무선
  • 블루투스(Bluetooth)

제7장 시장 분석 : 유통 채널별

  • 서론
    • 시장 규모와 전년대비 성장 분석
    • 시장 매력 지수
  • 온라인
  • 오프라인

제8장 시장 분석 : 용도별

  • 서론
    • 시장 규모와 전년대비 성장 분석
    • 시장 매력 지수
  • 데스크톱
  • 랩톱
  • 노트북
  • 기타

제9장 시장 분석 : 지역별

  • 서론
    • 시장 규모와 전년대비 성장 분석
    • 시장 매력 지수
  • 북미
  • 유럽
  • 남미
  • 아시아태평양
  • 중동과 아프리카

제10장 경쟁 상황

  • 경쟁 시나리오
  • 시장 포지셔닝/점유율 분석
  • 합병과 인수 분석

제11장 기업 개요

  • Samsung
    • 기업 개요
    • 포트폴리오와 개요
    • 주요 동향
    • 재무 개요
  • Razor
  • Logitech International S.A.
  • Microsoft Corp.
  • Hewlett-Packard
  • L.P.
  • Apple
  • Dell Technologies
  • Lenovo Group Ltd
  • Anker Innovations Ltd.
  • SteelSeries
  • List is not exhaustive

제12장 주요 조사 결과

제13장 DataM Intelligence 소개

  • 부록
KSM 20.07.09

Market Overview

Wireless mouse are connected to the computers, and laptops without the use any wires. The mouse is connected through the wireless technologies like radio frequency (RF), Bluetooth, and, infrared radio waves. It has USB receiver which can be plugged into the laptops & computer for receiving signals for the cordless mouse. The wireless mouse consists of high configurations including optical tracking, sensor resolution, advanced GHz wireless connectivity with unifying supports and scroll wheel. The wireless mouse has wide range of varieties including remote control mice, gaming mice, tilting wheel mice biometric mice, multi-media mice, and motion-based mice. The global wireless mouse market valued USD XX million in 2018 and it is expected to grow at a CAGR of XX% to reach USD XX million by 2026.

Market Dynamics:

The market is driven by the rising demand for wireless mouse for the gaming industry, IT industry due to surge in the digitalization. The digital platforms are increasing the demand with rise in adoption of advanced technology of mouse with improved battery life to fulfill the basic need of the computers and laptops. Furthermore, increase in the employment in the Information and Communications Technology sector which requires computers, and wireless mouse in the huge amount. As per the United Nations Conference on Trade and Development (UNCTAD) in 2015, global employment in the ICT sector was around 39 million which has largest share of around 38% for computer services like wireless mouse, keyboard and other accessories.

There is a rise in the launch of new innovative technology implemented with highest battery power of wireless mouse for the gaming and other IT related industry. For instance, in Dec 2018, Razer Company had launched and designed the world's first wireless mouse and keyboard for Xbox. This product has stable and fast connectivity with 2.4 GHz wireless connection of the mouse and keyboard, and can provide battery life of up to 40 hours with single charge.

Segment Analysis

The global wireless mouse market is segmented based on product connectivity, distribution channel, application, and region. In terms of product connectivity the global wireless mouse marker is bifurcated into radio frequency, and bluetooth. Among this Radio Frequency segment has highest share in 2019 owing to increasing new radio frequency based launching of wireless mouse by the prominent players like Samsung, Razor, Logitech, Microsoft Corp., Razer, L.P., Apple, Dell Technologies, Lenovo Group Ltd, and Anker Innovations. For instance in June 2020, Lenovo Group has launched legion M600 wireless gaming mouse with higher battery life up to 200 hours.

Similarly, Bluetooth segment also increasing at fastest pace owing to surge in the adoption of wireless mouse with bluetooth connectivity by the people around the globe.

Depending on the distribution channel, the global wireless mouse is segmented into online and offline. Among this, offline segment has the highest market share in 2019. This growth is anticipated due rise in the retail shopping trends among the people from the developing region like China, India and Brazil.

Similarly, online segment has the highest market share owing to increase in the ecommerce trends with surge in the online sales through portals like Flipkart, Amazon, etc.

Further, the market is also classified based on the application as desktop, laptops, notebooks and others. Among this desktop segment has the highest market share in 2019 as surge in the utilization of wireless mouse by the gaming audiences which are being played on the desktops. As per the UK Interactive Entertainment Association (Ukie) games audience was estimated from around 2.2 to 2.6 billion people across the globe which utilizes wireless mouse for playing video games on the desktop.

The laptops segment is expected to witness positive market growth due to the growing demand for the wireless mouse used for operating in information technology companies and by gaming enthusiast.

Geographical Presentation

By region, the global wireless mouse market is segmented into North America, South America, Europe, Asia-Pacific, Middle-East, and Africa. Among all of the regions, North America dominated the global wireless mouse market and expected to grow at the highest CAGR during the forecasted period due to presence of advanced technology adoption and surge in digitalization followed by Europe region. According to CompTIA Organization, the United States has largest technology market value estimated around USD 1.7 trillion representing 32% of world tech market.

The Asia-Pacific region is expected to have positive market growth due to the growing technological advancement like wireless connectivity and high battery power technology especially in South Asia and Pacific regions in countries such as Indonesia, Pakistan, India, and Bangladesh. The increasing advanced technology adoption for computer accessories like wireless mouse, keyboards etc with surge in manufacturing facilities and rising purchasing power of the people shall boost the demand for the wireless mouse over the forecasted period. Several companies are shifting their manufacturing facilities of computer accessories like wireless mouse, keyboard, etc to Asia Pacific, Middle-East, and Africa region due to the surge in demand by IT companies and in digital gaming population. The drastic market growth is expected to witness in countries such as China, India, and the UAE due to the rapid economic growth because of rise in adoption of digital technologies in these countries.

Competitive Analysis

The global wireless mouse market is highly competitive with the presence of several international and local markets. Product diversification, revenue generation, and opportunities intensify the market competition. Samsung Group, Logitech International S.A., Microsoft Corp., Razer, Hewlett-Packard, L.P., Apple, Dell Technologies, Lenovo Group Ltd, Anker Innovations Ltd., and SteelSeries are the leading market players with significant market share.

Major players are receiving launching new technology advanced wireless mouse for gaming industry as well as for iPad products. For instance, on 18th March 2020, Logitech International S.A had launched pebble mouse i345 with Bluetooth connectivity, ultra-portable, comfortable wireless for any ipad and personal computers. Furthermore in April 2020, Logitech Company has launched light synchronous new Logitech g203 gaming mouse with high performance, versatility and a classic design at an affordable price. Thus such rise in new product launch with adoption of new technology impels the growth of wireless mouse market during the study period.

Companies are entering into the collaborations, acquisitions, mergers, and licensing for increasing their market penetration. For instance, on 25th June 2018, Microsoft and Razer has been made partnership for bringing wireless mouse and keyboard which are supporting Xbox. Furthermore in 2019, Microsoft and Alphabet have been made investment in telecommunications equipment with making acquisition of Motorola and Nokia.

Why Purchase the Report?

  • Visualize the composition of the global Wireless Mouse market products in terms of Product Connectivity, and application highlighting the critical commercial assets and players.
  • Identify commercial opportunities in the global Wireless Mouse market by analyzing trends and co-development deals.
  • Excel data sheet with thousands of data points of global Wireless Mouse market-level 4/5 segmentation.
  • PDF report with the most relevant analysis cogently put together after exhaustive qualitative interviews and in-depth market study.

*The global Wireless Mouse market report will provide access to approximately 53 market data tables, 44 figures, and 178 pages.

Target Audience

  • Industry Investors/Investment Bankers
  • Suppliers/Buyers
  • Education & Research Institutes
  • Manufacturers
  • Research Professionals
  • Emerging Companies
  • Distributors

Table of Contents

1. Global Wireless Mouse Market Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Global Wireless Mouse Market - Market Definition and Overview

3. Global Wireless Mouse Market - Executive Summary

  • 3.1. Market Snippet by Product Connectivity
  • 3.2. Market Snippet by Distribution Channel
  • 3.3. Market Snippet by application
  • 3.4. Market Snippet by Region

4. Global Wireless Mouse Market Dynamics

  • 4.1. Market Impacting Factors
    • 4.1.1. Drivers
    • 4.1.2. Restraints
    • 4.1.3. Impact Analysis
  • 4.2. Opportunity

5. Global Wireless Mouse Market - Industry Analysis

  • 5.1. Porter's Five Forces Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Regulatory Analysis
  • 5.4. Pricing Analysis

6. Global Wireless Mouse Market - By Product Connectivity

  • 6.1. Introduction
    • 6.1.1. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Product Connectivity
    • 6.1.2. Market Attractiveness Index, By Product Connectivity
  • 6.2. Product Connectivity for the ICT industry
    • 6.2.1. Introduction
    • 6.2.2. Market Size Analysis, US$ Mn, 2016-2025 and Y-o-Y Growth Analysis (%), 2018-2026
    • 6.2.3. Radio Frequency
    • 6.2.4. Bluetooth

7. Global Wireless Mouse Market - By Distribution Channel

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Application
    • 7.1.2. Market Attractiveness Index, By Distribution Channel
  • 7.2. Online
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis, USD Mn, 2016-2025 and Y-o-Y Growth Analysis (%), 2018-2026
  • 7.3. Offline

8. Global Wireless Mouse Market - By Application

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Application
    • 8.1.2. Market Attractiveness Index, By Distribution Channel
  • 8.2. Desktops
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis, USD Mn, 2016-2025 and Y-o-Y Growth Analysis (%), 2018-2026
  • 8.3. Laptops
  • 8.4. Notebooks
  • 8.5. Others

9. Global Wireless Mouse Market - By Region

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Region
    • 9.1.2. Market Attractiveness Index, By Region
  • 9.2. North America
    • 9.2.1. Introduction
    • 9.2.2. Key Region-Specific Dynamics
    • 9.2.3. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Product Connectivity
    • 9.2.4. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Application
    • 9.2.5. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Country
      • 9.2.5.1. U.S.
      • 9.2.5.2. Canada
      • 9.2.5.3. Mexico
  • 9.3. Europe
    • 9.3.1. Introduction
    • 9.3.2. Key Region-Specific Dynamics
    • 9.3.3. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Product Connectivity
    • 9.3.4. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Application
    • 9.3.5. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Country
      • 9.3.5.1. Germany
      • 9.3.5.2. U.K.
      • 9.3.5.3. France
      • 9.3.5.4. Rest of Europe
  • 9.4. South America
    • 9.4.1. Introduction
    • 9.4.2. Key Region-Specific Dynamics
    • 9.4.3. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Product Connectivity
    • 9.4.4. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Application
    • 9.4.5. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Country
      • 9.4.5.1. Brazil
      • 9.4.5.2. Argentina
      • 9.4.5.3. Rest of South America
  • 9.5. Asia Pacific
    • 9.5.1. Introduction
    • 9.5.2. Key Region-Specific Dynamics
    • 9.5.3. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Product Connectivity
    • 9.5.4. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Application
    • 9.5.5. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Country
      • 9.5.5.1. China
      • 9.5.5.2. India
      • 9.5.5.3. Japan
      • 9.5.5.4. Australia
      • 9.5.5.5. Rest of Asia Pacific
  • 9.6. Middle East and Africa
    • 9.6.1. Introduction
    • 9.6.2. Key Region-Specific Dynamics
    • 9.6.3. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Product Connectivity
    • 9.6.4. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Application

10. Global Wireless Mouse Market Competitive Landscape

  • 10.1. Competitive Scenario
  • 10.2. Market Positioning/Share Analysis
  • 10.3. Mergers and Acquisitions Analysis

11. Global Wireless Mouse Market Company Profiles

  • 11.1. Samsung
    • 11.1.1. Company Overview
    • 11.1.2. Form Portfolio and Description
    • 11.1.3. Key Highlights
    • 11.1.4. Financial Overview
  • 11.2. Razor
  • 11.3. Logitech International S.A.
  • 11.4. Microsoft Corp.
  • 11.5. Hewlett-Packard
  • 11.6. L.P.
  • 11.7. Apple
  • 11.8. Dell Technologies
  • 11.9. Lenovo Group Ltd
  • 11.10. Anker Innovations Ltd.
  • 11.11. SteelSeries
  • List is not exhaustive

12. Global Wireless Mouse Market - Premium Insights

13. Global Wireless Mouse Market - DataM

  • 13.1. Appendix
  • 13.2. About Us and Services
  • 13.3. Contact Us
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