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서유럽의 OTT TV 및 비디오 예측

Western Europe OTT TV and Video Forecasts

리서치사 Digital TV Research
발행일 2020년 04월 상품 코드 934255
페이지 정보 영문 190 Pages
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서유럽의 OTT TV 및 비디오 예측 Western Europe OTT TV and Video Forecasts
발행일 : 2020년 04월 페이지 정보 : 영문 190 Pages

서유럽에서는 2025년까지 1억 9,700 만명이 SVOD에 가입할 것으로 예측되고 있으며, 2019년 기준 8,800만명이었던 가입자가 두배가 될 것입니다. 2020년에만 약 4,500만명의 가입자가 증가할 전망이지만, 이것은 코로나19(COVID-19)에 의한 락다운(Covid lockdown)이 큰 도움이 됩니다. 서유럽에서는 Netflix가 최대 SVOD 플랫폼 지위를 유지하고 있고, 2025년까지 6,770만명의 유료 가입자가 예상됩니다. Disney는 2020년 중반까지 서유럽 대부분의 국가에서 개시될 예정입니다. Disney는 브랜드 인지도, 저렴한 가격, 매력적인 라인업에 의해 2025년까지 이 지역에서의 유료 가입자수가 5,754만명에 이를 것으로 예측되고 있습니다.

서유럽 18개국의 OTT TV 및 비디오 시장에 대해 조사 분석했으며, OTT 사업자 개요(국가별), 2010-2025년간 실적과 예측을 세대 보급률·SVOD 가입자·영화/TV 에피소드의 OTT 매출별로 제공합니다.

조사 대상국과 SVOD 플랫폼

  • 오스트리아
    • Netflix
    • Amazon Prime Video
    • Disney
    • Apple TV
    • Sky X/Ticket
    • Maxdome/Joyn
    • RTL Now
  • 벨기에
    • Netflix
    • Amazon Prime Video
    • Disney
    • Apple TV
    • Videoland
    • YeloPlay
    • Proximus
  • 덴마크
    • Netflix
    • Amazon Prime Video
    • Disney
    • Apple TV
    • HBO
    • Viaplay
    • C More
    • TV2 Play
  • 핀란드
    • Netflix
    • Amazon Prime Video
    • Disney
    • Apple TV
    • HBO
    • Viaplay
    • C More
  • 프랑스
    • Netflix
    • Amazon Prime Video
    • Disney
    • Apple TV
    • OCS
    • Salto
    • MyCanal
  • 독일
    • Netflix
    • Amazon Prime Video
    • Disney
    • Apple TV
    • Sky X/Ticket
    • Maxdome/Joyn
    • Magenta TV App
    • Horizon
    • Giga
    • Zattoo
    • RTL TV Now Premium
  • 아이슬란드
    • Netflix
    • Amazon Prime Video
    • Disney
    • Apple TV
  • 아일랜드
    • Netflix
    • Amazon Prime Video
    • Disney
    • Apple TV
    • Sky X/Now
  • 이탈리아
    • Netflix
    • Amazon Prime Video
    • Disney
    • Apple TV
    • Sky X/Now
    • TIMVision
    • Mediaset Infinity
  • 룩셈부르크
    • Netflix
    • Amazon Prime Video
    • Disney
    • Apple TV
  • 몰타
    • Netflix
    • Amazon Prime Video
    • Disney
    • Apple TV
  • 네덜란드
    • Netflix
    • Amazon Prime Video
    • Disney
    • Apple TV
    • Videoland Unlimited
    • NPO Plus
    • NL Ziet
    • Ziggo Movies & Series
  • 노르웨이
    • Netflix
    • Amazon Prime Video
    • Disney
    • Apple TV
    • HBO
    • Viaplay
    • C More
    • TV2 Sumo
  • 포르투갈
    • Netflix
    • Amazon Prime Video
    • Disney
    • Apple TV
    • HBO
    • NOS Play
  • 스페인
    • Netflix
    • Amazon Prime Video
    • Disney
    • Apple TV
    • HBO
    • Orange Cine
    • Movistar Lite
    • MiTele Plus
    • Atresplayer Prem
  • 스웨덴
    • Netflix
    • Amazon Prime Video
    • Disney
    • Apple TV
    • HBO
    • Viaplay
    • C More
  • 스위스
    • Netflix
    • Amazon Prime Video
    • Disney
    • Apple TV
    • Premium Plus
    • Teleclub Play
  • 영국
    • Netflix
    • Amazon Prime Video
    • Disney
    • Apple TV
    • Sky X/Now TV
    • Britbox
    • ITV Hub
LSH 20.05.13

Western Europe is forecast to have 197 million SVOD subscriptions by 2025, doubling from 88 million at end-2019. About 45 million subscribers will be added in 2020 alone, with the Covid lockdown providing a major boost.

Netflix will remain the largest pan-regional SVOD platform, with 67.70 million paying subscribers expected by 2025. Netflix will add 24 million subs from 2019.

Disney+ has made a strong and immediate impact, given its brand recognition, low price and impressive content line-up. Disney+ will launch in most Western European countries by mid-2020. Disney+ is forecast to have 57.54 million paying subscribers in Western Europe by 2025.

Simon Murray, Principal Analyst at Digital TV Research, said: “The Covid 19 pandemic and subsequent lockdowns have had two major effects on Western European OTT: a surge in SVOD subscriptions and a loss in advertiser confidence, which will result in lower AVOD growth for 2020.”

Murray continued: “Netflix reported impressive first quarter results and the newly-launched Disney+ has enjoyed great success. Crucial for the SVOD platforms will be retaining subscribers after the lockdown is lifted - and to attract new ones.”

Murray warned: “The danger is that subscribers will watch so much of one platform's library during lockdown that they will unsubscribe if they feel that there is little left for them to watch. This will affect Disney+ less as its younger audience will watch the same content multiple times. Older audiences to the other platforms always want new content, which may be difficult to achieve especially given the production suspension during lockdown.”

Table of Contents

Published in April 2020, this 190-page PDF, PowerPoint and excel report covers movies and TV episodes.

The report comes in three parts:

  • Outlook: Forecasts for 18 countries in a 41-page PowerPoint document full of charts, graphs and bullet points;
  • Excel workbook covering each year from 2010 to 2025 for 18 countries by household penetration, by SVOD subscribers and by OTT revenues for movies and TV episodes. As well as summary tables by country and by platform;
  • Insight: Detailed country-by-country analysis in an 88-page PDF document.

Forecasts for the following 122 platforms across 18 countries:

CountrySVOD opsSVOD Platforms
Austria 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Sky X/Ticket; Maxdome/Joyn; RTL Now
Belgium 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Videoland; YeloPlay; Proximus
Denmark 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viaplay; C More; TV2 Play
Finland 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viaplay; C More
France 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; OCS; Salto; MyCanal
Germany 11 Netflix; Amazon Prime Video; Disney+; Apple TV+; Sky X/Ticket; Maxdome/Joyn; Magenta TV App; Horizon; Giga; Zattoo; RTL TV Now Premium
Iceland 4 Netflix; Amazon Prime Video; Disney+; Apple TV+;
Ireland 5 Netflix; Amazon Prime Video; Disney+; Apple TV+; Sky X/Now
Italy 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Sky X/Now; TIMVision; Mediaset Infinity
Luxembourg 4 Netflix; Amazon Prime Video; Disney+; Apple TV+;
Malta 4 Netflix; Amazon Prime Video; Disney+; Apple TV+;
Netherlands 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; Videoland Unlimited; NPO Plus; NL Ziet; Ziggo Movies & Series
Norway 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viaplay; C More; TV2 Sumo
Portugal 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; NOS Play
Spain 9 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Orange Cine; Movistar+ Lite; MiTele Plus; Atresplayer Prem
Sweden 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viaplay; C More
Switzerland 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; Premium Plus; Teleclub Play
UK 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Sky X/Now TV; Britbox; ITV Hub+
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