Global Information
회사소개 | 문의 | 비교리스트

말레이시아의 완구 및 게임 시장

Toys and Games in Malaysia

리서치사 Euromonitor International
발행일 2022년 06월 상품코드 1009256
페이지 정보 영문 32 Pages 배송안내 1-2일 (영업일 기준)
가격
US $ 2,100 ₩ 2,758,000 PDF (Single User License)


말레이시아의 완구 및 게임 시장 Toys and Games in Malaysia
발행일 : 2022년 06월 페이지 정보 : 영문 32 Pages

본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

말레이시아의 완구 및 게임 시장은 신종 코로나바이러스 감염증(COVID-19)의 영향에 의한 비디오 게임 수요 확대에 견인되어 호조를 유지했습니다. 말레이시아에서 활동제한령(MCO)이 시행되면서 칩거 수요가 생겨 그에 따른 혜택을 받았습니다. 한편 기존 완구 및 게임은 비필수적인 비지니스 정지 등의 영향으로 매출이 감소했습니다.

말레이시아의 완구 및 게임(Toys and Games) 시장에 대해 조사했으며, 시장 규모 추정과 예측, 주요 시장 성장 촉진·억제요인, 시장 경쟁 구조, 시장이 안고 있는 신제품 개발·유통·가격 설정에 관한 과제, 주요 기업·브랜드 프로파일, 향후 시장 성장 및 사업 추진 방향성 등의 정보를 정리했습니다.

대상 제품

    기존 완구 및 게임, 비디오 게임

데이터 범위

  • 시장 규모(실적치·예측치)
  • 기업 점유율
  • 브랜드 점유율
  • 유통 데이터

목차

말레이시아의 완구 및 게임 시장

  • 주요 요약
    • 신종 코로나바이러스 감염증(COVID-19)의 완구 및 게임 시장에 대한 영향
    • 신종 코로나바이러스 감염증(COVID-19)의 영향 분석 : 말레이시아
    • 기업측 대응
    • 소매 시장 이동
    • 완구 및 게임 시장에서 다음에는 무슨 일이 일어나는가?
  • 시장 데이터
  • 산업 상황
  • 면책사항
  • 정보 출처

말레이시아의 기존 완구 및 게임 시장

  • 주요 조사 결과
  • 2020년의 영향
  • 시장 회복과 기회
  • 카테고리 데이터

말레이시아의 비디오 게임 시장

  • 주요 조사 결과
  • 2020년의 영향
  • 시장 회복과 기회
  • 카테고리 데이터
KSM 21.07.09

Video games dominate retail value sales of toys and games in Malaysia. During the review period prior to the onset of the pandemic, video games were already significantly outperforming traditional toys and games, and this performance gap widened significantly with the onset of the pandemic in 2020, which led to the introduction of significant restrictions on movement. During the review period as a whole, retail constant value sales of video games (2021 prices) more than doubled, while those of t...

Euromonitor International's Toys and Games in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Toys and games in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for toys and games?

MARKET DATA

  • Table 1 Sales of Toys and Games by Category: Value 2016-2021
  • Table 2 Sales of Toys and Games by Category: % Value Growth 2016-2021
  • Table 3 NBO Company Shares of Toys and Games: % Value 2017-2021
  • Table 4 LBN Brand Shares of Toys and Games: % Value 2018-2021
  • Table 5 Distribution of Toys and Games by Format: % Value 2016-2021
  • Table 6 Forecast Sales of Toys and Games by Category: Value 2021-2026
  • Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

  • Summary 1 Research Sources

TRADITIONAL TOYS AND GAMES IN MALAYSIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Economic shock of pandemic continues to undermine demand
  • Games and puzzles still the top performer, while cinema closures undermine demand for licensed action figures
  • E-commerce helps Hasbro Toys maintain its leadership

PROSPECTS AND OPPORTUNITIES

  • Value sales will rebound rapidly
  • Lego faces increased competition from Chinese brands
  • E-commerce will continue to cannibalise traditional toys and games stores

CATEGORY DATA

  • Table 8 Sales of Traditional Toys and Games by Category: Value 2016-2021
  • Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2016-2021
  • Table 10 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2016-2021
  • Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2017-2021
  • Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2018-2021
  • Table 13 Distribution of Traditional Toys and Games by Format: % Value 2016-2021
  • Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2021-2026
  • Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2021-2026
  • Table 16 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2021-2026

VIDEO GAMES IN MALAYSIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Pandemic continues to boost demand
  • Mobile player Shanghai Moonton Technology strengths its leadership position
  • Former leader Nintendo continues to lose value share, as static consoles lose out to mobile and online gaming

PROSPECTS AND OPPORTUNITIES

  • Dominance of mobile and online gaming will deepen
  • Static consoles will continue to lose ground
  • AR/VR headsets could appeal to more affluent local consumers seeking a more immersive gaming experience

CATEGORY DATA

  • Table 17 Sales of Video Games by Category: Value 2016-2021
  • Table 18 Sales of Video Games by Category: % Value Growth 2016-2021
  • Table 19 NBO Company Shares of Video Games: % Value 2017-2021
  • Table 20 LBN Brand Shares of Video Games: % Value 2018-2021
  • Table 21 NBO Company Shares of Video Games Hardware: % Value 2017-2021
  • Table 22 LBN Brand Shares of Video Games Hardware: % Value 2018-2021
  • Table 23 NBO Company Shares of Video Games Software: % Value 2017-2021
  • Table 24 Distribution of Video Games by Format: % Value 2016-2021
  • Table 25 Distribution of Video Games Hardware by Format: % Value 2016-2021
  • Table 26 Distribution of Video Games Software by Format: % Value 2016-2021
  • Table 27 Distribution of Video Games Software (Physical) by Format: % Value 2016-2021
  • Table 28 Distribution of Video Games Software (Digital) by Format: % Value 2016-2021
  • Table 29 Forecast Sales of Video Games by Category: Value 2021-2026
  • Table 30 Forecast Sales of Video Games by Category: % Value Growth 2021-2026
Back to Top
전화 문의
F A Q