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미국의 완구 및 게임 시장

Toys and Games in the US

리서치사 Euromonitor International
발행일 2019년 06월 상품 코드 113129
페이지 정보 영문 34 Pages
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US $ 1,210 ₩ 1,432,000 PDF by E-mail (Single user license)


미국의 완구 및 게임 시장 Toys and Games in the US
발행일 : 2019년 06월 페이지 정보 : 영문 34 Pages

과거 수년간 미국 사회는 수입 하락의 압력을 계속 받으면서 "절약"과 "검소함"이 부모가 아이에게 주는 교훈이 되었습니다. 또한 완구 및 게임에 대한 지출을 절약하게 되어, 그것이 관련 업계 부진으로 연결되었습니다. 부모는 아동에게 평상시에는 자신의 용돈 범위내에서 살 수 있는 저가 완구로 만족하고, 고가의 완구를 사는 것은 기회가 생길때에만 구매하도록 가르치고 있습니다. 따라서 아이들은 스마트폰으로 구입 가능한 "99 센트 게임 앱"에 만족고 있습니다.

미국의 완구 및 게임(Toys and Games) 시장을 분석하고, 주요 시장 동향, 경쟁 구도, 전망, 자국 기업 개요 등의 정보를 전해드립니다.

제1장 미국의 완구 및 게임

  • 주요 요약
    • 가계 소비 긴축으로 기존 완구 및 게임 매출 감소
    • 스마트폰 및 태블릿에 의한 완구 및 게임 업계 변화
    • Gamestop vs. Nintendo : 향후 TV 게임 시장에서의 번영
    • 하이퍼마켓이 양판점으로부터 빼앗은 시장 점유율을 돌려준다
    • 비디오 게임 업계 및 게임 제조업에서의 향후 큰 변화
  • 주요 동향 및 발전
    • 스마트폰 및 태블릿 시장에서 "나이 압축(Age Compression)" 동향이 강해진다
    • 소비자가 완구 및 게임을 할인점에서 요구하게 된다
    • 비디오 게임의 향후를 상징하는 "클라우드 게임"과 "서비스로서의 게임(Games-as-a-service)"
    • 시류 변화에 대한 적응을 모색하는 하드웨어
    • 엔터테인먼트 미디어 : 인가 완구(Licensed Toy)의 중요 판매 촉진요인
  • 시장 데이터
  • 정보 출처

제2장 자국 기업 개요 - 미국

  • Activision Blizzard Inc
  • Gamestop Corp
  • Hasbro Inc
  • Jakks Pacific Inc
  • Mattel Inc
  • Nintendo of America Inc
  • Toys "r" US Inc

제3장 기존 완구 및 게임

  • 헤드라인
  • 동향
  • 경쟁 구도
  • 전망
  • 카테고리 데이터

제4장 비디오 게임

  • 헤드라인
  • 동향
  • 경쟁 구도
  • 전망
  • 카테고리 데이터
KSM 12.11.20

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Toys and games continued to see significant current value growth in the US in 2018, driven solely by video games. As there is a continuing trend of children and adults alike moving towards video games for entertainment, this shift in interest led traditional toys and games to see a stagnant performance. Only action figures and accessories and dolls and accessories saw significant current value growth in 2018, whilst most other categories declined.

Euromonitor International's 'Toys and Games in USA report 'offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Significant Growth for Video Games Offsets Stagnancy in Traditional Toys and Games
  • Collectibles and Licensing Remain Bright Spots in Traditional Toys and Games
  • Leading Players and Successful Strategies
  • A New Era of Distribution in Toys and Games
  • Continued Growth for Traditional Toys and Games and Video Games

Market Data

  • Table 1 Sales of Toys and Games by Category: Value 2013-2018
  • Table 2 Sales of Toys and Games by Category: % Value Growth 2013-2018
  • Table 3 NBO Company Shares of Toys and Games: % Value 2014-2018
  • Table 4 LBN Brand Shares of Toys and Games: % Value 2015-2018
  • Table 5 Distribution of Toys and Games by Format: % Value 2013-2018
  • Table 6 Forecast Sales of Toys and Games by Category: Value 2018-2023
  • Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2018-2023

Sources

    • Summary 1 Research Sources

Headlines

Prospects

  • the Departure of Toy "r" US
  • Population Trends Affect Sales
  • Digital Consumption Drives Growth

Competitive Landscape

  • Dinosaurs Are Back, and Better Than Ever
  • Lego Group's Turnaround
  • Spin Master Continues To Diversify

Market Data

  • Table 8 Sales of Traditional Toys and Games by Category: Value 2013-2018
  • Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2013-2018
  • Table 10 Sales of Traditional Toys and Games by Demographic: % Value 2013-2018
  • Table 11 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2013-2018
  • Table 12 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2013-2018
  • Table 13 NBO Company Shares of Traditional Toys and Games: % Value 2014-2018
  • Table 14 LBN Brand Shares of Traditional Toys and Games: % Value 2015-2018
  • Table 15 Distribution of Traditional Toys and Games by Format: % Value 2013-2018
  • Table 16 Forecast Sales of Traditional Toys and Games by Category: Value 2018-2023
  • Table 17 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2018-2023
  • Table 18 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2018-2023
  • Table 19 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2018-2023

Headlines

Prospects

  • Free To Play and In-game Purchases Are Preferred
  • Ar/vr Headsets Grows As New and Cheaper Models Are Offered
  • Battle Royale Genre Proves Popular Amongst Consumers in 2018

Competitive Landscape

  • Activision Blizzard Leads Video Games Software, Despite Share Decline
  • Epic Games Sees Strongest Increase, Thanks To Fortnite
  • E-sports' Popularity Boosts Sales of Fortnite

Market Data

  • Table 20 Sales of Video Games by Category: Value 2013-2018
  • Table 21 Sales of Video Games by Category: % Value Growth 2013-2018
  • Table 22 NBO Company Shares of Video Games: % Value 2014-2018
  • Table 23 LBN Brand Shares of Video Games: % Value 2015-2018
  • Table 24 NBO Company Shares of Video Games Hardware: % Value 2014-2018
  • Table 25 LBN Brand Shares of Video Games Hardware: % Value 2015-2018
  • Table 26 NBO Company Shares of Video Games Software: % Value 2014-2018
  • Table 27 LBN Brand Shares of Video Games Software: % Value 2015-2018
  • Table 28 Distribution of Video Games by Format: % Value 2013-2018
  • Table 29 Distribution of Video Games Hardware by Format: % Value 2013-2018
  • Table 30 Distribution of Video Games Software by Format: % Value 2013-2018
  • Table 31 Distribution of Video Games Software (Physical) by Format: % Value 2013-2018
  • Table 32 Distribution of Video Games Software (Digital) by Format: % Value 2013-2018
  • Table 33 Forecast Sales of Video Games by Category: Value 2018-2023
  • Table 34 Forecast Sales of Video Games by Category: % Value Growth 2018-2023
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