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미국의 가전제품 시장

Consumer Electronics in the US

리서치사 Euromonitor International
발행일 2020년 09월 상품 코드 126777
페이지 정보 영문 83 Pages
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US $ 2,650 ₩ 3,030,000 PDF by E-mail (Single user license)


미국의 가전제품 시장 Consumer Electronics in the US
발행일 : 2020년 09월 페이지 정보 : 영문 83 Pages

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.


※ 본 보고서는 동일한 컨텐츠의 국가별 시리즈물로 발행되어 있으므로 기타 국가는 문의하여 주시기 바랍니다.

미국의 가전제품(CE) 시장은 낮은 성장률이기는 하지만 2012년 플러스 성장으로 돌아섰습니다. 그러나 2013년까지 태블릿과 스마트폰 등 일부 상품이 꾸준히 매출이 증가했지만 전체적으로 저성장이 지속되고 있습니다. 이러한 기기들은 기능이 다양하기 때문에 다른 단기능 제품이 희생양이 되어 버리는 카니발리제이션(cannibalization)이 발생하고 있습니다. 이러한 가운데 웨어러블 일렉트로닉스가 바람직한 방향으로 이끌어 줄 것으로 예상되고 있습니다.

미국의 가전제품(Consumer Electronics) 시장에 대해 포괄적으로 조사 분석하고, 최신 소매 판매 데이터, 주요 기업 개요, 주요 브랜드, 시장에 영향을 미치는 전략적 분석, 시장 예측 등의 정보를 전해드립니다.

1. 미국의 가전제품 시장 : 산업 개요

  • 주요 요약
    • 일부 성장하지만 전체적으로는 주춤하는 매출
    • 주요 제조업체가 계속해서 매출 점유율 획득
    • 약간의 성장에 머무를 전망인 가전제품 판매량
    • 소비자 구매습관의 점진적 전환이 소매 전문업체에게 타격
  • 주요 동향과 발전
    • 휴대할 수 있는 디자인이 여전히 성장 촉진요인
    • 온라인 쇼핑이 성장하면 업체도 발전
    • 증가하는 맞춤화(Personalisation)는 다양해지는 소비자층의 반영
  • 시장 데이터
  • 정보 출처

2. 미국의 가전제품 시장 : 기업 개요

  • Amazon.com Inc.
  • Best Buy Co Inc.
  • Newegg.com Inc.
  • Vizio Inc.

3. 미국의 가전제품 시장 : 카테고리 분석

  • 컴퓨터 및 주변기기
  • 차내 엔터테인먼트
  • 홈오디오 및 시네마
  • 홈비디오
  • 이미징 디바이스
  • 휴대용 플레이어
  • 휴대폰
KSM 13.12.27

The COVID-19 pandemic has not been kind to consumer electronics in the US. The majority of categories had already been struggling prior to the onset of the global economic recession caused by the spread of the disease, with negative factors exacerbated by both governmental responses and human behaviour. Most consumer electronics categories experienced significant declines in demand in 2020. While the government-mandated shutdown of non-essential businesses significantly hampered many physical re...

Euromonitor International's‘Consumer Electronics in USA report’ offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics, Tablets by OS.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

TABLE OF CONTENTS

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Company response

Retailing shift

What next for consumer electronics?

MARKET DATA

  • Table 1 Sales of Consumer Electronics by Category: Volume 2015-2020
  • Table 2 Sales of Consumer Electronics by Category: Value 2015-2020
  • Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
  • Table 4 Sales of Consumer Electronics by Category: % Value Growth 2015-2020
  • Table 5 NBO Company Shares of Consumer Electronics: % Volume 2016-2020
  • Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2017-2020
  • Table 7 Distribution of Consumer Electronics by Channel: % Volume 2015-2020
  • Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2020-2025
  • Table 9 Forecast Sales of Consumer Electronics by Category: Value 2020-2025
  • Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
  • Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

    • Summary 1 Research Sources

KEY DATA FINDINGS

2020 IMPACT

COVID-19 exacerbates existing weaknesses within computers and peripherals

Business-to-business market a bright spot during lockdown

Leading US players feel pressure from competitively-priced Asian brands during the pandemic

RECOVERY AND OPPORTUNITIES

Overall decline predicted for computers and peripherals over the forecast period with laptops offering best hope for development through retail

Long-term shift towards working from home to further boost b2b portable computers

Versatility of convertible laptops will continue to attract consumers, but greater competition within category will further reduce average unit price

CATEGORY DATA

  • Table 12 Sales of Computers and Peripherals by Category: Volume 2015-2020
  • Table 13 Sales of Computers and Peripherals by Category: Value 2015-2020
  • Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2015-2020
  • Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2015-2020
  • Table 16 Sales of Computers by Category: Business Volume 2015-2020
  • Table 17 Sales of Computers by Category: Business Value MSP 2015-2020
  • Table 18 Sales of Computers by Category: Busines Volume Growth 2015-2020
  • Table 19 Sales of Computers by Category: Business Value MSP Growth 2015-2020
  • Table 20 Sales of Laptops by Form Factor 2018-2020
  • Table 21 Sales of Tablets by Operating System 2015-2020
  • Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2016-2020
  • Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2017-2020
  • Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2015-2020
  • Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2020-2025
  • Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2020-2025
  • Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2020-2025
  • Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2020-2025
  • Table 29 Forecast Sales of Computers by Category: Business Volume 2020-2025
  • Table 30 Forecast Sales of Computers by Category: Business Value MSP 2020-2025
  • Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2020-2025
  • Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2020-2025
  • Table 33 Forecast Sales of Laptops by Form Factor 2020-2025
  • Table 34 Forecast Sales of Tablets by Operating System 2020-2021

KEY DATA FINDINGS

2020 IMPACT

Lockdowns, supply shortages, and stimulus payments in 2020, in-car entertainment experiences weakening performance

Major players continue to experience declining sales in line with category's performance in Q2 2020

Retailers and installers shift to PPE during shutdown, gaining goodwill

RECOVERY AND OPPORTUNITIES

Reduced car travel in 2020 due to various lockdown measures and concerns over the virus further reduce potential for upgrading of in-car entertainment for remainder of 2020

Pre-existing challenges will remain over the forecast period

Aftermarket in-car navigation will continue to struggle but smaller brands may prevail

CATEGORY DATA

  • Table 35 Sales of In-Car Entertainment by Category: Volume 2015-2020
  • Table 36 Sales of In-Car Entertainment by Category: Value 2015-2020
  • Table 37 Sales of In-Car Entertainment by Category: % Volume Growth 2015-2020
  • Table 38 Sales of In-Car Entertainment by Category: % Value Growth 2015-2020
  • Table 39 NBO Company Shares of In-Car Entertainment: % Volume 2016-2020
  • Table 40 LBN Brand Shares of In-Car Entertainment: % Volume 2017-2020
  • Table 41 Distribution of In-Car Entertainment by Channel: % Volume 2015-2020
  • Table 42 Forecast Sales of In-Car Entertainment by Category: Volume 2020-2025
  • Table 43 Forecast Sales of In-Car Entertainment by Category: Value 2020-2025
  • Table 44 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2020-2025
  • Table 45 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Stronger performance by home cinema and speaker systems supported by soundbars

Sony and Bose remain overall leaders in 2020 but JVC Kenwood records lowest declines in Q2

E-commerce to drive growth in home audio and cinema

RECOVERY AND OPPORTUNITIES

Gradual improvement in demand for home audio and cinema over the course of the forecast period, driven by soundbars

Streaming to impact how consumers perceive home audio and cinema

Digital assistants bring voice control to home audio

CATEGORY DATA

  • Table 46 Sales of Home Audio and Cinema by Category: Volume 2015-2020
  • Table 47 Sales of Home Audio and Cinema by Category: Value 2015-2020
  • Table 48 Sales of Home Audio and Cinema by Category: % Volume Growth 2015-2020
  • Table 49 Sales of Home Audio and Cinema by Category: % Value Growth 2015-2020
  • Table 50 NBO Company Shares of Home Audio and Cinema: % Volume 2016-2020
  • Table 51 LBN Brand Shares of Home Audio and Cinema: % Volume 2017-2020
  • Table 52 Distribution of Home Audio and Cinema by Channel: % Volume 2015-2020
  • Table 53 Forecast Sales of Home Audio and Cinema by Category: Volume 2020-2025
  • Table 54 Forecast Sales of Home Audio and Cinema by Category: Value 2020-2025
  • Table 55 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2020-2025
  • Table 56 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Smaller screens regain popularity due to work from home measures

Dual challenges of supply and demand shocks

Samsung retains overall lead but low-cost TCL is strongest performer within LCD TVs due to its competitive prices

RECOVERY AND OPPORTUNITIES

Improving demand predicted for home video from 2021 but video players will continue to lose relevance

Streaming services show staying power, supporting dominance of internet smart TVs

Lingering hesitancy to return to normal entertainment and leisure activities is likely to boost demand for televisions as form of family entertainment

CATEGORY DATA

  • Table 57 Sales of Home Video by Category: Volume 2015-2020
  • Table 58 Sales of Home Video by Category: Value 2015-2020
  • Table 59 Sales of Home Video by Category: % Volume Growth 2015-2020
  • Table 60 Sales of Home Video by Category: % Value Growth 2015-2020
  • Table 61 Sales of LCD TVs by Network Connectivity: % Retail Volume 2015-2020
  • Table 62 Sales of OLED TVs by Network Connectivity: % Retail Volume 2015-2020
  • Table 63 NBO Company Shares of Home Video: % Volume 2016-2020
  • Table 64 LBN Brand Shares of Home Video: % Volume 2017-2020
  • Table 65 Distribution of Home Video by Channel: % Volume 2015-2020
  • Table 66 Forecast Sales of Home Video by Category: Volume 2020-2025
  • Table 67 Forecast Sales of Home Video by Category: Value 2020-2025
  • Table 68 Forecast Sales of Home Video by Category: % Volume Growth 2020-2025
  • Table 69 Forecast Sales of Home Video by Category: % Value Growth 2020-2025
  • Table 70 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2020-2025
  • Table 71 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Smartphones continue to replace imaging devices in the US, with pandemic exacerbating reduced demand as consumers prioritise spending

GoPro to face COVID-19 headwinds

FujiFilm releases webcam-compatible software in light of work from home policies

RECOVERY AND OPPORTUNITIES

Overall demand for imaging devices set to weaken further over forecast period

Strongest decline predicted for digital camcorders, although eventual return to travel and adventures may support demand from activity enthusiasts

Despite eventual decline, compact system cameras will remain strongest performer within digital cameras over forecast period

CATEGORY DATA

  • Table 72 Sales of Imaging Devices by Category: Volume 2015-2020
  • Table 73 Sales of Imaging Devices by Category: Value 2015-2020
  • Table 74 Sales of Imaging Devices by Category: % Volume Growth 2015-2020
  • Table 75 Sales of Imaging Devices by Category: % Value Growth 2015-2020
  • Table 76 Sales of Digital Cameras by Type: % Retail Volume 2015-2020
  • Table 77 NBO Company Shares of Imaging Devices: % Volume 2016-2020
  • Table 78 LBN Brand Shares of Imaging Devices: % Volume 2017-2020
  • Table 79 Distribution of Imaging Devices by Channel: % Volume 2015-2020
  • Table 80 Forecast Sales of Imaging Devices by Category: Volume 2020-2025
  • Table 81 Forecast Sales of Imaging Devices by Category: Value 2020-2025
  • Table 82 Forecast Sales of Imaging Devices by Category: % Volume Growth 2020-2025
  • Table 83 Forecast Sales of Imaging Devices by Category: % Value Growth 2020-2025
  • Table 84 Forecast Sales of Digital Cameras by Type: % Retail Volume 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Smart technology continues to drive demand for wireless speakers

Apple, Google, and Samsung resistant to Amazon's "voice assistant alliance"

Sonos to enter streaming following 2020 launch of new app

RECOVERY AND OPPORTUNITIES

Improvement predicted for portable players over the forecast period, driven by wireless speakers

Smart speakers set to continue to evolve in line with development of smart homes

Despite marginal improvement in demand during lockdown, e-readers set to record further declines

CATEGORY DATA

  • Table 85 Sales of Portable Players by Category: Volume 2015-2020
  • Table 86 Sales of Portable Players by Category: Value 2015-2020
  • Table 87 Sales of Portable Players by Category: % Volume Growth 2015-2020
  • Table 88 Sales of Portable Players by Category: % Value Growth 2015-2020
  • Table 89 NBO Company Shares of Portable Players: % Volume 2016-2020
  • Table 90 LBN Brand Shares of Portable Players: % Volume 2017-2020
  • Table 91 Distribution of Portable Players by Channel: % Volume 2015-2020
  • Table 92 Forecast Sales of Portable Players by Category: Volume 2020-2025
  • Table 93 Forecast Sales of Portable Players by Category: Value 2020-2025
  • Table 94 Forecast Sales of Portable Players by Category: % Volume Growth 2020-2025
  • Table 95 Forecast Sales of Portable Players by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Demand for smartphones in the US continue to fall going into 2020

Smartphone unit prices decline as major players release more affordable models in attempt to attract consumers in 2020

The delay of 5G

RECOVERY AND OPPORTUNITIES

Temporary reprieve for smartphones in 2021 before normalisation in terms of purchasing behaviour returns

5G sets up smartphones for greater connectivity

Feature phones to remain a declining niche

CATEGORY DATA

  • Table 96 Sales of Mobile Phones by Category: Volume 2015-2020
  • Table 97 Sales of Mobile Phones by Category: Value 2015-2020
  • Table 98 Sales of Mobile Phones by Category: % Volume Growth 2015-2020
  • Table 99 Sales of Mobile Phones by Category: % Value Growth 2015-2020
  • Table 100 Sales of Smartphones by Screen Size: % Retail Volume 2018-2020
  • Table 101 NBO Company Shares of Mobile Phones: % Volume 2016-2020
  • Table 102 LBN Brand Shares of Mobile Phones: % Volume 2017-2020
  • Table 103 Distribution of Mobile Phones by Channel: % Volume 2015-2020
  • Table 104 Forecast Sales of Mobile Phones by Category: Volume 2020-2025
  • Table 105 Forecast Sales of Mobile Phones by Category: Value 2020-2025
  • Table 106 Forecast Sales of Mobile Phones by Category: % Volume Growth 2020-2025
  • Table 107 Forecast Sales of Mobile Phones by Category: % Value Growth 2020-2025
  • Table 108 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Race to predict illness supports ongoing dynamic performance of smart wearables

Cheaper options and increasing competition help to expand wearable electronics

Greater focus on health during pandemic boosts sales

RECOVERY AND OPPORTUNITIES

New releases set to drive sales in Q4

Focus on health expected to be a long-term trend

Activity watch (analogue) set to be strongest performer within activity wearables

CATEGORY DATA

  • Table 109 Sales of Wearable Electronics by Category: Volume 2015-2020
  • Table 110 Sales of Wearable Electronics by Category: Value 2015-2020
  • Table 111 Sales of Wearable Electronics by Category: % Volume Growth 2015-2020
  • Table 112 Sales of Wearable Electronics by Category: % Value Growth 2015-2020
  • Table 113 NBO Company Shares of Wearable Electronics: % Volume 2016-2020
  • Table 114 LBN Brand Shares of Wearable Electronics: % Volume 2017-2020
  • Table 115 Distribution of Wearable Electronics by Channel: % Volume 2015-2020
  • Table 116 Forecast Sales of Wearable Electronics by Category: Volume 2020-2025
  • Table 117 Forecast Sales of Wearable Electronics by Category: Value 2020-2025
  • Table 118 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2020-2025
  • Table 119 Forecast Sales of Wearable Electronics by Category: % Value Growth 2020-2025
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