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말레이시아의 관광 여행 시장

Travel in Malaysia

리서치사 Euromonitor International
발행일 2018년 10월 상품 코드 191085
페이지 정보 영문 43 Pages
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US $ 2,100 ₩ 2,392,700 PDF by E-mail (Single user license)


말레이시아의 관광 여행 시장 Travel in Malaysia
발행일 : 2018년 10월 페이지 정보 : 영문 43 Pages

이 페이지에 게재되어 있는 내용은 최신판과 약간 차이가 있을 수 있으므로 영문목차를 함께 참조하여 주시기 바랍니다. 기타 자세한 사항은 문의 바랍니다.

말레이시아의 관광 여행(Travel and Tourism) 시장에 대해 조사 분석했으며, 각 부문의 주요 동향, 전망, 주요 기업 개요 등의 정보를 전해드립니다.

1. 말레이시아의 관광 여행 시장 : 시장 개요

  • 주요 요약
  • SWOT 분석
  • 수요 요인
  • 국제 수지
  • 정의
  • 정보 출처

2. 말레이시아의 관광 여행 시장 : 기업 개요

  • Airasia Sdn Bhd
  • Asiatravel.com Holdings Pte Ltd
  • Berjaya Land Bhd

※ 아래 카테고리는 개별 구매도 가능합니다. 가격과 내용에 대해서는 문의 바랍니다.

3. 조사 카테고리

  • 렌트카
  • 헬스/웰니스 투어리즘
  • 국내 관광 여행
  • 입국 관광객
  • 출국 관광객
  • 관광지
  • 교통 수단
  • 숙박시설
  • 여행 소매
  • 온라인 여행 판매(국내 거주자용)
KSM 15.03.09

Following a notable decline in inbound arrivals in 2017, Tourism Malaysia increased its marketing activities in 2018 in source markets such as India, Europe and China in an effort to boost visitor numbers. With the country focusing on its Visit Malaysia 2020 initiative, through which it is seeking to attract more than 36 million tourists, work is underway to foster international partnerships and spread awareness about the unique tourism offer in Malaysia, which includes medical tourism and eco-t...

Euromonitor International's Travel in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Activities (Destination), Lodging, Online Travel Sales and Intermediaries, Tourism Flows, Travel Modes, Traveller Profiles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Travel market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

October 2018

LIST OF CONTENTS AND TABLES

Executive Summary

Strong Promotional Efforts From the National Tourist Board

Digitisation Helps Drive Industry Growth

Price-competitiveness Remains Key in Malaysia's Tourism Industry

New Offerings in Car Rental and Intermediaries

Tourism in Malaysia Set To Continue To Deliver Strong Growth

SWOT

    • Summary 1 Destination Malaysia: SWOT

Market Data

  • Table 1 Annual Leave: Volume 2013-2018
  • Table 2 Travellers by Age: Number of People 2013-2018
  • Table 3 Seasonality: Number of People 2013-2018
  • Table 4 Leisure Outbound Demographics: Number of Trips 2013-2018
  • Table 5 Other Transport Sales: Value 2013-2018
  • Table 6 Other Transport Online Sales: Value 2013-2018
  • Table 7 Forecast Other Transport Sales: Value 2018-2023
  • Table 8 Forecast Other Transport Online Sales: Value 2018-2023
  • Table 9 Activities: Value 2013-2018
  • Table 10 Forecast Activities: Value 2018-2023

Definitions

Sources

    • Summary 2 Research Sources

Headlines

Prospects

Malaysia Remains An Attractive Travel Destination

Tourists Seeking Authentic and Personalised Experiences

Recovering Economy Supports Outbound Travel

Category Data

  • Table 11 Inbound Arrivals: Number of Trips 2013-2018
  • Table 12 Inbound Arrivals by Country: Number of Trips 2013-2018
  • Table 13 Inbound City Arrivals 2013-2018
  • Table 14 Inbound Receipts: Value 2013-2018
  • Table 15 Leisure Inbound Demographics: Number of Trips 2013-2018
  • Table 16 Forecast Inbound Arrivals: Number of Trips 2018-2023
  • Table 17 Forecast Inbound Arrivals by Country: Number of Trips 2018-2023
  • Table 18 Forecast Inbound Receipts: Value 2018-2023
  • Table 19 Domestic Trips by Destination: Number of Trips 2013-2018
  • Table 20 Domestic Business Trips by Travel Mode: Number of Trips 2013-2018
  • Table 21 Domestic Leisure Trips by Travel Mode: Number of Trips 2013-2018
  • Table 22 Domestic Expenditure: Value 2013-2018
  • Table 23 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2018-2023
  • Table 24 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2018-2023
  • Table 25 Forecast Domestic Expenditure: Value 2018-2023
  • Table 26 Outbound Departures: Number of Trips 2013-2018
  • Table 27 Outbound Departures by Destination: Number of Trips 2013-2018
  • Table 28 Outbound Expenditure: Value 2013-2018
  • Table 29 Forecast Outbound Departures: Number of Trips 2018-2023
  • Table 30 Forecast Outbound Departures by Destination: Number of Trips 2018-2023
  • Table 31 Forecast Outbound Expenditure: Value 2018-2023

Headlines

Prospects

Low Cost Carriers Performing Well

Players Tap Into the Digitisation Trend

Malaysia Airlines Diversifies To Maintain Its Leading Position

Category Data

  • Table 32 Airlines Sales: Value 2013-2018
  • Table 33 Airlines Online Sales: Value 2013-2018
  • Table 34 Airlines: Passengers Carried 2013-2018
  • Table 35 Airlines NBO Company Shares: % Value 2014-2018
  • Table 36 Charter Airlines Brands by Key Performance Indicators 2018
  • Table 37 Low Cost Carriers Airlines Brands by Key Performance Indicators 2018
  • Table 38 Scheduled Airlines Brands by Key Performance Indicators 2018
  • Table 39 Forecast Airlines Sales: Value 2018-2023
  • Table 40 Forecast Airlines Online Sales: Value 2018-2023

Headlines

Prospects

Traditional Car Rental Being Threatened by Ride-hailing and Hourly Car Rental Services

Leisure Car Rental Set To Outperform Business Car Rental

Online Booking Through Intermediaries Records the Strongest Growth

Category Data

  • Table 41 Car Rental Sales: Value 2013-2018
  • Table 42 Car Rental Online Sales: Value 2013-2018
  • Table 43 Structure of Car Rental Market 2013-2018
  • Table 44 Car Rental NBO Company Shares: % Value 2014-2018
  • Table 45 Car Rental Brands by Key Performance Indicators 2018
  • Table 46 Forecast Car Rental Sales: Value 2018-2023
  • Table 47 Forecast Car Rental Online Sales: Value 2018-2023

Headlines

Prospects

Airbnb Dominates Short-term Rentals

Operators Highlight Their Innovative Offerings To Stand Out From the Crowd

Positive Outlook for Luxury and Upscale Hotels

Category Data

  • Table 48 Lodging Sales: Value 2013-2018
  • Table 49 Lodging Online Sales: Value 2013-2018
  • Table 50 Hotels Sales: Value 2013-2018
  • Table 51 Hotels Online Sales: Value 2013-2018
  • Table 52 Other Lodging Sales: Value 2013-2018
  • Table 53 Other Lodging Online Sales: Value 2013-2018
  • Table 54 Lodging Outlets: Units 2013-2018
  • Table 55 Lodging: Number of Rooms 2013-2018
  • Table 56 Lodging by Incoming vs Domestic: % Value 2013-2018
  • Table 57 Hotels NBO Company Shares: % Value 2014-2018
  • Table 58 Hotel Brands by Key Performance Indicators 2018
  • Table 59 Forecast Lodging Sales: Value 2018-2023
  • Table 60 Forecast Lodging Online Sales: Value 2018-2023
  • Table 61 Forecast Hotels Sales: Value 2018-2023
  • Table 62 Forecast Hotels Online Sales: Value 2018-2023
  • Table 63 Forecast Other Lodging Sales: Value 2018-2023
  • Table 64 Forecast Other Lodging Online Sales: Value 2018-2023
  • Table 65 Forecast Lodging Outlets: Units 2018-2023

Headlines

Prospects

Traditional Intermediaries Are Moving Online

Growth of Otas Fuelled by Intensive Marketing Activities

Offline Intermediaries Continue To Dominate Package Holidays

Category Data

  • Table 66 Travel Intermediaries Sales: Value 2013-2018
  • Table 67 Intermediaries Corporate Business Online Sales: Value 2013-2018
  • Table 68 Intermediaries Leisure Online Sales: Value 2013-2018
  • Table 69 Travel Intermediaries NBO Company Shares: % Value 2014-2018
  • Table 70 Online Travel Sales to Residents: Value 2013-2018
  • Table 71 Mobile Travel Sales to Residents: Value 2013-2018
  • Table 72 Forecast Travel Intermediaries Sales: Value 2018-2023
  • Table 73 Forecast Intermediaries Corporate Business Online Sales: Value 2018-2023
  • Table 74 Forecast Intermediaries Leisure Online Sales: Value 2018-2023
  • Table 75 Forecast Online Travel Sales to Residents: Value 2018-2023
  • Table 76 Forecast Mobile Travel Sales to Residents: Value 2018-2023
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