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중국의 애완동물 케어 시장

Pet Care in China

리서치사 Euromonitor International
발행일 2019년 06월 상품 코드 206579
페이지 정보 영문 51 Pages
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US $ 2,100 ₩ 2,473,000 PDF by E-mail (Single User License)


중국의 애완동물 케어 시장 Pet Care in China
발행일 : 2019년 06월 페이지 정보 : 영문 51 Pages


※ 본 보고서는 동일한 컨텐츠의 국가별 시리즈물로 발행되어 있으므로 기타 국가는 문의하여 주시기 바랍니다.

중국의 애완동물 사료 및 애완용품 시장을 전체 및 제품 유형별로 조사분석했으며, 매출 실적·예측(과거 5년간·향후 5년간), 기업·브랜드 점유율, 부문별 주요 동향, 경쟁 환경, 주요 기업 개요 등을 정리하여 전해드립니다.

1. 중국의 애완동물 사료 및 애완용품 시장 : 시장 분석

  • 개요
  • 주요 동향 및 발전
  • 시장 지표
  • 시장 데이터
  • 정보 출처

2. 자국내 기업 개요 - 중국

  • Beijing Bo Ai Pets Co Ltd
  • Royal Canin Au Yu (Shanghai) Pet Food Co Ltd
  • Shanghai Bridge Petcare Co Ltd
  • Unicharm China Co Ltd

※다음 카테고리는 개별 구매도 가능합니다. 가격 및 내용은 문의해주시기 바랍니다.

조사 카테고리

  • 고양이 사료 시장
  • 개사료 시장
  • 기타 애완동물 사료 시장
  • 애완용품 시장
KSA 15.08.27

이 페이지에 게재되어 있는 내용은 최신판과 약간 차이가 있을 수 있으므로 영문목차를 함께 참조하여 주시기 바랍니다. 기타 자세한 사항은 문의 바랍니다.

Demographic trends and changing perceptions of pet ownership are resulting in an ongoing boom in the pet population. Population ageing and growth in the number of single-person households and childless couples are notably encouraging more people to opt for pets. Elderly consumers and those living alone often turn to pets for companionship, while dual-income childless couples are often keen to welcome a pet as a member of the family and can afford to buy good quality packaged pet food.

Euromonitor International's ‘Pet Care in China report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Pet Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Shifting Perceptions and Demographic Trends Result in Soaring Pet Population
  • Rising Incomes Boost Spending on Pet Health and Happiness
  • Royal Canin Invests in Education While Domestic Contenders Compete Via Price and Premiumisation
  • Internet Retailing Offers Entry Point for Players and Consumers in Lower Tier Cities
  • Expanding Pet Population, Nutritional Focus and Indulgent Attitudes Underpin Growth

Market Indicators

  • Table 1 Pet Populations 2014-2019

Market Data

  • Table 2 Sales of Pet Food by Category: Volume 2014-2019
  • Table 3 Sales of Pet Care by Category: Value 2014-2019
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2014-2019
  • Table 5 Sales of Pet Care by Category: % Value Growth 2014-2019
  • Table 6 NBO Company Shares of Pet Food: % Value 2014-2018
  • Table 7 LBN Brand Shares of Pet Food: % Value 2015-2018
  • Table 8 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
  • Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
  • Table 10 Distribution of Pet Care by Format: % Value 2014-2019
  • Table 11 Distribution of Pet Care by Format and Category: % Value 2019
  • Table 12 Distribution of Dog and Cat Food by Format: % Value 2014-2019
  • Table 13 Distribution of Dog and Cat Food by Format and Category: % Value 2019
  • Table 14 Forecast Sales of Pet Food by Category: Volume 2019-2024
  • Table 15 Forecast Sales of Pet Care by Category: Value 2019-2024
  • Table 16 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
  • Table 17 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

Definitions

Sources

    • Summary 1 Research Sources

Headlines

Prospects

  • Cyber Cat Petting and Cat Coffee Shops Underpin Cat Craze Among Independent Young Urbanites
  • Cat Treats Boom in Innovation and Demand, With "cat Candy" Used To Boost Interaction and Cat Hydration
  • Premiumisation Encouraged by Pet Feed Hygiene Regulations and Affluent Young Consumer Base With Focus on Nutrition

Competitive Landscape

  • Internet Retailing Benefits Start-ups and Attracts Innovative Tech Giants From Beyond Pet Food
  • Royal Canin Benefits From Growing Number of Veterinary Clinics While Also Banking on Internet Retailing
  • Myfoodie Benefits From Kkr Investment and Capitalises on Cat Treat Boom With Heavy Marketing
  • Category Indicators
  • Table 18 Cat Owning Households: % Analysis 2014-2019
  • Table 19 Cat Population 2014-2019
  • Table 20 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2014-2019

Category Data

    • Summary 2 Cat Food by Price Band
  • Table 21 Sales of Cat Food by Category: Volume 2014-2019
  • Table 22 Sales of Cat Food by Category: Value 2014-2019
  • Table 23 Sales of Cat Food by Category: % Volume Growth 2014-2019
  • Table 24 Sales of Cat Food by Category: % Value Growth 2014-2019
  • Table 25 Sales of Dry Cat Food by Life-Cycle: % Value 2014-2018
  • Table 26 Sales of Wet Cat Food by Life-Cycle: % Value 2014-2018
  • Table 27 NBO Company Shares of Cat Food: % Value 2014-2018
  • Table 28 LBN Brand Shares of Cat Food: % Value 2015-2018
  • Table 29 LBN Brand Shares of Cat Treats: % Value 2015-2018
  • Table 30 Distribution of Cat Food by Format: % Value 2014-2019
  • Table 31 Forecast Sales of Cat Food by Category: Volume 2019-2024
  • Table 32 Forecast Sales of Cat Food by Category: Value 2019-2024
  • Table 33 Forecast Sales of Cat Food by Category: % Volume Growth 2019-2024
  • Table 34 Forecast Sales of Cat Food by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Freeze-dried and Fresh Meat Dog Treats Attract Indulgent and Nutrition-focused Owners
  • As Dog Population Ages, Demand for Therapeutic Dog Food Grows
  • Strict New Restrictions on Dogs Could Slow Pet Population Growth

Competitive Landscape

  • Royal Canin Retains Trust But Faces Growing Challenge As Domestic Players Upgrade Ranges
  • Domestic Players Improving Quality Against Backdrop of Pet Feed Hygiene Regulations
  • Bold Image, Social Media and Internet Retailing Help Crazydog Appeal To Young Dog Owners
  • Category Indicators
  • Table 35 Dog Owning Households: % Analysis 2014-2019
  • Table 36 Dog Population 2014-2019
  • Table 37 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019

Category Data

    • Summary 3 Dog Food by Price Band
  • Table 38 Sales of Dog Food by Category: Volume 2014-2019
  • Table 39 Sales of Dog Food by Category: Value 2014-2019
  • Table 40 Sales of Dog Food by Category: % Volume Growth 2014-2019
  • Table 41 Sales of Dog Food by Category: % Value Growth 2014-2019
  • Table 42 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
  • Table 43 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
  • Table 44 NBO Company Shares of Dog Food: % Value 2014-2018
  • Table 45 LBN Brand Shares of Dog Food: % Value 2015-2018
  • Table 46 LBN Brand Shares of Dog Treats: % Value 2015-2018
  • Table 47 Distribution of Dog Food by Format: % Value 2014-2019
  • Table 48 Forecast Sales of Dog Food by Category: Volume 2019-2024
  • Table 49 Forecast Sales of Dog Food by Category: Value 2019-2024
  • Table 50 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
  • Table 51 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Colourful Fish and Competitions Boost Interest in Fish, Although Live Food Poses A Challenge
  • Growth in Pet Bird Population Picks Up Pace Following Ban on Sales of Wild Birds
  • Easy Online Access To Premium and Specialist Products Helps Inflate Unit Prices

Competitive Landscape

  • Online Marketing Educates Fish Owners, While Refund Guarantees Encourage Trial Purchases
  • Rising Costs Hit Smaller Players But Leader Fwusow Benefits From Long-term Supply Contracts and Economies of Scale
  • Tetra's Global Reputation Attracts Enthusiasts, While Despicable Me License Woos Younger Fish Owners
  • Category Indicators
  • Table 52 Other Pet Population 2014-2019

Category Data

  • Table 53 Sales of Other Pet Food by Category: Volume 2014-2019
  • Table 54 Sales of Other Pet Food by Category: Value 2014-2019
  • Table 55 Sales of Other Pet Food by Category: % Volume Growth 2014-2019
  • Table 56 Sales of Other Pet Food by Category: % Value Growth 2014-2019
  • Table 57 LBN Brand Shares of Fish Food: % Value 2015-2018
  • Table 58 Distribution of Other Pet Food by Format: % Value 2014-2019
  • Table 59 Forecast Sales of Other Pet Food by Category: Volume 2019-2024
  • Table 60 Forecast Sales of Other Pet Food by Category: Value 2019-2024
  • Table 61 Forecast Sales of Other Pet Food by Category: % Volume Growth 2019-2024
  • Table 62 Forecast Sales of Other Pet Food by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Aquatic Equipment Benefits From Sales Moving Online, With Owners Attracted by Smart Products
  • Demand for Cat Litter Soars, With Consumers Switching To Premium Tofu Products
  • Veterinary Clinics Expand in Number and Influence, Encouraging Proactive Use of Pet Healthcare and Dietary Supplements

Competitive Landscape

  • Internet Retailing Boom Encourages Premiumisation, With Danke Finding Success Online Via Innovative Design
  • Revolution on the Frontline As Pfizer Takes on Merial in Pet Healthcare
  • Xuediao Banks on Omnichannel Expansion and Specialised Shampoos

Category Data

  • Table 63 Sales of Pet Products by Category: Value 2014-2019
  • Table 64 Sales of Pet Products by Category: % Value Growth 2014-2019
  • Table 65 Sales of Pet Healthcare by Type: % Value 2014-2019
  • Table 66 Sales of Other Pet Products by Type: % Value 2014-2019
  • Table 67 NBO Company Shares of Pet Products: % Value 2014-2018
  • Table 68 LBN Brand Shares of Pet Products: % Value 2015-2018
  • Table 69 Distribution of Pet Products by Format: % Value 2014-2019
  • Table 70 Forecast Sales of Pet Products by Category: Value 2019-2024
  • Table 71 Forecast Sales of Pet Products by Category: % Value Growth 2019-2024
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