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말레이시아의 미용 및 퍼스널케어 용품 시장

Beauty and Personal Care in Malaysia

리서치사 Euromonitor International
발행일 2019년 06월 상품 코드 247775
페이지 정보 영문 115 Pages
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US $ 2,650 ₩ 3,186,000 PDF by E-mail (Single User License)


말레이시아의 미용 및 퍼스널케어 용품 시장 Beauty and Personal Care in Malaysia
발행일 : 2019년 06월 페이지 정보 : 영문 115 Pages


※ 본 보고서는 동일한 컨텐츠의 국가별 시리즈물로 발행되어 있으므로 기타 국가는 문의하여 주시기 바랍니다.

말레이시아에서는 여성 노동자가 증가하고, 그 소득 수준도 상승하면서 고품질 및 고급 브랜드 제품의 수요가 확대되고 있습니다. 한편 남성용 고급 화장품(스킨케어 용품 포함) 수요도 확대되고 있기 때문에 고급 브랜드품 기업에서는 남성용 신제품의 개발 및 발매를 진행시키고 있습니다.

말레이시아의 미용 및 퍼스널케어 용품(Beauty and Personal Care) 시장에 대해 분석했으며, 전체적인 구조·동향과 주요 기업 개요(기업 개요, 사업 전략, 경쟁력, 사업 실적 등), 각 제품 시장 동향·경쟁력·향후 전망 등의 정보를 전해드립니다.

1. 말레이시아의 미용 및 퍼스널케어 용품 시장 : 산업 개요

  • 주요 요약
    • 강력한 구매력에 의한 판매 촉진
    • 각 기업은 남성용 시장에 주목
    • 외자계 브랜드가 계속해서 시장을 지배
    • 대기업에 의한 적극적인 신제품 개발
    • 향후 시장 성장률은 저수준
  • 주요 동향과 발전
    • 유통 구조 : 무점포 판매로의 완만한 이동
    • 남성 소비자에 의한 고급 브랜드 수요 증가
    • 소매업체 : 제품 확충과 점포내 서비스에 의한 매출 촉진
  • 시장 데이터
  • 정보 출처

2. 기업 개요

  • Alliance Cosmetics Sdn Bhd
  • Avon Cosmetics(M) Sdn Bhd
  • Crabtree & Evelyn(M) Sdn Bhd
  • Procter & Gamble(M) Sdn Bhd

※ 아래 카테고리는 개별 구매도 가능합니다. 가격과 내용에 대해서는 문의 바랍니다.

3. 조사 카테고리

  • 유아 및 아동 용품
  • 목욕 및 샤워 용품
  • 색조화장품
  • 데오드란트
  • 제모제
  • 향수
  • 헤어케어 용품
  • 남성용 화장품
  • 구강관리 용품
  • 스킨케어 용품
  • 썬케어 용품
  • 세트 및 키트
KSM 15.10.16

이 페이지에 게재되어 있는 내용은 최신판과 약간 차이가 있을 수 있으므로 영문목차를 함께 참조하여 주시기 바랍니다. 기타 자세한 사항은 문의 바랍니다.

Despite Malaysia seeing substantially lower GDP growth in 2018 compared with 2017, beauty and personal care managed to see steady current value growth, thanks to the active launch of new products by key players. Premium beauty and personal care players continued their rapid expansion in Malaysia, with the opening of first outlets by brands such as Tom Ford Beauty and Maison Christian Dior Fragrance Boutique, and the rapid expansion of outlets by Estee Lauder and Sulwhasoo. The opening of these o...

Euromonitor International's Beauty and Personal Care in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

June 2019

LIST OF CONTENTS AND TABLES

Executive Summary

An Active Year in Beauty and Personal Care

A Strong Performance for Products Containing Natural Ingredients

Competitive Landscape

Sensitive Skin Ranges Are Available in Specialist Retailers

Positive Outlook for the Forecast Period

Market Data

  • Table 1 Sales of Beauty and Personal Care by Category: Value 2013-2018
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
  • Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
  • Table 7 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
  • Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Sophisticated Demand From Parents

Expansion From General Personal Care Brands

Sensitive Skin Boosts the Number of Dermatological Products

Competitive Landscape

Private Label Steps Up

the Rise of Imported Premium Brands

the Launch of Brands for Sensitive Skin

Category Data

  • Table 11 Sales of Baby and Child-specific Products by Category: Value 2013-2018
  • Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
  • Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
  • Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
  • Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
  • Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2015-2018
  • Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2015-2018
  • Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2015-2018
  • Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
  • Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
  • Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023

Headlines

Prospects

the Rising Popularity of Natural Ingredients

Dermatological Bath and Shower Products

Sakura-infused Products

Competitive Landscape

Multinational Brands Lead

the Entry of Premium Brands

Product Launches Containing Natural Ingredients

Category Data

  • Table 22 Sales of Bath and Shower by Category: Value 2013-2018
  • Table 23 Sales of Bath and Shower by Category: % Value Growth 2013-2018
  • Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
  • Table 25 NBO Company Shares of Bath and Shower: % Value 2014-2018
  • Table 26 LBN Brand Shares of Bath and Shower: % Value 2015-2018
  • Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2015-2018
  • Table 28 Forecast Sales of Bath and Shower by Category: Value 2018-2023
  • Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
  • Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023

Headlines

Prospects

Mass Colour Cosmetics Leads

A Combination of Colour Cosmetics and Skin Care

Health and Beauty Specialist Retailers

Competitive Landscape

International Players Offer Innovative Products

the Selfie Trend Stimulates Launches

New Product Launches

Category Data

  • Table 31 Sales of Colour Cosmetics by Category: Value 2013-2018
  • Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
  • Table 33 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
  • Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
  • Table 35 LBN Brand Shares of Eye Make-up: % Value 2015-2018
  • Table 36 LBN Brand Shares of Facial Make-up: % Value 2015-2018
  • Table 37 LBN Brand Shares of Lip Products: % Value 2015-2018
  • Table 38 LBN Brand Shares of Nail Products: % Value 2015-2018
  • Table 39 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
  • Table 40 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
  • Table 41 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023

Headlines

Prospects

Lifestyles Influence the Choice of Deodorants

Bundle Pack Promotions

Product Innovation

Competitive Landscape

International Players Drive Sales

Offline Retailers Lead Distribution

Marginal Growth for Internet Retailing

Category Data

  • Table 42 Sales of Deodorants by Category: Value 2013-2018
  • Table 43 Sales of Deodorants by Category: % Value Growth 2013-2018
  • Table 44 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
  • Table 45 NBO Company Shares of Deodorants: % Value 2014-2018
  • Table 46 LBN Brand Shares of Deodorants: % Value 2015-2018
  • Table 47 LBN Brand Shares of Premium Deodorants: % Value 2015-2018
  • Table 48 Forecast Sales of Deodorants by Category: Value 2018-2023
  • Table 49 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
  • Table 50 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2018-2023

Headlines

Prospects

Competition From Electric Depilatory Devices

Stronger Product Segmentation

the Rising Share of Women's Razors and Blades

Competitive Landscape

Veet Loses Its Lead in Depilatories

Offline Retail Channels Lead Distribution

Online Sales Are Set To Increase Slowly To Due Offering Better Value

Category Data

  • Table 51 Sales of Depilatories by Category: Value 2013-2018
  • Table 52 Sales of Depilatories by Category: % Value Growth 2013-2018
  • Table 53 Sales of Women's Razors and Blades by Type: % Value Breakdown 2014-2018
  • Table 54 NBO Company Shares of Depilatories: % Value 2014-2018
  • Table 55 LBN Brand Shares of Depilatories: % Value 2015-2018
  • Table 56 Forecast Sales of Depilatories by Category: Value 2018-2023
  • Table 57 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023

Headlines

Prospects

Fashion Brands Surge in Premium Fragrances

Mass Fragrances

Smaller Sizes of Fragrances

Competitive Landscape

Stand-alone Fragrance Boutiques

Independent Small Brands in Fragrances

Many Malaysians Can Only Afford Mass Fragrances

Category Data

  • Table 58 Sales of Fragrances by Category: Value 2013-2018
  • Table 59 Sales of Fragrances by Category: % Value Growth 2013-2018
  • Table 60 NBO Company Shares of Fragrances: % Value 2014-2018
  • Table 61 LBN Brand Shares of Fragrances: % Value 2015-2018
  • Table 62 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
  • Table 63 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
  • Table 64 Forecast Sales of Fragrances by Category: Value 2018-2023
  • Table 65 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023

Headlines

Prospects

Micellar Water Hair Care Products

Botanical Non-silicone Hair Care Products

the Launch of New Products

Competitive Landscape

Unilever Leads Thanks To Innovative Launches

Multinational Companies Lead

A Mix of Retail Channels

Category Data

  • Table 66 Sales of Hair Care by Category: Value 2013-2018
  • Table 67 Sales of Hair Care by Category: % Value Growth 2013-2018
  • Table 68 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
  • Table 69 NBO Company Shares of Hair Care: % Value 2014-2018
  • Table 70 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
  • Table 71 LBN Brand Shares of Hair Care: % Value 2015-2018
  • Table 72 LBN Brand Shares of Colourants: % Value 2015-2018
  • Table 73 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
  • Table 74 LBN Brand Shares of Styling Agents: % Value 2015-2018
  • Table 75 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
  • Table 76 Forecast Sales of Hair Care by Category: Value 2018-2023
  • Table 77 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
  • Table 78 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023

Headlines

Prospects

Men's Skin Care Sees Strong Demand

Men's Bath and Shower

Complete Ranges of Products Are Launched

Competitive Landscape

Multinational Players Drive Sales

Emerging Brands and New Launches

A Mixed Retail Landscape

Category Data

  • Table 79 Sales of Men's Grooming by Category: Value 2013-2018
  • Table 80 Sales of Men's Grooming by Category: % Value Growth 2013-2018
  • Table 81 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
  • Table 82 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
  • Table 83 NBO Company Shares of Men's Grooming: % Value 2014-2018
  • Table 84 LBN Brand Shares of Men's Grooming: % Value 2015-2018
  • Table 85 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
  • Table 86 Forecast Sales of Men's Grooming by Category: Value 2018-2023
  • Table 87 Forecast Sales of Men's Grooming by Category: % Value Growth 2018-2023

Headlines

Prospects

Toothbrushes With Different Designs

Soaring Demand for Total Care Products

Halal Ingredients

Competitive Landscape

Multinationals Continue To Lead Oral Care

Grocery Retailers Is the Major Distribution Channel

Bundle Promotions

Category Data

  • Table 88 Sales of Oral Care by Category: Value 2013-2018
  • Table 89 Sales of Oral Care by Category: % Value Growth 2013-2018
  • Table 90 Sales of Toothbrushes by Category: Value 2013-2018
  • Table 91 Sales of Toothbrushes by Category: % Value Growth 2013-2018
  • Table 92 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
  • Table 93 NBO Company Shares of Oral Care: % Value 2014-2018
  • Table 94 LBN Brand Shares of Oral Care: % Value 2015-2018
  • Table 95 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2015-2018
  • Table 96 LBN Brand Shares of Toothpaste: % Value 2015-2018
  • Table 97 Forecast Sales of Oral Care by Category: Value 2018-2023
  • Table 98 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
  • Table 99 Forecast Sales of Toothbrushes by Category: Value 2018-2023
  • Table 100 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023

Headlines

Prospects

Anti-ageing Products Are Popular

Skin Care Products To Combat Digital Stress

Dermatological Skin Care

Competitive Landscape

Innovation in Skin Care

Stand-alone Stores

Skin Care Sets/kits As A Promotional Tool

Category Data

  • Table 101 Sales of Skin Care by Category: Value 2013-2018
  • Table 102 Sales of Skin Care by Category: % Value Growth 2013-2018
  • Table 103 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
  • Table 104 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
  • Table 105 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
  • Table 106 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
  • Table 107 NBO Company Shares of Skin Care: % Value 2014-2018
  • Table 108 LBN Brand Shares of Skin Care: % Value 2015-2018
  • Table 109 LBN Brand Shares of Facial Moisturisers: % Value 2015-2018
  • Table 110 LBN Brand Shares of Anti-agers: % Value 2015-2018
  • Table 111 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2015-2018
  • Table 112 LBN Brand Shares of General Purpose Body Care: % Value 2015-2018
  • Table 113 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
  • Table 114 Forecast Sales of Skin Care by Category: Value 2018-2023
  • Table 115 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Sun Care Products With Anti-pollution Feature

Competition From Products in Other Categories

Lotion Remains the Most Popular Format

Competitive Landscape

International Brands Lead

Health and Beauty Specialist Retailers Leads Distribution

Stronger Competition From Private Label

Category Data

  • Table 116 Sales of Sun Care by Category: Value 2013-2018
  • Table 117 Sales of Sun Care by Category: % Value Growth 2013-2018
  • Table 118 NBO Company Shares of Sun Care: % Value 2014-2018
  • Table 119 LBN Brand Shares of Sun Care: % Value 2015-2018
  • Table 120 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
  • Table 121 Forecast Sales of Sun Care by Category: Value 2018-2023
  • Table 122 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Premium Skin Care

A Prestige Shopping Experience

Personalisation for Differentiation

Competitive Landscape

Sk-ii Drives Sales

Stand-alone Brand Stores and Internet Retailing

Forecast Period Trends

Category Data

  • Table 123 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
  • Table 124 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 125 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
  • Table 126 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
  • Table 127 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
  • Table 128 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Products for Sensitive Skin

the Premiumisation of Mass Ranges

Infusion With Sakura Extract

Competitive Landscape

International Giants Maintain Their Competitiveness

Discounts and Promotions

Forecast Period Trends

Category Data

  • Table 129 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
  • Table 130 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 131 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
  • Table 132 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
  • Table 133 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
  • Table 134 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
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