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말레이시아의 미용 및 퍼스널케어 용품 시장

Beauty and Personal Care in Malaysia

리서치사 Euromonitor International
발행일 2020년 06월 상품 코드 247775
페이지 정보 영문 147 Pages
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US $ 2,650 ₩ 3,202,000 PDF (Single User License)


말레이시아의 미용 및 퍼스널케어 용품 시장 Beauty and Personal Care in Malaysia
발행일 : 2020년 06월 페이지 정보 : 영문 147 Pages


※ 본 보고서는 동일한 컨텐츠의 국가별 시리즈물로 발행되어 있으므로 기타 국가는 문의하여 주시기 바랍니다.

말레이시아에서는 여성 노동자가 증가하고, 그 소득 수준도 상승하면서 고품질 및 고급 브랜드 제품의 수요가 확대되고 있습니다. 한편 남성용 고급 화장품(스킨케어 용품 포함) 수요도 확대되고 있기 때문에 고급 브랜드품 기업에서는 남성용 신제품의 개발 및 발매를 진행시키고 있습니다.

말레이시아의 미용 및 퍼스널케어 용품(Beauty and Personal Care) 시장에 대해 분석했으며, 전체적인 구조·동향과 주요 기업 개요(기업 개요, 사업 전략, 경쟁력, 사업 실적 등), 각 제품 시장 동향·경쟁력·향후 전망 등의 정보를 전해드립니다.

1. 말레이시아의 미용 및 퍼스널케어 용품 시장 : 산업 개요

  • 주요 요약
    • 강력한 구매력에 의한 판매 촉진
    • 각 기업은 남성용 시장에 주목
    • 외자계 브랜드가 계속해서 시장을 지배
    • 대기업에 의한 적극적인 신제품 개발
    • 향후 시장 성장률은 저수준
  • 주요 동향과 발전
    • 유통 구조 : 무점포 판매로의 완만한 이동
    • 남성 소비자에 의한 고급 브랜드 수요 증가
    • 소매업체 : 제품 확충과 점포내 서비스에 의한 매출 촉진
  • 시장 데이터
  • 정보 출처

2. 기업 개요

  • Alliance Cosmetics Sdn Bhd
  • Avon Cosmetics(M) Sdn Bhd
  • Crabtree & Evelyn(M) Sdn Bhd
  • Procter & Gamble(M) Sdn Bhd

※ 아래 카테고리는 개별 구매도 가능합니다. 가격과 내용에 대해서는 문의 바랍니다.

3. 조사 카테고리

  • 유아 및 아동 용품
  • 목욕 및 샤워 용품
  • 색조화장품
  • 데오드란트
  • 제모제
  • 향수
  • 헤어케어 용품
  • 남성용 화장품
  • 구강관리 용품
  • 스킨케어 용품
  • 썬케어 용품
  • 세트 및 키트
KSM 15.10.16

이 페이지에 게재되어 있는 내용은 최신판과 약간 차이가 있을 수 있으므로 영문목차를 함께 참조하여 주시기 바랍니다. 기타 자세한 사항은 문의 바랍니다.

The response to COVID-19 in Malaysia is set to have a polarising effect on beauty and personal care in 2020; colour cosmetics, fragrances and sun care in particular are not deemed essential during the lockdown as most consumers remained confined to their homes apart from visiting grocery retailers, resulting in lack of demand as they are not socialising or going to work, while sun care, driven by sun protection, is set to decline due to limited opportunities to use this product, including baby a...

Euromonitor International's‘ Beauty and Personal Care in Malaysia report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

June 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Brands continue to explore use of natural ingredients in new launches in addition to offering multi-purpose time-saving products due to demand for greater convenience

Highly fragmented competitive landscape in 2019 led by international brands

Positive outlook for beauty and personal care over the forecast period, driven by demand for mass products

CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2017-2024

CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2016-2024

MARKET DATA

  • Table 1 Sales of Beauty and Personal Care by Category: Value 2014-2019
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
  • Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2014-2019
  • Table 7 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
  • Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

    • Summary 1 Research Sources

HEADLINES

PRE-COVID-19 PERFORMANCE

Players explore innovative use of charcoal and flowers in new product launches within a number of mass beauty and personal care categories in 2019

Demand for greater convenience leads to time-saving solutions from multi-purpose products

Intensifying competition within fragmented mass beauty and personal care landscape, with Japanese and Korean brands building momentum

2020 AND BEYOND

COVID-19 impact

Affected products within mass beauty and personal care

Recovery and opportunities

CATEGORY DATA

  • Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2014-2019
  • Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2015-2019
  • Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2016-2019
  • Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
  • Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Strengthening current value growth for premium beauty and personal care in 2019 but retains low overall penetration of the market in 2019

Premium brands look to customisation as point of differentiation from mass products

Major international players consolidate their leading positions in 2019, while Japanese and Korean brands gain further consumer attention

2020 AND BEYOND

COVID-19 impact

Affected products within premium beauty and personal care

Recovery and opportunities

CATEGORY DATA

  • Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
  • Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2015-2019
  • Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2016-2019
  • Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Increasing health consciousness amongst affluent urban consumers drives up demand for organic and higher quality products, supporting 2019 value sales

Dermatological products with clinically proven formulations and approved by paediatricians continue to attract parents' attention in 2019

Johnson & Johnson retains dominance in 2019 but continues to invest in latest trends to defend its position amidst increasing competition

2020 AND BEYOND

COVID-19 impact

Affected products within baby and child-specific products

Recovery and opportunities

CATEGORY DATA

  • Table 23 Sales of Baby and Child-specific Products by Category: Value 2014-2019
  • Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2014-2019
  • Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2014-2019
  • Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2015-2019
  • Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2016-2019
  • Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2016-2019
  • Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2016-2019
  • Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2019-2024
  • Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
  • Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Health-conscious consumers drive demand for bath and shower products that contain fewer chemicals and are gentle on the skin

Japanese brand Shokubutsu addresses demand for natural ingredients and convenience

Shokubutsu continues to gain share, but bath and shower remains in the hands of large multinationals

2020 AND BEYOND

COVID-19 impact

Affected products within bath and shower

Recovery and opportunities

CATEGORY DATA

  • Table 33 Sales of Bath and Shower by Category: Value 2014-2019
  • Table 34 Sales of Bath and Shower by Category: % Value Growth 2014-2019
  • Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2014-2019
  • Table 36 NBO Company Shares of Bath and Shower: % Value 2015-2019
  • Table 37 LBN Brand Shares of Bath and Shower: % Value 2016-2019
  • Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2016-2019
  • Table 39 Forecast Sales of Bath and Shower by Category: Value 2019-2024
  • Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2019-2024
  • Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

The natural look and the search for long-lasting cosmetics remain relevant trends in 2019

Novelty within colour cosmetics appeals to different demographics in Malaysia

L'Oreal strengthens leadership due to its offer of both mass and premium products

2020 AND BEYOND

COVID-19 impact

Affected products within colour cosmetics

Recovery and opportunities

CATEGORY DATA

  • Table 42 Sales of Colour Cosmetics by Category: Value 2014-2019
  • Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2014-2019
  • Table 44 NBO Company Shares of Colour Cosmetics: % Value 2015-2019
  • Table 45 LBN Brand Shares of Colour Cosmetics: % Value 2016-2019
  • Table 46 LBN Brand Shares of Eye Make-up: % Value 2016-2019
  • Table 47 LBN Brand Shares of Facial Make-up: % Value 2016-2019
  • Table 48 LBN Brand Shares of Lip Products: % Value 2016-2019
  • Table 49 LBN Brand Shares of Nail Products: % Value 2016-2019
  • Table 50 LBN Brand Shares of Premium Colour Cosmetics: % Value 2016-2019
  • Table 51 Forecast Sales of Colour Cosmetics by Category: Value 2019-2024
  • Table 52 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Time-saving, convenience and fresh scents continue to stimulate demand for roll-on and spray deodorants in 2019

Innovation using serums appeal to consumers searching for products that offer greater specific value

Multinational players continue to invest in innovative deodorants, leading to share gain for leaders Unilever and Beiersdorf

2020 AND BEYOND

COVID-19 impact

Affected products within deodorants

Recovery and opportunities

CATEGORY DATA

  • Table 53 Sales of Deodorants by Category: Value 2014-2019
  • Table 54 Sales of Deodorants by Category: % Value Growth 2014-2019
  • Table 55 Sales of Deodorants by Premium vs Mass: % Value 2014-2019
  • Table 56 NBO Company Shares of Deodorants: % Value 2015-2019
  • Table 57 LBN Brand Shares of Deodorants: % Value 2016-2019
  • Table 58 LBN Brand Shares of Premium Deodorants: % Value 2016-2019
  • Table 59 Forecast Sales of Deodorants by Category: Value 2019-2024
  • Table 60 Forecast Sales of Deodorants by Category: % Value Growth 2019-2024
  • Table 61 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Women's razors and blades continues to outperform in volume terms in 2019 due to more accessible price points

Players attempt to innovate within hair removers/bleaches in 2019 to gain consumers' attention

Highly consolidated competitive landscape means new entries must offer differentiation to gain share from dominant brands

2020 AND BEYOND

COVID-19 impact

Affected products within depilatories

Recovery and opportunities

CATEGORY DATA

  • Table 62 Sales of Depilatories by Category: Value 2014-2019
  • Table 63 Sales of Depilatories by Category: % Value Growth 2014-2019
  • Table 64 Sales of Women's Razors and Blades by Type: % Value Breakdown 2015-2019
  • Table 65 NBO Company Shares of Depilatories: % Value 2015-2019
  • Table 66 LBN Brand Shares of Depilatories: % Value 2016-2019
  • Table 67 Forecast Sales of Depilatories by Category: Value 2019-2024
  • Table 68 Forecast Sales of Depilatories by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Mass fragrances retains dominance in volume terms in 2019, engaging with wider audience of Malay consumers

Premium fragrances linked with luxury fashion houses continue to attract affluent consumers through brand loyalty

Fragrances remains highly fragmented competitive landscape in 2019 led by mass player

2020 AND BEYOND

COVID-19 impact

Affected products within fragrances

Recovery and opportunities

CATEGORY DATA

  • Table 69 Sales of Fragrances by Category: Value 2014-2019
  • Table 70 Sales of Fragrances by Category: % Value Growth 2014-2019
  • Table 71 NBO Company Shares of Fragrances: % Value 2015-2019
  • Table 72 LBN Brand Shares of Fragrances: % Value 2016-2019
  • Table 73 LBN Brand Shares of Premium Men's Fragrances: % Value 2016-2019
  • Table 74 LBN Brand Shares of Premium Women's Fragrances: % Value 2016-2019
  • Table 75 Forecast Sales of Fragrances by Category: Value 2019-2024
  • Table 76 Forecast Sales of Fragrances by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Health and wellness trend continues to influence exciting new launches by hair care brands in 2019

Demand for convenience drives innovation in colourants and treatments

Multinationals continue to dominate hair care in 2019 due to wide product portfolios and innovative new launches

2020 AND BEYOND

COVID-19 impact

Affected products within hair care

Recovery and opportunities

CATEGORY DATA

  • Table 77 Sales of Hair Care by Category: Value 2014-2019
  • Table 78 Sales of Hair Care by Category: % Value Growth 2014-2019
  • Table 79 Sales of Hair Care by Premium vs Mass: % Value 2014-2019
  • Table 80 NBO Company Shares of Hair Care: % Value 2015-2019
  • Table 81 NBO Company Shares of Salon Professional Hair Care: % Value 2015-2019
  • Table 82 LBN Brand Shares of Hair Care: % Value 2016-2019
  • Table 83 LBN Brand Shares of Colourants: % Value 2016-2019
  • Table 84 LBN Brand Shares of Salon Professional Hair Care: % Value 2016-2019
  • Table 85 LBN Brand Shares of Styling Agents: % Value 2016-2019
  • Table 86 LBN Brand Shares of Premium Hair Care: % Value 2016-2019
  • Table 87 Forecast Sales of Hair Care by Category: Value 2019-2024
  • Table 88 Forecast Sales of Hair Care by Category: % Value Growth 2019-2024
  • Table 89 Forecast Sales of Hair Care by Premium vs Mass: % Value 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Strong performance by oral care in 2019, driven by consumer demand for greater quality all-round products, supporting higher value growth

Parents look to products that support their children's oral care routines from an early age

Intense competitive landscape for oral care in 2019 as brands fight for consumers' attention through innovative new launches

2020 AND BEYOND

COVID-19 impact

Affected products within oral care

Recovery and opportunities

CATEGORY DATA

  • Table 90 Sales of Oral Care by Category: Value 2014-2019
  • Table 91 Sales of Oral Care by Category: % Value Growth 2014-2019
  • Table 92 Sales of Toothbrushes by Category: Value 2014-2019
  • Table 93 Sales of Toothbrushes by Category: % Value Growth 2014-2019
  • Table 94 Sales of Toothpaste by Type: % Value Breakdown 2015-2019
  • Table 95 NBO Company Shares of Oral Care: % Value 2015-2019
  • Table 96 LBN Brand Shares of Oral Care: % Value 2016-2019
  • Table 97 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2016-2019
  • Table 98 LBN Brand Shares of Toothpaste: % Value 2016-2019
  • Table 99 Forecast Sales of Oral Care by Category: Value 2019-2024
  • Table 100 Forecast Sales of Oral Care by Category: % Value Growth 2019-2024
  • Table 101 Forecast Sales of Toothbrushes by Category: Value 2019-2024
  • Table 102 Forecast Sales of Toothbrushes by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Dynamic anti-agers sees strong activity in new launches in 2019

Use of natural ingredients explored by increasing number of skin care brands in 2019

Mass brands continue to dominate skin care in 2019, urging premium players to enter this segment to expand their consumer reach

2020 AND BEYOND

COVID-19 impact

Affected products within skin care

Recovery and opportunities

CATEGORY DATA

  • Table 103 Sales of Skin Care by Category: Value 2014-2019
  • Table 104 Sales of Skin Care by Category: % Value Growth 2014-2019
  • Table 105 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
  • Table 106 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
  • Table 107 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
  • Table 108 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
  • Table 109 NBO Company Shares of Skin Care: % Value 2015-2019
  • Table 110 LBN Brand Shares of Skin Care: % Value 2016-2019
  • Table 111 LBN Brand Shares of Basic Moisturisers: % Value 2016-2019
  • Table 112 LBN Brand Shares of Anti-agers: % Value 2016-2019
  • Table 113 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2016-2019
  • Table 114 LBN Brand Shares of General Purpose Body Care: % Value 2016-2019
  • Table 115 LBN Brand Shares of Premium Skin Care: % Value 2016-2019
  • Table 116 Forecast Sales of Skin Care by Category: Value 2019-2024
  • Table 117 Forecast Sales of Skin Care by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Sun care continues to develop in terms of specific properties to address competition from skin care and colour cosmetics which incorporate SPF

Players continue to explore more innovative application formats

Further consolidation within sun care in 2019 as players intensify competition through innovative new launches

2020 AND BEYOND

COVID-19 impact

Affected products within sun care

Recovery and opportunities

CATEGORY DATA

  • Table 118 Sales of Sun Care by Category: Value 2014-2019
  • Table 119 Sales of Sun Care by Category: % Value Growth 2014-2019
  • Table 120 NBO Company Shares of Sun Care: % Value 2015-2019
  • Table 121 LBN Brand Shares of Sun Care: % Value 2016-2019
  • Table 122 LBN Brand Shares of Premium Adult Sun Care: % Value 2016-2019
  • Table 123 Forecast Sales of Sun Care by Category: Value 2019-2024
  • Table 124 Forecast Sales of Sun Care by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Men's grooming continues to gain momentum in 2019, driven by increasing emphasis placed on appearance amongst local males, particularly younger generations

New launch by David Beckham in 2019 likely to be well received as Malays are highly influenced by celebrity endorsements and related branding

Fragmented and intense competitive landscape allows room for movement within men's grooming in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within men's grooming

Recovery and opportunities

CATEGORY DATA

  • Table 125 Sales of Men's Grooming by Category: Value 2014-2019
  • Table 126 Sales of Men's Grooming by Category: % Value Growth 2014-2019
  • Table 127 Sales of Men's Razors and Blades by Type: % Value Breakdown 2015-2019
  • Table 128 Sales of Men's Skin Care by Type: % Value Breakdown 2016-2019
  • Table 129 NBO Company Shares of Men's Grooming: % Value 2015-2019
  • Table 130 LBN Brand Shares of Men's Grooming: % Value 2016-2019
  • Table 131 LBN Brand Shares of Men's Razors and Blades: % Value 2016-2019
  • Table 132 Forecast Sales of Men's Grooming by Category: Value 2019-2024
  • Table 133 Forecast Sales of Men's Grooming by Category: % Value Growth 2019-2024
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