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태국의 개인용 액세서리 시장

Personal Accessories in Thailand

리서치사 Euromonitor International
발행일 2019년 07월 상품 코드 259521
페이지 정보 영문 39 Pages
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US $ 1,210 ₩ 1,423,000 PDF by E-mail (Single user license)


태국의 개인용 액세서리 시장 Personal Accessories in Thailand
발행일 : 2019년 07월 페이지 정보 : 영문 39 Pages

태국의 개인용 액세서리 시장은 수요 확대, 제품 차별화, 국내에서의 판매 기회 확대 등으로 2013년에도 양호한 실적을 기록했습니다. 소비자는 외모에 대한 관심이 높아지고 있습니다. 또한 자국민 및 방문 관광객의 고급품 수요 확대도 매출 촉진으로 연결되고 있습니다. 주요 브랜드는 온라인 및 오프라인 미디어 채널을 통해 판매 캠페인을 전개하여 매출을 적극적으로 확대시키고 있습니다. 신규 진출 기업도 양호한 시장 환경을 바탕으로 시장 개척을 활발하게 진행시키고 있습니다.

태국의 개인용 액세서리(Personal Accessories) 시장을 분석하고, 전체적인 구조와 동향, 주요 기업 개요(기업 개요, 사업 전략, 경쟁력, 사업 실적 등), 각 제품 시장 동향·경쟁력·향후 전망 등의 조사 결과를 전해드립니다.

1. 태국의 개인용 액세서리 시장 : 산업 개요

  • 주요 요약
    • 호황을 나타내고 있는 개인용 액세서리 시장
    • 현재의 물질적 관심에 의한 수요 촉진
    • 매출 세분화에도 불구하고 국제적 브랜드가 매출을 확대한다
    • 레저 및 개인용품 소매업 : 개인용 액세서리의 주요 판매 경로
    • 개인용 액세서리의 수요 증가 전망
  • 주요 동향과 발전
    • 수요 확대와 관련된 급속하고 다양한 패션 동향
    • 새로운 콜렉션 : 실적 확대로 중요성을 유지한다
    • 인터넷 소매가 등장하는 한편, 레저 및 개인용품 소매점도 주요 유통 채널의 지위를 유지한다
    • 고급 개인용 액세서리 기업이 태국 시장에 더욱 많이 진출
  • 시장 데이터

2. 기업 개요

  • Central Retail Corp
  • DHA Siamwalla Ltd
  • Jubilee Enterprise Plc
  • Nan Mee Co Ltd
  • Narai Intertrade Co Ltd
  • Pranda Jewelry Pcl

※아래 카테고리는 개별 판매도 가능합니다. 가격과 내용에 대해서는 문의 바랍니다.

3. 조사 카테고리

  • 가방 및 여행가방 시장
  • 주얼리 시장
  • 손목시계 시장
  • 필기도구 시장
KSM 14.05.14

이 페이지에 게재되어 있는 내용은 최신판과 약간 차이가 있을 수 있으므로 영문목차를 함께 참조하여 주시기 바랍니다. 기타 자세한 사항은 문의 바랍니다.

Thailand's relatively stable economy and continuing stream of tourists, expansion of retail branches by major chained retailers and a bright new flagship concept store are among the factors that helped personal accessories maintain stable value growth in 2018. However, volume growth slowed down in most categories. The slowdown in volume sales can be attributed to several factors - cost of living increases brought about by higher inflation, cautious spending in the lead-up to the March 2019.

Euromonitor International's 'Personal Accessoriesin Thailand report 'offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Personal Accessories market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Inflation and Decline in Chinese Tourist Numbers Impact Sales
  • Currency Fluctuations and Public Relations Issues Impact Chinese Tourist Demand
  • Domestic Players Prevalent in Some Categories in Highly Fragmented Landscape
  • Distribution Marked by Aggressive Store Expansion and Intensified Online Presence
  • Prospects for Personal Accessories Are Positive, Despite Some Current Challenges

Market Data

  • Table 1 Sales of Personal Accessories by Category: Volume 2014-2019
  • Table 2 Sales of Personal Accessories by Category: Value 2014-2019
  • Table 3 Sales of Personal Accessories by Category: % Volume Growth 2014-2019
  • Table 4 Sales of Personal Accessories by Category: % Value Growth 2014-2019
  • Table 5 NBO Company Shares of Personal Accessories: % Value 2014-2018
  • Table 6 LBN Brand Shares of Personal Accessories: % Value 2015-2018
  • Table 7 Distribution of Personal Accessories by Format: % Value 2014-2019
  • Table 8 Forecast Sales of Personal Accessories by Category: Volume 2019-2024
  • Table 9 Forecast Sales of Personal Accessories by Category: Value 2019-2024
  • Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2019-2024
  • Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2019-2024

Definitions

Sources

    • Summary 1 Research Sources

Headlines

Prospects

  • Increased Travel Boosts Growth Despite Lag in Chinese Tourism
  • Small Bags Are All the Rage, Encouraging Strong Promotion and New Launches
  • Internet Retailing Growth Dynamic But In-store Sales Prevail

Competitive Landscape

  • Kering Gains on LVMH With Boost From Gucci, But Both Luxury Brands Thrive
  • Samsonite Maintains Focus on Building Hard Cases, Appealing To Younger Travellers
  • Jaspel's Focused Promotion for Lyn Generates Strong Value Growth

Category Data

  • Table 12 Sales of Bags and Luggage by Category: Volume 2014-2019
  • Table 13 Sales of Bags and Luggage by Category: Value 2014-2019
  • Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2014-2019
  • Table 15 Sales of Bags and Luggage by Category: % Value Growth 2014-2019
  • Table 16 Sales of Luggage by Type: % Value 2014-2019
  • Table 17 NBO Company Shares of Bags and Luggage: % Value 2014-2018
  • Table 18 LBN Brand Shares of Bags and Luggage: % Value 2015-2018
  • Table 19 Distribution of Bags and Luggage by Format: % Value 2014-2019
  • Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2019-2024
  • Table 21 Forecast Sales of Bags and Luggage by Category: Value 2019-2024
  • Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2019-2024
  • Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Later Marriages and Hand-me-down Wedding Jewellery Cause Slowdown
  • Wide Variety of Cheaper Costume Jewellery Offered Online Finds Ready Audience
  • Online Sales of Costume Jewellery Increase But Store-based Sales Still Prevail

Competitive Landscape

  • Jubilee Expands and Focuses on Promoting Popular Bracelet/earring Sets
  • Swarovski Strengthens Its Lead While Gucci Gains Traction With Triple-digit Growth
  • Local and Family-owned Business Thrive in the Fragmented Landscape

Category Data

  • Table 24 Sales of Jewellery by Category: Volume 2014-2019
  • Table 25 Sales of Jewellery by Category: Value 2014-2019
  • Table 26 Sales of Jewellery by Category: % Volume Growth 2014-2019
  • Table 27 Sales of Jewellery by Category: % Value Growth 2014-2019
  • Table 28 Sales of Costume Jewellery by Type: % Value 2014-2019
  • Table 29 Sales of Fine Jewellery by Type: % Value 2014-2019
  • Table 30 Sales of Fine Jewellery by Collection: % Value 2014-2019
  • Table 31 Sales of Fine Jewellery by Metal: % Value 2014-2019
  • Table 32 NBO Company Shares of Jewellery: % Value 2014-2018
  • Table 33 LBN Brand Shares of Jewellery: % Value 2015-2018
  • Table 34 Distribution of Jewellery by Format: % Value 2014-2019
  • Table 35 Forecast Sales of Jewellery by Category: Volume 2019-2024
  • Table 36 Forecast Sales of Jewellery by Category: Value 2019-2024
  • Table 37 Forecast Sales of Jewellery by Category: % Volume Growth 2019-2024
  • Table 38 Forecast Sales of Jewellery by Category: % Value Growth 2019-2024

Headlines

Prospects

  • As Elsewhere in the Thai Economy, Watches Suffers From Loss of Chinese Consumers
  • Mid Watches Take Greater Hit From Tourism Slowdown But Are Expected To Recover
  • Limited Edition Luxury Watches Become Increasingly Attractive Investments

Competitive Landscape

  • Advanced Eco-friendly Technology and Matching Watches Sustain Casio's Leadership
  • Solar Technology and Higher Precision Feature in - and Benefit All - Price Bands
  • Popular Luxury Swiss Watch Brand Rolex Continues To Rule

Category Data

  • Table 39 Sales of Watches by Category: Volume 2014-2019
  • Table 40 Sales of Watches by Category: Value 2014-2019
  • Table 41 Sales of Watches by Category: % Volume Growth 2014-2019
  • Table 42 Sales of Watches by Category: % Value Growth 2014-2019
  • Table 43 Sales of Watches by Price Band: Volume 2014-2019
  • Table 44 Sales of Watches by Price Band: Value 2014-2019
  • Table 45 Sales of Watches by Price Band: % Volume Growth 2014-2019
  • Table 46 Sales of Watches by Price Band: % Value Growth 2014-2019
  • Table 47 NBO Company Shares of Watches: % Value 2014-2018
  • Table 48 LBN Brand Shares of Watches: % Value 2015-2018
  • Table 49 Distribution of Watches by Format: % Value 2014-2019
  • Table 50 Forecast Sales of Watches by Category: Volume 2019-2024
  • Table 51 Forecast Sales of Watches by Category: Value 2019-2024
  • Table 52 Forecast Sales of Watches by Category: % Volume Growth 2019-2024
  • Table 53 Forecast Sales of Watches by Category: % Value Growth 2019-2024
  • Table 54 Forecast Sales of Watches by Price Band: Volume 2019-2024
  • Table 55 Forecast Sales of Watches by Price Band: Value 2019-2024
  • Table 56 Forecast Sales of Watches by Price Band: % Volume Growth 2019-2024
  • Table 57 Forecast Sales of Watches by Price Band: % Value Growth 2019-2024

Headlines

Prospects

  • Inflationary Factors, Election Uncertainty and Tourism Drop Keep Volume Growth Down
  • Increased Competition From Small Online Players Hinders Growth
  • Key Players Pursue Omnichannel Strategies To Compete With Smaller Players Online

Competitive Landscape

  • Focusing on Differentiation, Dha Siamwalla Gains the Lead in Writing Instruments
  • Officemate Continues Aggressive Expansion With Branches in Nongkhai and Phitsanulok
  • Somjai Adopts An Online Strategy To Expand Its Consumer Base

Category Data

  • Table 58 Sales of Writing Instruments by Category: Volume 2014-2019
  • Table 59 Sales of Writing Instruments by Category: Value 2014-2019
  • Table 60 Sales of Writing Instruments by Category: % Volume Growth 2014-2019
  • Table 61 Sales of Writing Instruments by Category: % Value Growth 2014-2019
  • Table 62 NBO Company Shares of Writing Instruments: % Value 2014-2018
  • Table 63 LBN Brand Shares of Writing Instruments: % Value 2015-2018
  • Table 64 Distribution of Writing Instruments by Format: % Value 2014-2019
  • Table 65 Forecast Sales of Writing Instruments by Category: Volume 2019-2024
  • Table 66 Forecast Sales of Writing Instruments by Category: Value 2019-2024
  • Table 67 Forecast Sales of Writing Instruments by Category: % Volume Growth 2019-2024
  • Table 68 Forecast Sales of Writing Instruments by Category: % Value Growth 2019-2024
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