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태국의 개인용 액세서리 시장

Personal Accessories in Thailand

리서치사 Euromonitor International
발행일 2020년 08월 상품 코드 259521
페이지 정보 영문 49 Pages
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US $ 1,210 ₩ 1,447,000 PDF by E-mail (Single user license)


태국의 개인용 액세서리 시장 Personal Accessories in Thailand
발행일 : 2020년 08월 페이지 정보 : 영문 49 Pages

태국의 개인용 액세서리 시장은 수요 확대, 제품 차별화, 국내에서의 판매 기회 확대 등으로 2013년에도 양호한 실적을 기록했습니다. 소비자는 외모에 대한 관심이 높아지고 있습니다. 또한 자국민 및 방문 관광객의 고급품 수요 확대도 매출 촉진으로 연결되고 있습니다. 주요 브랜드는 온라인 및 오프라인 미디어 채널을 통해 판매 캠페인을 전개하여 매출을 적극적으로 확대시키고 있습니다. 신규 진출 기업도 양호한 시장 환경을 바탕으로 시장 개척을 활발하게 진행시키고 있습니다.

태국의 개인용 액세서리(Personal Accessories) 시장을 분석하고, 전체적인 구조와 동향, 주요 기업 개요(기업 개요, 사업 전략, 경쟁력, 사업 실적 등), 각 제품 시장 동향·경쟁력·향후 전망 등의 조사 결과를 전해드립니다.

1. 태국의 개인용 액세서리 시장 : 산업 개요

  • 주요 요약
    • 호황을 나타내고 있는 개인용 액세서리 시장
    • 현재의 물질적 관심에 의한 수요 촉진
    • 매출 세분화에도 불구하고 국제적 브랜드가 매출을 확대한다
    • 레저 및 개인용품 소매업 : 개인용 액세서리의 주요 판매 경로
    • 개인용 액세서리의 수요 증가 전망
  • 주요 동향과 발전
    • 수요 확대와 관련된 급속하고 다양한 패션 동향
    • 새로운 콜렉션 : 실적 확대로 중요성을 유지한다
    • 인터넷 소매가 등장하는 한편, 레저 및 개인용품 소매점도 주요 유통 채널의 지위를 유지한다
    • 고급 개인용 액세서리 기업이 태국 시장에 더욱 많이 진출
  • 시장 데이터

2. 기업 개요

  • Central Retail Corp
  • DHA Siamwalla Ltd
  • Jubilee Enterprise Plc
  • Nan Mee Co Ltd
  • Narai Intertrade Co Ltd
  • Pranda Jewelry Pcl

※아래 카테고리는 개별 판매도 가능합니다. 가격과 내용에 대해서는 문의 바랍니다.

3. 조사 카테고리

  • 가방 및 여행가방 시장
  • 주얼리 시장
  • 손목시계 시장
  • 필기도구 시장
KSM 14.05.14

이 페이지에 게재되어 있는 내용은 최신판과 약간 차이가 있을 수 있으므로 영문목차를 함께 참조하여 주시기 바랍니다. 기타 자세한 사항은 문의 바랍니다.

Coronavirus (COVID-19) has had a detrimental impact on personal accessories in Thailand. The closure of schools, workplaces and foodservice and entertainment establishments, bans on travel and tourism, the postponement of major social events like weddings and birthday parties and stay-at-home measures have reduced the need to use or buy items like bags and luggage, jewellery, watches and writing instruments. COVID-19 has also heightened existing economic concerns, with high unemployment and redu...

Euromonitor International's‘Personal Accessoriesin Thailand report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Personal Accessories market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

TABLE OF CONTENTS

EXECUTIVE SUMMARY

COVID-19 impact on personal accessories

COVID-19 country impact

Company response

Retailing shift

What next for personal accessories?

MARKET DATA

  • Table 1 Sales of Personal Accessories by Category: Volume 2015-2020
  • Table 2 Sales of Personal Accessories by Category: Value 2015-2020
  • Table 3 Sales of Personal Accessories by Category: % Volume Growth 2015-2020
  • Table 4 Sales of Personal Accessories by Category: % Value Growth 2015-2020
  • Table 5 NBO Company Shares of Personal Accessories: % Value 2015-2019
  • Table 6 LBN Brand Shares of Personal Accessories: % Value 2016-2019
  • Table 7 Distribution of Personal Accessories by Format: % Value 2015-2020
  • Table 8 Forecast Sales of Personal Accessories by Category: Volume 2020-2025
  • Table 9 Forecast Sales of Personal Accessories by Category: Value 2020-2025
  • Table 10. Forecast Sales of Personal Accessories by Category: % Volume Growth 2020-2025
  • Table 11. Forecast Sales of Personal Accessories by Category: % Value Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DEFINITIONS

SOURCES

    • Summary 1 Research Sources

KEY DATA FINDINGS

2020 IMPACT

Lockdown and travel restrictions severely limit the need for new bags and luggage in 2020

Players and consumers respond to environmental-friendly trend by developing and embracing reusable bags for a variety of shopping needs

Small bag trend sees Gucci overtake Louis Vuitton as top brand in 2019

RECOVERY AND OPPORTUNITIES

Residual economic and travel concerns set to slow return to positive growth for bags and luggage

Second-hand luxury and concept stores add value to shopping for bags and luggage

Discounts and international shopping concepts set to drive demand for luxury brands

CATEGORY DATA

  • Table 12 Sales of Bags and Luggage by Category: Volume 2015-2020
  • Table 13 Sales of Bags and Luggage by Category: Value 2015-2020
  • Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2015-2020
  • Table 15 Sales of Bags and Luggage by Category: % Value Growth 2015-2020
  • Table 16 Sales of Luggage by Type: % Value 2015-2020
  • Table 17 NBO Company Shares of Bags and Luggage: % Value 2015-2019
  • Table 18 LBN Brand Shares of Bags and Luggage: % Value 2016-2019
  • Table 19 Distribution of Bags and Luggage by Format: % Value 2015-2020
  • Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2020-2025
  • Table 21. Forecast Sales of Bags and Luggage by Category: Value 2020-2025
  • Table 22. Forecast Sales of Bags and Luggage by Category: % Volume Growth 2020-2025
  • Table 23. Forecast Sales of Bags and Luggage by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Sales plummet as Coronavirus limits opportunities to buy and wear jewellery

Global pandemic accelerates shift to e-commerce for availability, convenience and safety reasons

Players employ various strategies to gain an edge in a highly fragmented landscape

RECOVERY AND OPPORTUNITIES

Longer and busier "wedding seasons" and investment potential set to push recovery of fine jewellery

Local enterprises seek to add value with fashionable collections and high-quality production

Consumers may turn to rental services to reduce economic burden

CATEGORY DATA

  • Table 24 Sales of Jewellery by Category: Volume 2015-2020
  • Table 25 Sales of Jewellery by Category: Value 2015-2020
  • Table 26 Sales of Jewellery by Category: % Volume Growth 2015-2020
  • Table 27 Sales of Jewellery by Category: % Value Growth 2015-2020
  • Table 28 Sales of Costume Jewellery by Type: % Value 2015-2020
  • Table 29 Sales of Fine Jewellery by Type: % Value 2015-2020
  • Table 30 Sales of Fine Jewellery by Collection: % Value 2015-2020
  • Table 31 Sales of Fine Jewellery by Metal: % Value 2015-2020
  • Table 32 NBO Company Shares of Jewellery: % Value 2015-2019
  • Table 33. LBN Brand Shares of Jewellery: % Value 2016-2019
  • Table 34. Distribution of Jewellery by Format: % Value 2015-2020
  • Table 35. Forecast Sales of Jewellery by Category: Volume 2020-2025
  • Table 36. Forecast Sales of Jewellery by Category: Value 2020-2025
  • Table 37. Forecast Sales of Jewellery by Category: % Volume Growth 2020-2025
  • Table 38. Forecast Sales of Jewellery by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Lockdown restrictions and economic concerns see consumers postpone purchases of new watches

Smart watches trend adds another string to watchmakers' bow

Casio Marketing (Thailand) remains the clear leader in 2019 despite a small share dip as basic watches lose appeal

RECOVERY AND OPPORTUNITIES

Slow recovery anticipated as consumers remain cautious about return to normality

TAG Heuer moves towards the mass market to exploit new realities in the category

Players look to brand ambassadors, customisation and novelties to stimulate interest in watches

CATEGORY DATA

  • Table 39 Sales of Watches by Category: Volume 2015-2020
  • Table 40 Sales of Watches by Category: Value 2015-2020
  • Table 41 Sales of Watches by Category: % Volume Growth 2015-2020
  • Table 42 Sales of Watches by Category: % Value Growth 2015-2020
  • Table 43 Sales of Watches by Price Band: Volume 2015-2020
  • Table 44 Sales of Watches by Price Band: Value 2015-2020
  • Table 45 Sales of Watches by Price Band: % Volume Growth 2015-2020
  • Table 46 Sales of Watches by Price Band: % Value Growth 2015-2020
  • Table 47 NBO Company Shares of Watches: % Value 2015-2019
  • Table 48. LBN Brand Shares of Watches: % Value 2016-2019
  • Table 49. Distribution of Watches by Format: % Value 2015-2020
  • Table 50. Forecast Sales of Watches by Category: Volume 2020-2025
  • Table 51. Forecast Sales of Watches by Category: Value 2020-2025
  • Table 52. Forecast Sales of Watches by Category: % Volume Growth 2020-2025
  • Table 53. Forecast Sales of Watches by Category: % Value Growth 2020-2025
  • Table 54. Forecast Sales of Watches by Price Band: Volume 2020-2025
  • Table 55. Forecast Sales of Watches by Price Band: Value 2020-2025
  • Table 56. Forecast Sales of Watches by Price Band: % Volume Growth 2020-2025
  • Table 57. Forecast Sales of Watches by Price Band: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Writing instruments is less affected than jewellery and watches as home working and schooling stimulate residual demand

Search for creative tools to occupy children sustains interest in colouring although digitalisation trend dampens sales

DHA Siamwalla uses innovation and technology to close the gap on Nan Mee in 2019

RECOVERY AND OPPORTUNITIES

Students, office workers and an ageing population offer sales opportunities for writing instruments

Players look to omnichannel strategies to reach wider and more sophisticated consumer bases

Retailers invest in differentiation and added-value services to present modern and lifestyle concepts

CATEGORY DATA

  • Table 58 Sales of Writing Instruments by Category: Volume 2015-2020
  • Table 59 Sales of Writing Instruments by Category: Value 2015-2020
  • Table 60 Sales of Writing Instruments by Category: % Volume Growth 2015-2020
  • Table 61 Sales of Writing Instruments by Category: % Value Growth 2015-2020
  • Table 62 NBO Company Shares of Writing Instruments: % Value 2015-2019
  • Table 63 LBN Brand Shares of Writing Instruments: % Value 2016-2019
  • Table 64 Distribution of Writing Instruments by Format: % Value 2015-2020
  • Table 65 Forecast Sales of Writing Instruments by Category: Volume 2020-2025
  • Table 66 Forecast Sales of Writing Instruments by Category: Value 2020-2025
  • Table 67. Forecast Sales of Writing Instruments by Category: % Volume Growth 2020-2025
  • Table 68. Forecast Sales of Writing Instruments by Category: % Value Growth 2020-2025
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