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러시아의 고급품 시장

Luxury Goods in Russia

리서치사 Euromonitor International
발행일 2020년 01월 상품 코드 261069
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US $ 1,210 ₩ 1,430,000 PDF by E-mail (Single user license)


러시아의 고급품 시장 Luxury Goods in Russia
발행일 : 2020년 01월 페이지 정보 : 영문

러시아의 고급품 시장(고급 의류·장식품·화장품 등)에 대해 분석했으며, 전체적인 구조·동향, 주요 기업 개요(기업 개요·사업 전략·경쟁력·사업 실적 등), 각 제품 시장의 동향·경쟁력·향후 전망 등을 조사·추산하여 전해드립니다.

1. 러시아의 고급품 시장 : 산업 개요

  • 개요
  • 주요 동향과 발전
  • 유통
  • 시장 데이터
  • 정보 출처

2. 기업 개요

  • Boucheron
  • Chanel Ooo
  • Td Tsum Oao

※ 다음 카테고리는 개별 구매도 가능합니다. 가격이나 내용에 대해서는 문의 바랍니다..

조사 카테고리

  • 디자이너 의류 및 신발(기성복)
  • 고급 와인/샴페인 및 증류주
  • 고급 액세서리
  • 고급 가전
  • 고급 주얼리 및 시계
  • 고급 여행 용품
  • 고급 필기도구 및 문구류
  • 초고급 미용 및 퍼스널케어 용품
KSA 16.02.12

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Value sales of luxury goods in Russia experienced a slowdown in 2019 compared to the previous year, as high economic polarisation of Russian society widened, following a fluctuating performance by the local economy from mid-review period onwards, leading to currency volatility, and impacting prices of imported goods. This meant that aspirational middle class consumers remained highly price sensitive and searched for the most competitive prices, waiting for discounts or even being forced to trade...

Euromonitor International's Luxury Goods in Russia report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers' shopping patterns. Forecasts to 2024 illustrate how the market is set to change

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Luxury Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

January 2020

LIST OF CONTENTS AND TABLES

Executive Summary

Positive But Slower Demand for Luxury Goods Due To Unstable Economy But Buoyed by Increases in Hnwi and Foreign Visitors

Demand From Younger Affluent Russians Influence New Concepts in Marketing

High Fragmentation for Competitive Landscape of Personal Luxury, Led by Global Fashion Brands

Department Stores and Internet Retailing Continue To Gain Share From Traditional Specialists

Strong Improvement for Most Luxury Goods Over Forecast Period, Supported by Ongoing Rise in Number of Affluent Russians and Inbound Receipts

Market Indicators

  • Table 1 Number of High Net Worth Individuals (HNWI): 2014-2019

Market Data

  • Table 2 Sales of Luxury Goods by Category: Value 2014-2019
  • Table 3 Sales of Luxury Goods by Category: % Value Growth 2014-2019
  • Table 4 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
  • Table 5 NBO Company Shares of Luxury Goods: % Value 2014-2018
  • Table 6 LBN Brand Shares of Luxury Goods: % Value 2015-2018
  • Table 7 Distribution of Luxury Goods by Format and Category: % Value 2019
  • Table 8 Forecast Sales of Luxury Goods by Category: Value 2019-2024
  • Table 9 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Affluent Consumers' Increasing Move Towards Luxury Experiences Will Offer Further Potential for Luxury Hotels Over Forecast Period

Luxury Hotels Must Deliver Unique Experiences To Ensure That Clients Remember Their Stay

Efforts To Encourage Further Inbound Tourism Could Help Drive Sales Through Luxury Hotels

Competitive Landscape

Strong Performance for Leader Lotte Hotel, Opening New Hotel Near Far East Region

New Facilities and Experiences in 2019 Should Help Attract Clients Over Forecast Period

Luxury Hotels Will Concentrate on Reviewing and Improving Services and Experiences Rather Than Focus on Expansion Over Forecast Period

Category Data

  • Table 10 Sales of Experiential Luxury by Category: Value 2014-2019
  • Table 11 Sales of Experiential Luxury by Category: % Value Growth 2014-2019
  • Table 12 NBO Company Shares of Experiential Luxury: % Value 2014-2018
  • Table 13 LBN Brand Shares of Experiential Luxury: % Value 2015-2018
  • Table 14 Forecast Sales of Experiential Luxury by Category: Value 2019-2024
  • Table 15 Forecast Sales of Experiential Luxury by Category: % Value Growth 2019-2024

Headlines

Prospects

Drop in Sales Following Impressive Performance in Year of Fifa World Cup As Domestic Spending Wanes in Light of Unstable Local Economy

Incoming Tourism Numbers and Inbound Receipts Show Healthy Growth Yet Sales Through Luxury Hotels Fall

Improvements To Ease Entry To Country Through E-visas Likely To Lead To Stronger Tourism Numbers Over Forecast Period

Competitive Landscape

Luxury Hotels in Russia Are Dominated by Prestigious International Brands That Offer High Standards and Utilise Effective Marketing Strategies

Luxury Hotels Continue To Develop New Experiences Expected by Affluent Consumers

Sustainability Movement Becoming Increasingly Evident Within Luxury Hotels

Category Data

  • Table 16 Sales in Luxury Hotels: Value 2014-2019
  • Table 17 Sales in Luxury Hotels: % Value Growth 2014-2019
  • Table 18 Sales in Luxury Hotels by Country of Origin: % Value 2014-2019
  • Table 19 NBO Company Shares in Luxury Hotels: % Value 2014-2018
  • Table 20 LBN Brand Shares in Luxury Hotels: % Value 2015-2018
  • Table 21 Forecast Sales in Luxury Hotels: Value 2019-2024
  • Table 22 Forecast Sales in Luxury Hotels: % Value Growth 2019-2024

Headlines

Prospects

Improving Performance, Driven by Luxury Whiskies As Affluent Consumers Appreciate Brand Heritage and Status Attached To This Drink

Rising Unit Prices Rarely A Deterrent for Demand Amongst Most Affluent Russians

Introduction of Legal Sales Through Internet Retailing From 2020 Likely To Support Further Growth for Category

Competitive Landscape

International Brands Continue To Dominate Due To High Consumer Awareness and Diversified Portfolios

Strong Performance by Luxury Whiskies Benefits Pernod Ricard

Affluent Russians Perceive Imported Brands To Offer the Highest Quality, Supporting Their Greater Status in Society

Category Data

  • Table 23 Sales of Fine Wines/Champagne and Spirits by Category: Value 2014-2019
  • Table 24 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2014-2019
  • Table 25 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2014-2018
  • Table 26 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2015-2018
  • Table 27 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2014-2019
  • Table 28 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2019-2024
  • Table 29 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2019-2024

Headlines

Prospects

Ongoing Instability in the Local Economy Leads To Fluctuating Performance for Premium and Luxury Cars Due To Their Huge Investment

Suvs and Crossover Models Popular for Wealthy Families on Long Journeys and As Status Symbols in Major Cities

Quota Basis System and Requirement for Era-glonass Complicates Importing of Premium and Luxury Cars for Car Dealers

Competitive Landscape

German Brands Continue To Benefit From Popularity Amongst Affluent Russians

Moscow Enjoys Being Part of Bentley's 100th Anniversary Events Around the World

Collaborations Between Luxury Brands Are Mutually Beneficial

Category Data

  • Table 30 Sales of Premium and Luxury Cars: Value 2014-2019
  • Table 31 Sales of Premium and Luxury Cars: % Value Growth 2014-2019
  • Table 32 NBO Company Shares of Premium and Luxury Cars: % Value 2014-2018
  • Table 33 LBN Brand Shares of Premium and Luxury Cars: % Value 2015-2018
  • Table 34 Forecast Sales of Premium and Luxury Cars: Value 2019-2024
  • Table 35 Forecast Sales of Premium and Luxury Cars: % Value Growth 2019-2024

Headlines

Prospects

Tax-refund System Encourages Greater Spending on Personal Luxury Amongst Inbound Tourists

Chinese Visitors Continue To Contribute Highest Amount of Inbound Receipts on Luxury Goods

Despite Domination of Non-grocery Retailers, Smaller Distribution Channels Gain Ground

Competitive Landscape

High Fragmentation Within Personal Luxury With Some Disruption Amongst Brands

Hnwi Look To Unique Brands Which Can Set Them Apart From Other Luxury Goods Consumers

Social Media Influencers Increasingly Utilised by Brands To Capture Younger Affluent Audience

Category Data

  • Table 36 Sales of Personal Luxury by Category: Value 2014-2019
  • Table 37 Sales of Personal Luxury by Category: % Value Growth 2014-2019
  • Table 38 NBO Company Shares of Personal Luxury: % Value 2014-2018
  • Table 39 LBN Brand Shares of Personal Luxury: % Value 2015-2018
  • Table 40 Distribution of Personal Luxury by Format: % Value 2014-2019
  • Table 41 Forecast Sales of Personal Luxury by Category: Value 2019-2024
  • Table 42 Forecast Sales of Personal Luxury by Category: % Value Growth 2019-2024

Headlines

Prospects

Increasing Expenditure Amongst Foreign Tourists Helps Support Further Growth of Category

Athleisure Trend Amongst High-end Fashion Brands Continues To Gain Momentum

Non-grocery Specialists Continues To Lose Share As Main Distribution Channel

Competitive Landscape

Mercury Group Strengthens Leadership in Fragmented Competitive Landscape

New Launches and Services Likely To Appeal To Consumers Looking for Variation

Prada Opens Pop-up Store With Retro Athleisure Line

Category Data

  • Table 43 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2014-2019
  • Table 44 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2014-2019
  • Table 45 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2014-2018
  • Table 46 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2015-2018
  • Table 47 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2014-2019
  • Table 48 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2019-2024
  • Table 49 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2019-2024

Headlines

Prospects

Tentative Recovery for Luxury Eyewear But Counterfeits Remain An Issue

Stronger Performance for Luxury Spectacle Frames Benefitting From Both Image and Practicality

Younger Generation Drives Sales Through Internet Retailing

Competitive Landscape

High Fragmentation for Luxury Eyewear, But Leading Brands Consolidate Positions

Ray-ban Offers More Affordable Luxury To Middle Class Russians

E-commerce Sites Offer Attractive Options To Further Enhance Sales Through Internet Retailing

Category Data

  • Table 50 Sales of Luxury Eyewear by Category: Value 2014-2019
  • Table 51 Sales of Luxury Eyewear by Category: % Value Growth 2014-2019
  • Table 52 NBO Company Shares of Luxury Eyewear: % Value 2014-2018
  • Table 53 LBN Brand Shares of Luxury Eyewear: % Value 2015-2018
  • Table 54 Distribution of Luxury Eyewear by Format: % Value 2014-2019
  • Table 55 Forecast Sales of Luxury Eyewear by Category: Value 2019-2024
  • Table 56 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2019-2024

Headlines

Prospects

Emerging Source Countries for Inbound Visitors Help To Support Strengthening Performance of Luxury Jewellery

Affluent Consumers Increasingly Search for Exclusive Luxury Fine Jewellery That Offers Unique Designs

Further Rising Unit Prices Expected, Although Demand Will Also Continue To Grow

Competitive Landscape

Some Positional Changes Within Fairly Consolidated Competitive Landscape

Hermes Aims To Attract Consumers Back To Its Brand by Trading on Heritage and Classic Designs

Collaborations and Sponsorships Broaden Exposure To Target Audience

Category Data

  • Table 57 Sales of Luxury Jewellery by Category: Value 2014-2019
  • Table 58 Sales of Luxury Jewellery by Category: % Value Growth 2014-2019
  • Table 59 NBO Company Shares of Luxury Jewellery: % Value 2014-2018
  • Table 60 LBN Brand Shares of Luxury Jewellery: % Value 2015-2018
  • Table 61 Distribution of Luxury Jewellery by Format: % Value 2014-2019
  • Table 62 Forecast Sales of Luxury Jewellery by Category: Value 2019-2024
  • Table 63 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2019-2024

Headlines

Prospects

Consistently Improving Performance for Luxury Leather Goods, Dominated by Demand From Women

Increasing Exposure To Casual Western Trends Supports Strong Growth for Luxury Bags and Small Leather Goods

High-end Department Stores and Internet Retailing Record Strongest Value Growth

Competitive Landscape

Some Disruption Within Fragmented Competitive Landscape But Louis Vuitton Retains Leadership

Michael Kors Aims To Recover Position With Men's Capsule Collection Targeting Travellers

Ralph Lauren Inspired by Heritage and Equestrian World for Spring-summer Collection

Category Data

  • Table 64 Sales of Luxury Leather Goods: Value 2014-2019
  • Table 65 Sales of Luxury Leather Goods: % Value Growth 2014-2019
  • Table 66 NBO Company Shares of Luxury Leather Goods: % Value 2014-2018
  • Table 67 LBN Brand Shares of Luxury Leather Goods: % Value 2015-2018
  • Table 68 Distribution of Luxury Leather Goods by Format: % Value 2014-2019
  • Table 69 Forecast Sales of Luxury Leather Goods: Value 2019-2024
  • Table 70 Forecast Sales of Luxury Leather Goods: % Value Growth 2019-2024

Headlines

Prospects

Luxury Mobile Phones Will Remain Negligible Due To Advances in Technology and Premium Models Offered by Smartphones

Luxury Wearables Predicted To Recover Over Forecast Period As Consumer Base Expands To Include Affluent Younger Generation

Luxury Wearables Unlikely To Pose Threat To Demand for Luxury Timepieces Or Smartphones

Competitive Landscape

Consolidation for Leading Luxury Wearables Brands

New Launches for Apple Watch Hermes Likely To Lead To Further Share Gain

Stronger Potential of Luxury Wearables Could Still See Other Luxury Goods Players Enter Category Over the Forecast Period

Category Data

  • Table 71 Sales of Luxury Portable Consumer Electronics by Category: Value 2014-2019
  • Table 72 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2014-2019
  • Table 73 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2014-2018
  • Table 74 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2015-2018
  • Table 75 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2014-2019
  • Table 76 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2019-2024
  • Table 77 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2019-2024

Headlines

Prospects

Luxury Timepiece Brands Look To Expand Target Audience To Counter Declining Demand Amongst Certain Segments of Russian Men

Themed Heading 2

Change of Marketing Strategy As Brands Increasingly Focus on Experiences and Activities That Are Likely To Attract Younger Audience

Competitive Landscape

Varying Strategies Used by Brands To Expand Target Audience

Bvlgari Continues To Make Strong Progress With Wider Presence and New Launches

New Launches Concentrate on Offering Ultra-thin Timepieces, and Specific Colour Concepts To Attract Exclusive Customers

Category Data

  • Table 78 Sales of Luxury Timepieces by Category: Value 2014-2019
  • Table 79 Sales of Luxury Timepieces by Category: % Value Growth 2014-2019
  • Table 80 NBO Company Shares of Luxury Timepieces: % Value 2014-2018
  • Table 81 LBN Brand Shares of Luxury Timepieces: % Value 2015-2018
  • Table 82 Distribution of Luxury Timepieces by Format: % Value 2014-2019
  • Table 83 Forecast Sales of Luxury Timepieces by Category: Value 2019-2024
  • Table 84 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2019-2024

Headlines

Prospects

Increasing Digitalisation Continues To Have Negative Impact on Demand for Luxury Writing Instruments and Stationery

Inbound Visitors Continue To Offer Lifeline To Sales, With An Increasing Focus on This Consumer Segment

Brands Look To Expand Target Audience by Attracting Younger Affluent Consumers Through Digital Marketing

Competitive Landscape

Themed Heading 1

Interesting Marketing Strategy Utilised by Montblanc To Commemorate Launch of the Space Race

Luxury Brands Must Continue To Expand Target Audience and Attract Collectors With Unique Designs and Limited Editions

Category Data

  • Table 85 Sales of Luxury Writing Instruments and Stationery: Value 2014-2019
  • Table 86 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2014-2019
  • Table 87 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2014-2018
  • Table 88 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2015-2018
  • Table 89 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2014-2019
  • Table 90 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2019-2024
  • Table 91 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2019-2024

Headlines

Prospects

Super Premium Fragrances Remains Largest Value Category, But Important Aspirational Middle Class Consumers Continue To Search for Greater Affordability

Ongoing Demand for Super Premium Skin Care Despite Highest Unit Price

Internet Retailing Holds Highest Share Within Super Premium Beauty and Personal Care, Driven by Demand for More Affordable Goods Amongst Middle Class

Competitive Landscape

Competitive Landscape of Super Premium Beauty and Personal Care Becomes Increasingly Fragmented, Driven by Demand From Affluent Consumers for Niche Brands

Loewe Collaborates With Respected Photographer To Launch New Advertising Campaign

Use of Local Celebrities From Various Mediums Raises Profile of Colour Cosmetics Brands in Russia

Category Data

  • Table 92 Sales of Super Premium Beauty and Personal Care by Category: Value 2014-2019
  • Table 93 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 94 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2014-2018
  • Table 95 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2015-2018
  • Table 96 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2014-2019
  • Table 97 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2019-2024
  • Table 98 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
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