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사우디아라비아의 가전제품 시장

Consumer Electronics in Saudi Arabia

리서치사 Euromonitor International
발행일 2020년 10월 상품 코드 264284
페이지 정보 영문 83 Pages
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US $ 2,650 ₩ 3,030,000 PDF by E-mail (Single user license)


사우디아라비아의 가전제품 시장 Consumer Electronics in Saudi Arabia
발행일 : 2020년 10월 페이지 정보 : 영문 83 Pages

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

사우디아라비아의 경제는 2009년 경제 위기의 영향을 별로 받지 않았지만, 세계 각국에 확산되는 경제적 불확실성의 영향을 받아 소비자 신뢰가 감소해 왔습니다. 그럼에도 불구하고 사우디아라비아의 경제는 과거 몇 년간 계속 강력하게 성장했으며 그에 따라 가처분 소득도 계속 확대되면서 소비자 신뢰도 호전되었습니다. 가처분 소득의 확대와 소비자 신뢰의 호전에 의해 소비자의 소매 지출액도 확대되고 있습니다. 이러한 동향이 브라질 가전 시장의 성장(2014년)을 지지하게 되었습니다.

사우디아라비아의 가전제품(Consumer Electronics) 시장에 대해 조사 분석했으며, 최신 소매 판매 데이터, 주요 기업 개요, 주요 브랜드, 시장에 영향을 미치는 전략적 분석, 시장 예측 등의 정보를 전해드립니다.

1. 사우디아라비아의 가전제품 시장 : 산업 개요

  • 주요 요약
    • 가처분 소득 수준 상승이 가전제품 성장을 촉진
    • 가전 소매업체간 경쟁 격화
    • 사우디아라비아 소비자의 선호는 세계적인 소비자 동향을 반영
    • 다기능 디바이스의 인기 확대가 일부 가전제품 수요에 마이너스 영향을 미친다
  • 주요 동향과 발전
    • 높은 소비자 신뢰가 가전제품 시장 성장을 지지
    • 소비자 선호의 급속한 변화가 일부 카테고리에 마이너스로 작용
    • 가전 전문점의 독점적인 유통 점유율이 더욱 확대
    • 인터넷 접속이 사우디아라비아 소비자 라이프스타일의 주요 요소가 된다
  • 시장 데이터
  • 정보 출처

2. 사우디아라비아의 가전제품 시장 : 기업 개요

  • Abdul Latif Jameel Electronics & Air Conditioning Co
  • Jarir Marketing Company
  • Saudi Telecom Company
  • United Electronics Company

3. 사우디아라비아의 가전제품 시장 : 카테고리 분석

  • 컴퓨터 및 주변기기
  • 차내 엔터테인먼트 기기
  • 홈오디오 및 시네마
  • TV 및 비디오 플레이어
  • 이미징 디바이스
  • 휴대폰
  • 휴대용 플레이어
  • 웨어러블 일렉트로닉스
KSM 15.01.20

The Covid-19 epidemic and the measures introduced in 2020 to control and reduce infection rates are set to lead to a steeper decline in unit sales in 2020 than witnessed over the previous year. The Kingdom introduced various curfew regulations which led to a slowdown in economic activity. This negatively impacted sales of consumer electronics as many consumers have been forced to rethink and adjust their buying priorities, whilst the main channel for these products, electronics and appliance spe...

Euromonitor International's‘Consumer Electronics in Saudi Arabia report’ offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics, Tablets by OS.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

TABLE OF CONTENTS

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Company response

Retailing shift

What next for consumer electronics?

MARKET DATA

  • Table 1 Sales of Consumer Electronics by Category: Volume 2015-2020
  • Table 2 Sales of Consumer Electronics by Category: Value 2015-2020
  • Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
  • Table 4 Sales of Consumer Electronics by Category: % Value Growth 2015-2020
  • Table 5 NBO Company Shares of Consumer Electronics: % Volume 2016-2020
  • Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2017-2020
  • Table 7 Distribution of Consumer Electronics by Channel: % Volume 2015-2020
  • Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2020-2025
  • Table 9 Forecast Sales of Consumer Electronics by Category: Value 2020-2025
  • Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
  • Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

    • Summary 1 Research Sources

KEY DATA FINDINGS

2020 IMPACT

E-learning and remote working boost sales of laptops and tablets during the COVID-19 epidemic

Monitors receives a short-term boost from gamers seeking higher-quality display options during the pandemic

Companies continue to compete fiercely with regular new launches

RECOVERY AND OPPORTUNITIES

Accelerating declines likely for computers and peripherals as consumers rein in their spending going forward

Smartphones represent a threat to retail sales of tablets

Significant channel shift expected going forward

CATEGORY DATA

  • Table 12 Sales of Computers and Peripherals by Category: Volume 2015-2020
  • Table 13 Sales of Computers and Peripherals by Category: Value 2015-2020
  • Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2015-2020
  • Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2015-2020
  • Table 16 Sales of Computers by Category: Business Volume 2015-2020
  • Table 17 Sales of Computers by Category: Business Value MSP 2015-2020
  • Table 18 Sales of Computers by Category: Busines Volume Growth 2015-2020
  • Table 19 Sales of Computers by Category: Business Value MSP Growth 2015-2020
  • Table 20 Sales of Laptops by Form Factor 2018-2020
  • Table 21 Sales of Tablets by Operating System 2015-2020
  • Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2016-2020
  • Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2017-2020
  • Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2015-2020
  • Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2020-2025
  • Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2020-2025
  • Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2020-2025
  • Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2020-2025
  • Table 29 Forecast Sales of Computers by Category: Business Volume 2020-2025
  • Table 30 Forecast Sales of Computers by Category: Business Value MSP 2020-2025
  • Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2020-2025
  • Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2020-2025
  • Table 33 Forecast Sales of Laptops by Form Factor 2020-2025
  • Table 34 Forecast Sales of Tablets by Operating System 2020-2021

KEY DATA FINDINGS

2020 IMPACT

The COVID-19 pandemic devastates unit sales of in-car entertainment in 2020

Smartphones and pre-installed systems continue to hamper sales of in-car entertainment

Players focus on connectivity and integration

RECOVERY AND OPPORTUNITIES

In-car entertainment not a priority for drivers going forward

Manufacturers will focus on smartphone integration

Channel consolidation expected

CATEGORY DATA

  • Table 35 Sales of In-Car Entertainment by Category: Volume 2015-2020
  • Table 36 Sales of In-Car Entertainment by Category: Value 2015-2020
  • Table 37 Sales of In-Car Entertainment by Category: % Volume Growth 2015-2020
  • Table 38 Sales of In-Car Entertainment by Category: % Value Growth 2015-2020
  • Table 39 NBO Company Shares of In-Car Entertainment: % Volume 2016-2020
  • Table 40 LBN Brand Shares of In-Car Entertainment: % Volume 2017-2020
  • Table 41 Distribution of In-Car Entertainment by Channel: % Volume 2015-2020
  • Table 42 Forecast Sales of In-Car Entertainment by Category: Volume 2020-2025
  • Table 43 Forecast Sales of In-Car Entertainment by Category: Value 2020-2025
  • Table 44 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2020-2025
  • Table 45 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Home audio and cinema not the first choice for hometainment during the COVID-19 epidemic

Wireless connectivity is the main trend within home audio and video

Pricing and promotions are key in this declining category

RECOVERY AND OPPORTUNITIES

Nothing positive in sight for unit sales going forward

Smartphones and streaming set to take over

Strong channel shift expected

CATEGORY DATA

  • Table 46 Sales of Home Audio and Cinema by Category: Volume 2015-2020
  • Table 47 Sales of Home Audio and Cinema by Category: Value 2015-2020
  • Table 48 Sales of Home Audio and Cinema by Category: % Volume Growth 2015-2020
  • Table 49 Sales of Home Audio and Cinema by Category: % Value Growth 2015-2020
  • Table 50 NBO Company Shares of Home Audio and Cinema: % Volume 2016-2020
  • Table 51 LBN Brand Shares of Home Audio and Cinema: % Volume 2017-2020
  • Table 52 Distribution of Home Audio and Cinema by Channel: % Volume 2015-2020
  • Table 53 Forecast Sales of Home Audio and Cinema by Category: Volume 2020-2025
  • Table 54 Forecast Sales of Home Audio and Cinema by Category: Value 2020-2025
  • Table 55 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2020-2025
  • Table 56 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

The COVID-19 epidemic leads to steeper unit sales declines of televisions in 2020

Consumers opt for new viewing experiences

The leading brands are all set to increase their shares in 2020

RECOVERY AND OPPORTUNITIES

Ongoing declines for home video

LCD TV manufacturers will focus on value as unit sales decline

Ongoing channel shifts expected

CATEGORY DATA

  • Table 57 Sales of Home Video by Category: Volume 2015-2020
  • Table 58 Sales of Home Video by Category: Value 2015-2020
  • Table 59 Sales of Home Video by Category: % Volume Growth 2015-2020
  • Table 60 Sales of Home Video by Category: % Value Growth 2015-2020
  • Table 61 Sales of LCD TVs by Network Connectivity: % Retail Volume 2015-2020
  • Table 62 Sales of OLED TVs by Network Connectivity: % Retail Volume 2015-2020
  • Table 63 NBO Company Shares of Home Video: % Volume 2016-2020
  • Table 64 LBN Brand Shares of Home Video: % Volume 2017-2020
  • Table 65 Distribution of Home Video by Channel: % Volume 2015-2020
  • Table 66 Forecast Sales of Home Video by Category: Volume 2020-2025
  • Table 67 Forecast Sales of Home Video by Category: Value 2020-2025
  • Table 68 Forecast Sales of Home Video by Category: % Volume Growth 2020-2025
  • Table 69 Forecast Sales of Home Video by Category: % Value Growth 2020-2025
  • Table 70 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2020-2025
  • Table 71 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Imaging devices fall prey to more convenient technology and the COVID-19 travel bans

Saudi Arabian conservatism hinders usage of imaging devices

Manufacturers fight to maintain value as the category plummets

RECOVERY AND OPPORTUNITIES

Little optimism for imaging devices going forward

Social media is not driving sales of imaging devices

Electronics and appliance specialist retailers will need to continue to diversify into other areas

CATEGORY DATA

  • Table 72 Sales of Imaging Devices by Category: Volume 2015-2020
  • Table 73 Sales of Imaging Devices by Category: Value 2015-2020
  • Table 74 Sales of Imaging Devices by Category: % Volume Growth 2015-2020
  • Table 75 Sales of Imaging Devices by Category: % Value Growth 2015-2020
  • Table 76 Sales of Digital Cameras by Type: % Retail Volume 2015-2020
  • Table 77 NBO Company Shares of Imaging Devices: % Volume 2016-2020
  • Table 78 LBN Brand Shares of Imaging Devices: % Volume 2017-2020
  • Table 79 Distribution of Imaging Devices by Channel: % Volume 2015-2020
  • Table 80 Forecast Sales of Imaging Devices by Category: Volume 2020-2025
  • Table 81 Forecast Sales of Imaging Devices by Category: Value 2020-2025
  • Table 82 Forecast Sales of Imaging Devices by Category: % Volume Growth 2020-2025
  • Table 83 Forecast Sales of Imaging Devices by Category: % Value Growth 2020-2025
  • Table 84 Forecast Sales of Digital Cameras by Type: % Retail Volume 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Ongoing declines for most portable players in 2020

Smart speakers yet to take off

Retail consolidation for most portable players, increased fragmentation for wireless speakers

RECOVERY AND OPPORTUNITIES

Ongoing growth for wireless speakers

Manufacturers to continue to invest in wireless speakers

Some channel shift expected

CATEGORY DATA

  • Table 85 Sales of Portable Players by Category: Volume 2015-2020
  • Table 86 Sales of Portable Players by Category: Value 2015-2020
  • Table 87 Sales of Portable Players by Category: % Volume Growth 2015-2020
  • Table 88 Sales of Portable Players by Category: % Value Growth 2015-2020
  • Table 89 NBO Company Shares of Portable Players: % Volume 2016-2020
  • Table 90 LBN Brand Shares of Portable Players: % Volume 2017-2020
  • Table 91 Distribution of Portable Players by Channel: % Volume 2015-2020
  • Table 92 Forecast Sales of Portable Players by Category: Volume 2020-2025
  • Table 93 Forecast Sales of Portable Players by Category: Value 2020-2025
  • Table 94 Forecast Sales of Portable Players by Category: % Volume Growth 2020-2025
  • Table 95 Forecast Sales of Portable Players by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Smartphones to record its first unit sales decline in 2020 due to the COVID-19 epidemic

5G is in its infancy, but with strong potential

Smartphone manufacturers highly active in launches and sales activities

RECOVERY AND OPPORTUNITIES

Smartphones to return quickly to growth in the new economy of Saudi Arabia

Online streaming set to take among younger demographics

Increasing channel shift likely

CATEGORY DATA

  • Table 96 Sales of Mobile Phones by Category: Volume 2015-2020
  • Table 97 Sales of Mobile Phones by Category: Value 2015-2020
  • Table 98 Sales of Mobile Phones by Category: % Volume Growth 2015-2020
  • Table 99 Sales of Mobile Phones by Category: % Value Growth 2015-2020
  • Table 100 Sales of Smartphones by Screen Size: % Retail Volume 2018-2020
  • Table 101 NBO Company Shares of Mobile Phones: % Volume 2016-2020
  • Table 102 LBN Brand Shares of Mobile Phones: % Volume 2017-2020
  • Table 103 Distribution of Mobile Phones by Channel: % Volume 2015-2020
  • Table 104 Forecast Sales of Mobile Phones by Category: Volume 2020-2025
  • Table 105 Forecast Sales of Mobile Phones by Category: Value 2020-2025
  • Table 106 Forecast Sales of Mobile Phones by Category: % Volume Growth 2020-2025
  • Table 107 Forecast Sales of Mobile Phones by Category: % Value Growth 2020-2025
  • Table 108 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Slower growth for wearable electronics during the COVID-19 epidemic

Seamless connectivity increasingly important for consumers

High levels of company activity in wearable electronics

RECOVERY AND OPPORTUNITIES

Strong growth expected going forward

Health and fitness set to remain major drivers for smart wearables

Ongoing shift to e-commerce expected

CATEGORY DATA

  • Table 109 Sales of Wearable Electronics by Category: Volume 2015-2020
  • Table 110 Sales of Wearable Electronics by Category: Value 2015-2020
  • Table 111 Sales of Wearable Electronics by Category: % Volume Growth 2015-2020
  • Table 112 Sales of Wearable Electronics by Category: % Value Growth 2015-2020
  • Table 113 NBO Company Shares of Wearable Electronics: % Volume 2016-2020
  • Table 114 LBN Brand Shares of Wearable Electronics: % Volume 2017-2020
  • Table 115 Distribution of Wearable Electronics by Channel: % Volume 2015-2020
  • Table 116 Forecast Sales of Wearable Electronics by Category: Volume 2020-2025
  • Table 117 Forecast Sales of Wearable Electronics by Category: Value 2020-2025
  • Table 118 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2020-2025
  • Table 119 Forecast Sales of Wearable Electronics by Category: % Value Growth 2020-2025
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